NAME: SANTIAGO, JUDEA C.

DATE: MARCH 10, 2021

SECTION: 11 ABM-SILANG SESSION: PM

4 P’s Marketing Mix

PRODUCT

Question Example Your Answer

What is your product/service? RINGLIGHT

Who is your target customer? ➔ homeowner ➔ STUDENTS FROM 12 TO

➔ 35-75 years old 23 YEARS OLD ARE
➔ lives in Caloocan MOST LIKELY TO USE
➔ Php2,000+ annual income RINGLIGHT.
➔ have children
What does the customer expect ➔ quick response ➔ DELIVER FAST
from your products and ➔ high quality ➔ EFFICIENT AND
services? ➔ great customer service ACCURATE
➔ prestige ➔ FAIRNESS
➔ status ➔ GOOD QUALITY
➔ peace of mind ➔ TRUST

Describe benefits ➔ best warranty ➔ CAST AN EVEN LIGHT

➔ saves money ONTO THE SUBJECT
➔ more secure ➔ REDUCE SHADOWS IN
➔ local THE FACE
➔ MAKE YOU LOOK
BETTER, PLUS THE
QUALITY
➔ GOOD FOR
PHOTOGRAPHY

Describe features (for product) ➔ unique design ➔ HIGH COLOR

➔ higher quality RENDERING
➔ faster ➔ POWER OPTIONS
➔ smaller ➔ DIMMABLE
➔ made of metal ➔ ADJUSTABLE COLOR
➔ multiple colors TEMPERATURE

Describe how is it different from ➔ more experienced ➔ USED BY MANY

competition ➔ high quality materials ➔ GOOD QUALITY
➔ better reputation

How your product/service is ➔ unique memorable branding ➔ THE SEVERAL

branded? that is consistent throughout all PRODUCTS LINE HAVE
the physical and online SPECIFIC COLOUR
channels PALLETS DEVELOPED
BY HIGH-PROFILES.

PRICE

Question Example Your Answer

What is the value of your ➔ solves problems quickly and ➔ EASY TO USE AND TO
product/service to the customer? affordably unique and scarce ASSEMBLE.
➔ knowledge and expertise

What is your pricing strategy and ➔ skimming pricing ➔ DEMAND PRICING

how does it compare to your ➔ penetration pricing ➔ DISCOUNT PRICING
competition? ➔ competitive pricing ➔ COMPETITIVE PRICING
 ➔ prestige
➔ target profit

How does the value compare to
your competition?
➔ offers additional services for ➔ OFFERING SOME
the same price FREEBIES
➔ has more experience ➔ MANY SUPPLIES
➔ has a longer life-cycle product
➔ needs less maintenance

What are your pricing incentives ➔ coupons ➔ DISCOUNT

for new customers? ➔ other promotions ➔ FREEBIES

What payment methods are ➔ financing ➔ CASH

available? ➔ credit cards ➔ CREDIT CARDS
➔ cash ➔ GCASH

What are your pricing incentives ➔ discounts ➔ REWARD POINTS

for loyal customers? ➔ reward point system ➔ LOYALTY CARD
➔ VIP offers ➔ FREE PRODUCT

PLACE

Question Example Your Answer

Where do your buyers look for ➔ shopping mall ➔ MALL
your product/service? ➔ online ➔ STALLS
➔ locally ➔ ONLINE
➔ internationally

Do you need distribution ➔ dealers ➔ WHOLESALERS

channels? (product) ➔ warehouses ➔ DISTRIBUTORS

Do you need a physical store? ➔ product needs to be tested ➔ FACTORY PRODUCTION

before purchase FACILITIES
➔ large display of items

Do you need a website? ➔ informational ➔ SHOPEE

➔ ecommerce ➔ COMMERCIAL
➔ blog ➔ SOCIAL MEDIA
➔ social media

Do you need physical product ➔ grocery stores ➔ MALLS

placement? ➔ specialized stores ➔ ONLINE STORES
➔ corporate offices

PROMOTION

Question Example Your Answer

How will you reach your target ➔ billboard ➔ ADS
audience? ➔ radio ➔ SOCIAL MEDIA
➔ online marketing ➔ MAGAZINE
➔ flyers
➔ direct mail
➔ word-of-mouth

What online promotional tactics
will you use?
➔ search engine optimization
➔ social media
➔ email marketing
➔ 3rd party websites like Amazon
➔ content marketing
➔ paid media
➔ INVEST IN WEB DESIGN
➔ USE EMAIL MARKETING
➔ GET INTO ARTICLES OR
NEWS STORIES
➔ WRITE ONLINE PRESS
RELEASES

Will you need a sales team for ➔ sales reps for cold calling ➔ YOU NEED A
outbound promotion? ➔ cold emailing MOTIVATED SALES
TEAM TO BE
SUCCESSFUL IN
OUTBAND SALES, YOU
HAVE TO KEEP GOING.
THAT’S WHY SALES
MOTIVATION IS SO
IMPORTANT FOR
OUTBAND PROMOTION.

What are your competitors doing to ➔ anything and everything they ➔ DO THEIR BEST TO
promote their products? can, so how will you top them? MAKE THEIR PRODUCTS
BETTER.