 Market Segmentation

The Almarai Company has a wide scope of products which shows that the organization
needs to receive a specific market division technique to execute and showcase its item so
the promoting for its various items get simpler and the necessary interest of its items could
improve.
The Four sorts of market segmentation help in focusing on the clients/customers and
fulfilling their needs.

 Demographic Segmentation
The Demographic Segmentation isolates the market in different factors which helps in
targeting on the market of buyers based on their age, gender, pay, schooling level and so on.
The different products the organization offers to its clients follows a demographic
segmentation as the focused-on age gathering of its products are babies and young people.
For the newborn child Almarai offers attracting product and focuses on the babies. The other
dairy products it offers like new milk, yogurt and cheddar are the products generally utilized
by grown-ups. The product it offers are not gender one-sided. Both male and females are
focused through its items. Almarai is a brand name and generally taught individuals are
worried about the brands in this way the focused-on customers are instructed. Likewise, it is
a costly brand which focuses on the purchaser of upper pay level.

 Social Segmentation
The way the customers settle on choice with respect to the acquisition of anything cover this
kind of division. The mentality towards the brand, the information on the brand, the way
they use.

 Geographic Segmentation
Through Geographic division the objective client depends on the geographic limit that is
Urban Areas, States and Nations. Almarai Company offers its products in Egypt, Gulf locale
and Jordan, hence focusing on various target market in various nations simultaneously with
its enhanced items.

 Psychographic Segmentation
This segmentation center around the inherent qualities the client/customer has. For
example, qualities, interests, mentalities, way of life and sentiments. The target customers
currently are more careful about the nature of food they burn-through. Almarai's solid brand
name accompanies the nature of its products. The great of its products pulls in the clients of
various qualities, interests, perspectives, and way of life.

 Marketing Mix
Marketing Mix is an instrument that an organization could use to accomplish its marketing
objectives in the Target Market. Almarai Company possesses a high brand image and
different scope of products which upholds the organization to have a solid promoting
strategy for its various items to contend in the exceptionally serious climate of food and
dairy industry.
The 4P's of Marketing
 1- Product
The Product comprises of the brand offering the products, the administrations it offers and
its bundling. Further, Almarai is known for its nature of administrations, the brand offers an
item with top caliber. Consequently, Almarai ought to consider presenting another item
under its brand name with a similar nature of administration it gives now.
2- Price
Considering the target market of Almarai Company the customers are presently not able to
address significant expenses for the products as they are more cost cognizant than
previously. In this way, the PRICING methodology ought to be set by the Customers request
and their readiness to pay.
3- Place
Thinking about Almarai Company, it's a perceived brand overall in this way presenting
products under its brand name will be fruitful in any market.
4- Promotion
Marketing might be utilized by Almarai Company while think about the wellsprings of future
development in various business markets with various products. Further, the spots its
products are being sold for example Bakala are presented to the dangers as they're
confronting troubles in selling the items additionally the advancements for Almarai brand
ought to be contemplated as the organization is considering extending in new places.