Business Plan

UNIVERSITY OF CEBU LAPU LAPU & MANDAUE
A.C. CORTES AVE, LOOC, MANDAUE CITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

IN
ENTREPRENEURSHIP
BUSINESS PLAN
OF
NUTRI DELI SHACK COMPANY
SUBMITTED BY:
Bianca Cane Haidee Obuta

Cruzel Cortes Michelle Pangan
Maria Cristel Dinawanao Glades Remorosa
Erica Faburada Honey Crystelle Timonio
Batsheba Inihao Josephine Villarubia
Ria Jane Lumbab
SUBMITTED TO:
Mr. Giovanni C. Roxas
Nutri Deli Shack Nutri Sweet Camote

INTRODUCTION
Description of the Business
(P6.50)
Nutri Deli Shack is a food business that seeks to excellently provide and
serve customers a product that is budget-worthy and delicious.
Moreover, not only is the product delicious but it is nutritious as well
since it is filled with different kinds of vegetables innovated for the
customers to enjoy. The product has its own unique form and taste that
makes it different from other usual snack. Surely, this will invite
customers’ attention. The product can be ordered through direct
interaction with the sellers or through online.
Location of the Business
The business is located at the Babag 1 Lapu-Lapu City, the very prime
area of Babag National High School.
Funding Requirement and Sources of Funds
Starting Money: Php 599,907

Ingredients
Price Pcs/Pack Daily Monthly
Camote 30/kg 780 kg 900 23,400
Peanut 120/kg 195 kg 900 23,400
Kamunggay leaves 2 /pc 156 pcs 12 312
Condense 30/pc 884 pcs 1,020 26,520
Cocoa Powder 120/pack 26 pack 120 3,120
Vegetable Oil 46/k 390 kg 690 17,940
Evap 28/pc 52 pcs 56 1,456
Wanton Wrapper 34/pack 390 pack 510 13,260
109,408
Equipment And Appliances

Price Pcs Price upon acquisition
Apron 85 6 510
Dust Pan & Broom 189 2 378
Spoon Idz 65 1 65
Fork 1dz 65 1 65
Cutting Board 11 2 110
Knife 45 2 90
Net Basket 85 2 170
Plate 35 5 175
Caserole 449 3 1,347
Steamer 3,995 3 11,985
Stock Pot 249 2 498

Tupperware 215 3 645
Tray 85 5 425
Shelane 2,000 2 4,000
Chair & Table Set 2,314 3 6,942
Office Table and 4,999 1 4,999
Chairs
Production table 640 1 640
and Chairs
Measuring cups & 89 1 89
spoon
Tong 22 2 44
Mortar and Pestel 359 2 718
Calculator 119 2 238
Light Bulb 130 6 780
Refrigerator 16,290 1 16,290
Stove 1,000 1 1,000
Wall Fan 215 5 1,075
Trash Can 120 2 240
Laptop 15,995 1 15,995
Fire Extinguisher 1,500 1 1,500
Packaging 10 500 pcs 5,000
Gloves 50 12 600
Hairnet 7.5 12 90

Hand Towel 30 8 240
Liquid Hand Soap 80 4 320
77,263
Administrative Expense
Salaries Expense 386 125,164
Advertising Expense 4,400 4,400
Water Expense 1000 1000
Rent Expense 3,000 3,000
Electricity Expense 2,000 2,000
Taxes & Licenses 3,480 3,480
Transportation 296 296

Expense
Repair and 33,896 33,896
Maintenance
173,236
TOTAL 359,907
TOTAL START-UP COST
PARTICULARS AMOUNT (Php.) TOTAL (Php.)

PRE-OPERATING COST:
Permit & Licenses 3,480

Rent Expense 3,000
Advertising Expense 4,400
Repair & Maintenance Expense 33,896 44,776
FIXED ASSETS:
Factory Tools 40,451
Supplies 7,257
Selling and administrative 29,555 77,263
equipments
WORKING CAPITAL:(1 month)
Direct Materials 109,408
Salaries & Allowances 125,164
Water Expense 1,000
Electricity Expense 2,000
Transportation Expense 296
Contingent Fund 240,000 477,868
TOTAL 599,907
Source of Funds
The start up cost of Php 599,907 will be financed by the proponents of
the business. This voluntary act of investing will be done in order to
avoid additional charges on the business such as interest expense. Each
partner will have the same amount of contributions. The capitalist
partner, general partner, unlimited partner, and the limited partner will
contribute Php 149,976.75 This will be done for the purpose of covering

the expenses of starting up the business. In this way, risks in generating
income for the business will lessen since the start up cost of Nutri deli
shack is not borrowed or loaned.
EXECUTIVE SUMMARY
VISION
The aim of our business is to be successful in the food line industry, to
reach more consumers and to establish additional branches or outlet in
the market not only in Cebu.
MISSION
As a service focused to bring convenience and access to food, it is our
passion to provide nutritious food and satisfaction to our customers.
GOALS
Our goal is to help people to be healthy, provide the best quality snack,
to earn money and to be successful.

OBJECTIVES
*To actively compete in the food line industry
*To create awareness and responsibility to the public about the
existence of our business with regards to our premium quality of foods
offered so as to establish additional branch in Cebu after 5 years
* To give them quality kind of sweet potato product at a very reasonable
price
BUSINESS MODEL
In entering into business, one must decide on what type of business
organization will be used. The Nutri Deli Shack Company decided to
venture into a partnership form of business. Each partner will contribute
money, skills and other resources and share profit and loss in
accordance with the terms of the partnership agreement. Each member
is personally liable for the entire amount of any business-related
obligations. We, as members have the general liability for all the
partnership debt. We chose the General Liability which pertains to
partners having an equal amount of share in investing capital, work, and
income. We are obliged to invest and spend same amount of money. As
for the debts, we are responsible to also pay equal amount of money. In

every business there must be a head and subordinates. Our
organizational structure is composed of the general partner, industrialist
partner, limited partner and unlimited partner. This is owned and
managed by the five members. Employee and employers can get
benefits from this company with regards to benefits and wages. The
partners decided to apply the government mandated minimum wage of
P386 for the production workers. For the Human Resource Manager
P20,020.00 monthly, for Cashier P13,000 monthly and General Manager
P52,000.00 monthly. The employees will also be receiving additional
benefits such as a mandated 13 month pay at the end of the year.
Furthermore, the partners will give rewards to employees who have
done a good performance.
BUSINESS AND PRODUCT POSITION
The Dandansoy Food Station shares the biggest part in the market for
they are known for their exotic product and average price followed by
the MES Bakeshop Stall which has a high quality product with its average
price, and then the Babag National Highschool Canteen Camote Fries
stall which offers high quality product and high price. By this figure, our
company is planning to position our business in the market between the
Dandansoy Food Station and Camote Fries stall on which we will provide

a nutritious and delicious high quality snack that will suit the taste of
everyone and has a lower price in which everyone can afford to buy.
WEALTH IMPROVEMENT APPROACHES
Nutri Deli Shack Company is innovative in a way of creating a healthy
business environment and meeting the customers’ needs. So, we adjust
constantly to the environment and invest to keep ahead. We also take
adjustments that is made by reducing the value of inputs and increasing
the value of outputs. Then we can get an increasing productivity. We
would do it constantly to make our investors, staff or environment
choose our product. Also we would spend more time and effort to aim
our goals and to get a higher income and profit. We also are open for
business orientation and training as to improve the efficiency and
productivity of the employees and the partners.
PARTIES SUPPORTING THE BUSINESS
As members of this business we contribute an amount of money for the
canvassing and buying of our resources and equipment. Our company
also has a supplier of equipment which is essential for the production
and manufacturing of our products. Asian Homes (Lapu-Lapu branch) for
appliances. Tupperware for the kitchen equipment, Sea Wall,Vic-Vic,

Paquita for the liquid ingredients and for the dry ingredients. The
supplier can help the business by offering us appropriate pricing, quality,
reliability, technological breakthrough and knowledge of industry trends.
The suppliers help us by providing the ingredients, appliances, or
equipment we need. We and our suppliers conduct inventories once
every month to know the number, efficiency and effectiveness of the
resources.
In the Philippines, Malnutrition is one of the common and major
problems that the Filipinos are facing. In fact, Save the Children
Foundation opened that one out of 3 children 5 years old and below is
malnourished. Furthermore, it is stated that many families, including the
poor, might have access to food, but these families are not eating right
because parents lack basic knowledge on proper nutrition (CNN
Philippines, 2017). Due to this, the Department of Education ordered the
removal of foods and drinks that were deemed unhealthy from
respective cafeterias. Despite this, malnutrition still exists. In order to
help lessen the cases of this prevailing problem, Nutri Deli Shack was
established. Its vision is to become known as a people and environment-
oriented business in the food line industry, to sustain loyal customers

and establish additional branches in the market nationwide. In order to
achieve this, the company will bring convenience to customers by
providing quality nutritious products and excellent service. The
company’s product, Nutri Sweet Camote is set to penetrate the target
market which is Babag, Lapu-Lapu City. Moreover, In order to make sure
that the business is productive, the company hires competent and
skillful H.R and staffs who are able to cope up with the trends and
pursue innovation to outperform competitors. The company also applied
the 7 P's namely people, process, packaging, price, product, promotion
and place. With this, the company was able to come up with the best
alternatives that are beneficial in achieving overall productivity and
competence.

ENVIRONMENTAL ANALYSIS
TREND IN THE INDUSTRY
Nowadays, the most trending business is the food business. People are
into eating and are easily tempted to crave for various kinds of foods.
Also, people tend to spend their money easily on foods. Therefore, we
can say that people truly can’t get away from their longing for foods and
so the food business is the number one demand of the people.
CONSUMER ANALYSIS
Customer is an individual who has a particular quality of buying goods
and services from a business. It is vital for a business person for a

business person to consider the needs and demands of his or her
customers before starting a serious business.
Buying is a tool that will totally complete a sale and that the buyers are
highly valued for without them, there will be no successful business. As
for this, or business does not only limit to a specific type of market or
particular group of people. We offer our product for everyone regardless
of their age, sex, culture, interests, and socioeconomic status. The
customers can already enjoy and become satisfied of our product
because of its affordable price and health contribution.
The demand for Nutri Sweet Camote with malunggay is based on the
total number of students of Babag National High School and residence of
Babag Lapu Lapu City. We can get a maximum of 20% out of the total
population of the secondary students who most likely are fond of eating
Camote. As for the residence of Babag Lapu Lapu City, we can only get a
maximum of 15% of them because they probably would prefer foods
from those stores which existed ahead of ours.
COMPETITOR ANALYSIS
The competitors in a Camote Company have their own unique way of
attracting and serving the customers. However, the Nutri Deli Shack

Company is different because it is the only company that serves a
Camote topped and filled with Malunggay. As for our supply, the making
of Nutri Sweet Camote is quite easy because we have competent,
efficient and innovative cooks who are able to make a maximum of 1500
pieces of Nutri Sweet Camote per day. The ingredients and equipments
as well are easy to buy because our location is quite near to the city’s
market.
MARKER FORECAST
In this type of business, there will surely be growth and progress. People
in all gender and interests will be compelled to buy our product because
we will be innovating and adding twists to it so the consumers especially
the students will get more interested with it. We will add more
vegetable and fruit fillings to our main product. Not only that, we will
come up with another products closely associated to our main one in
terms of ingredients and nutrients. We are certain that we will have
more and more customers in the next years because the competency,
efficiency and capability of our business will increase. The scope of our
business will surely expand with the aid of each of our partners. Also,

more numbers of people will be added to our partnership business as it
will continue to prosper. The supply of our products as well will increase
because of new equipment and machines we will be investing.
MARKET SHARE
Prime area of Babag National HighSchool, the suggested location of
Nutri Deli Shack Company, the Dandansoy Food Station stall subdues
35% of the market share, followed by the MES BAKESHOP stall (which
also sells camote products) has 25% market share, then the Babag
National Highschool Camote Fries 30% of the market share. So, as a new
entrant in the market, we have 10% market share fitting for our
business.
MARKET POSITION
The Dadansoy Food Station stall shares the biggest part in the market for
they are known for their exotic product and average price followed by
the MES BAKESHOP stall which offers low quality product and average
price, and then the Babag National Highschool Canteen Camote Fries
stall which offers high quality product and high price. By this figure, our
company is planning to position our business in the market between the
Dandansoy Food Station and Camote Fries stall on which we will provide

a nutritious and delicious high quality snack that will suit the taste of
everyone and has an average price in which everyone can afford to buy.
MARKETING STRATEGY
In starting up a business, it should be carefully planned and organized.
Actual study and survey should be conducted to determine the specific
market and its demands, the capability of the product and the methods
of developing a satisfying product and entering the product into the
proposed market.
Today, stiff competition needs a marketing strategy to maintain
customer’s loyalty. Print ads and promotion help pursue and attract
customers. The enterprise should understand its market first and
comprehend a person’s motivation for buying a particular product.
‘Knowing the customers’ is a must to a business. As for us, we primarily
consider the demands of our customers which we desire to meet and
satisfy. We regulate the policy that ‘Customers are always right.’ Also,
we offer our product to buyers regardless of their age, sex and social
status in the society. Secondly, we are to know our competitors which is
a vital tool in sustaining and improving one’s business. We are doing
benchmarking; the search for the best practices among competitors and

non-competitors which would help us in improving our product. Thirdly,
‘packaging the product.’ One way to attract customers is by beautifying
the outer appearance of the product and its presentation. These things
add to the quality of the product. Fourthly, we consider the ‘price’ of the
product. We decided to offer our product at a reasonable and affordable
price that will fit the budget of every student, faculty, and staff and
nearby residents. Lastly, we have upgraded technology and equipment
that will help bring innovation, efficiency and productivity to our
product.
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION
Our main product is comprised of an assortment of vegetables. It is
called the Nutri Sweet Camote; a nutritious snack made up of Camote
that has a filling of different variance which are malunggay (horse radish)
and peanut. Camote is one of the best choices of snack for it is an
excellent source of Vitamin A, Vitamin C. Additionally, it is a good source
of potassium, Vitamin B1, Vitamin B2 and phosphorus. These fillings, as

well, contain different nutrients that will surely contribute to our
customer’s health. The Malunggay, also known as the Miracle Tree, is a
multipurpose plant, as the leaves, pods and all other parts can be
utilized. It is a powerhouse of nutritional value. The peanut, as well, is
abundant in the vitamins niacin, folate and Vitamin E. Also, we have
added chocolate syrup on top of our product, the Nutri Sweet Camote to
add another flavor to its taste.
The product is served at the counter, for take-out and as street snacks.
We also take orders online, by phone, or at our location (exclusive in
Babag Lapu Lapu City).
EQUIPMENTS/MATERIALS NEEDED
Materials & Equipment Usage
Apron Shield the wearer's garments

from food splatters and stains.
Dust Pan and Broom Cleaning tools commonly use in

sweeping dirt and to scoop dirt
from the floor.
Spoon and Fork Use to mix and scoop the

ingredients.
Cutting Board Use as a surface for foods that is

being cut with knives.

Knife A tool use to cut all the
ingredients.
Net Basket Used for the transport of items,

often food.
Plate Is use for serving food which may

come in various size.
Caserole Use to cook all our ingredients.
Steamer Is a small kitchen appliance used

to cook or prepare various foods
with steam heat by means of
holding the food in a closed
vessel reducing steam escape.
Stock Pot Used to make stock or broth,

which can be the basis for
cooking more complex recipes.
Tupperware They can be used for storing

foods at room temperature, in
the refrigerator and in the
freezer.
Tray Use for caring, holding or

displaying articles of food, glass,
etc.
Shelane Use in many purpose like

cooking(machine).
Chair and Table Set Is a piece of furniture where the

customer can seat while waiting
or enjoying the service or
product.

Measuring Cups Kitchen utensils used primarily to
measure the volume of liquid or
bulk solid cooking ingredients.
Tong Used to grasp food so it can be

moved from one location to
another to be flipped, rotated,
adjusted, or retrieved from areas
that may be hot or simply best
handled with a Tong.
Mortar and Pestle Used to prepare ingredients or

substances by crushing and
grinding them into a fine paste or
powder in the kitchen, medicine
and pharmacy.
Calculator Use to calculate things.
Light Bulb The incandescent light bulb turns

electricity into light to lighten up
our stall.
Refrigerator Is an essential food storage

technique in developed
countries.
Stove Uses syngas, natural gas,

propane, butane, liquefied
petroleum gas or other
flammable gas as a fuel source.
Wall Fan Is good and helps to move the air

over a wide area.
Trash Can Container for temporarily storing

waste and it is usually made out
of metal or plastic.
Laptop Use to do endorse and introduce

the business online.
Fire Extinguisher Used on class B and C fires, was

the first of the dry chemical
agents developed.
SIZE OF THE BUSINESS
Nutri Deli Shack is a small business that has an allotted area of 50 square
meters, a two-storey building that is located and operating at the very
prime area of Babag National High School. The first floor of the building
functions as the production and selling area while the second floor
serves as the office of the business wherein the management meet and
meetings are held. The business can accommodate a maximum of 1500
customers a day. The target customers of the business are the students
of both Babag Elementary and National High School as well as the
residents of Babag.
PERSONNEL REQUIREMENT
Job Title and Qualifications
General Manager

QUALIFICATIONS:
● Must be 25 to 30 years old with 2 to 3 years experience.
● Must have a degree in business management or masters in
business administration.
● Good knowledge of different business functions.
● Strong leadership qualities.
● Excellent communication skills.
● Highly organized.
● Strong work ethic.
● Good interpersonal skills.
● Meticulous attention to detail.
● Computer literate.
● Proactive nature.
H.R
QUALIFICATIONS:
● Must be a bachelor’s degree; master’s sometimes required
● Must have excellent interpersonal skills, decision making skills and
ability to use human resource management software
● Must be 35 to 44 years old

● Must have an experience in the field or a combination of
education and experience
● Must have an easing personality
Cook
QUALIFICATIONS:
● Must be skilled in cooking, not necessary a college student of
culinary courses
● Must have a good moral character
● Must be responsible and hardworking
● Can work under pressure
● Ability to concentrate while doing repetitive task
● Ability to follow instructions
● Ability to work quickly and methodically
● Strong work ethic and organizational skills
● Have pleasing personality
Assistant Cook
QUALIFICATIONS:

● Must be skilled in cooking, not necessary a college student of
culinary courses
Packager
QUALIFICATIONS:
Cashier
QUALIFICATIONS:

● Must be honest and with pleasing personality profound ability to
collect payments, operate cash register and maintain cash drawer.
Seller/Server
QUALIFICATIONS:
● Good communication skills
● With or without experience
● A college level or high school graduate
● Must have excellent interpersonal skills, including the ability to
communicate clearly and listen empathetically

● Strong work ethic and organization skills
ORGANIZATIONAL PLAN
FORM OF BUSINESS ORGANIZATION
In entering into a business, one must decide on the type of business
organization he will get into. Nutri Deli Shack Company decided to
venture into partnership form of business. This partnership is owned and
managed by 4 members namely: Ria Jane Lumbab, Batsheba Inihao,

Honey Crystelle Timonio and Glades Remorosa. These partners
contribute money, skill and other resources and share profit and loss in
accordance with the terms of the partnership agreement. The partners
choose this type of business ownership because it is easy to operate and
it offers flexibility of action in decision making.
LIABILITY OF THE OWNER
If you own a business, you may have thought about liability issues. Each
member of the business partnership is personally liable for the entire
amount of any business related obligations. In general speaking, we as
partners of the business partnership have the general liability for all
partnerships debt. As business owners, we are all responsible in
controlling the day to day management of the business in order to
protect it from the worst case scenarios. We chose the General Liability
which pertains to equilibrium of the partners in terms of capital, work,
and income. We are obliged to invest and spend same amount of
money. As for the debts, we are responsible to also pay equal amount of
money.
ORGANIZATIONAL STRUCTURE

Capitalist Partner
Ria Jane Lumbab
General Manager Limited Partner Unlimited Partner

General Partner
Batsheba Inihao Erica Faburada Honey Crystelle Glades Remorosa
Timonio
Server Cook Cashier H.R
Josephine Haidee Obuta Michelle Cruzel Cortes
Villarubia Pangan
Assitant Cook
Bianca Cane
PRODUCTION PLAN
Packager
Maria Critel
Dinawanao
PRODUCTION SCHEDULE
Nutri Deli Shack Company is open 8 hours every day from 8:00 AM –
5:00 PM. However, our operation will start at 6:00 AM and end until
7:00 PM. We assure that our customers will be satisfied with our
product and service given. Before we open the store, we allotted 1 hour
for the preparation. That includes cleaning the area, preparing all the
materials needed, and preparing the food products to be sold to the
customers. These will be done by the employees who are mandated to
arrive before or exactly 6:00 AM to start the operation. At exactly 12
noon, the employees, alternately, will proceed to taking their meals for
only 30 minutes and after their meal they will start the making of the
product which is the second batch. The store will close at exactly 5:00

PM and thus, two hours after, employees will dismissed. Thus, 2 hour is
allotted for the cleaning and closing the store.
PRODUCTION PROCESS
Production process refers to the process of transforming a product from
a raw material into a finished one by means of manual labor or
machinery for it to be sold to the customers. Moreover, production
certainly depends on the type and nature of your proposed business.
*Prepare all the needed materials, equipment and ingredients.
*Boil the peanut and the potato with water.
*Put the condense milk in a bowl.
*Slice the potato into small pieces.
*Peel the potato and mix it with the peanut, together with the condense
milk. *Mixed the ingredients with malunggay.
*Wrap the mixed ingredients with the wonton wrapper.
*Steam it by the use of steamer.
*Top it with chocolate syrup.
*Serve it with delight.
EQUIPMENT REQUIRED

The Nutri Deli Shack Company will invest for tables and chairs which are
important for the production and for the accommodation of the
customers. We also are going to invest for a refrigerator to preserve our
ingredients and keep them from spoiling. We also need to have stove,
mortar and pestle and tray for the quick production and cooking of our
products. We also will invest for wall fans to keep the coolness in our
working area. Lastly, we will invest for a fire extinguisher to ensure that
our company is quick to resolve unexpected matters/disturbances like
fire.
SOURCE OF MATERIALS
As a competent company, Nutri Deli Shack Company ensures that the
raw materials that we buy are clean and fresh for the efficiency and
quality of our product. The suppliers in making our main product which
is Nutri Sweet Camote are Vic-Vic, Paquita and Seawall. As for the
appliances, we have Asian Homes as our supplier. For the kitchen
equipment, our supplier is the Tupperware. The suppliers will deliver our
needed equipment and resources to our location. These suppliers are
known for their durable, trustworthy, clean and efficient resources and
are helpful in enabling Nutri Deli Shack Company reach their goals.
ESTIMATED COST

The cost of our product is PHP 6.50 for each piece and PHP 65 for every
pack with 10 pieces and free 1 in purchasing a box of Nutri Sweet
Camote. In a day, we will be producing a maximum of 1,500 pieces of
Nutri Sweet Camote. The Nutri Deli Shack Company produce a product
by 2 batch to accommodate the needs of the customer. In a batch we
can produce and sell 750 pieces of Nutri Sweet Camote. We sell through
direct interaction, by phone or online which is helpful in selling a total of
1,500 pieces of Nutri Sweet Camote every day.

OPERATIONAL PLAN
EVALUATION OF SUPPLIERS
Nutri Deli Shack Company chose Asian Homes (Mandaue Branch) as our
supplier for the appliances, Seawall, Paquita, Vic-Vic for the ingredients,
and Tupperware for the equipment. Throughout the process of
identifying the right suppliers, we have set out our organizations’ needs
and understand how the said suppliers can meet them. We have
conducted a thorough study about their capabilities to meet the things
needed, their commitment and their capacity to give us high quality
equipment and ingredients. Indeed, we believe that our chosen
suppliers will not failed us to give the right and good quality of
equipments that we need. Because of that our company has a big trust
in the suppliers that we choose.

PURCHASE PROCEDURES
The Nutri Deli Shack Company will buy the materials needed for our
product by choosing the supplier which best supports our company’s
demand. We will evaluate and compare each supplier and chose the
best one. Furthermore, the company follow a step-by-step process that
ensures they can get what they need while also considering the budget
and expectations for the product or service. Moreover, the said
company will chose a supplier that has a right quality and quantity of
materials or products at the best possible price and at the appropriate
time for the best vendor. We also want to verify the condition of the
materials by ensuring our agreement between the suppliers.
STORAGE AND INVENTORY CONTROL
Nutri Deli Shack Company had a plan in proper storage of our equipment
and where to put the products left. In purchasing, we will put the
ingredients in a storage room inside our stall for us to get what we need
immediately. We will store the equipment in a cabinet and also decided
to use plastic containers so that it will not become rusty and it will not
cost a lot of money. The ingredients and products left in a day will be put
in a container and some in the refrigerator which is away from dirt and
has a cover to maintain cleanliness. Beside that, the company will ensure

the safety of every equipment and ingredients so that in the other day of
operation it will still be use.
SALES PROCEDURES
1. We will greet the costumer cheerfully and with respect.
2. We will ask for his/her order.
3. We will get their payments.
4. We will give their change if due.
5. We will prepare the product immediately and serve to the customers.
6. Lastly, we will say THANK YOU and PLEASE COME BACK AGAIN.

MARKETING PLAN
ALTERNATIVES AND SELECTED MARKETING STRATEGIES
PRODUCT
A company cannot be called a business without coming up with
its own product. Product is essential in buying and selling. We have 3
options in choosing the best type of product that will be suitable for our
business namely: Convenience product, specialty product and shopping
product.
A convenience product is a consumer product or service that
customers normally buy frequently, immediately and without great
comparison or buying effort. Convenience product purchases are also

called low involvement purchases. Convenience products are those
types of consumer products that are usually low-priced and placed in
many locations to make them readily available when consumers need or
want them. This type of product focuses on increasing production
volume rather than on improving product features to boost profits. This
is purchased by consumer without involving much exertion or
consideration.
A specialty product is a product that certain consumers will
actively seek to purchase because of unique characteristics or loyalty to
a specific brand. Specialty products are not necessarily expensive; they
often cost more in comparison to substitute products. This is purchased
with a predetermined pattern in mind. The pattern is that only specific
brand will be purchased. Consumers who seek specialty products really
know what they want and will spend the time and effort to get it.
A shopping product is a type of product that requires consumer
research and comparison of brands. It really involves more time, cost,
and efforts from
consumers’ part as they are considered as a higher risk proposition by
the consumer. There are two specific types of shopping products:
Homogeneous and Heterogeneous. Homogeneous products are

perceived by consumers as very similar in nature and the final purchase
is usually determined on the lowest price. On the other hand,
Heterogeneous products are products with attributes that are
significantly different from each other, which make it difficult to
substitute one product for another.
Our very own, Nutri Sweet Camote is a convenience type of
product because it is low-priced and affordable to any potential
customer. Also, the customers will not exert more effort in availing our
product for we have vast amount of stall. Though our product is not
expensive but it is rich in nutrients because of the nutritious ingredients
that we use. Moreover, we will produce more products in every stall
that we have so that the availability of our product would be present.
Convenience type for our product is very convenient to the consumers
that are hungry and wants to eat some food that is newly cook,
delicious, affordable at the same time healthy foods.
PRICE
Pricing is the reflection of everything you do as a business, from
your product development all the way down to a link to your website,
because we live in a world driven by value. According to David J.
Schwartz, “Price is the exchanged value of the product or service

expressed in terms of money.” Generally, the amount to be paid for any
goods or service is called price. Price is one of the important factors of
marketing mix. This is also the main source of income of any business
organization. There are three different approaches in setting a price
namely; cost-based pricing, perceived value and competitive pricing.
Cost-based pricing is used by companies to maximize their profits.
It is the practice of setting prices based on the cost of the goods or
services being sold. Wherein the price of a product is determined by
adding a profit element (percentage) in addition to the cost of making
the product. It uses manufacturing costs of the product as its basis for
coming to the final selling price of the product. In Cost Based Pricing,
either a fixed amount or a percentage of the total product
manufacturing cost is added as profit to the cost of the product to arrive
at its selling price.
Perceived-Value Pricing method, is pricing for a product or
service at a level that reflects the potential savings, the highest
satisfaction level, or the maximum use that a client will receive from the
purchase and the use of the product or service. A firm sets the price of a
product by considering what product image a customer carries in his
mind and how much he is willing to pay for it. In other words, pricing a

product on the basis of what the customer is ready to pay for it, is called
as a Perceived-value pricing. This type of pricing reflects a sustainable
competitive advantage where there is little or no competition. The
perceived value is made up of several elements such as buyer’s
experience with the product, service support, warranty quality, channel
deliverables, customer support, supplier’s reputation, trustworthiness,
etc.
Lastly, competitive pricing is the process of selecting strategic
price points to best take advantage of a product or service based market
relative to competition. It is not at all about price matching and
undercutting competitor prices. Consist of setting the price at the same
level as one’s competitors. This method relies on the idea that
competitors have already thoroughly worked on their pricing. In any
market, many firms sell the same or very similar products, and according
to classical economics, the price for these products should, in theory,
already be at equilibrium (or at least at a local equilibrium).
Cost based pricing is the most preferred approach of pricing in
our business. We depend the value of the price from total amount of the
raw materials that we used. It is useful when setting the price of new
and innovative products. Also, it can be helpful and do simplify

investment appraised decisions in using required rate of return. It is
more productive because we can gain profit in it. Since our business is
still growing, our company decided to use this technique for it is the
easiest way in calculating a product's price. Also, the expenses incurred
or the costs incurred are covered in this pricing method making it more
logical and fair. Cost based method also allows the business owners to
know that they are earning a predictable amount for every ingredient
that they buy and use in making the product.
PROMOTION
Promotion refers to any type of marketing communication used to
inform or persuade target audiences of the relative merits of a product,
service, brand or issue. The aim of promotion is to increase awareness,
create interest, generate sales or create brand loyalty. It covers the
methods of communication that a marketer uses to provide information
about its product. Information can be both verbal and visual. Promotion
is also one of the elements in the promotional mix or promotional plan.
These are personal selling, advertising, sales promotion, direct
marketing publicity and may also include event marketing, exhibitions
and trade shows.

Advertising is a non-personal form of communication, meant to
being a product or service to the attention of potential or current
customers. It is an act of promoting or selling a product by calling the
attention to the public by paid announcement. An audio-visual form of
marketing communication that engages a non-personal message and
indirect contact with buyer to sell a product or service. Well-executed
advertisements are remembered for a long time and the product being
advertised enjoys strong brand recall. When using advertising, it is
important to understand the company's advertising objectives.
Personal Selling is a face-to-face technique wherein the
salesperson uses his or her persuasive skills to convince a customer to
buy a particular good or service. Involves a seller or a sales
representative and a prospective buyer. Unlike advertising, personal
selling employs a direct contact and direct message to develop customer
relationship. It is not just about getting a customer buy a product but
this technique tries to spread awareness about the product. Personal
selling is effective in many ways.
Direct Selling refers to selling products directly to the consumer in a
non-retail environment. The products sold through direct sales are
usually not found in typical retail locations, which means finding a

distributor or rep is the only method to buy the products or services. It is
a method of marketing and retailing goods and services directly to the
consumers, in their homes or in any other location away from
permanent retail premises. It is usually conducted in a face-to-face
manner - either where products are demonstrated to an individual , or
to a group or where a catalogue is left with the consumer and where the
direct seller call as later to collect orders.
Among the three strategies, personal selling and direct selling is the
most used and can be inferred as the best. Direct selling and personal
selling is commonly used of many businesses. In direct selling, we are
going to produce the product and serve it directly to the end consumers
which is an easiest way in dealing with our customers. Also, our
company choose personal selling because it increase the chances of a
successful sales since we are selling face to face to the costumers and
we can use the power of persuasion to convince the consumers to buy
our product. In addition, it is a convenient way in dealing with the
customers because we seek to develop our relationship towards them
which makes use of direct connections, communication, and negotiation
skills.
PLACE

All products intended for consumers for their personal
consumption as well as those industrial consumption and production
purposes need a channel of distribution. Without the place or the
channel of distribution, the company/ product will have a difficulty in
reaching its target customers. Nutri Deli Shack Company has 3
alternatives for the distribution channel and these are the wholesaler,
retailer, and end user.
A wholesaler is derived from the word “Wholesale” that means
sell well in large quantity or in bulk. It is a distributor that sells products
to a retailer. We sell our product in bulk quantities to retailers, allowing
the retailer to take advantage of a lower price than if he were to buy
single items. Furthermore, as a wholesaler, our profit margin is small so
that we can maximize our sales volume to earn maximum profit.
Generally, as a wholesaler we made our products in a way that we can
have strong consumer appeal that retailers will want to acquire which
can help market and sell the product to an end customer.
Another distribution network is the retailer. Nutri Deli Shack
Company can be a retailer at the same time since we sell our products
by piece. A retailer is a person who has set up a commercial
establishment to sell goods and services in smaller quantities to the end

consumers for their personal use. He sells these goods at a markup or
profit margin considerably higher than that of the wholesaler. Our
company cannot take responsibility of delivery to every single customer,
it appoints retailers which functions for an immediate delivery to the
costumers or end users.
Furthermore, distribution channel ends with the end users of the
products. An end user is a person that actually uses or consumes a
product. Consequently, the end user is not always the person buying the
product or service. Businesses can be end users specifically the Nutri Deli
Shack Company where we are one of those who consume the product
we are making. The firm must be also an end user in order to have
knowledge or direct contact about a company's product.
Nutri-Deli Shack Company chooses the wholesaler and end user
as its distribution channel. In which we sell or offer our products to our
customers in bulk quantities. We are open for those customers who
want to resell our products. On the other hand, we also chose end user
as our distribution channel where consumers can directly consume the
products we are offering. In addition to that, it was also stated that it is a
must for a firm to be an end user to obtain ideas about the product.
PROCESS

Process is one of the most important elements of services
marketing mix or the 7 P’s. It is the means to achieve an outcome or
product. People nowadays are getting well-to-do. Therefore, integration
and innovation of the company's product and services is a need. Nutri
Deli Shack has three options in terms of using the right process in
making a product; these are Continuous, Just In Time, and Intermittent.
Continuous production is a flow production method used to
produce or process any raw materials without any interruption. This is in
contrast with batch production or intermittent. It usually requires a
series of discrete unit of operations, with the output of one step being
the input for the next step. Continuous process has series of steps that is
executed, all these steps are potentially running at the same time. The
production workers here in continuous production commonly work in
rotating shift which means that different workers perform their duties in
one set schedule. Continuous process is a process in which a product
comes out without interruption and not in groups.
Just in time system of manufacturing or production is based on
preventing waste by producing only the amount of goods needed at a
particular time, and not paying to produce and store more goods than
are needed. Parts and materials are delivered when they are needed,

rather than before. Denoting a manufacturing system in which materials
or components are delivered immediately before they are required in
order to minimize inventory costs. Just-in-time refers to inventory
arriving or being produced immediately before shipment or the next
process. Improve stock turnover, and make sure you are continually
shifting slow-moving or dead stock.
Intermittent process means not happening regularly or
continuously. It is stopping and starting repeatedly or with periods. It
happens occasionally rather than continuously. It is marked by intervals
of complete quietude occurring between two periods of activity. Under
intermittent process I packed by batch or by hours .The goods or the
products in intermittent process or manufacturing system are
manufactured specially to fulfill orders from the customers rather than
for stocks.
Among the three alternatives, intermittent process is the best
option. It is better to have an intermittent process or to make it batch by
batch to avoid late production when a customer make an order and to
increase the amount of productivity. It will be a hassle free production in
the perspective of our business. By having the best option, it can prevent

eliminate waste by just only producing the amount of goods needed by a
customer.
PEOPLE
One of the important factors that a company must consider is
hiring or assigning the right people in a certain field of work in a
company.
Skilled worker is one of the types of people in having a business
transaction. These workers have special skill, training, knowledge and
ability in certain works. They are skillful because they learned this
through their past job experience, education and training after high
school. Most small businesses hire skilled workers to be more productive
with the intention of promoting them at some point. Skilled workers
usually advance into higher positions or management more quickly than
unskilled workers.
Graduates or professionals generally include workers who are
performing advanced task requiring trainings and seminars which are
typically obtained through a bachelor's degree. Professional workers
give businesses a more job description flexibility. The curriculum used in
education focuses on global issues and as a result it allows the graduates

to think globally. The graduates were exposed to learning new things or
lessons making them more self-motivated. The certain competency
makes it easier for them to continuously learn.
Matrix management was originally designed to address the
disadvantages of both functional and divisional management. This is by
creating a flexible system to allow management structures to be
implemented on per project basis. It was especially popular among
technology and similar firms with highly skilled professional employees.
The main advantage of the system is staffing flexibility. For organizations
with projects requiring specialized skills matrix management enables
creation of project teams based on needed employee skill sets.
Our business is looking for employees who possess the capacity or
skills on how to cook our certain product according to its procedure
where it can suit to the qualifications of a skilled worker. In cooking the
product, the business owners decided to hire skilled workers. As to the
task involving the interaction to the customers and the one assigned in
cashier, we will hire professionals or workers who graduated in such
specializations. We decided to base this hiring of the certain employees
as to where they really are good at. So to conclude, the company will
adapt the matrix type of hiring employees.

PACKAGING
Primary packaging is the first place packaging which is in direct
contact with the product itself and it sometimes referred to as consumer
or retail packaging. It is the last piece of package between your product
and the end user. It is something like the wrapper on a package of
crackers. It is almost always meant to remain on the package until the
end user obtains product, and is usually not removed until the right
before the product is used. It can serve another very important role. It is
a key place to place your logo, slogan, and other information that will
help identify and distinguish your brand.
Secondary packaging is the packaging that holds together the
individual units of a good. It is designed not so much to hold the good
for as it is intended to deliver mass quantities of the good to the end
user. Secondary packaging may be removed from the item without
changing the qualities or attributes of the good. Secondary packaging
serves as the role of facilitating the transportation of a good from the
manufacturer—that would be you—to the end user. Secondary
packaging should be tough enough to protect your item, and yet easy
enough to open that employees engaged in restocking can access your
product without damaging it.

Tertiary packaging is used for the protection and shipping of a
product. It is any grouping of sale units in an optimized way for easy
handling, storage and transportation, as well as to prevent damage
inherent to these actions, and even to avoid direct physical handling and
operating by machinery. Any company that ships any kind of good uses
tertiary packaging in the distribution process. If you have ever ordered
anything online, you’ve received it in a piece of tertiary packaging.
Therefore, the tertiary packaging is destined to withstand large amounts
of secondary packages, so that these are not damaged or impaired in the
process of transportation and storage between the factory and the end
consumer.
Among the three alternatives, Primary and Secondary Packaging
are most applicable in our business. Primary packaging in the sense that
the customers can purchase our product by piece if they want. Also
secondary packaging so that they can purchase our product in a large
amount or by bundle. We decided to engage in secondary packaging so
that we can restock our product without damaging it. Additionally the
logo and some information of our product will be included in the
product packaging. We used eco-friendly materials in terms of our
packaging to preserve our environment. Also, to make our company

more recognizable we put our company logo to our packaging so that
the customers will not only remember our product but also our
company. By using it, we can also help and save the environment.
LONG AND SHORT-TERM PROJECTIONS
ORGANIZATION
Strategic Plan
To become known as a people and service-oriented company in the
Philippines, establishing branches in every region for the next five years.
Tactical Plan
For the Year 1, our focus is to train employees to become
competent, skillful and knowledgeable as they can be. It is the
goal of the company to satisfy the demands and needs of the
customers. Part of satisfying them is to make sure that they are
given outstanding service. It is our responsibility to make sure that
we are producing competent and productive employees. This can
be done by conducting seminars and trainings for them to be able
to enhance their skills and increase their knowledge. They will also
be trained in properly and excellently accommodating the

customers. This will totally increase sales as potential customers
become attracted with the service offered by the employees.
In the second year, our focus is to produce innovative but at the
same time healthy and affordable food products. We are to
continue doing our research about the preference and taste of our
target customers. We will enhance our product and make it look
attractive to compel more customers. We will make sure that the
products served are excellently made and that the price is
affordable to all especially to those who are financially
challenged.
For the third year, Nutri Deli Shack Company plans to gather and
evaluate customers' feedbacks and constructive criticisms. In this
way, we can show to our customers that we value their
suggestions. Their opinions about the experience they have with
our product is helpful for we can use them to adjust or innovate
our product in order to fit their needs more accurately. It is one
way also for improving our product to suit the taste of our
customers. Also, customers' feedbacks help us determine if our
customers are satisfied with our product and detect areas where
we should improve our product. However the criticism that

customers have towards our product serves as our motivation to
improve our product and even our service.
In the fourth year, we plan to invite possible partners and
investors in the business to increase the company’s resources. As
our company’s resources increase, we can make more products
and ensure convenience to the consumer. Competitive companies
do not just act alone in the industry. Rather, partnerships can be a
valuable resource for sales, marketing and ultimately long-term
survival. Small business can establish more organizations to
increase their competitiveness through greater purchasing power,
combined marketing budgets and co-branding opportunities.
Having investors or partnerships can also provide access to costly
equipment and innovative production systems, all leading to being
known as a people and service-oriented company in the
Philippines.
PRODUCT
Strategic Plan
To be number one in the food line industry providing a nutritious and
healthy products which is the Nutri Sweet Camote for about 3 years.

Tactical Plan
For year 1, we will be prioritizing the product's penetration in the
target market and identify means to improve its taste and appearance.
Our primary aim is to improve the qualities of our product and satisfy
more the customer’s needs. With this in mind, we came up with the
ideas of employing some advancements and enhancements. To add
some new flavors that can make the product taste different and
delectable which can attract more customers. To add new conformation
from its size and shape. For innovation of the product is essential in
order to gain the interest of the consumers. Another one also is to offer
the product in by piece and by pack. To accommodate all the possible
customers that wants to buy in retail and/or in wholesale manner.
During the first year, our company intends to contemplate more ideas
that can make us lead or overtop in the industry for the next years.
In the second year, we will improve the marketing means of the
company in order to attract more loyal customers. This can be done by
investing more funds in advertising the product. Nutri deli Shack
Company will start having some promotions such as advertisement of
the product. Since our business is known already, we want to improve
this business by using funds for advertising. Moreover, through

investing funds we will be able to introduce also our product by using
flyers and online pages. Furthermore, this is because of the fact that
there are more than 4 billion active users in the world, if not all, other
also have television and radios in their homes. Other than that, we also
have plan to improve our business logo, the product packaging, as well
as the product in a creative way that can catch the attention of the
customers.
For the third year, reproducing varied products that are related to
the original product. At this stage, The Nutri Deli Shack Company
conduct a research through survey to know more what is best to
enhance our product. By the survey we can get different feedbacks from
our customers, and with that we can get idea from our customers on
what they can tell about our product. Moreover, we will come up variety
of products that are nutritious same to the Nutri Sweet Camote as the
way of improving our business. Furthermore, once our company will be
known we will not stop getting feedbacks to our customers and produce
more products as what they are suggested. All in all, The Nutri Deli Shack
Company become the number one company who provide a lot of
nutritious innovated products that are suite to the customer’s
preferences and wants.

CUSTOMERS
Strategic Plan
To become known as a customer- oriented business in the food line
industry for the next 4 years.
Tactical Plan
For the first year, we will be hiring of enthusiastic and skilled
staffs. As a company who is in a food line industry, it is best that in
the first year we shall hire an enthusiastic and a well-trained staffs
in order to cope up with the customer’s needs. During the year,
we will train our staffs well enough to provide excellent customer
service that a customer should experience and also get a customer
satisfaction. Since our staffs are new and customer loyalty is one
of our top priorities, we’ll keep in touch with the customers to
listen and address their concerns a timely manner. An employee
or a staff who has a good attitude and skillful at the same time,
providing good customer service is a stepping stone in achieving
our goal that is to become known as customer-oriented in the
food line industry. Customers are very important stakeholders and

in order to keep them, we shall maintain the good work and step
up for next plan that we will do.
In the second year, we will be implementing relationship
development strategies. Technology serves as the high-tech
communication possibilities between the interactions of the
business to the customers. With this in mind, the business owner's
decided to enhance the development of our technology to
become more efficient in getting customers. To effectively use
social media in our business, the business owner's take into
account the latest trends and techniques mostly the ones popular
among millennials. We will innovate the use of social media
through posting our advertisement in a popular application, You
Tube. Facebook is the most effective kind of medium because
most people regardless of their age uses it. Since we already have
a facebook page, we will stay up to date with the facebook trends
and popular platforms to deliver a more commendable
relationship towards the customers.
For year 3, we will add levels to rewards and loyalty programs.
Loyalty programs are a great way to attract consumers, increase
sales and personalize marketing efforts. Also, reward program is

arguably one of the most popular of loyalty initiatives today's
businesses can offer. By this tactic, customers will be encourage to
revisit or interact further with our product in different ways.
Implementing this kind of approach can influence purchase
behavior while increasing brand activity. The key to customer
satisfaction is to improve interactions with them by setting up
loyalty offers based on data, and then communicate these offers
effectively.
For year 4, maintaining loyal customers is very important. Loyalty
leads to the success and stability of a company. By maintaining
loyal customers, we focuses more on customer wants,
expectations and build constructive relationship among
customers. We also established good line communication for
customers to easily inform us about their suggestions regarding
our product. Our business provide a good customers service
because it significantly helps in gaining product advocates as well
as we generate more profit by building a good relationship with
loyal customers.

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UNIVERSITY OF CEBU LAPU LAPU & MANDAUE

A.C. CORTES AVE, LOOC, MANDAUE CITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

Bianca Cane Haidee Obuta

Nutri Deli Shack Nutri Sweet Camote

Description of the Business

serve customers a product that is budget-worthy and delicious.

Moreover, not only is the product delicious but it is nutritious as well

since it is filled with different kinds of vegetables innovated for the

customers’ attention. The product can be ordered through direct

interaction with the sellers or through online.

Location of the Business

area of Babag National High School.

Funding Requirement and Sources of Funds

Starting Money: Php 599,907

Nutri Deli Shack Nutri Sweet Camote

Equipment And Appliances

Nutri Deli Shack Nutri Sweet Camote

Mortar and Pestel 359 2 718

Calculator 119 2 238

Light Bulb 130 6 780

Refrigerator 16,290 1 16,290

Stove 1,000 1 1,000

Wall Fan 215 5 1,075

Trash Can 120 2 240

Laptop 15,995 1 15,995

Fire Extinguisher 1,500 1 1,500

Packaging 10 500 pcs 5,000

Nutri Deli Shack Nutri Sweet Camote

Liquid Hand Soap 80 4 320

Salaries Expense 386 125,164

Advertising Expense 4,400 4,400

Water Expense 1000 1000

Rent Expense 3,000 3,000

Electricity Expense 2,000 2,000

Taxes & Licenses 3,480 3,480

Transportation 296 296

TOTAL START-UP COST

PARTICULARS AMOUNT (Php.) TOTAL (Php.)

Nutri Deli Shack Nutri Sweet Camote

The start up cost of Php 599,907 will be financed by the proponents of

the business. This voluntary act of investing will be done in order to

avoid additional charges on the business such as interest expense. Each

partner will have the same amount of contributions. The capitalist

Nutri Deli Shack Nutri Sweet Camote

shack is not borrowed or loaned.

The aim of our business is to be successful in the food line industry, to

reach more consumers and to establish additional branches or outlet in

the market not only in Cebu.

As a service focused to bring convenience and access to food, it is our

passion to provide nutritious food and satisfaction to our customers.

to earn money and to be successful.

Nutri Deli Shack Nutri Sweet Camote

*To actively compete in the food line industry

*To create awareness and responsibility to the public about the

existence of our business with regards to our premium quality of foods

offered so as to establish additional branch in Cebu after 5 years

* To give them quality kind of sweet potato product at a very reasonable

In entering into business, one must decide on what type of business

organization will be used. The Nutri Deli Shack Company decided to

venture into a partnership form of business. Each partner will contribute

accordance with the terms of the partnership agreement. Each member