Submitted To- Iftear Ahmed

Course-Introduction to Business, (Bus-201)

BUSINES
S
PROPOSA
GOLDEN FIBER COMPANY
Group Name-Business people

Naimul Islam - 1210611

Asif Reza -1320413

Shoyab Ahammed -1330719

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Executive Summary
Golden Fiber Company will run with the objective of making jute made products easily available
to anyone who is interested in India. We will sell only jute made products from Bangladesh such
as jute bags, jute laptop bags, jute backpack bags, jute tote bags, jute sofa, jute bed, jute pencil
pouch, jute lunch bag etc.Our major concentrations are to play roll as an export house for
Foreign customers as well as to promote classic green product of Bangladesh. Our
responsibilities are to ensure product Quality and on time release for shipment as per
customers Requirement. In addition, wealways carryspecial care for our valuedcustomers’
satisfaction. We believe In completion as well as ready to take challenge to meet
market demand.

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 Table of Content

 The Business Description…...……………………………….…....5

 The Product and Service……………………...……………….….7
 Business Environment and Market Analysis……………………..9
 Sales and Marketing Plan….…………………………………….11
 Operations Plan……………………….………...……………….13
 Management Summary……………….…………………………14
 Financial and Risk Management…….…………………………..16
 Conclusion…………………………….…………………………18
 Reference…………………………….…………………………..19

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 The Business Description

The History of the Concept or Business:

We are the management team of our Exporting shopping Business Company always wanted to
do something by our own. And we were continuously searching something that we can do. The
team finally comes up with a plan of making a company with the objective of making jute made
products easily available to anyone in India. The reason behind this kind of business is that we
always wanted to make jute made products more famous worldwide. Being a neighbor country
India is our first choice for exporting. And the management team has also thought the
customers to know about our Bangladeshi jute made products and an opportunity to use these
products. So they will be benefitted by this company. We have decided to sell as jute bags, jute
laptop bags, jute backpack bags, jute tote bags, jute sofa, jute bed, jute pencil pouch, jute lunch
bag, jute carpets, jute rugs, jute matt, jute durries, jute stylish storage baskets, jute chair, jute
mattress, jute hammocks, jute stool, portable jute bed, jute hanging chair, jute room divider,
jute shoe rack, jute wall hangings, jute lamp shades, jute flower, jute jewelry, jute ladies Karta,
jute slippers, jute sandals. The name of the company will be Golden Fiber.

The Market the Business Will Serve:

Golden Fiber Company is targeting the customers who are interested to buy jute made
products but obviously in a reasonable price. As now a day’s jute made products are highly
appreciated and maximum people use it in India, so it will be easier for the company to grab
these customers. So we have picked them as a market. And they can know the every detail
about the products before buying from our staff. Those who know more about it also can be
the target market. And by target market the company meant the segment of the population to
which we intend to sell products and services.

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The Kind of Business It is (Manufacturing/Retailing/Service):
Basically it’s a retailing business. But we can also say it’s also a service business. As we will also
deliver the product that a customer will ordered if he /she want to. So yes it’s both a retailing
and a service business.

The Products and Services

The Products and Services section of the business plan describes what products and services
are offered, how and where they are purchased and any plans for future goods or product lines.

The Products:

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Golden Fiber Company will run in 2013 with the objective of making jute made products easily
available to anyone who is interested in India. We will sell only jute made products from
Bangladesh such as jute bags, jute laptop bags, jute backpack bags, jute tote bags, jute sofa,
jute bed, jute pencil pouch, jute lunch bag, jute carpets, jute rugs, jute matt, jute durries, jute
stylish storage baskets, jute chair, jute mattress, jute hammocks, jute stool, portable jute bed,
jute hanging chair, jute room divider, jute shoe rack, jute wall hangings, jute lamp shades, jute
flower, jute jewelry, jute ladies kurta, jute slippers, jute sandels.

Service:

The service offered by the company simplifies and streamline the entire product return and
exchange procedure. By purchasing products from our company consumers can claim product
returns or exchange in a short time.

The Reason behind Using It:

People will buy products from our company because they are getting safe security and
replacement guarantee. The company will do everything as much as possible for the sake of
customers.

 Safe and Secure Shopping:

Customers can pay by cash or check. All major credit and debit cards will also be
accepted. We will also accept payments by Bank draft.

 Replacement Guarantee:
All products will be sold on our company will be covered under our 30 Day Replacement
Policy. Consumers can notify us of any manufacturing defects or product damages at the
time of delivery or within 30 days from the date of delivery, and we will issue a brand
new replacement to them at no extra cost. Replacement will be offered for the products
sold by our company only.

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Business Environment & Market Analysis

Industry-

Our concept is one of the unique concepts. We are solely dedicated to the development,
promotion, and export of jute and other allied fibers. Our success as a dependable supplier is
due to the following factors: 
1. strict quality control supervision adherence to buyers’ specification
2. Earnest maintenance of supply schedule and shipment
3. Capacity to supply in bulk at any time
4. Firm commitment to all the stakeholders
5. Excellent, reliable, and long term relation with major jute mills, and raw jute balers / shippers
in Bangladesh

Our major products-

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jute bags, jute laptop bags, jute backpack bags, jute tote bags, jute sofa, jute bed, jute pencil
pouch, jute lunch bag, jute carpets, jute rugs, jute matt, jute durries, jute stylish storage
baskets, jute chair, jute mattress, jute hammocks, jute stool, portable jute bed, jute hanging
chair, jute room divider, jute shoe rack, jute wall hangings, jute lamp shades, jute flower, jute
jewelry, jute ladies kurta, jute slippers, jute sandels.

Competitive Analysis
The company is highlycompetitive and risky. The owners know this through their many years of
experience opening, running, and improving companies in Bangladesh. Most new companies
opened by inexperienced owners struggle or fail. However, those based on solid
understandings of the market needs, and management of inventory and staff have a much
higher chance of success, especially when combined with prior experience in the company. We
have many direct competitors such as Bangladesh jute mills ltd, Aleem jute mills lid, Golden
fiber jute mills ltd, Amen jute mills ltd.

Market Analysis

Target Market-
We have segmented our market in the basis of Geographic and Demographic segmentation. In
demographic segmentation the market is divided into groups on the basis of age, family size,
gender, income, occupation, social class.

 Age: 15-19, 20-36, 37-42 and above but we will mainly focus on the age between 15 to
36.
 Occupations: For all occupations mostly the students, middle age people, corporate
people, service holder, Businessman.
 Gender: Male & Female.
 Income: Middle to higher income people.
 Social class: For middle class, upper middle class and higher class.

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 .Sales and Marketing Plan

Marketing planning is further use to spread the name of company to escalating the sales of
products and also make the business interesting. As India is a foreign country to us, so that it
will be more competitive for us. It’s very important to put together a game plan. We need a
brand name or identity to attract the consumers and we also attract the consumers by
advertising and promotion.

Strategy Marketing Objective:

 To build unique distribution system that provides equity at low cost.

 To reduce energy consumption during production.
 To increase advertisement activities.
 To redesign packaging to a more attractive and familiar.

Advertisement:

There are some important steps given below for advertisement by which we can easily increase
our sales:

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Social Media: We can promote our business through social media. Facebook, Twitter and
Google plus are the three largest social hubs right now online and can have a big impact on our
Golden Fiber company business. These are all ideas that we will need to come up with as every
business tends to have different strategies to get social with potential consumers. One great
idea in going social is promote contest.

Display Advertising: Many small/medium internet retailers may think display advertising is very
costly and not effective, but to the contrary, it may just be pretty reasonably priced and pretty
efficient.

Also we can publicly advertise our business like:

 Create and distribute the leaflets.

 Giving business cards.
 Get on local newspaper.

Get on local TV channels after 1 year succession

Promotions:

We will do many things to attract the consumers to buy our products but if the consumers get
more or aware fixed advantages from this company so they will be interested to buy more
products available in Golden Fiber Company.

Occasional Promotions: We have decided to offer discount packages on various yearly big
occasions such as Eid, Puja, Bangla Noboborsho. Exploits special occasion since this is the time
where related demandable products are more salable.

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Yearly Discount Promotion: Some yearly, Half yearly, Budgetary, Clearance sale with great
discounts promotion are also available as per as manufacturer company policy.

Operation Plan
We are a quality conscious firm and believe in maintaining long term relationships with our
customers, suppliers, employees, government or social agencies and our stakeholders. We also
strive to offer maximum customer satisfaction, quality and cost effective products,
customization and efficient after sales services.

Our firm will be located at Naryanganj and The machinery we will use-

 Spreader Machine
 Carding Machine
 Drawing Machine
 Spinning Machine

Management Summary

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Management Profile and Qualification

Name
Md. Mozammel Haque

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Qualification
BBA-IUB

MBA-IBA, Dhaka University

Work Experience
Was GM of Brac Bank.
 Roksar Hoque Textile Engineer She have also great experience
in the same field. 
Completed her Graduation from

Ahsanullah University.

Ishtiaque Ahmed BSC in Economics from IUB. He is the owner of many

Garments.
MSc in Economics From York
University

Sabrina Hossain Shantu She did her higher education from She has also experience in the
London University. business Sector.

BBA, MBA From She have also great experience

Tanha Sikder
in the same field.
North South University

Financial & Risk Management

Jute mills make money by taking inexpensive ingredients, combining them in creative ways,
make them product, and selling them at a much higher price. Any ingredients wasted in the
mill are money thrown out. While some entrepreneurs think that success is as simple as a good
location and a trendy concept, we know the truth.

To succeed in the industry, you need an understanding of the risks and financial conditions, the
ability to handle enormous pressure, and the organizational skills to bring off what is essentially
a giant catered party, two to three times a day.

Financial plan

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The initial budget is Tk 30 Lakhs. We are expecting to raise Tk 6 lakhs from every partner person
of its own capital. So, for the business the total requirement is Tk 30 lakhs and the sectors in
which we will invest our money is given below:

Purchase (Monthly) 230000

Inventory/Materials 500000

Equipment 500000

Machinery 700000

Building Rent (Advance 6 Months) 120000

Legal 100000

Decoration 70000

Advertisement 80000

Others 200000

Total 2500000

Risk fact sheets

 Commercial fire safety

 Cash handling procedures
 Physical and electronic security

Yes, we admit accident can happen anywhere of the Factory. And there is insurance for

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 every employee. We have proper safety coverage to avoid these accidents. We have
personal fire brigade team who will always help us. We have Medical team. Electricians will
always be with us.

Conclusion
Our topic for the business plan was “JUTE”. We studied about jute production, history,
distribution, processing, and its various use and application. It is a natural fiber obtained from
bark of the jute plant and made to manufacture a lot of products through different interesting
process. By doing the business plan we came to know the importance of jute and further need
of this golden fiber. By using jute product we can also keep our environment keep clean and
keep away from pollution. Our company “Golden Fiber” produces many kinds of jute products
like, jute bags, jute laptop bags, jute backpack bags, jute tote bags, jute sofa, jute bed, jute
pencil pouch, jute lunch bag etc.

In this business plan our main objective is maximizing our profit as a company. We (Golden
Fiber Company) want to be the number one company all over the world for manufacturing jute
products. “So use jute product to save yourself”.

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References
 www.wikipedia.org/wiki/Jute
 www.mashiurgroup.com/GFIL/.../JUTE-THE-GOLDEN-FIBRE.pdf
 www.msgoldenfiber.com/
 www.msgoldenfiber.com/OurProducts.php
 www.goldenfiberarts.com/

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