Advantage

For example, the SWOT method can be used to evaluate a product or brand, an acquisition or
partnership, or the outsourcing of a business function.

Drawbacks

SWOT analysis only concentrates on four primary functions. So, you’re

only getting a small percentage of research.

Limitations of SWOT analysis

When you are conducting a SWOT analysis, you should keep in mind that it is only one
stage of the business planning process. For complex issues, you will usually need to
conduct more in-depth research and analysis to make decisions.

 One of the major drawback/problems of SWOT analysis is that its

generating a long list of strengths, weaknesses, opportunities, and
threats. But does not include any mechanism for ranking/ prioritizing
the items within this list.