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ADVANCED ENGLISH WRITING

ASSIGNMENT NO 3 (GROUP)
PROPOSAL WRITING

SUBMITTED BY:

HAMNA FAROOQ (L1S20BBAM0107)

UMER YAQUB (L1S20BBAM0070)

ESHA IRSHAD (L1S20BBAM0146)

NATASHA TAJ (L1S20BBAM0158)

SUBMITTED TO:

MA’AM MARIA RIAZ

SECTION:
B(BBA)

“The Proposal Begins from Page 2”

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Proposal for Giving Décor Services to Haveli Restaurant

Submitted to
Mr. Ai Hamza
Submitted by
Hamna, Umer, Esha, Natasha
Decor Managers
Décor Studio
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January 6,2021

List of Illustrations______________________________________________________________6

1. ABSTRACT_________________________________________________________________6

1.1 Problem________________________________________________________________________6

1.2 Solution_________________________________________________________________________6

1.3 Benefits_________________________________________________________________________6

2. INTRODUCTION____________________________________________________________7

2.1 Purpose_________________________________________________________________________7

2.2 Problems________________________________________________________________________7

2.3 Objectives_______________________________________________________________________7

2.1. PROBLEMS_________________________________________________________________7

2.2.1 Ancient look of entrance and antiquated interior______________________________________7

2.2.1 Outmoded furniture_____________________________________________________________8

2.2.3 Expensive décor services by the other companies_____________________________________9

3. BENEFITS__________________________________________________________________9

4. Methodology_____________________________________________________________10

5. RESULTS_________________________________________________________________11

6. SCHEDULE________________________________________________________________12

7. QUALIFICATION:___________________________________________________________12
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8. COSTS___________________________________________________________________13

9. TERMS AND CONDITIONS___________________________________________________13

10. CONCLUSION____________________________________________________________14

REFERENCES__________________________________________________________________14
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DÉCOR STUDIO
Khayaban-e-Jinnah Road, Johar Town
Lahore 54000

January 6,2021

Mr. Ali Hamza

Branch Manager
Haveli Restaurant
2170-A Food St Fort Rd, Walled City of Lahore,
Lahore, Pakistan 54000

Subject: Proposal for giving décor services and refurnishing to Haveli Restaurant

Dear Mr. Ali Hamza:

We are ecstatic to introduce ourselves and our company to a sophisticated restaurant. The
following is a proposal that will explain our décor services which we are going to offer you for
your restaurant. Décor Studio believes that glorious décor is a basic requirement in today’s era
for our homes, offices and restaurants. Our team put sincere efforts towards decorating
customer’s places according to their preferences.
This proposal describes the introduction and the past experiences of our company. Moreover, the
methodology of providing services, costs and benefits of getting our services. Besides this, it
includes a schedule of task accomplishing and description of qualifications of our team.
It will be a great honor for our company to provide décor services to your restaurant. We will try
our best to accomplish all your desires. For more information or if you have any query, please
feel free to contact us at 03001234567. We greatly appreciate your support.

Sincerely,

Hamna, Umer, Esha, Natasha

Décor managers
Attached proposal
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List of Illustrations

Image 1: Interior which was not liked by the customers

Image 2: Outmoded furniture
Figure 1: Methodology of the task
Image 3: The modified look of your restaurant
Table 1: Schedule of project completion
Phase 1 Phase 2 Phase 3
Table 2: Costs of the project

1. ABSTRACT

1.1 Problem
As we know the décor is a fundamental requirement nowadays for running businesses. You are
currently looking for a qualified décor company to create a new look of your restaurant. You
prefer such designs which are inimitable, attractive to customers and are in trend. You are
looking for such a décor company that will change your remote building, its interior and
furniture into a latest one in an affordable price. Similar to others, you also desire to make your
restaurant customer priority.

1.2 Solution
To solve such problems, our excellent team implements a proper methodology which includes:
 Understanding of your requirements and preferences
 Offer designs according to your taste
 Amendments in the design according to your desires
 Ensure effective results according to finalized proposal in an affordable price

1.3 Benefits
As our Décor Studio is very well-reputed for its décor services, it is a great opportunity for you
to get our services in a reasonable price. We are always willing to accept new challenges because
of our creative and talented team. We assure you that we will provide you with such services that
will not only get customer’s attraction but also increase your sales. We will try our best to make
your restaurant a customer priority.
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2. INTRODUCTION

2.1 Purpose

The purpose of this proposal is to provide best décor services to your restaurant. With the help of
our creative team, we will spare no effort to solve your issues. We will use those methods that
will surely fruitful. With modish and innovative ideas, we will turn your dream into the reality.

2.2 Problems

Your restaurant is facing three major issues:

 2.2.1 Ancient look of entrance and antiquated interior
 2.2.2 Outmoded furniture
 2.2.3 Expensive décor services by other companies

2.3 Objectives

Our company’s objective is not only to gain profit but also satisfy our customers. Throughout the
project, our company focuses on the preferences of the client. Our main goal in this project is to
provide you with the services you have asked. We will definitely give you extraordinary
outcome by our sincere efforts towards this project. During all this process, we assure you that
our team will follow SOPs to prevent the spread of Corona virus.

2.1. PROBLEMS

You are looking for a qualified décor company which will solve your following problems.

2.2.1 Ancient look of entrance and antiquated interior

As a Décor company, we understand that modish layout of your restaurant is a basic need now.
As the world is developing, people demand such places where they can take pictures and record
their memories with a trendy background. We have perceived that your ancient entrance and
antiquated interior design is the reason of your decreasing popularity and attraction by the
customers.
 It is affecting your sales and popularity in the market which causes loss to your
restaurant.
 This remote building is a reason of changing customer’s preferences because with the
quality meal they also need a modish place to sit.
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These are the major issues need to be solved as soon as possible. It can be done by hiring a décor
company which will fulfill all your requirements.

Image 1: Interior which was not liked by the customers

2.2.1 Outmoded furniture

The modification of your restaurant is also relies on changing its outmoded furniture. Your
restaurant’s furniture is entirely outdated. Most of the furniture has broken as you are using this
for about 20+ years. Customers demand to dine in, on such places where they can sit comfortably
too. Restaurant is a place where people come to get rid of their depression and make memorable
moments with their family and friends. In these circumstances, people restrain to come in such
places which do not have suitable sitting.
 Customers avoid to come in your restaurant and it will result in shut down of restaurant.
This sort of businesses works only when you can catch the attention of most of the
public.
 Broken outmoded furniture may harm your customers too which is directly related to the
decrease of popularity among people.
This problem needs to be solved. It can be done by replacement of outmoded furniture into the
luxurious and comfortable one. This will not only the source of customer’s attraction but also the
reason of your increased profit ratio.
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Image 2: Outmoded furniture

2.2.3 Expensive décor services by the other companies

Another problem which you are facing is that there are only a few décor companies in a town
with high charges. As anyone knows, that inflation is rising day by day, it is very difficult to pay
extra charges for the décor.
 Some companies’ charges are extremely high just because of their popularity among the
society.
 Most of the companies work only to generate revenues and more profit, but not to satisfy
their customers.
You should look for such a company which will understand all your requirements and provide
you with those results which will satisfy you in a very reasonable price.

3. BENEFITS

There will be several benefits for your restaurant, if the proposal is accepted.
 Your restaurant’s sale will enhance and you will be able to make profit.
 You will be able to compete your competitors.
 People will prefer your restaurant more because of modish environment and luxurious
sitting.
 Your ambient lights and beautiful decor will attract more customers.
 Comfortable and luxurious sitting will become customer’s favorite.
 We will provide you with such trendy interior which will more photographic and more
people will come here for photography. This will also highlight your restaurant on the
social media.
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 You will able to serve your restaurant for multiple events like weddings, birthday parties,
etc.

4. Methodology

Our methodology for completing the task is very simple. We will sit down with you to
understand your requirements and preferences. We will also discuss about your past experiences
with different designers so we will be able to provide our best services. After this interview
session, we will present you different décor options that how will your restaurant look like in
future. We will consider all those changings that you have made in the presented décor options.
After the final approval, our team will make contracts with different architects to start working
on the implementation of the proposed project. Our team is very passionate about delivering
results according to the expectations of the client. During the whole procedure, our team will
follow all the Corona SOPs. The following figure shows the method of our company to provide
you with best décor services.
Figure 1: Methodology of the task

Phase
Phase 1:
1: Interview
Interview

Understand
Understand requirements
requirements
Present
Present multiple
multiple designs
designs
Final
Final proposal after amendments
proposal after amendments

Phase
Phase 2:
2: Contracts
Contracts
Make
Make contracts
contracts with
with architects,
architects, construction
construction laborers,
laborers, electricians,
electricians, furniture
furniture
companies
companies

Phase
Phase 3:
3: Implementation
Implementation
Design
Design the
the entrance
entrance
Interior
Interior decor
decor (lighting,
(lighting, ceiling
ceiling design,
design, walls,
walls, doors,
doors, floor)
floor)
Refurnishing services
Refurnishing services
Design
Design and
and print
print menu
menu card
card
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5. RESULTS

We guarantee you the success of our proposed project.

 In the end, you will have a fascinating entrance that will be greatly liked by the
customers. They can also take pictures there.
 There will be luxurious and comfortable sitting for your customers.
 Besides a beautiful entrance, your restaurant’s modish interior provides a beautiful
background and grabs customer’s attraction.
 Enchanting colors of the interior will be according to the trend.
 Lighting of your restaurant will surely according to the interior.
 Furniture of your restaurant will be completely modified which will greatly like by the
customers.
 Your restaurant’s menu card will present a glorious image of your restaurant’s interior.

Image 3: The modified look of your restaurant

6. SCHEDULE
This is our schedule for completing the proposed project:
Table 1: Schedule of project completion
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PHASE 1: INTERVIEW

Milestones Duration
Interview Understand your One day
requirements
Present designs Offer multiple designs Three days
Final proposal Present final design after One week
amendments

PHASE 2: CONTRACTS

Milestones Duration
Contracts Make contracts with people One week
to implement the project

PHASE 3: IMPLEMENTATION

Milestones Duration
Interior Lights, walls, ceiling, floor, One week
doors design
Entrance Design entrance two weeks
Refurnishing Change furniture One week

7. QUALIFICATION:

We have an outstanding record as a best décor company in a town and we have always worked
hard to produce creative, innovative and remarkable designs.
 Experience of 8+ years as a décor company.
 Registered in SECP (Securities Exchange Commission of Pakistan).
 The head of Company leads all the projects in order to satisfy the client.
 All our designers have experience of 6+ years in this field.
 All our designers got special training in design.
 They all are certified in designing from different institutes.
 Our team is extremely talented and highly coordinated.
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8. COSTS

This is our cost plan that we will charge. It is quite reasonable as compared to other companies.
Table 2: Costs of Project
Description of work Costs
Entrance PKR 80,000
Ceiling PKR 50,000
Floor PKR 70,000
Walls PKR 35,000
Lighting PKR 30,000
Doors PKR 30,000
Refurnishing PKR 100,000
Restaurant menu card PKR 5,000
Total PKR 400,000

It includes all the taxes and dues.

9. TERMS AND CONDITIONS

There are certain terms and conditions if you will accept our proposal.

Prices and payment

 Our price is fixed; the client must have to follow the cost table.
 10% GST are collected on your total bill.
 50% of the payment is deposited before the starting of project.

Privacy Concerns
 We assure you that we will not share any kind of information with any third party.
Client responsibilities:
 As we are working for you so there is a responsibility on you that you have to
cooperate with our team so they can accomplish their task.

Sharing with other contractors:

 We are going to design your interior so in this regard we have to share your contact
and address details with different professionals like architect, laborers and
electricians.
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 We guarantee you that we will keep an eye on all those workers during the whole
process.

Cancellation policy
 If you want to cancel the deal with us, you have to do this within a week after an
interview.
 If you will cancel the order after one week, then 20% of your payment is not
refunded.

Delay of project:
 If the project will not be completed in the given time, then we will give you a
discount of 10%.

10. CONCLUSION

We would be very pleased if you will accept this proposal, it will be a great honor for us to work
with such a great restaurant. We will give our best. It is also very challenging for us to
completely modify your restaurant. We assure you that we will satisfy you by our services. After
the completion of task, you will also get fame as a modish and trendy restaurant. The customers
will make your restaurant a priority because of its mesmerizing interior. Your restaurant’s sale
will increase and you will be able to generate more profit. Moreover, you will be able to leave
your competitor behind. In short, your antiquated restaurant with its old furniture replaced into a
modish one.

 References given are for our instructor.

REFERENCES

(n.d.). Retrieved from contour interior design: https://contourinteriordesign.com/our-process-and-

services/

(n.d.). Retrieved from trent furniture: https://www.trentfurniture.co.uk/case-studies

(2011-2021). Retrieved from VENNGAGE: https://venngage.com/templates/plans/interior-design-

business-plan-928c6c2f-cbeb-4f3e-a4f9-41b609b0aaf8
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(2020). Retrieved from canva:

https://www.canva.com/design/DAESHOAxug8/hmbaBJEmp5VtBvn_y_wQYA/edit

(2020, february 25). Retrieved from PandaDoc Blog: https://blog.pandadoc.com/write-terms-and-

conditions-that-protect-your-company/

(2021). Retrieved from PULP Design Studios: https://pulpdesignstudios.com/services

(2021). Retrieved from indeed career guide: https://www.indeed.com/career-advice/career-

development/business-proposal-letter-examples

(2021). Retrieved from imgur: https://imgur.com/gallery/0x5z2/comment/1242946985

(2021). Retrieved from LinkedIn: https://www.linkedin.com/in/ali-hamza-83a3b2169/

(2021). Retrieved from Twitter: https://twitter.com/lahorehaveli

grant outline. (2008). Retrieved from microsoft word:

https://www.ndsu.edu/fileadmin/cfwriters/Graduate_Student_Writing_Resources/GrantOutline

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The Problem of Furniture. (1990). Journal of Design History, 157-163.

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