Chapter 3 Question Bank

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Chapter 3 - Question Bank
International Strategic Marketing (HELP University)
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Strategic Management: A Competitive Advantage Approach, 17e (David/David)

Chapter 3 The External Assessment
1) To perform an external audit, a company first must

A) get an approval from the Securities and Exchange Commission.
B) perform an internal audit.
C) gather competitive intelligence and information about external trends.
D) hire a consultant to develop a comprehensive strategic plan.
E) create a budget.
Answer: C
Diff: 2
LO: 3.1: Describe the nature and purpose of an external assessment in formulating strategies.
AACSB: Analytical thinking
2) Collecting and evaluating information on competitors is essential for successful

A) internal analysis.
B) strategy evaluation.
C) strategy formulation.
D) strategy implementation.
E) strategy correction.
Answer: C
Diff: 2
3) External audits attempt to identify key variables that offer ________ responses.
A) actionable
B) authoritative
C) profitable
D) strategic
E) terminal
Answer: A
Diff: 2
4) External audit is sometimes called

A) strategic analysis.
B) strategy evaluation.
C) statutory audit.
D) financial audit.
E) industry analysis.
Answer: E
Diff: 2
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5) Industry analysis is also referred to as external strategic management audit.

Answer: TRUE
Diff: 1
6) An external audit focuses on identifying and evaluating trends and events within the control of
management.
Answer: FALSE
Diff: 2
7) The aim of an external audit is to develop an exhaustive list of every possible factor that could
influence the business.
Answer: FALSE
Diff: 2
8) External audits attempt to identify key variables that offer actionable responses.
Answer: TRUE
Diff: 2
9) External audits attempt to identify key variables that offer highly intuitive responses.
Answer: FALSE
Diff: 3
10) External audits attempt to identify key variables that offer intuitive responses.
Answer: FALSE
Diff: 2
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11) A systematic and ethical process for gathering and analyzing information about the
competition's activities and general trends to further a business' own goals is called
A) unethical business practices.
B) artificial intelligence.
C) competitive intelligence.
D) industrial espionage.
E) competitive advantage.
Answer: C
Diff: 2
LO: 3.2: Identify and discuss ten external forces that impact organizations.
AACSB: Ethical understanding and reasoning
12) Which of the following is NOT an external force that must be examined in formulating
strategies?
A) Economic
B) Social
C) Organizational
D) Cultural
E) Environmental
Answer: C
Diff: 2
13) Availability of credit falls under the ________ forces category of external forces.
A) technological
B) social
C) environmental
D) organizational
E) economic
Answer: D
Diff: 3
14) In general, what happens to American goods in overseas markets when there is a strong
dollar?
A) They are less expensive.
B) They are more attractive.
C) They are cheaper.
D) They are more expensive.
E) They are desirable.
Answer: D
Diff: 2
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15) Individuals age 65 and older in the United States as a percentage of the population will rise
to ________ percent by 2030.
A) 27
B) 31
C) 14
D) 22
E) 19
Answer: E
Diff: 1
16) The United States' population is

A) getting younger and less white.
B) getting younger and more white.
C) getting older and less white.
D) getting older and more white.
E) remaining stable as to age and racial make up.
Answer: C
Diff: 1
17) In performing strategic planning and case analysis, relevant SCDE factors for a particular
firm must be ________ and actionable to be useful.
A) important
B) past focused
C) present focused
D) quantified
E) secular
Answer: D
Diff: 2
18) In the U.S. food industry, demand for processed packaged foods is ________.
A) increasing
B) stabilizing
C) accelerating
D) declining
E) plateauing
Answer: D
Diff: 2
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19) The acronym SCDE stands for social, cultural, demographic, and ________ forces.
A) economic
B) ecological
C) ethnic
D) external
E) environment
Answer: E
Diff: 1
20) Which of the following states has zero state income tax?
A) Florida
B) New York
C) North Carolina
D) Montana
E) Delaware
Answer: A
Diff: 2
21) In 2012, ________ passed the world's first legislation that would treat marijuana like alcohol,
taxing and regulating its sales.
A) Arkansas
B) Colorado
C) New Hampshire
D) New York
E) North Carolina
Answer: B
Diff: 2
22) When an industry relies heavily on government contracts, which forecasts can be the most
important part of an external audit?
A) Economic
B) Political
C) Technological
D) Competitive
E) Multinational
Answer: B
Diff: 2
AACSB: Reflective thinking
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23) The emergence of 3D printing is an example of a(n) ________ force that impacts
organizations.
A) economic
B) legal
C) political
D) social, cultural, demographic, and environment (SCDE)
E) technological
Answer: E
Diff: 2
24) The shift to a service economy is an example of a(n) ________ force.

A) technological
B) social, cultural, demographic, and environment (SCDE)
C) economic
D) legal
E) political
Answer: C
Diff: 2
25) The World Economic Outlook report predicts a global growth rate of around ________
percent.
A) 3.6
B) 7.8
C) 2.1
D) 1.8
E) 5.3
Answer: A
Diff: 2
26) A strong dollar enables ________ firms to purchase raw materials more cheaply from other
countries.
A) European Union
B) United States
C) Indian
D) Russian
E) Chinese
Answer: B
Diff: 2
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27) All of the following are political, governmental, and legal variables that can represent key
opportunities or threats to organizations EXCEPT
A) tariffs.
B) environmental regulations.
C) level of defense expenditures.
D) legislation on equal employment.
E) population changes by race, age, sex, and level of affluence.
Answer: E
Diff: 2
28) Competition in virtually all industries is

A) nonexistent.
B) intense.
C) never cutthroat.
D) easily avoidable.
E) insignificant.
Answer: B
Diff: 1
29) ________ forces are shaping the way people live, work, produce, and consume.
A) SCDE
B) VUCA
C) IO
D) Porter's five-
E) Internal
Answer: A
Diff: 2
30) A weak dollar means

A) lower exports and higher imports.
B) lower exports and lower imports.
C) lower exports and no effect on imports.
D) higher exports and higher imports.
E) higher exports and lower imports.
Answer: E
Diff: 3
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31) Corporate intelligence is the name for a systematic and ethical process for gathering and
analyzing information about the competition's activities and general business trends to further a
business's own goals.
Answer: FALSE
Diff: 3
32) Major competitors' weaknesses can represent internal opportunities.

Answer: FALSE
Diff: 1
33) Major competitors' strengths may represent key threats.

Answer: TRUE
Diff: 2
34) Major competitors' strengths are areas of concern, but do not represent key threats to a firm.
Answer: FALSE
Diff: 2
35) Hiring top executives from rival firms is a way companies obtain competitive intelligence.
Answer: TRUE
Diff: 2
36) An effective competitive intelligence program allows all areas of a firm to access consistent
and verifiable information in making decisions.
Answer: TRUE
Diff: 2
AACSB: Written and oral communication
37) Competitive intelligence is a polite way of referring to corporate espionage.

Answer: FALSE
Diff: 2
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38) Intelligence gathering is an unethical business practice.

Answer: FALSE
Diff: 2
39) The five major categories of variables known as external forces are: 1) economic forces, 2)
social, cultural, demographic, and natural environment forces, 3) political, governmental, and
legal forces, 4) technological forces, and 5) competitive forces.
Answer: TRUE
Diff: 2
40) To perform an external audit, a company first must gather competitive intelligence and
information about economic, social, cultural, demographic, environmental, political,
governmental, legal, and technological trends.
Answer: TRUE
Diff: 1
41) In the U.S. food industry, demand for processed packaged foods is increasing.
Answer: FALSE
Diff: 2
42) Economic factors do not have much impact on the attractiveness of strategies.
Answer: FALSE
Diff: 1
43) A low value of the dollar means lower exports and higher imports.
Answer: FALSE
Diff: 3
44) There are benefits to the U.S. economy resulting from a low value of the U.S. dollar.
Answer: TRUE
Diff: 3
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45) The United States is getting older.

Answer: TRUE
Diff: 1
46) It is predicted that, by 2030, 19 percent of the population in the United States will be 65
years or older.
Answer: TRUE
Diff: 2
47) It is predicted that, by 2050, over 25 percent of the population in the United States will be 65
years or older.
Answer: FALSE
Diff: 2
48) Remaining solely domestic is an increasingly safe strategy for U.S. companies.
Answer: FALSE
Diff: 2
49) U.S. households are making more and more purchases online.
Answer: TRUE
Diff: 1
50) The trend toward an older society is good news for restaurants.
Answer: TRUE
Diff: 2
51) In performing strategic planning and case analysis, relevant SCDE factors for a particular
firm need not be quantified to be useful.
Answer: FALSE
Diff: 2
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52) Florida was the first state to legalize marijuana.

Answer: FALSE
Diff: 2
53) By 2030, the Census Bureau projects that the number of Americans age 65 and older will
dramatically decrease.
Answer: FALSE
Diff: 2
54) The trend toward an older America is bad news for furniture producers, hotels, airlines, and
home builders.
Answer: FALSE
Diff: 2
55) Political issues and stances impact strategic decisions.

Answer: TRUE
Diff: 2
56) Political forecasts can be the most important part of an external audit for firms that depend
heavily on government contracts.
Answer: TRUE
Diff: 2
57) For firms with large U.S. sales, a strong dollar provides a boost.
Answer: TRUE
Diff: 2
58) Florida is one of nine states that has zero state income tax.
Answer: TRUE
Diff: 2
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59) Consumers in the United States now desire sedans rather than automobiles with greater space
and utility.
Answer: FALSE
Diff: 3
60) Competitive intelligence is not corporate espionage.

Answer: TRUE
Diff: 2
61) The United States (and the world) is becoming older.

Answer: TRUE
Diff: 2
62) The trend toward an older society is a threat for restaurants, hotels, and airlines.
Answer: FALSE
Diff: 3
63) U.S. consumers spent $6.7 billion on legal marijuana in 2016.

Answer: TRUE
Diff: 2
64) Wisconsin was the first state to legalize marijuana.

Answer: FALSE
Diff: 2
65) Political, governmental, and legal forces are always threats for both small and large
organizations.
Answer: FALSE
Diff: 3
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66) Define Competitive Intelligence (CI) and list three ways that CI can be gathered.
Answer: Competitive Intelligence as formally defined by the Society of Competitive
Intelligence Professionals (SCIP), is a systematic and ethical process for gathering and analyzing
information about the competition's activities and general business trends to further a business's
own goals (SCIP website). Students should also list three of the following: 1) hire top executives
from rival firms, 2) reverse engineer rival firms' products, 3) use surveys and interviews of
customers, suppliers, and distributors, 4) conduct drive-by and on-site visits to rival firm
operations, 5) search online databases, 6) contact government agencies for public information
about rival firms, 7) systematically monitor relevant trade publications, magazines, and
newspapers.
Diff: 2
67) What are the five major types of external forces that should be examined as part of an
external audit? Give an example of each type of force.
Answer: External forces can be divided into five broad categories: 1) economic forces, 2) social,
cultural, demographic and natural environment forces, 3) political, governmental and legal
forces, 4) technological forces and 5) competitive forces. Examples of each are as follows: 1)
level of disposable income, availability of credit, interest rates, value of the dollar in world
markets, and foreign countries' economic conditions; 2) immigration and emigration rates,
regional changes in tastes and preferences, life expectancy rates, attitudes toward customer
service, and social responsibility issues; 3) equal employment laws, unionization trends, antitrust
legislation, tariffs, and political conditions in foreign countries; 4) technological advancements
that could create new markets, result in a proliferation of new and improved products, change the
relative competitive cost positions in an industry, render existing products and services obsolete,
and/or create new competitive advantages that are more powerful than existing advantages; and
5) potential moves a competitor could make, changes to the strengths or weaknesses of
competitors, and vulnerability of competitors to a firm's alternative strategies.
Diff: 3
68) Explain briefly the SCDE forces.

Answer: SCDE is an acronym for social, cultural, demographic, and environment forces that are
an important part of a firm's external environment. SCDE forces impact strategic decisions on
virtually all products, services, markets, and customers. Each of the SCDE forces shape the way
people live, work, produce, and consume.
Diff: 2
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69) Explain how new technologies have been impacting strategic-planning decisions.
Answer: A variety of new technologies such as the Internet of Things, 3D printing, the cloud,
mobile devices, biotech, analytics, autotech, robotics, and artificial intelligence are fueling
innovation in many industries. Businesses are using mobile technologies and applications to
better determine customer trends and are employing advanced data analytics to make enhanced
strategy decisions. The vast increase in the amount of data coming from mobile devices is
driving the development of advanced analytics applications. Technology is rapidly changing the
competitive landscape in many industries characterized by brick-and-mortar stores.
Diff: 3
70) Intensity of competition ________ in lower-return industries.

A) is lowest
B) is nonexistent
C) is highest
D) is not important
E) fluctuates
Answer: C
Diff: 2
LO: 3.3: Explain Porter's Five Forces Model and its relevance in formulating strategies.
71) What is NOT one of Michael Porter's five competitive forces?

A) Potential entry of new competitors
B) Rivalry among competing firms
C) Bargaining power of unions
D) Bargaining power of suppliers
E) Bargaining power of consumers
Answer: C
Diff: 2
72) According to Porter, what is usually the most powerful of the five competitive forces?
A) Potential development of substitute products
B) Bargaining power of suppliers
C) Bargaining power of consumers
D) Rivalry among competing firms
E) Potential entry of new competitors
Answer: D
Diff: 2
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73) Whenever new firms can easily enter a particular industry, the intensity of competitiveness
among firms tends to
A) stay the same.
B) increase.
C) decrease.
D) neutralize.
E) become irrelevant.
Answer: B
Diff: 1
74) If suppliers are unreliable or too costly, which of these strategies may be appropriate?
A) Horizontal integration
B) Backward integration
C) Market penetration
D) Forward integration
E) Concentric diversification
Answer: B
Diff: 2
75) When the products being purchased are standard or undifferentiated, it results in ________
bargaining power of consumers.
A) marginalized
B) lower
C) higher
D) negative
E) negligible
Answer: C
Diff: 2
76) A ________ integration strategy is used by firms to gain control or ownership of suppliers.
A) backward
B) forward
C) horizontal
D) vertical
E) vortexed
Answer: A
Diff: 2
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77) According to Michael Porter, five competitive forces define the nature of competitiveness in
a given industry: 1) rivalry among competing firms, 2) potential entry of new competitors, 3)
potential development of substitute products, 4) bargaining power of suppliers, and 5) bargaining
power of consumers.
Answer: TRUE
Diff: 2
78) Bargaining power of consumers is usually the most powerful of Porter's five competitive
forces.
Answer: FALSE
Diff: 2
79) Significant barriers to entry are not always sufficient to keep some new firms from entering
industries with higher-quality products, lower prices, and substantial marketing resources.
Answer: TRUE
Diff: 2
80) Laser eye surgery would be considered a substitute product for eyeglasses and contact lenses.
Answer: TRUE
Diff: 2
81) A forward integration strategy is used by firms to gain control or ownership of suppliers.
Answer: FALSE
Diff: 3
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82) According to Michael Porter, what are the forces that together define the nature of
competitiveness in a given industry. Discuss the one force that is usually the most powerful.
Answer: According to Porter, the nature of competitiveness in a given industry can be viewed as
a composite of five forces: 1) Rivalry among competing firms, 2) Potential entry of new
competitors, 3) Potential development of substitute products, 4) Bargaining power of suppliers,
and 5) Bargaining power of consumers. Rivalry among competing firms is usually the most
powerful of the five competitive forces. The strategies pursued by one firm can be successful
only to the extent that they provide competitive advantage over the strategies pursued by rival
firms. Changes in strategy by one firm may be met with retaliatory countermoves, such as
lowering prices, enhancing quality, adding features, providing services, extending warranties,
and increasing advertising. The intensity of rivalry among competing firms tends to increase as
the number of competitors increases, as competitors become more equal in size and capability, as
demand for the industry's products declines, and as price cutting becomes common. Rivalry also
increases when consumers can switch brands easily; when barriers to leaving the market are
high; when fixed costs are high; when the product is perishable; when consumer demand is
growing slowly or declines such that rivals have excess capacity or inventory; when the products
being sold are commodities (not easily differentiated, such as gasoline); when rival firms are
diverse in strategies, origins, and culture; and when mergers and acquisitions are common in the
industry. As rivalry among competing firms intensifies, industry profits decline, in some cases to
the point where an industry becomes inherently unattractive.
Diff: 3
83) According to Michael Porter, the nature of competitiveness in a given industry can be viewed
as a composite of five forces. Name these forces.
Answer: 1) Rivalry among competing firms, 2) Potential entry of new competitors, 3) Potential
development of substitute products, 4) Bargaining power of suppliers, and 5) Bargaining power
of consumers.
Diff: 2
84) ________ is NOT a basic mission of a competitive intelligence program.

A) Providing a general understanding of an industry
B) Providing a general understanding of a company's competitors
C) Identifying industry executives who could be hired by the firm
D) Identifying areas in which competitors are vulnerable and assessing the impact strategic
actions would have on competitors
E) Identifying potential moves a competitor might make that would endanger a firm's position in
the market
Answer: C
Diff: 3
LO: 3.4: Describe key sources of information for identifying opportunities and threats.
AACSB: Application of knowledge
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85) The investor relations pages of a company website ________ information about a firm.
A) is a good place to start to find
B) is not a reliable source of
C) is only acceptable as a last resort for
D) should not be used as the first place to look for
E) is a waste of time when searching for
Answer: A
Diff: 2
AACSB: Information technology
86) Unpublished sources of external strategic information include all of the following EXCEPT
A) abstracts.
B) customer surveys.
C) market research.
D) speeches at professional and shareholders' meetings.
E) conversations with stakeholders.
Answer: A
Diff: 3
87) Which of the following is NOT a published source of external strategic information?
A) Periodicals
B) Customer surveys
C) Journals
D) Reports
E) Directories
Answer: B
Diff: 2
88) Standard & Poor's NetAdvantage does not provide online access to
A) Standard & Poor's Industry Surveys.
B) Mergent's (formerly Moody's/FISOnline) Manuals.
C) stock reports.
D) The Outlook.
E) mutual fund reports.
Answer: B
Diff: 2
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89) What are educated assumptions about future trends and events called?
A) Wild guesses
B) Forecasts
C) Facts
D) Statistics
E) Premonitions
Answer: B
Diff: 1
LO: 3.5: Discuss forecasting tools and techniques.
90) Without assumptions, planning would be

A) impossible.
B) easier.
C) difficult.
D) inexpensive.
E) intuitive.
Answer: A
Diff: 1
91) Forecasts are educated assumptions about future trends and events.
Answer: TRUE
Diff: 1
92) Assumptions have no place in planning.

Answer: FALSE
Diff: 3
93) Without reasonable assumptions, the strategy-formulation process could not proceed
effectively.
Answer: TRUE
Diff: 3
94) While forecasts might not be perfect, they are never wildly inaccurate.
Answer: FALSE
Diff: 2
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95) Organizations never develop their own projections.

Answer: FALSE
Diff: 2
96) Wild guesses should never be made in formulating strategies.

Answer: TRUE
Diff: 2
97) Discuss the following statement: "Planning would be impossible without assumptions."
Answer: By identifying future occurrences that could have a major effect on the firm and by
making reasonable assumptions about those factors, strategists can carry the strategic-
management process forward. Assumptions are needed only for future trends and events that are
most likely to have a significant effect on the company's business. Assumptions can serve as
checkpoints on the validity of strategies. If future occurrences deviate significantly from
assumptions, strategists know that corrective actions may be needed. Without reasonable
assumptions, the strategy-formulation process could not proceed effectively. Firms that have the
best information generally make the most accurate assumptions, which can lead to major
competitive advantages.
Diff: 2
98) A total weighted score of ________ in an External Factor Evaluation (EFE) Matrix indicates
that an organization is responding in an outstanding way to existing opportunities and threats in
its industry.
A) 1.0
B) 4.0
C) 5.0
D) 10.0
E) 100.0
Answer: B
Diff: 2
LO: 3.6: Explain how to develop and use an External Factor Evaluation (EFE) Matrix.
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99) What is the first step in designing an External Factor Evaluation (EFE) Matrix?
A) Identifying key external factors
B) Summing the weighted score for each competitor
C) Calculating the sales of each competitor
D) Drawing the horizontal and vertical lines for the matrix
E) Determining four competitors
Answer: A
Diff: 2
100) What is the range for a firm's total weighted score in an External Factor Evaluation Matrix?
A) 0 to 4
B) 0 to 5
C) 1 to 4
D) 1 to 5
E) 0 to 10
Answer: C
Diff: 2
101) When using External Factor Evaluation (EFE) Matrix, what is done after multiplying each
factor's weight by its rating to determine a weighted score?
A) Identifying key external factors
B) Summing the weighted score for each competitor
C) Summing the weighted scores for each variable to determine the total weighted score for the
organization
D) Drawing the horizontal and vertical lines for the matrix
E) Determining the preferred strategic factors
Answer: C
Diff: 3
102) A total weighted score of 1.0 for an EFE Matrix indicates that the firm is responding in an
outstanding way to existing opportunities and threats in its industry.
Answer: FALSE
Diff: 2
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103) In an EFE Matrix, opportunities often receive higher weights than threats, but threats too
can receive high weights if they are especially severe or threatening.
Answer: TRUE
Diff: 2
104) Regardless of the number of key opportunities and threats included in an External Factor
Evaluation Matrix, the highest possible total weighted score for an organization is 4.0, and the
lowest possible total weighted score is 0.0.
Answer: FALSE
Diff: 2
105) What are the five steps needed to develop an EFE Matrix?
Answer: The EFE Matrix can be developed in five steps: 1) list key external factors as identified
in the external-audit process with a total of 20 factors, including both opportunities and threats
that affect the firm and its industry; 2) assign to each factor a weight that ranges from 0.0 (not
important) to 1.0 (very important) - the sum of all weights assigned to the factors must equal 1.0;
3) assign a 1 to 4 rating to each key external factor to indicate how effectively the firm's current
strategies respond to the factor, where 4 = the response is superior, 3 = the response is above
average, 2 = the response is average, and 1 = the response is poor; 4) multiply each factor's
weight by its rating to determine a weighted score; and 5) sum the weighted scores for each
variable to determine the total weighted score for the organization.
Diff: 3
106) The process of performing an external audit needs to include

A) only top level managers, as it is a planning function.
B) as many managers and employees as possible.
C) primarily front-line supervisors.
D) between 15 to 20 managers for it to be valid.
E) stockholders and external government agencies.
Answer: B
Diff: 2
LO: 3.7: Explain how to develop and use a Competitive Profile Matrix (CPM).
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107) One difference between a Competitive Profile Matrix (CPM) and an External Factor
Evaluation (EFE) is that
A) CPM includes both internal and external issues.
B) the weights and total weighted scores have different meanings.
C) CPM ratings range from 1 to 10.
D) CPM is performed only for the company, whereas EFE is performed for both the company
and its competitors.
E) CPM is only used in small firms.
Answer: A
Diff: 3
108) The weights and total weighted scores in a Competitive Profile Matrix (CPM) have the
same meaning as the weights and total weighted scores in a(n)
A) Comprehensive Profile Analysis (CPA).
B) Dynamic Trends Analytical Framework.
C) Porter's Five Forces Model.
D) External Factor Evaluation (EFE).
E) Evaluative Forces Matrix (EFM).
Answer: D
Diff: 3
109) The critical success factors in a Competitive Profile Matrix and EFE Matrix include
A) internal, but not external issues.
B) external, but not internal issues.
C) both internal and external issues.
D) neither internal or external issues.
E) only non-quantifiable data.
Answer: C
Diff: 2
110) What is the range for a firm's total weighted score in a Competitive Profile Matrix (CPM)?
A) 0 to 4
B) 0 to 5
C) 1 to 4
D) 1 to 5
E) 0 to 10
Answer: C
Diff: 3
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111) As many managers and employees as possible should be involved in the process of
performing an external audit.
Answer: TRUE
Diff: 1
112) The weights and total weighted scores in both a Competitive Profile Matrix (CPM) and an
External Factor Evaluation (EFE) Matrix have the same meaning.
Answer: TRUE
Diff: 2
113) The critical success factors in a Competitive Profile Matrix (CPM) and an External Factor
Evaluation (EFE) Matrix include both internal and external issues.
Answer: FALSE
Diff: 2
114) Discuss the process of performing an external audit.

Answer: To perform an external audit, a company first must gather competitive intelligence and
information about economic, social, cultural, demographic, environmental, political,
governmental, legal, and technological trends. Once information is gathered, it should be
assimilated and evaluated. A meeting or series of meetings of managers is needed to collectively
identify the most important opportunities and threats facing the firm. A prioritized list of these
factors must be obtained. All managers could individually rank the factors identified, from 1 (for
the most important opportunity/threat) to 20 (for the least important opportunity/threat) or
managers could simply place a checkmark by their most important "top 10 factors." Then, by
summing the rankings, or the number of checkmarks, a prioritized list of factors is revealed.
Diff: 2
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115) Describe the Competitive Profile Matrix (CPM) noting similarities to, and differences from,
the External Factor Evaluation (EFE) Matrix.
Answer: The Competitive Profile Matrix (CPM) identifies a firm's major competitors and its
particular strengths and weaknesses in relation to a sample firm's strategic position. The weights
and total weighted scores in both a CPM and an EFE have the same meaning. However, critical
success factors in a CPM include both internal and external issues; therefore, the ratings refer to
strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness,
and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunities
and threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firms
can be compared to the sample firm.
Diff: 3
25

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Chapter 3 - Question Bank

International Strategic Marketing (HELP University)

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Strategic Management: A Competitive Advantage Approach, 17e (David/David)

1) To perform an external audit, a company first must

2) Collecting and evaluating information on competitors is essential for successful

4) External audit is sometimes called

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5) Industry analysis is also referred to as external strategic management audit.

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16) The United States' population is

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24) The shift to a service economy is an example of a(n) ________ force.

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28) Competition in virtually all industries is

30) A weak dollar means

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32) Major competitors' weaknesses can represent internal opportunities.

33) Major competitors' strengths may represent key threats.

37) Competitive intelligence is a polite way of referring to corporate espionage.

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38) Intelligence gathering is an unethical business practice.

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45) The United States is getting older.

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52) Florida was the first state to legalize marijuana.

55) Political issues and stances impact strategic decisions.

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60) Competitive intelligence is not corporate espionage.

61) The United States (and the world) is becoming older.

63) U.S. consumers spent $6.7 billion on legal marijuana in 2016.

64) Wisconsin was the first state to legalize marijuana.

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68) Explain briefly the SCDE forces.

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70) Intensity of competition ________ in lower-return industries.

71) What is NOT one of Michael Porter's five competitive forces?

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84) ________ is NOT a basic mission of a competitive intelligence program.

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90) Without assumptions, planning would be

92) Assumptions have no place in planning.

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95) Organizations never develop their own projections.

96) Wild guesses should never be made in formulating strategies.

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106) The process of performing an external audit needs to include

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114) Discuss the process of performing an external audit.

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