Name: Alana

Demographic:

 Pacific Islander
 Polynesian
 Samoans
 Age 39

Identifiers:

 Calm demeanor
 Organized
 Well verse in communicating
and instructing children

Goals:

 Organic and unprocessed foods

 Bigger vegetable garden in her backyard
 Reuse plastic/ glass container for storage or for gardening
 Plastic containers for meal prepping
 Hire nannies that can serve as a teacher for her children

Lifestyle:

 For this mom of three life can be hectic especially when you have fulltime position as a high
school teacher
 Nanny care is pressured since her and her husband both have long days of work
 Live in a great community in T.O. where they are a walking distance to parks
 Occasionally goes out on runs while her husband is out bicycling

Personal Background:

 Age 39 years old

 Married with four children
 Thousand Oaks , CA

Business Background

 Has Education degree

 Is responsible in educating high school students which some are international
 Husband has tree cutting business

Their challenges/Pain points

 Engaging in healthy lifestyle for her children/nannies

 Growing a vegetable garden in her backyard
 Only feeding her children organic and unprocessed food
  Downsizing mortgage

Where they go for information:

 Reads books on how to raise and feed children at a certain age

 Nextdoor
 Peanut
 Your Zen Mama community on Instagram
 Are on Facebook, Pinterest and Instagram

Grocery shopping:

 Local farmers market/Food forest when available

 Target
o Brands:
 Heart and hand with magnolia
 Walmart
 Vons

Notes:

 PTA
 Green movement
 Box tops cutouts

Take out the browns

 Name: Chris

Demographic:

 Caucasian
 Age 28

Identifiers:

 Sustainability Activist
 Conservationist
 Organized
 Environmental filmmaker

Goals:

 Diminish littering/ plastic pollution

 Everyone to have access to clean drinking
water
 Help individual and businesses to lower-impact living

Lifestyle:

 Zero-waste lifestyle
 Educating his followers on travel destination, plastic pollution and become more sustainable
 Posting fundraising videos on Instagram
 Hosts webinars for making a difference for the environment
 Sustainable travel

Personal Background:

 Age 28 years old

 Single
 Los Angeles, CA

Business Background

 Social entrepreneur
 Fitness/Nutritionist
 Has sustainability coaching nonprofit organization where he teams up with other sustainability
consultants
 Support charities through his eco webinars

Their challenges/Pain points

 Organic and unprocessed foods

 Reduce, Reuse and Recycle single-use plastic packaging
  Making a difference by filming the different areas NGO’s are focusing to inspire people to make
the world a better place

Where they go for information:

 Working alongside other nonprofit organizations with same goal to preserve wildlife
ecosystems, teach sustainability and conservationist
 National geographic
 Joining workshops that educate sustainability with value-based and holistic learning
 Are on Facebook, Instagram, LinkedIn, YouTube and Podcast

Grocery shopping:

 Local farmers market

 Zero waste eco shops
 Sprouts
 Trader joes

Notes:

 Has the mean to get things done

Think word doc blue

Take out turquoise

Name: Kieran

Demographic:

 Caucasian
 Age 21

Identifiers:

 Surfer
 Avid rock climber
 Likes to purchase his gear in Patagonia
because he believes in the quality of the
brand

Goals:

 Diminish littering/ plastic pollution

 Learn more about being a conservationist
 Has a great passion for surfing and wants to be able to surf in many locations around the world

Lifestyle:

 Learning to have clean eating at a budget

  Starts his day with a bowl of fresh fruit
 Forecasting the weather and monitoring the waves

Personal Background:

 Age 21 years old

 Single
 Santa Cruz, CA

Business Background

 Part time surf instructor

 Currently attending UC Santa Cruz for Business Management Economics

Their challenges/Pain points

 Wants to apply clean eating using strictly organic and unprocessed foods
 Enforcing a surfer training program
 Get more informed in how to be more sustainable

Where they go for information:

 Enjoys comraderies in his surfer community where they discuss new ways to become
conservationist
 Follows Patagonia environmental activism
 Are on Instagram, Tik Tok, YouTube and receiving Podcast information

Grocery shopping:

 Walmart
 Trader Joes for organic fruits and vegetables
 Kroger for some Mac and cheese

Notes:

 Passionate
 Name: Victor

Demographic:

 Hispanic decent
 Age 58

Identifiers:

 Values functionality and simplicity

 Works as supply chain management in Walmart

Goals:

 supporting plans and initiatives to meet customer and

business needs
 Safe packaging for grandkids (prescribed medication)

Lifestyle:

 Wine connoisseur
 Starts his day with a to-go cup of coffee
 Cyclist

Personal Background:

 Age 58 years old

 Married for thirty years
 Santa Rosa, CA

Business Background

 modeling future inventory plans against supplier capability and sales expectations
 developing, coordinating, and completing demand plans with suppliers and other business
partners

Their challenges/Pain points

 developing partnerships with store counterparts to drive multi-channel decisions

 having enough time to explore wine country

Where they go for information:

 his cohorts in Walmart talk about product distribution and public needs
 researches for developing and presenting financial recommendations to merchants.

Grocery shopping:

 Walmart
 Trader joes
Due Monday:
1st :
Recycle bin blue (Bdazzle blue)
(light blueish gray) Teal blue
Capri
Malachite (You are screen sharing green)
Inchworm

2nd palatte:
Black
Cream