Paper 3 IBIMA Brand Loyalty Page 2727-2738

Proceedings of
the 34th International Business Information Management Association Conference
(IBIMA)
13-14 November 2019

Madrid, Spain
ISBN: 978-0-9998551-3-3
Vision 2025: Education Excellence and Management of Innovations

through Sustainable Economic Competitive Advantage
Editor
Khalid S. Soliman
International Business Information Management Association (IBIMA)
Copyright 2019
Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage
Conference Chair
Khalid S. Soliman, International Business Information Management Association, USA
Special Track Chair
Jelena TITKO, EKA University of Applied Sciences, Latvia
Conference Advisory Committee

John F. Affisco, Hofstra University, USA
Abdul Rahman Ahmad, Universiti Tun Hussein Onn Malaysia, Malaysia
Omar Al-Azzam, University of Minnesota Crookston, USA
Hesham H. Ali, University of Nebraska at Omaha, USA
Ahmed Azam, DeVry University, USA
Najiba Benabess, Millikin University, USA
Az-Eddine Bennani, Reims Management School, France
Emil Boasson, Central Michigan University, USA
Regina Connolly, Dublin City University, Ireland
Rene Leveaux, University of Technology, Sydney, Australia
Susana de Juana Espinosa, Universidad de Alicante, Spain
Xiuzhen Feng, Beijing University of Technology, China
Mohammad Ayub Khan, Technologico de Monterrey, Mexico
Sherif Kamel, The American University in Cairo, Egypt
Najib Saylani, Florida State College at Jacksonville, USA
Magdy Serour, InContext Solutions, Australia
Amine Nehari Talet, King Fahd University of Petroleum & Mineral, KSA
Abraham G. van der Vyver, Monash University, South Africa
Program Committee
Iuliana- Raluca Gheorghe, Carol Davila University of Medicine and Pharmacy, Bucharest, Romania
Janusz Marek Lichtarski, Wrocław University of Economics & Business, Poland
David Havíř, Brno University of Technology, Czech Republic
Martina Dragija Kostić, University of Zagreb, Faculty of Economics and Business, Croatia
Nicoletta Baskiewicz, Czestochowa University of Technology, Poland
Nibedita Saha, Tomas Bata University in Zlin, University Institute, Czech Republic
Anna Padlowska, Czestochowa University of Technology, Poland
Adel Béjaoui, Université de Jendouba, Tunisia
Petr Cech, University College of Business in Prague, Czech Republic
Maryna Pichugina, Igor Sikorsky KPI, Ukraine
Kalaiselvee Rethinam, University Science Malaysia, Malaysia
Luis Nobre Pereira, University of Algarve, Portugal
Łukasz Wróblewski, The University of Dabrowa Gornicza, Poland
Otilia P. Manta, Romanian Academy “Victor Slăvescu” Centre for Financial and Monetary Research,
Romania
Ruslan Prijadi, Universitas Indonesia, Indonesia
II
Zhansaya Temerbulatova, Al-Farabi Kazakh National University, Kazakhstan

Nizar Khaled Mohammad Dwaikat, Arab Open University, Palestine
Joanna Krasodomska, Cracow University of Economics, Poland
Katarina Valaskova, University of Zilina, Slovakia
Suhaily Hasnan, Universiti Teknologi MARA, Malaysia
Hasan Saleh, Universiti Teknikal Malaysia Melaka, Malaysia
Mazni Alias, Multimedia University, Malaysia
Małgorzata Twarowska-Ratajczak, Maria Curie-Skłodowska University, Poland
Okorie Uchechukwu Emena, Covenant University, Nigeria
Ivana Barišić, Faculty of Economics & Business, University of Zagreb, Croatia
Aleksandra Krajnović, University of Zadar, Croatia
Kateryna Sehida, V.N. Karazin Kharkiv National University, Ukraine
Aisha Ali Said Al-Alawi, Research Theme, Sultanate of Oman
Aniela Raluca Danciu, Academy of Economic Studies, Romania
Anatolie Caraganciu, Lucian Blaga University from Sibiu, Romania
Alicja Gębczyńska, WSB University in Wrocław, Poland
Marta Kadłubek, Czestochowa University of Technology, Poland
Ika Permatasari, Universitas Negeri Surabaya, Indonesia
Agnieszka Tłuczak, University of Opole, Poland
Lanre Amodu, Covenant University, Nigeria
Olusanmi Olamide, Covenant University, Nigeria
Alexandrina Sirbu, "Constantin Brancoveanu" University of Pitesti, Romania
Waldemar Woźniak, University of Zielona Góra, Poland
Galina Yu. Fedotova, The Russian Presidential Academy of National Economy and Public Administration,
Russia
Josef Botlík, Silesian University in Opava, School of Business Administration in Karvina, Czechia
František Milichovský, Faculty of Business and Management, Brno University of Technology, Czechia
Irina Olegovna Trubina, Orel State University named after I.S. Turgenev, Russia
Maher Toukabri, Northern Border University, KSA
Štěpán Chalupa, University of Hradec Králové, Czech Republic
Ivana Dražić Lutilsky, University of Zagreb, Croatia
Antonello Cammarano, University of Salerno, Italy
Ana Ježovita, University of Zagreb, Faculty of Economics & Business, Croatia
Oksana Evgenevna Pirogova, Peter the Great St. Petersburg Polytechnic University, Institute of Industrial
Management, Economics and Trade, Russia
Noor Faezah Juhari, Universiti Malaysia Terengganu, Malaysia
Rizwan Raheem Ahmed, Indus University, Pakistan
Oleg Nikolaevich Petukhov, Institute of High Current Electronics, Siberian Branch, Russian Academy of
Sciences (IHCE SB RAS), Russia
Cristina Iovu, Bucharest Academy of Economic Studies, Romania
Ionela Mituko Vlad, UASVM Bucharest, Romania
Aurelia Ioana Chereji (Brinaru), University of Oradea, Faculty of Environmental Protection, Romania
Aleksandra V. Loginova, Peter the Great St.Petersburg Polytechnic University, Russia
Vladimirs Šatrevičs, Riga Technical University, Latvia
Hrvoje Percevic, Univestity of Zagreb, Faculty of Economics and Business, Croatia
Maryna Lohvynova, V.N. Karazin Kharkiv National University, Ukraine
Piotr Luty, Wroclaw University of Economics and Business, Poland
Anastasia Kurilova, Togliatti State University, Russia
Jose Luis Gonzalez Conzalez, UPAEP, Mexico
Hanane Haddad, Abdelmalik Essâadi University, Morocco
Olufemi Adebayo Oladipo, Landmark University, Nigeria
Andrzej Skibiński, Czestochowa University of Technology, Poland
Elena Iakovleva, St. Petersburg State University of Economics, Russia
Isabel Ferreira, Polytechnic Institute of Cávado and Ave (IPCA), Portugal
Ivana Nekvapilova, University of Defense, Czech Republic
III
Wendy Teoh Ming Yen, Multimedia University, Malaysia

Ekaterina Manokhina, Harbin Institute of Technology, Russia
Marina Sergeevna Abrosimova, Chuvash State Agricultural Academy, Russia
Radu Alin Păunescu, Bucharest University of Economic Studies, Romania
Aisha Naz, Institute of Business Management, Pakistan
Hanen Charni, Effat University, KSA
Yuliia Kovalenko, University of the State Fiscal Service of Ukraine, Ukraine
Aleksei M. Gintciak, Peter the Great St. Petersburg Polytechnic University, Russia
Tatiana Lezina, Saint Petersburg State University, Russia
Izabela Turek, Czestochowa University of Technology, Poland
Darian Low, NA, Malaysia
Jakub Trojan, Tomas Bata University in Zlin, Czech Republic
Tetiana Hilorme, Oles Honchar Dnipro National University, Ukraine
Svetlana Drobyazko, European academy of sciences, Coventry, United Kingdom
Oleksandra Stoian, Petro Mohyla Black Sea National University, Ukraine
Dmytro Solokha, Kyiv National University of Culture and Arts, Ukraine
Lidiia Karpenko, Odessa Regional Institute for Public Administration of the National Academy for Public
Administration under the President of Ukraine, Ukraine
Vyacheslav Makedon, Oles Honchar Dnipro National University, Ukraine
Maryna Chorna, Kharkiv State University of Food Technology and Trade, Ukraine
Liubov Shevchenko, Donetsk National University of Economics and Trade named after Mikhail Tugan-
Baranovsky, Ukraine
Galina Pavlova, Dnipropetrovsk State University of Agriculture and Economic, Ukraine
Reem Awni Almetrami, The world Islamic Sciences and Education University, Jordan
Michal Patak, University of Pardubice, Czech Republic
Lidia Alexa, “Gheorghe Asachi” Technical University of Ias, Romania
Andreea Stroe, Nicolae Titulescu University, Romania
Georgiana Armenita Arghiroiu, University of Agronomic Sciences and Veterinary Medicine of Bucharest,
Romania
Elvira Pacheco Vieira, Instituto Superior de Administração e Gestão, Portugal
Cristina Mohora, Politechnica University of Bucharest, Romania
Nazia Keerio, Universiti Tun Hussien Onn Malaysia (UTHM), Malaysia
Ewa Stanczyk-Hugiet, Wroclaw University of Economics and Business, Poland
Levida Besir, The Academy of Economic Studies Bucharest, Romania
Wided Oueslati, University of Tunis, Tunisia
Beata Ślusarczyk, Czestochowa University of Technology, Poland
Katarzyna Tworek, Wrocław University of Science and Technology, Poland
Marcin Sitek, Czestochowa University of Technology, Poland
Thomas Kronberger, Comenius University, Slovakia
Monika Zatrochová, Slovak University of Technology in Bratislava – Institute of Management, Slovakia
Martina Kuperová, Slovak University of Technology, Institute of Management, Slovakia
Maria Eggink, University of Mpumalanga, South Africa
Abiola Babajide, Covenant University, Nigeria
Ezzohra Belkadi, Hassan II University, Morocco
Silvia Treľová, Comenius University in Bratislava, Faculty of Management, Slovak Republic
Eva Juřičková, Tomas Bata University in Zlín, Czech Republic
Klara Antlova, Technical Univeristy of Liberec, Czech Republic
Kostiantyn Niemets, V.N. Karazin Kharkiv National University, Ukraine
Ioana Pop, “Lucian Blaga” University of Sibiu, Romania
Maria Alejandra Gonzalez-Perez, Universidad EAFIT, Colombia
Oleksandr Shpykuliak, National Scientific Center «Institute of Agrarian Economics», Ukraine
Subhacini Subramaniam, Multimedia University, Malaysia
Aziza Saïda Slimane, Université de Kairouan, Tunisia
Tomislava Pavic Kramaric, University of Split, Croatia
Haziah Sa’ari, Universiti Teknologi Mara (UiTM), Malaysia
IV
Hapsari Setyowardhani, Univesitas Indonesia, Indonesia

Niki Derlukiewicz, Wroclaw University of Economics and Business, Poland
Anita Čeh Časni, University of Zagreb, Faculty of Economics and Business, Croatia
Viktor A. Sedov, Maritime State University named after G.I. Nevelskoy, Russia
Hasani Mohd Ali, Kebangsaan Malaysia, Malaysia
Sanjay Banerji, Amrita Vishwa Vidyapeetham University, India
Iffat Batool Naqvi, Mehran UET, Jamshoro, Sindh, Pakistan
Ana Filipa Marques Roque, University of Beira Interior, Portugal
Iryna Honcharenko, Cherkasy State Technological University, Ukraine
Olha Suptelo, V. N. Karazin Kharkiv National University, Ukraine
Maria João Ferreira, UPT - Universidade Portucalense, Portugal
Osuma Godswill Osagie, Covenant University, Nigeria
Izabela Luiza Pop, Technical University of Cluj-Napoca, North University Center of Baia Mare, Romania
Gina Fintineru, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania
Sri Rahayu, Muhammadiyah Palembang, Indonesia
Fethi Saidi, Qatar University, Qatar
Paula Bajdor, Czestochowa University of Technology, Poland
Dobrovič Ján, Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy,
Department of Management, Czech Republic
Robert Magda, Szent Istvan University, Hungary
Erhan Aydin, Usak University, Turkey
Eva Benková, The University of Prešov in Prešov, Slovakia
A. Hariharasudan, Kalasalingam University, India
Hafezali Iqbal Hussain, Taylor’s University, Malaysia
Paula Pypłacz, Czestochowa University of Technology, Poland
Hana Štverková, VFŠB – TU Ostrava, Czech Republic
Judit Olah, University of Debrecen, Hungary
Adnan Ul Haque, London Graduate School, UK
Michał Urbański, Czestochowa University of Technology, Poland
Beata Ślusarczyk, Czestochowa University of Czestochowa, Poland
Katarzyna Szczepańska-Woszczyna, WSB University, Poland
Mariusz Urbański, Czestochowa University of Technology, Poland
Aurobindo Ogra, University of Johannesburg, South Africa
Eluyela Damilola Felix, Landmark University, Nigeria
Yusliza Mohd Yusoff, Universiti Malaysia Terengganu, Malaysia
Muthia Pramesti, Universitas Indonesia, Indonesia
Inese Lūsēna-Ezera, Liepaja University, Latvia
Svetlana Morkovina, Voronezh State University of Forestry and Technologies named after G.F. Morozov,
Russia
Evgeny Popov, Institute of Economics UB of RAS, Russia
Yevgeniya Medvedkina, Rostov State University of Economics (RINH), Russia
Maryam Kalhoro, University of Sindh, Pakistan
Woo Kok Hoong, Universiti Tunku Abdul Rahman, Malaysia
Izabela Rącka, State University of Applied Sciences in Kalisz, Poland
Rahma Amri, Ecole Nationale des Sciences de l’Informatique, Tunisia
Sofia Kalyazina, SPbPU, Russia
Dorota Leszczyńska, IDRAC Business School, France
Djula Borozan, Josip Juraj Strossmayer Unviersity of Osijek, Faculty of Economics in Osijek, Croatia
Fadeke Esther Owolabi, Covenant University, Nigeria
Olena Berezina, Cherkasy State Technological University, Ukraine
Mira Falatifah, Universitas Indonesia, Indonesia
Andreea Claudia Serban, Bucharest University of Economic Studies, Romania
Șuparschii V.Valentina, "Dunărea de Jos" University, Romania
Natanya Meyer, North-West University, South Africa
Kamilah Ahmad, UTHM, Malaysia
V
Lew Sook Ling, Multimedia University, Malaysia

Daniela Cristina Momete, University POLITEHNICA of Bucharest, Romania
Harif Amali Rivai, Andalas University, Indonesia
Ricardo Correia, Instituto Politécnico de Bragança, Portugal
Tatjana Tambovceva, Riga Technical University, Latvia
Jelena Titko, EKA University of Applied Sciences, Latvia
Andrejs Romanovs, Riga Technical University, Latvia
Julija Bistrova, Riga Technical University, Latvia
Viktorija Skvarciany, Vilnius Gediminas Technical University, Lithuania
Tatjana Põlajeva, Euroacademy
Emi Normalina Omar, Universiti Teknologi MARA (UiTM), Malaysia
Mariem Gzara, University of Monastir, Tunisia
Ruslan Bazhenov, Sholom-Aleichem Priamursky State University, Russia
Donna M. Schaeffer, Marymount University, USA
Petr Rehacek, VSB-Technical University of Ostrava, Czech Republic
Nini Johana Marín Rodríguez, Universidad de Medellín, Colombia
Erin Olayinka Adedayo, Covenant University, Nigeria
Dominic E. Azuh, Covenant University Ota, Nigeria
Suganthi Ramasamy, Multimedia University (Melaka Campus), Malaysia
Rusni Hassan, IIUM Institute of Islamic Banking and Finance, Malaysia
Aria Farah Mita, Universitas Indonesia, Indonesia
Aurelia Balan, University of Agronomic Sciences and Veterinary Medicine Bucharest, Romania
Gan Chin Chuan, Sunway University, Malaysia
Sergey Ilkevich, Financial University under the Government of the Russian Federation, Russia
Intan Salwani Mohamed, Universiti Teknologi MARA, Malaysia
Irina – Teodora Manolescu, ”Alexandru Ioan Cuza” University of Iasi, Romania
Maria Kovacova, University of Zilina, Slovakia
Ana Alexandra Gora, The Bucharest University of Economic Studies, Romania
Mauricio Antonio Bedoya Villa, University of Medellin, Colombia
Adriana Dima, Bucharest University of Economic Studies, Romania
Ratna Anggraini ZR, Universitas Negeri Jakarta, Indonesia
Hartini Ahmad, Universiti Utara Malaysia, Malaysia
Donny Maha Putra, Ministry of Finance of Indonesia, Indonesia
Rashmi Gujrati, KC Group of Institutions, India
Anna Zarkada, Athens University of Economics and Business, Greece
Fabrizio Amarilli, Politecnico di Milano, Italy
Blanka Bazsova, VŠB-Technical University of Ostrava, Czech Republic
Mariana Burcea, University of the Agronomic Sciences and Veterinary Medicine of Bucharest, Romania
Jolly Sahni, Prince Sultan University, KSA
Omar Bin Musa, Unitar International University, Malaysia
Cristina-Nicoleta Caranica, Doctor at Academy of Economic Studies in Bucharest, Romania
Tatiana Kudryavtseva, Peter the Great St. Petersburg Polytechnic University, Russia
Sorin Petrică Angheluță, The Bucharest University of Economic Studies, Romania
Monika Hodinková, Sting Academy, Czech Republic
Sanaa Boukhari, Mohammed V University, Rabat, Morocco
Jayamalathi A/P Jayabalan, UTAR, Malaysia
Georgiana-Raluca Lădaru, The Bucharest University of Economic Studies, Romania
Katarzyna Twarowska, Maria Curie-Skłodowska University, Poland
Olga Viktorovna Litvinova, Chuvash State Agricultural Academy, Russia
Felipe Machorro Ramos, Universidad de las Américas Puebla, Mexico
Ana Ivanisevic Hernaus, University of Zagreb, Faculty of Economics and Business, Croatia
Alcina Nunes, Instituto Politécnico de Bragança, Portugal
Choo-Kim Tan, Multimedia University, Malaysia
Ivana Bilić, University of Split, Faculty of Economics, Business and Tourism, Croatia
Irina Krasyuk, Peter the Great St. Petersburg Polytechnic University, Russia
VI
Francisco García Barrera, Universidad Arturo Prat, Chile

Marius Bulearca, Center for Industry and Services Economics, Romanian Academy, Bucharest, Romania
Iuliana-Raluca Gheorghe, Carol Davila University of Medicine and Pharmacy, Romania
Raquel Reis Soares, Universidade Europeia, Portugal
Lai Kim Piew, Multimedia University, Malaysia
Valery M. Abramov, Russian State Hydrometeorological University, Russia
Shirley Consuelo Honajzrová Banús, Institute of Hospitality Management in Prague, Czech Republic
Nicoleta Bărbuță-Mișu, Dunărea de Jos University of Galați, Romania
Teodora Mihaela Tarcza, University of Oradea, Romania
Amal Hayati Ishak, Universiti Teknologi MARA, Malaysia
Fatima Zahra Lagrida, Kannur University, India
Elena V. Butsenko, Ural State University of Economics, Russia
Dmitrijs Finaskins, EKA University of Applied Sciences, Latvia
Andrijana Rogošić, University of Split, Croatia
Nataliia Husieva, V.N. Karazin Kharkiv National University, Ukraine
Hidaya Othmani, University of Jendouba, Tunisia
Jiří Kaiser, Czech Technical University in Prague, Czech Republic
N.V. Gryzunova, Plekhanov Russian University of Economics, Russia
Houda Biyout, ENSA Kenitra (Universite Ibn Tofail Kenitra), Morocco
Ooi Chee Keong, Universiti Tunku Abdul Rahman, Malaysia
Ecaterina Daniela Zeca, ”Dunarea de Jos” University of Galati, Romania
Emil Dinga, Romanian Academy, Romania
Alina (Ginghină) Radu, University of Bucharest, Romania
Sergey Alexandrovich Suslov, Nizhny Novgorod State University of Engineering and Economics, Russia
Amélia Cristina Ferreira da Silva, Porto Polytechnic - ISCAP, Portugal
Aqilah Nadiah Md Sahiq, Universiti Teknologi MARA (UiTM) Melaka, Malaysia
Nor Fauziana Bt Ibrahim, Multimedia University (MMU), Malaysia
Teuku Aulia Geumpana, University of Newcastle, Australia
Eva Shcherbenko, Siberian Federal University, Russia
Simona Činčalová, College of Polytechnics Jihlava, Czech Republic
Toma Adrian Dinu, University of Agricultural Sciences and Veterinary Medicine of Bucharest, Romania
Victoria Degtereva, Peter the Great Saint Petersburg Polytechnic University, Russia
Arkadiusz Kowalski, Wroclaw University of Science and Technology, Poland
Silvius Stanciu, "Dunărea de Jos" University of Galați, Romania
Hafida Bouziane-Chouarfia, Université des Sciences et de la Technologie d'Oran Mohamed Boudiaf
(USTO-MB), Algeria
Vladimir Platonov, St. Petersburg State University of Economics, Russia
Fitra Lestari, UIN Sultan Syarif Kasim, Indonesia
Maissa Hamouda, University of Sousse, Tunisia
Libuše Svobodová, University of Hradec Králové, Czech Republic
Yulia Karpovich, Perm National Research Polytechnic University, Russia
Kornilova Lyudmila Mikhailovna, Chuvash State Agricultural Academy, Russia
Alexandra Borremans, Peter the Great St. Petersburg Polytechnic University, Russia
Adrian Turek Rahoveanu, UASVM Bucharest, Romania
Olga Lucia Jaramillo Naranjo, Universidad del Norte, Colombia
Julian Jakubowski, University of Zielona Góra, Poland
Anna Smirnova, Peter the Great Saint-Petersburg Polytechnic University, Russia
Daria S. Velichenkova, Peter the Great StPetersburg Polytechnic University, Russia
Iulian Furdu, Vasile Alecsandri of Bacau, Romania
Karima Bouzguenda, University of Sfax, Tunisia
Tatiana Guseva, South Ural State University (National Research University), Russia
Jose Carlos Lopes, Polytechnic Institute of Bragança – IPB, Portugal
Joanna Macalik, Wroclaw University of Economics and Business, Poland
Olonode Ayodeji, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria
Obigbemi Imoleayo Foyeke, Covenant University, Nigeria
VII
Chafik Aloulou, University of Sfax, Tunisia

Jennifer Abou Hamad, Notre Dame University-Louaize, Liban
Taras Medvedkin, Rostov State University of Economics (RINH), Russia
Irina Maltseva, Southwest State University, Russia
Krzysztof Krukowski, University of Warmia and Mazury in Olsztyn, Poland
Polina Salomadina, Plekhanov Russian University of Economics, Russia
Violetta M. Kuzmina, South-Western State University, USA
Abeer Hmoud Ali Al-Faouri, Al-Balqa’ Applied University, Jordan
Mahmud Bashiru, Universiti Sains Malaysia, Malaysia
Mário Jorge Dias Lousã, Instituto Superior Politécnico Gaya (ISPGaya), Portugal
Alexandra Ioanid, University Politehnica of Bucharest, Romania
Lukas Valek, University of Hradec Kralove, Czech Republic
Marioara Ilea, University of Agricultural Science and Veterinary Medicine Cluj-Napoca, Romania
Anton F. Tikhomirov, Peter the Great SPbPU, Russia
Abiola John Olarinde, Zakher Private School, UAE
António José Gonçalves Fernandes, Instituto Politécnico de Bragança, Portugal
Lidija Dedi, University of Zagreb, Faculty of Economics & Business, Croatia
Luís Cavique, Universidade Aberta, Portugal
Irina N. Rogova, St-Petersburg State University of Economics, Russia
Igor Mayburov, Ural Federal University, Russia
Liubov Silakova, ITMO University, Russia
Mirona Ana Maria Popescu, Politehnica University of Bucharest, Romania
Tariq Elyas, King Abdulaziz University, KSA
Ionuț Jianu, Bucharest University of Economic Studies, Romania
Ardak Turginbayeva, Al-Farabi Kazakh National University, Kazakhstan
Anastasiya A. Peshkova, Ural Federal University, Russia
Ibidunni (Ogundana) Oyebisi Mary, Bells University of Technology, Ota, Ogun State, Nigeria
Johnson Ifeanyi Okoh, National Open University of Nigeria, Nigeria
Mohamed Amine Bouraoui, University of Sfax, Tunisia
Cecilia Cristina Socorro González, Universidad del Zulia, Venezuela
Helena Felicitas Kiss, Comenius University, Faculty of Management, Slovakia
Lotfi Gammoudi, Universite La Manouba, Tunisia
Brygida Klemens, Opole University of Technology, Poland
Viska Anggraita, Faculty of Economic and Business, Universitas Indonesia, Indonesia
Noreha Hashim, Universiti Malaysia Terengganu, Malaysia
Zuliani Dalimunthe, Universitas Indonesia, Indonesia
Mariati Binti Norhashim, Multimedia University, Malaysia
Jana Kostalova, University of Pardubice, Czech Republic
Nicole Mau, Sopron University, Hungary
Gabriela Marchis, Danubius University of Galati, Romania
Lukas Copus, Comenius University in Bratislava, Slovakia
Bruno Miguel Barbosa de Sousa, IPCA – Polytechnic Institute of Cávado and Ave, Portugal
Ludvík Eger, University of West Bohemia, Czech Republic
Liudmyla Niemets, V. N. Karazin Kharkiv National University, Ukraine
Olugbemisola W. Samuel, Covenant University, Ota, Nigeria
Mihaela Muntean, West University of Timisoara, Romania
Chiraz El Hog, University of Sousse, Tunisia
Liudmila Nikolova, Peter the Great St.Petersburg Politechnic University (SPbPU), Russia
Mirosław Matusek, Silesian University of Technology, Poland
Karolina Rybicka, Czestochowa University of Technology, Poland
Irina Severin, Politehnica University of Bucharest, Romania
Kateryna Sehida, V.N. Karazin Kharkiv National University, Ukraine
Sónia Paula da Silva Nogueira, Polytechnic Institute of Bragança (IPB), Portugal
Aida Matri Ben Jemaa, High Institute of Management, Tunisia
Elena Shkarupeta, Voronezh State Technical University, Russia
VIII
Maja Grdinić, University of Rijeka, Faculty of Economics and Business, Croatia

Camelia Slave, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania
Bodislav Dumitru Alexandru, Bucharest University of Economic Studies, Romania
Mohammed Adnan Moreb, Altinbas University, Turkey
Kanwar Adeel Waheed Khan, University of Bradford, UK
Md Taimur Ahad, Eastern University, Bangladesh
Daniela Livia Traşcă, The Bucharest University of Economic Studies, Romania
Ikram Bouhassine, ISET Bizerte, Tunisia
Dmitry Chepakov, Saint Petersburg State University of Economics, Russia
Larisa Gennadievna Gordeeva, Chuvash State Agricultural Academy, Russia
Tamara N. Selentyeva, Peter the Great St. Petersburg Polytechnic University, Russia
Ancella A. Hermawan, Universitas Indonesia, Indonesia
Alena Oulehlova, University of Defence, Czech Republic
Gordana Kordić, Faculty of Economics & Business, University of Zagreb, Croatia
Katarzyna Hys, Opole University of Technology, Poland
Nasrine Shah-Abushakra, Esol Education, UAE
Marina Ivanova, Peter the Great St. Petersburg Polytechnic University, Russia
Nicoleta Daniela Ignat, University Politehnica of Bucharest, Romania
Abdellah Yousfi, Mohamed V University, Morocco
Aristides Dasso, Universidad Nacional de San Luis, Argentina
Antranig Tangoukian, Notre Dame University, Lebanon
Faaza Fakhrunnas, Universitas Islam Indonesia, Indonesia
Eugenia Iancu, Stefan cel Mare University, Romania
Semeh Ben Salem, EPT/University of Carthage, Tunisia
Noorshella Che Nawi, UMK, Malaysia
Donna Asteria, Universitas Indonesia, Indonesia
Rachmadi Agus Triono, Universitas Indonesia, Indonesia
Alin Emanuel Artene, Politehnica University Timisoara, Romania
Ismi Rajiani, Universitas Muhammadiyah Gresik, Indonesia
Nour El Houda Ben Amor, King Saud University, KSA
Tatiana Zemlinskaia, Peter the Great St. Petersburg Polytechnic University, Russia
Doina I. Popescu, Bucharest University of Economic Studies, Romania
Galina V. Ivankova, PRUE, Russia
María-Arántzazu Vidal-Blasco, Universitata Rovira i Virgili, Spain
Emeka Okereke, University of Port Harcourt, Nigeria
Anna Kowalska, Wroclaw University of Economics, Poland
Imran Riaz Malik, IQRA University, Islamabad Campus, Pakistan
Abir Zouari, Sfax University, Tunisia
Alexander Kuntsman, Saint Petersburg State University, Russia
Maria José Palma Lampreia Dos-Santos, ISCTE-IUL-DINÂMIA´CET and ESCS-IPL, Portugal
Hana Tomášková, University of Hradec Králové, Faculty of Informatics and Management, Czech Republic
Małgorzata Adamska, Faculty of Economics and Management Opole University of Technology, Poland
Nhat Tan Pham, Tomas Bata University, Czech Republic
Nasreen Khan, Multimedia University, Cyberjaya, Malaysia
Gratiela Dana Boca, Technical Universty of Cluj Napoca, Romania
Magdalena Kąkol, Maria Curie-Sklodowska University in Lublin, Poland
Nibedita Saha, Tomas Bata University in Zlin, University Institute, Czech Republic
Fadi Shihadeh, Palestine Technical University, Palestine
Tijani Amara, University of Gafsa, Tunisia
Ivana Načinović Braje, University of Zagreb, Faculty of Economics & Business, Croatia
Anna Nowak, University of Life Sciences in Lublin, Poland
Marek Vokoun, Jan Evangelista Purkyně University, Czechia
Zahira Moreno Freites, Universidad del Norte, Colombia
Ekaterina Vladimirovna Golubtsova, Plekhanov Russian University of Economics, Russia
Tatjana Vasiljeva, RISEBA University, Latvia
IX
Luis Héctor Quintero Hernández, Universidad de Guadalajara, México

Noor Azlinna Azizan, Prince Sultan University, KSA
Andreea - Emanuela Drăgoi, Institute for World Economy, Romanian Academy, Romania
Svetlana G. Gorbushina, Saint Petersburg State University of Aerospace Instrumentation, Russia
Natalya A. Roslyakova, V. A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences,
Russia
Adina Moise-Titei, “Ovidius” University of Constanta, Romania
Łukasz Wróblewski, University of Dąbrowa Górnicza, Poland
Anetta Pukas, Wroclaw University of Economics, Poland
Fazelina Sahul Hamid, Universiti Sains Malaysia, Malaysia
Abdul Hadi Bin Zulkafli, Universiti Sains Malaysia, Malaysia
Siti Nuryanah, Universitas Indonesia, Indonesia
Ines Ben Messaoud, University of Gabes / University of Sfax, Tunisia
Tomáš Peráček, Comenius university in Bratislava, Slovakia
José Carmelo Rosales Asensio, Universidad de Las Palmas de Gran Canaria, Spain
Saoussen Aguir Bargaoui, LARMA-FSEG-Tunis, Tunisia
Adrian Moise, Petroleum Gas University of Ploiesti, Romania
Ding Hooi Ting, Universiti Teknologi PETRONAS, Malaysia
Javier A. Sánchez-Torres, Universidad de Medellín, Colombia
Sandro Serpa, University of the Azores, Portugal
Barbara Wasilewska, Opole University of Technology, Poland
Ekaterina Zuga, St. Petersburg State University, Russia
Lasse Berntzen, University of South-Eastern Norway, Norway
Iustina Alina Boitan, Bucharest University of Economic Studies, Romania
Valentin Marian Antohi, Dunarea de Jos University of Galati, Romania
Simona Cătălina Ștefan, The Bucharest University of Economic Studies, Romania
Ciprian-Octavian Truică, University Politehnica of Bucharest, Romania
Ioana Cristina Florescu, Institute of National Economy – Romanian Academy, Romania
Ivan Strugar, Zagreb University, Croatia
Intan Soraya Rosdi, Multimedia University, Malaysia
Chijioke Nwachukwu, Centre for Multidisciplinary Research and Innovation, Nigeria
Danis Nurul Yunita, Durham University (UK), Indonesia
Elena Hlaciuc, Stefan Cel Mare University, Romania
Nilakshi W K Galagitiyawe, University of Sri Jayewardenepura, Sri Lanka
Damjan Vavpotič, University of Ljubljana, Slovenia
Mihaela Munteanu (Pila), "Dunărea de Jos" University of Galați, Romania
Eva Lukaskova, TBU in Zlín, Czech Republic
Aliya Isiksal, Near East University, North Cyprus
Rim Nurmukhametov, Financial University under the Government of the Russian Federation, Russia
Adam Pawliczek, Moravian Business College Olomouc (MBCO), Czech Republic
Natalia V. Gorodnova, Ural Federal University, Russia
Frantisek Stellner, Jan Evangelista Purkyně University, Czechia
Mirjana Hladika, Faculty of Economics and Business, University of Zagreb, Croatia
Ionut Laurentiu Petre, Bucharest University of Economic Studies, Romania
Ilze Kacane, Daugavpils University, Latvia
Ingrid Majerova, Silesian University in Opava, Czech Republic
Jaya Ganesan, Multimedia University, Malaysia
Vladimír Bolek, University of Economics in Bratislava, Slovak Republic
Maria Magdalena Roșu, Politehnica University of Bucharest, Romania
Diana Dumitrescu, West University of Timisoara, Romania
Maslin binti Masrom, Universiti Teknologi Malaysia, Malaysia
Teh Sin Yin, Universiti Sains Malaysia, Malaysia
Liwen Chen, Chung-Hua University, Taiwan
Magdalena Daszkiewicz, Wroclaw University of Economics, Poland
X
Milena Ilić, 1. University Business Academy in Novi Sad, Faculty of Contemporary Arts, Belgrade; 2. ITS
– Information technology School, Belgrade, Serbia
Tung-Liang Chen, Chung-Hua University, Taiwan, R.O.C.
Azzam Jamil Falah Al-Rifaee, University of Jordan, Jordan
Sabina Irimie, University of Petrosani, Romania
Rozalia Kicsi, “Ștefan cel Mare” University of Suceava, Romania
Cristina Raluca Gh. Popescu, University of Bucharest; The Bucharest University of Economic Studies,
Romania
Irina Prosvirina, South Ural State University, Russia
Mohammad Ayub Khan, University of Monterrey (UDEM), Mexico
Olena Sakovska, Uman National University of Horticulture, Ukraine
Tatiana Verevka, Peter the Great St. Petersburg Polytechnic University, Russia
Derek Ong Lai Teik, Sunway University Business School, Malaysia
Blazenka Knezevic, University of Zagreb, Croatia
Ingars Eriņš, Riga Technical University, Latvia
Vincent Oh, Multimedia University, Cyberjaya, Malaysia
Hayatul Safrah Salleh, Universiti Malaysia Terengganu, Malaysia
Tomáš Sadílek, University of Economics, Prague, Czech Republic
Wahiba Ben Abdessalem Karaa, Tunis University, Tunisia
Margareta Nadanyiova, University of Zilina, Slovak Republic
Anastasii I. Klimin, Peter the Great St. Petersburg Polytechnic University, Russia
Irina Zaychenko, Peter the Great Saint-Petersburg Polytechnic University, Russia
Olga Makarova, Peter the Great St.Petersburg Polytechnic University, St.Petersburg, Russia
Maria V. Kolgan, Don State Technical University, Russia
Ali Saleh Alarussi, Xiamen University Malaysia, Malaysia
Dorian-Laurentiu Florea, Universidad Anáhuac México, Mexico
Anna N. Zakharova, Chuvash State University, Russia
Piotr Wittbrodt, Opole University of Technology, Poland
Inna Novak, Uman National University of Horticulture, Ukraine
Viktor A. Sedov, Maritime State University named after G.I. Nevelskoy, Russia
Elvira Taipova, South Ural State University, Russia
Cezar Toader, Technical Univ. of Cluj-Napoca, Romania
Andreea Mirica, Bucharest University of Economic Studies, Romania
Alexei Dolzhenko, Rostov State University of Economics, Russia
Jana Kliestikova, University of Zilina, Slovak Republic
Laura Delia Nunes Gavica, UPAEP, Mexico
Elena Lysenko, Ural Federal University named after the first President of Russia B.N.Yeltsin, Russia
Bogdan Tiganoaia, Politehnica University of Bucharest, Romania
Olga Stoianova, Saint-Petersburg State University, Russia
Susana Silva, School of Hospitality and Tourism, Polytechnic of Porto, Portugal
Khadijah Mohamed, Universiti Utara Malaysia, Malaysia
Elena Rytova, Peter the Great St.Petersburg Polytechnic University (SPbPU), Russia
Katarína Rentková, Comenius University in Bratislava, Faculty of Management, Slovakia
Fred Peter Ojochide, Covenant University, Nigeria
Vera G. Zaretskaya, Financial University under the Government of the Russian Federation, Russia
Mostafa Abakouy, Abdelmalek Essaâdi University, Morocco
Jan Chromy, Institute of Hospitality Management in Prague, Czech Republic
Intan Nurbaizura Zainuddin, Universiti Teknologi MARA, Malaysia
Hezlina Mohd Hashim, Universiti Teknologi PETRONAS, Malaysia
Nadezda Yurievna Glubokova, Plekhanov Russian University of Economics, Russia
Elena Y. Prokhina, Lomonosov Moscow State University, Russia
Tatiana Viktorovna Nikitina, St. Petersburg State University of Economics, Russia
Peong Kwee Kim, Multimedia University, Malaysia
Nelly A. Sedova, Maritime State University named after G.I. Nevelskoy, Russia
Angie Osarieme Igbinoba, Covenant University, Nigeria
XI
Pavlo Kobylin, V.N. Karazin Kharkiv National University, Ukraine

Ismail El Moudden, Eastern Virginia Medical School, USA
Norzalita Aziz, Universiti Kebangsaan Malaysia (National University of Malaysia), Malaysia
Dan Bodescu, University of Agricultural Sciences and Veterinary Medicine Iaşi, Romania
Tatiana Izbienova, Mari State University, Russia
Kateryna Tiulkina, Odessa State Academy of Civil Engineering and Architecture, Odessa State
Environmental University, Ukraine
Sebastian Kot, Czestochowa UT, Poland
Artyom A. Golovin, Southwest State University, Russia
Maria do Céu Alves, Beira Interior University, Portugal
Mohd Hadafi Sahdan, Universiti Utara Malaysia, Malaysia
Abdullah Sarwar, Multimedia University, Cyberjaya, Malaysia
E. A. Borkova, Saint Petersburg State University of Economics, Russia
Muhammad Adnan Bashir, Institute of Business Management, Pakistan
Octavian Dospinescu, Alexandru Ioan Cuza University, Iasi, Romania
Rocsana Bucea-Manea-Tonis, Spiru Haret University, Romania
Yelena Vechkinzova, V. A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences,
Russia
Ridouane Tachicart, Mohammed V University in Rabat, Morocco
Yash Chawla, Wroclaw University of Science and Technology, Poland
Isibor Areghan, Covenant University, Nigeria
Sergei Smirnov, SPbGU, Russia
Oksana Haidai, Uman National University of Horticulture, Ukraine
Joshua Chukwuere, North-West University, South Africa
Georgiy Greyz, South Urals State University, Russia
Daisy Kee Mui Hung, Universiti Sains Malaysia, Malaysia
Laurentiu Droj, University of Oradea, Romania
Larisa Ivanovna Egorova, Russian Presidential Academy of National Economy and Public Administration
(RANEPA), Russia
Tatiana Borisovna Turishcheva, Plekhanov Russian University of Economics, Russia
Camille Salinesi, Sorbonne University, France
Evgeny Alekseyevich Ivanov, Chuvash State Agricultural Academy, Russia
Tatiana Nicolaevna Larina, Orenburg State Agrarian University, Russia
Rohana Sham, UCSI University, KL Campus, Malaysia
Saba Gulzar, IoBM, Pakistan
Nicolae Bobitan, West University of Timisoara, Romania
Elvira Klimentova, Michurinsk State Agrarian University, Russia
Konstantin Shvetsov, Peter the Great St. Petersburg Polytechnic University (SPbPU), Russia
Daniel Lang, IMT-BS, France
Elena Korchagina, Peter the Great St.Petersburg Polytechnic University, Russia
Michał Sąsiadek, University of Zielona Góra, Poland
Elena Davydenko, Saint-Petersburg State University, Russia
Dora Martins, Polytechnic of Porto, Portugal
Ştefăniţă Şuşu, Ștefan cel Mare University of Suceava, Romania
Olawole Olanre Fawehinmi, Universiti Malaysia Terengganu, Malaysia
Nataliia Gennadievna Fersman, Peter the Great St. Petersburg Polytechnic University, Russia
Ekaterina Y. Stepanova, St. Petersburg State University of Industrial Technologies and Design, Russia
Aw Yoke Cheng, UNITAR International University, Malaysia
Ili Salsabila Abd Razak, Northern University of Malaysia, Malaysia
Elena Mudrova, Peter the Great St. Petersburg Polytechnic University, Russia
Tamara V. Talanova, Chuvash State University, Russia
Lubov Afanasjeva, Southwest State University, Kursk, Russia
Nicoleta Acomi, Constanta Maritime University, Romania
Ilie Anca Gabriela, Bucharest University of Economic Studies,Faculty of International Business and
Economics, Romania
XII
Elena Širá, Faculty of Management, University of Prešov, Slovakia

Mohamed Hussain Thowfeek, South Eastern University of Sri Lanka (SEUSL), Sri Lanka
Katarzyna Świerszcz, Military University of Technology in Warsaw, Poland
Katarzyna Grzybowska, Poznan University of Technology, Poland
Yong Chen Chen, University of Malaya, Malaysia
Aleksandr Kozlov, Peter the Great St.Petersburg Polytechnic University, Russia
Sarina Ismail, Universiti Malaysia Terengganu, Malaysia
Claudiu Constantin Cicea, Bucharest University of Economic Studies, Romania
Folakemi Ohunakin, Covenant University, Nigeria
Natalia Victorova, Peter the Great Saint-Petersburg Polytechnic University, Russia
Nadezhda A. Lvova, Saint Petersburg State University, Russia
Dessy Isfianadewi, Universitas Islam Indonesia, Indonesia
Larisa Yu. Ovsyanitskaya, International Institute of Design and Service, Russia
Larisa Desfonteines, Peter the Great St. Petersburg Polytechnic University, Russia
Agarzelim Alvarez-Milán, Universidad de Monterrey (UDEM), México
Hamid Housni, Université Abdelmalek Essaâdi, Morocco
Ștefan Cătălin Popa, The Bucharest University of Economic Studies, Romania
Sock Lee Ching, Universiti Sains Malaysia, Malaysia
Gennadiy Sheptalin, South Ural State University, Russia
Natalia Sharapova, USUE, Russia
Seisembay Jumambayev, Al-Fаrаbi Kаzаkh Nаtionаl University, Kazakhstan
Constanta-Nicoleta Bodea, The Bucharest University of Economic Studies, Romania
Karlis Kreslins, Ventspils University of Applied Sciences, Latvia
Zuzana Kirchmayer, Comenius University in Bratislava, Slovakia
Anna Shevyakova, PI Academy "Bolashaq", Kazakhstan
Hafizah Rosli, Universiti Teknologi MARA (UiTM), Malaysia
Elena Mayorova, Plekhanov Russian University of Economics, Russia
Tamara Iskra Alcántara Concepción, Universidad Nacional Autónoma de México (UNAM), Mexico
Jan Strohmandl, Tomas Bata University in Zlín, Czech Republic
Ayeni Adejuwon Ayobami Adebanji William, Landmark University, Omu-Aran, Kwara State, Nigeria
Netty Consuelo Huertas Cardozo, Universidad Tecnológica de Bolívar, Colombia
Mohammed Ali Akour, A’Sharqiyah University, Oman
Elena Kolesnichenko, Tambov State University named after G.R. Derzhavin, Russia
Larisa Mihoreanu, Titu Maiorescu University Bucharest, Romania
Larisa G. Nesterova, South Ural State University (National Research University), Chelyabinsk, Russia
Vladimir Plotnikov, Saint-Petersburg State University of Economics, Russia
Iwona Gorzeń-Mitka, Czestochowa University of Technology, Poland
Martina Tomičić Furjan, University of Zagreb, Croatia
Anna Ivanova, Voronezh State University of Forestry and Technologies named after G.F. Morozov,
Russia
Omotayo Adewale Osibanjo, Covenant University, Nigeria
Benish Chaudhry, University of Melbourne, Australia
Alaa Salam Jameel, Universiti Tun Hussein Onn Malaysia, Malaysia
Anna Tanina, Peter the Great St.Petersburg Polytechnic University (SPbPU), Russia
Marius Schönberger, RISEBA University of Business, Arts and Technology, Riga, Latvia
Teresa Maria Leitão Dieguez, Politécnico do Porto (IPP), Portugal
Haslindar Ibrahim, Universiti Sains Malaysia (USM), Malaysia
Oleg E. Kichigin, Peter the Great St. Petersburg Polytechnic University, Russia
Svetlana Evseeva, Peter the Great St. Petersburg Polytechnic University, Russia
Stefan-Alexandru Catana, The Bucharest University of Economic Studies, Romania
Rand Hani Al-Dmour, The University of Jordan, Jordan
Corina Pelau, Bucharest University of Economic Studies, Romania
Olivia Fachrunnisa, Universitas Islam Sultan Agung, Indonesia
Agnieszka Komor, University of Life Sciences in Lublin, Poland
Orzan Mihai Cristian, Bucharest University of Economic Studies, Romania
XIII
Irina Bystrenina, Russian State Agrarian University – Moscow Timiryazev Agricultural Academy, Russia
Josef Dvorak, University of West Bohemia, Czech Republic
Larisa Ivascu, Politehnica University of Timisoara, Romania
Alexandru Birsan, Bucharest Academy of Economics, Romania
Konstantin B. Kostin, Saint-Petersburg State University of Economics, Russia
Liudmila A. Guzikova, Peter the Great Saint-Petersburg Polytechnic University, Russia
Isaiah Oluranti Olurinola, Covenant University, Nigeria
Basel M. Al-Eideh, Kuwait University, Kuwait
Zikri Muhammad, Universiti Malaysia Terengganu, Malaysia
Natalia Manea, POLITEHNICA University of Bucharest, Romania
Isibor Osebor O., Lagos City Polytechnic, Ikeja, Nigeria
Dusanka Lecic, Levi9 IT Services, Serbia
Irina-Adriana Chiurciu, USAMV Bucharest, Romania
Fadoua Laghzaoui, Université: Abdelmalek Essaâdi, Morocco
Mohd Rizuan Abdul Kadir, University Tenaga Nasional, Malaysia
Srimannarayana Grandhi, Central Queensland University, Australia
Guillermina C. Vizcarra, Trinity University of Asia, Philippines
Noorul Azwin Md Nasir, Universiti Malaysia Kelantan, Malaysia
Margarita R. Tsibulnikova, National Research Tomsk Polytechnic University, Russia
Vasilii Masyagin, Omsk State Technical University, Russia
Nasina Mat Desa, Universiti Sains Malaysia, Malaysia
Svetlana N. Karelskaia, Saint-Petersburg State University, Russia
Andreea - Mihaela Barbu, The Bucharest University of Economic Studies, Romania
Elena Belyaeva, Southwest State University, Russia
Veronika Novotná, Brno University of Technolgy, Czech Republic
Eva Petiz Lousã, Polytechnic Institute of Porto, Portugal
Maurice Abi Raad, Rabdan Academy, UAE
Maxim Vladimirovich Ivanov, Peter the Great St. Petersburg Polytechnic University, Russia
Tatiana M. Shpilina, Russian State Social University, Russia
Mihai Caramihai, University POLITEHNICA Bucharest, Romania
Alexey Bataev, Peter the Great St.Petersburg Polytechnic University, Russia
Elena Yuricheva, Mari State University, Russia
Cristina Mioara Buturoaga, The Bucharest University of Economic Study, Romania
Ivan Darushin, Saint Petersburg State University, Russia
Ravil Akhmadeev, Plekhanov Russian University of Economics, Russia
N. V. Valebnikova, Peter the Great St.Petersburg Polytechnic University, Russia
Jolanta Maj, Opole University of Technology, Poland
Dorota Domalewska, War Studies University, Poland
Raisa Kozhukhіvska, Uman National University of Horticulture, Ukraine
Yulia Y. Finogenova, Plekhanov Russian University of Economics, Russia
Jean-Paul Van Belle, University of Cape Town, South Africa
Herdis Herdiansyah, Universitas Indonesia, Indonesia
Benoit Mougenot, Universidad San Ignacio de Loyola, Peru
Igor Klioutchnikov, International Banking Institute, Russia
Shaizatulaqma Kamalul Ariffin, Universiti Sains Malaysia, Malaysia
Sunita Lylia Hamdan, Multimedia University, Cyberjaya, Malaysia
Norizan Anwar, Universiti Teknologi MARA, Malaysia
Aleksandr Dubovitski, Michurinsk State Agrarian University, Russia
Liudmila Oveshnikova, PLEKHANOV Russian University of Economics, Russia
Florina Oana Virlanuta, “Dunărea de Jos” University of Galati, Romania
Ludmila M. Osinevich, Kursk State University, Russia
Rafailov Mikhail Konstantinovich, Voronezh State Forestry Engineering University Named after G.F.
Morozov, Russia
Arkadiusz Piwowar, Wrocław University of Economics, Poland
Raouf Zafri, Université Paris 1 Panthéon-Sorbonne, France
XIV
Ioana Ceausu, Humboldt University Berlin / The Bucharest University of Economic Studies, Romania
Marina Ryzhkova, National Research Tomsk State University, National Research Tomsk Polytechnic
University, Russia
Evgeniya K. Karpunina, Tambov State University, Russia
Ivica Linderová, College of Polytechnics Jihlava, Czech Republic
Sabina Kubiciel-Lodzinska, Opole University of Technology, Poland
Natalia Navrotskaia, St. Petersburg State University, Russia
Irina Y. Shpolianskaya, Rostov State University of Economics, Russia
Samira Ellouze, University of Sfax, Tunisia
Irina V. Sharf, National Research Tomsk Polytechnic University, Russia
Daria Bylieva, Peter the Great St.Petersburg Polytechnic University (SPbPU), Russia
Angela Lee, Sunway University, Malaysia
Lina Artemenko, National Technical University of Ukraine “Igor Sikorsky Kyiv Politechnic Institute”,
Ukraine
Valeriia Arteeva, Peter the Great St. Petersburg Polytechnic University, Russia
Angi Skhvediani, Peter the Great St. Petersburg Polytechnic University, Russia
Olga Sinenko, Far Eastern Federal University, Russia
James Oladele Samuel, Covenant University, Nigeria
Katarína Krpálková Krelová, University of Economics, Prague, Czech Republic
Valery Maslennikov, PRUE, Russia
Laura Martínez-Buelvas, Universidad Tecnológica de Bolívar, Colombia
Ana Aleksic, Faculty of Economics and Business, University of Zagreb, Croatia
Dmitry A. Artemenko, Southern Federal University, Russia
Natalia Pokrovskaia, St Petersburg State University, Russia
Saparuddin Mukhtar, Universitas Negeri Jakarta, Indonesia
Olga Konnikova, Saint-Petersburg state University of Economics, Russia
Evgenii A. Konnikov, Peter the Great St.Petersburg Polytechnic University, Russia
Ricardo De la Hoz Lara, Universidad Libre, Colombia
Hishamuddin Bin Ismail, Multimedia University, Malaysia
Sharapova Valentina, Ural State Agrarian University, Russia
Saltanat Kondybayeva Kanapiyaevna, Al-Farabi Kazakh National University, Kazakhstan
Katarina Tomičić-Pupek, University of Zagreb, Faculty of Organization and Informatics, Croatia
Morosan-Danila Lucia, Ștefan cel Mare University of Suceava, Romania
Cătălina Radu, The Bucharest University of Economic Studies, Romania
Lourdes Canós-Darós, Universitat Politècnica de València, Spain
Mukhamediyev Bulat, Kazakh National University, Kazakhstan
Andra Diaconescu, Politehnica Univesity of Timisoara, Romania
Inna Babenko, Southwest State University, Russia
Mikhail Kuvshinov, South Ural State University (National Research University), Russia
Tahereh Alavi Hojjat, DeSales University, USA
Lubov Spitsina, Tomsk Polytechnic University, Russia
Subadriyah, Universitas Islam Nahdlatul Ulama Jepara, Indonesia
John Fredy Escobar Gómez, Corporación Universitaria Minuto de Dios, Colombia
Andrii Galkin, O.M. Beketov National University of Urban Economy in Kharkiv, Ukraine
Maria Klevtsova, Southwest State University, Russia
Olga Nikоlaevna Kalacheva, Plekhanov Russian University of Economics, Russia
Emese Tokarčíková, University of Žilina, Slovak Republic
Bogdan Ćwik, Military University of Technology, Poland
Adelaida Cristina Honțuș,University of Agronomic Sciences and Veterinary Medicine of Bucharest –
Romania
Ovidiu-Iulian Bunea, The Bucharest University of Economic Studies, Romania
Lucie Severová, CULS in Prague, Czech Republic
Jumadil Saputra, Universiti Malaysia Terengganu, Malaysia
Citra Sukmadilaga, Universitas Padjadjaran, Indonesia
Yulia A. Dubolazova, Peter the Great Saint-Petersburg Polytechnic University, Russia
XV
Sergey Matveev, Voronezh State University of Forestry and Technologies named after G.F. Morozov,
Russia
Tatyana Strekaleva, Reshetnev Siberian State University of Science and Technology, Russia
Hadi Ismanto, Universitas Islam Nahdlatul Ulama, Jepara, Indonesia
Fayez Ahmad Albadri, Middle East University, Jordan
Tatiana Danescu, University of Medicine, Pharmacy, Sciences and Technology of Târgu Mureş, Romania
Olga Kalinina, Peter the Great St.Petersburg Polytechnic University (SPbPU), Russia
Nazry bin Yahya, Open University Malaysia, Malaysia
Anastasiia Igorevna Dalibozhko, Tomsk State University, Russia
Kirill Y. Kurilov, Togliatti State University, Russia
Safawi Abdul Rahman, Universiti Teknologi MARA, Malaysia
Irina Avdeeva, Central Russian Institute of Management, Branch of RANEPA, Russia
Zineb El Andaloussi, ENCG de Tanger, Université Abdelmalek Essaadi, Morocco
Dan Dumitriu, University Politehnica of Bucharest, Romania
Tatyana Viktorovna Morozova, Plekhanov Russian University of Economics, Russia
Leonel Matar, Saint-Joseph University of Beirut, Lebanon
Rusman Alimin, Universtas Sulawesi Barat, Indonesia
Raghed Ibrahim Esmaeel, University of Mosul, College of Economic and Administration, Department of
Industrial Management, Iraq
Ionela Carmen Pirnea, Bucharest University of Economic Studies, Romania
Zakiah Samori, Universiti Teknologi MARA, Malaysia
S. Jayashree, Multimedia University, Malaysia
Syed Ahmed Salman, Lincoln University College, Malaysia
Nicoleta Dospinescu, “Alexandru Ioan Cuza” University, Romania
Beata Sofrankova, University of Presov, Faculty of Management, Slovakia
Natalia Lytneva, Central Russian Management Institute, Russian Academy of National Economy and
Public Administration affiliated with the Russian President, Orel, Russia
Alena Fedorova, Ural Federal University, Russia
Supriya Chavan, Company- Indian Biodiesel Corporation, Baramti, India
Bogdan Ghilic-Micu, Bucharest University of Economic Studies, Romania
Raluca-Giorgiana Chivu, The Bucharest University of Economic Studies
Muhammad Hasmi Abu Hassan Asaari, Universiti Sains malaysia, Malaysia
James Pérez-Morón, Universidad Tecnologica de Bolivar, Colombia
Viktoriia Koretskaia-Garmash, Ural Federal University named after the first President of Russia B.N.
Yeltsin, Russia
Stefania Lucia Bodosca, ASE, Romania
Sayed Sayeed Ahmad, Al Ghurair University, UAE
Victoria Borisovna Malitskaya, Plekhanov Russian University of Economics, Russia
Victor S. Voronov, St. Petersburg State University of Economics, Russia
Mohd Syuhaidi Abu Bakar, Universiti Teknologi MARA, Malaysia
Mercy E.I. Ogbari, Covenant University Ota, Ogun State, Nigeria
Quyen Phu Thi Phan, The University of Danang, University of Economics, Vietnam
Maria Ciurea, University of Petrosani, Romania
Sebastian Kelle, University of the People, USA
Ganna Likhonosova, National Aerospace University «Kharkiv Aviation Institute», Ukraine
Wan Hussain Wan Ishak, Universiti Utara Malaysia, Malaysia
Viktorija Šipilova, Daugavpils University, Latvia
Chiraz Ben Salem Ben Gaied, Higher Institute of Commerce of Tunis, Tunisia
Asif Akram, Chalmers University of Technology, Sweden
Marium Mateen Khan, Institute of Business Management (IoBM), Pakistan
Sabrina O. Sihombing, Universitas Pelita Harapan, Indonesia
Rossazana Ab Rahim, Universiti Malaysia Sarawak, Malaysia
Ritesh Chugh, CQUniversity, Australia
Olga S. Stepchenkova, Saint Petersburg State University of Economics, Russia
Mihai Mieila, Valahia University of Târgovişte, Romania
XVI
Olga S. Nadezhina, Peter the Great St. Petersburg Polytechnic University, Russia
Victoria Viaznikova, Mari State University, Russia
Dorin Maier, Technical University of Cluj-Napoca, Romania
Inga Hunter, Massey University, New Zealand
Virpi Hotti, University of Eastern Finland, Finland
Andrea Lučić, Faculty of Economics and Business Zagreb, Croatia
Anastasiya Kopytova, Tomsk State Pedagogical University, Russia
Andrea Valachová, University of Economics in Bratislava, Slovakia
Mohammad Ekhlaque Ahmed, Institute of Business Management, Pakistan
Miroslaw Moroz, Wroclaw University of Economics, Poland
Natalya Alexandrovna Sokolitsyna, Peter the Great St. Petersburg Polytechnic University, Russia
Muntazir Haider, Institute of Business Management (IoBM), Pakistan
Pedro Ferreira, University Portucalense, Portugal
Ivonne Maria Gil Osorio, Universidad Libre de Barranquilla, Colombia
Mariya A. Plakhotnikova, South-West state University, Russia
Oldřich Horák, University of Pardubice, Czech Republic
Afshan Rauf, University of Wollonging, Australia
Oksana Yuldasheva, SPb State University of Economics (UNECON), Russia
Nataliia Orlova, Kyiv National University of Trade and Economics, Ukraine
Viktoria Anatolievna Degtereva, St. Petersburg Polytechnic University, Russia
Adina Dornean, Alexandru Ioan Cuza University of Iasi, Romania
Corina – Ionela Dumitrescu, Politehnica University of Bucharest, Romania
Heru Kurnianto Tjahjono, Universitas Muhammadiyah Yogyakarta, Indonesia
Ionel-Bujorel Păvăloiu, Politehnica University of Bucharest, Romania
Laura Mariana Cismas, West University of Timisoara, Romania
Bogolyubov Valery Sergeevich, St. Petersburg state University of Economics, Russia
Tatiana Gileva, USATU, Russia
Souhir Amri Amamou, IHE Sousse, Tunisia
Suha F.K. Salem, Management and Science University, Malaysia
Siti Noorsuriani Maon, Universiti Teknologi MARA (UiTM), Malaysia
Wasim Abbas, Harbin Institute of Technology (HIT), China
Ra'ed (Moh'd Taisir) Masa'deh, The University of Jordan, Jordan
Elena Iadrennikova, Ural Federal University named after the first President of Russia B.N. Yeltsin (UrFU),
Russia
Ugochukwu Urim, Covenant University, Nigeria
Stanislav Mitrovic, University Novi Sad, Serbia
Elena Mayorova, Plekhanov Russian University of Economics, Russia
Jose Alejandro Cano, Universidad de Medellin, Colombia
Tan Choo Peng, Multimedia University, Malaysia
Nik Hazimah Nik Mat, Universiti Malaysia Terenggaanu, Malaysia
Sandhir Sharma, Chitkara Business School, Chitkara University, India
Tatapudi Gopikrishna Vasista, Affiliated to JNTU Kakinada, India
Ana Iolanda Voda, Alexandru Ioan Cuza University, Romania
Camelia-Daniela Hategan, West University of Timisoara, Romania
Rawlings Jerry Mazuba Kalubi, Peter the Great, St. Petersburg Polytechnic University, Russia
Tarek Sadraoui, University of Monastir, Tunisia
Daria Bieńkowska, POmeranian University Słuspk, Poland
Alexander Obydenov, Financial University, Russia
Tan Booi Chen, Multimedia University, Malaysia
Ana Pinto Borges, ISAG – European Business School, Portugal
Valeriy V. Smirnov, Chuvash state University name I.N. Ulyanov, Russia
Victor Fedorovich Stukach, Omsk State Agrarian University, Russia
Nurulhasanah Abdul Rahman, Universiti Sains Malaysia, Malaysia
Alaa Abdul Salam Alyamani, Mosul University, Iraq
Kehinde Adetiloye, Covenant University, Nigeria
XVII
Johnson Adewale Akomolafe, Ogun State Institute of Technology, Igbesa, Ogun State, Nigeria
Andreea Elena Matic, ”Dunarea De Jos University” of Galati, Romania
Mohammad Falahat, UTAR, Malaysia
Ammar Al Shalabi, Nova Scotia Community College, Canada
Adam Ryszko, Silesian University of Technology, Poland
Khairunesa Isa, Universiti Tun Hussein Onn Malaysia, Malaysia
Tatiana Arkadyevna Karandaeva, Mari State University, Russia
Ummu Kolsome Farouk, Universiti Tunku Abdul Rahman, Malaysia
Kamal Abou El Jaouad, Hassan II University (Ecole Nationale de Commerce et de Gestion de
Casablanca), Morocco
Ruxandra Ioana Curea-Pitorac, West University of Timisoara, Faculty of Economics and Business
Administration, Romania
Khalid Abdul Wahid, Universiti Teknologi MARA (UiTM), Malaysia
Miltiade Stanciu Vasile, Spiru Haret University, Romania
Jarosław Górecki, UTP University of Science and Technology, Poland
Anna Dolinskaia, South Ural State University, Russia
Salmane Bourekkadi, UIT -ARSED, Morocco
Sri Fatiany Abdul Kader Jailani, University Teknologi MARA, Malaysia
Rosalina Babo, ISCAP/ P.Porto, Portugal
Lawrence Uchenna Okoye, Covenant University Ota, Nigeria
Svetlana Globa, Siberian Federal University, Russia
Ivona Stoica, Romanian Academy, Institute of National Economy, Romania
Agnieszka Janik, Silesian University of Technology, Poland
Rejaul Abedin, North East University Bangladesh, Bangladesh
Khatijah Omar, Universiti Malaysia Terengganu, Malaysia
Janusz Wielki, Opole University of Technology, Poland
Muhammad Abaidullah Anwar, Al Ghurair University, UAE
U.L.T.P. Gunasekare, University of Kelaniya, Sri Lanka
Diana Panait-Ioncica, Bucharest University of Economic Studies, Romania
Liudmyla Kliuchko, V.N. Karazin Kharkiv National University, Ukraine
Rohail Hassan, Universiti Utara Malaysia (UUM), Malaysia
Wameedh Riyadh Abdul-Adheem, Al-Ma'moun University College, Iraq
Martha Claudia Rodríguez Villalobos, Universidad de Monterrey, México
Felix Sadyrbaev, University of Latvia, Institute of Mathematics, Latvia
Kristina Afrić Rakitovac, Juraj Dobrila University from Pula, Croatia
Umara Noreen, Prince Sultan University, KSA
Carmen Boghean, Ștefan cel Mare University of Suceava, Romania
Lilia V. Matraeva, Russian State Social University, Russia
Irina V. Kokushkina, Saint-Petersburgh State University, Russia
Tatyana Golovina, Central Russian Institute of Management, Branch of RANEPA, Russia
Florin Stoica, Lucian Blaga University of Sibiu, Romania
Violeta Sima, Petroleum-Gas University of Ploiesti, Romania
Laurencia S. Krismadewi, University of Economics, Prague, Czechia
Samir R. Traboulsi, American |University of Beirut, Lebanon
Eva Wei Lee Lim, UCSI University, Malaysia
Evan Asfoura, Dar Al Uloom University, KSA
Taisiia Lazorenko, Igor Sikorsky Kyiv Polytechnic Institute, Ukraine
Dalia Susniene, Panevėžio kolegija / University of Applied Sciences, Lithuania
Marina O. Efremova, Peter the Great St. Petersburg Polytechnic University, Russia
Ekaterina Yu. Aleshina, Penza State University, Russia
María Lucelly Urrego Marín, Corporación Universitaria Minuto de Dios - UNIMINUTO, Spain
Erne Suzila Kassim, Universiti Teknologi MARA, Malaysia
Ana Cláudia Rodrigues, CEOS.PP / ISCAP / P.Porto, Portugal
Băilă Diana-Irinel, University Politehnica of Bucharest, Romania
Sergey I. Shanygin, St Petersburg State University, Russia
XVIII
Lenuta Alboaie, Alexandru Ioan Cuza University, Romania

Shereen Khan, Multimedia University, Malaysia
Orlando Lima Rua, Polytechnic Institute of Porto, Portugal
Liviu-Adrian Cotfas, Bucharest University of Economic Studies, Romania
Igor Lyukevich, Peter the Great Saint- Petersburg Polytechnic University, Russia
Tetyana Calinescu, National Aerospace University “Kharkiv Aviation Institute”, Ukraine
Sandeep Kumar, Tecnia Institute of Advanced Studies, Affiliated to GGSIP University, Delhi, India
R H Kuruppuge, University of Peradeniya, Sri Lanka
Diaa Salama Abd Elminaam, Benha University, Egypt
Julia Lysenko, South Ural State Humanitarian-Pedagogical University, Russia
Olga Loyko, Tomsk State Pedagogical University, Russia
Jolanta Baran, Silesian University of Technology, Poland
Saad Awadh Alanazi, Jouf University, KSA
Marlene Silva, Polytechnic institute of Porto - ISCAP, Portugal
Maran Marimuthu, Universiti Teknologi PETRONAS, Malaysia
Larysa Novak-Kalyayeva, Lviv Regional Institute for Public Administration of the National Academy for
Public Administration under the President of Ukraine, Ukraine
Elizaveta A. Gromova, Peter the Great St. Petersburg Polytechnic University, Russia
Muhammad Rahatullah Khan, Effat University, KSA
Ekaterina Orlova, Ufa State Aviation Technical University, Russia
Gheorghe Alexandru, Oil and Gas University Ploiesti, Romania
Muna Sultan Al Ebri, United Arab Emirates University, UAE
Khalid Abdul Wahid, Universiti Teknologi MARA Kelantan, Malaysia
Omar Jawabreh, The University of Jordan, Jordan
Pavel Juřica, Brno University of Technology, Czech Republic
Elena Budnik, Ufa State Aviation University, Russia
Daniel Badulescu, University of Oradea, Romania
Tereza Otcenaskova, University of Hradec Kralove, Czech Republic
Tatiana Sergeevna Kolmykova, Southwest State University, Russia
V. I. Malyuk, St. Petersburg, St. Petersburg State Polytechnic University of Peter the Great, Russia
Teresa Proença, Faculty of Economics and Management, University of Porto, Portugal
Oluwole O. Iyiola, Covenant University, Nigeria
Yvonne Lee Lean Ee, Multimedia University, Malaysia
Guanyan Fan, Beijing Union University, China
Riadh Bouslimi, University of Tunis, Tunisia
Meral Kagitci, Bucharest University of Economic Studies, Romania
Nataša Šarlija, University of Osijek, Croatia
Bahjat Fakieh, King Abdulaziz University, KSA
Corina Cristiana Nastacă, The Bucharest University of Economic Studies, Romania
Ludmila-Daniela Manea, “Dunarea de Jos” University of Galati, Romania
Mihai Parean, West University of Timișoara, Romania
Abdoulrahman Aljounaidi, Al-Madinah International University Malaysia, Malaysia
Disclaimer: The abstracts and papers included in these Conference Proceedings remain the work of the authors and
represent their own research / opinion. IBIMA staff have had only non-editorial intervention.
It is IBIMA policy to make reasonable effort to send complete papers to two members of the program committee for
full blind peer review and to send a summary of review back to the author(s)
Copyright @ 2019 International Business Information Management Association (IBIMA)

Individual authors retain copyright on their authored papers. Please contact the authors directly for reprint permission
XIX
Table of Content
Essay to a Centred Human Factors Strategy. Challenging a New Model of Occupational Health Maturity
Evaluation. Human Factors Strategy and Occupational Health Model……………………………………….. 1
Latifa FERTAT and Abdelghani CHERKAOUI
Entrepreneurial Self-Efficacy in Portugal : a Cross-Sectional Study in Higher Education Students…………. 11

Maria I. B. RIBEIRO, Isabel M. LOPES, António J. G. FERNANDES and Francisco J. L. S. DINIZ
Designing of a Framework for Electronic Voting Systems using Blockchain Technology…………………... 24

Raya Nasr H ALABRI, Abdul K SHAIKH, Leon G SMITH and Ali ALBADI
Achievement of Competitive Advantages in Micro, Small and Medium-Sized Enterprises through Cost
Management…………………………………………………………………………………………………… 31
Sanja BROZ TOMINAC and Andrea Ivana RUDOLF
Contribution of the Remittance Economy to the Rural Development: A Case Study on Owners of Warung
Tegal in Jakarta………………………………………………………………………………………………... 42
Rakhmat Hidayat and Nur Ali Hidayatulloh
Modelo De Competencias Basado En Los Procesos Misionales De La Cadena De Valor En Una Empresa
Del Sector De La Construcción……………………………………………………………………………….. 53
Laura MARTÍNEZ-BUELVAS, Olga JARAMILLO-NARANJO, Carmenza LUNA-AMAYA, Carmenza
BERDUGO-CORREA and Ricardo De La Hoz-Lara
Business Formation, Discontinuity, and Economic Growth in Romania……………………………………... 67

Dragos DIANU, Darie GAVRILUT, Daniel BADULESCU, Ramona SIMUT and Anamaria Diana HERTE
Entrepreneurial Dynamics and Regional Economic Development in Romania………………………………. 77

Darie GAVRILUT, Dragos DIANU, Daniel BADULESCU and Alina BADULESCU
Talent Conceptualization and Talent Management Within the Banking Sector in Southern Vietnam……….. 87
Nhan DANG, Quynh NGUYEN and Raymund HABARADAS
A Systematic Review of Microfinance Multifaceted Efficiency Indicators…………………………………... 98

Noranita ABDAMIA, Patmawati IBRAHIM, Rohana SHAM and Nik Mastura NIK MOHAMMAD
The Role of Compensation Strategy in Achieving Firm Performance Outcomes: A Managerial Perspective.. 116
Ivana NAČINOVIĆ BRAJE and Lovorka GALETIĆ
Future trends and challenges in Healthcare Tourism in Tunisia: A Foresight Study…………………………. 126
Raouf JAZIRI and Mohammad MIRALAM
Implementation of National Projects in Russia: Approaches, Organization, Management Control………….. 150

Nosachevskiy Konstantin, Nosachevskaya Ekaterina and Afanasjeva Lubov
The Relation between Competition and the Savings Achieved within the Medical Equipments and
Pharmaceutical Products Public Procurement in Romania……………………………………………………. 156
Cezar-Petre SIMION and Ionel PREDA
Impact of Worker Motivation and Work Environment on Job Happiness: Case Study of An Organization
That Develops Social Support Activities……………………………………………………………………… 178
Maria I. B. RIBEIRO, Isabel M. LOPES, António J. G. FERNANDES and Francisco J. L. S. DINIZ
i
New Approach of Regional Development: Innovation through Green Economy and Artificial Intelligence… 188
Narcisa Roxana MOŞTEANU
Inventario de impuestos, tasas y cargos relacionados con el turismo en Sud América y su impacto en el
número de llegadas de turistas………………………………………………………………………………… 205
Shirley Consuelo HONAJZROVÁ BANÚS
An Ontology for Cyber Incident Root Cause Analysis from Event Logs…………………………………….. 215
Nadira LAMMARI, Véronique LEGRAND, Gloria. E. JARAMILLO ROJAS and Olfa ATIG
Leveraging High-Tech Users' Behavior via Virtual Conversational Agents: The Recruitment Chatbot……... 226
Andrei POPESCU, Maria-Iuliana DASCALU, Iulia Cristina STANICA, Constanta Nicoleta BODEA,
Alexandru GHEORGHIU, Lenuta DASCALU and Dan-Alexandru MITREA
Occupational Stress among Management Faculty of Private and Public B-Schools in India: A Research
Idea……………………………………………………………………………………………………………. 234
Sandhir SHARMA
Digital Financial Institutions: Evaluation of Development Trends…………………………………………… 248

Alexey V. Bataev
Industry 4.0: Evaluation of Changes in Product Volumes and Costs in Industrial Production……………….. 256
Alexey V. Bataev, Alexander A. Gorovoy and Dmitrii V. Ovsyanko
Digitalization of the Economy : Analysis of Changes in the Number of Jobs when Introducing Industrial
Robots…………………………………………………………………………………………………………. 267
Alexey V. Bataev, Olga V. Zaborovskaia and Vladislav G. Maruta
Digital Transformation of Industry: A Model of Economic Efficiency of Introduction of Industrial Robots

in Russia……………………………………………………………………………………………………….. 277
Alexey V. Bataev, Angela B. Mottaeva and Elena Y. Vasilyeva
Innovations in Manufacturing: Performance Analysis of Collaborative Robots……………………………… 288

Alexey V. Bataev and Natalia Dedyukhina
Innovations in the Financial Sphere: Performance Evaluation of Introducing Service Robots with Artificial
Intelligence……………………………………………………………………………………………………. 298
Alexey V. Bataev, Natalia Dedyukhina and Muhammadgusen N. Nasrutdinov
Digitalization of the World Economy: Performance Evaluation of Introducing Cyber-Physical Systems…… 307
Alexey V. Bataev and Ariadna Aleksandrova
Digital Transformation of the World Economy: Evaluation of the Global and Russian Internet of Things
Markets………………………………………………………………………………………………………... 321
Alexey V. Bataev, Iulia Zhuzhoma and Nadezhda N. Bulatova
Information Technology for Business Process Management: Case of Croatia……………………………….. 336

Ljubica MILANOVIĆ GLAVAN
The Role of Project Management Technique in Achieving Project Success…………………………………. 344

Sayed Sayeed AHMAD, Anwar M.A., Rabia Saeed MALIK and Mohammad A. U. KHAN
Innovation and Investment Potential of Regions as a Vector for their Development in the 21st Century……. 351
Ekaterina KOLMAKOVA, Evgenia KOLMAKOVA and Irina KOLMAKOVA
ii
Investigating into the Factors that Affect Knowledge Management in Selected University in Malaysia…….. 360
Abdoulrahman ALJOUNAIDI, Puteri Aina Megat Ameir Noordin, Sana Arz BHUTTO and Mohammad
Mahmoud Saleem Alzubi
Enhancer’s Factors for The Development of The Entrepreneur: A Case Study in Higher Education
Institutions (HEIs)……………………………………………………………………………………………... 372
Jorge SIMÕES, Ana PACHECO, Ruben LOUREIRO, Sílvio SILVA and Bruno SANTOS
The Opportunities and Challenges of Legal Metrology in The New Era of Indonesian Decentralization Based
on Sustainable Development Goals……………………………………………………………………………. 383
Dine EVANTARA and Irfan Ridwan MAKSUM
The Rise of Chatbots Use in Romania............................................................................................................... 394

Cristian-Aurelian POPESCU, Cristina Petronela SIMION, Ana Maria POPESCU and Ana-Maria
POPESCU
Applicability of the Big Data Solution to Support Decision-Making in Slovak Enterprises…………………. 402
Gabriel KOMAN, Milan KUBINA and Martin HOLUBČÍK
Application of Village Financial System: A Case Study in Sukmajaya Village, Ragajaya Village and
Bojonggede Village, Bogor Regency, Indonesia……………………………………………………………… 411
Arif RIVAN and Irfan Ridwan MAKSUM
Scientific Fraud: Theory and Practice………………………………………………………………………… 423

Alla GUTOROVA
Evaluation of Smart Specialisation Influence Indicators in The Riga Planning Region (Latvia)…………….. 427
Ligita AZENA, Daina VASILEVSKA and Baiba RIVZA
The Evaluation of Life Cycle Cost within Green Public Procurement of Sedans in Romania……………….. 437
Ionel PREDA and Cezar-Petre SIMION
The Impediment of Applying E-Commerce in Travel and Tourism Companies in Jordan…………………... 448
Omar JAWABREH, Eman MALKAWI, Mohammad N. ALSARAYREH and Ranea M. QADDHAT
Challenges of Mobile Cloud Computing: A Systematic Literature Review………………………………….. 465

Afra ALAQEEL, Maysoon ALGHAMDI and Mohammed ALKHATHAMI
The Impact of Safety Climate Dimensions on Safety Compliance and Safety Participation among Ramp
Workers (Study at a Ground Handling Company in Indonesia)……………………………………………… 479
Meinyda FACHRANI and Fanny MARTDIANTY
Calendar Effects in Soft Commodity Markets: A Further Investigation of Weak-Form Efficiency…………. 489
Monika KRAWIEC and Anna GÓRSKA
Post-Industrial Development of The City of Kharkiv (Ukraine): Backgrounds and Realities……………….. 500
Liudmyla NIEMETS, Olha SUPTELO, Maryna LOHVYNOVA, Kateryna SEHIDA and Liudmyla
KLIUCHKO
Features of Pilgrimage Tourism in Ukraine (A Case Study of Uman)……………………………………….. 509

Liudmyla NIEMETS, Ievgeniia TELEBIENIEVA, Kateryna SEHIDA, Oleksiі KRAINIUKOV, Hanna
KUCHERIAVA and Taras POHREBSKYI
Modern Challenges of External Labor Migration in Ukraine………………………………………………… 516

Liudmyla NIEMETS, Maryna LOHVYNOVA, Kateryna SEHIDA, Nataliia HUSIEVA and Kateryna
KRAVCHENKO
iii
Regional Development: Features, Disproportions, Pespectives (A Case of Kharkiv Region, Ukraine)……… 528
Kostiantyn NIEMETS, Kateryna KRAVCHENKO, Oleksiі KRAINIUKOV, Liudmyla NIEMETS and
Ievgeniia TELEBIENIEVA
The Key Features of The Ukrainian Foreign Commerce in The Recent Geopolitical Realities……………… 535
Liudmyla NIEMETS, Serhii KOSTRIKOV, Nataliia HUSIEVA, Yurii KANDYBA, Kostiantyn NIEMETS and
Pavlo KOBYLIN
The Role of Residents' Knowledge on the Quality of Life in Destination Sustainability Process in
Kazakhstan (A Case of One Road One Belt Initiative)……………………………………………………….. 553
Gulnara MAMIRKULOVA, Jianing MI, Syed Asad Ali SHAH, Pwint Kay KHINE, Adnan Muhammad
SHAH and David Mathu NJUGUNA
Senior Tourism and Quality of Life among Romanian Seniors………………………………………………... 563

Elena BOGAN, Cristi FRENŢ, Tamara SIMON, Dana Maria (Oprea) CONSTANTIN, Elena GRIGORE,
Ana-Maria ROANGHEŞ-MUREANU, Florina TATU and Irina-Adriana CHIURCIU
Status of BIM in the Construction Industry: A Pilot Study in Lebanon………………………………………. 575

Dima JAWAD, Claudette EL HAJJ and Joseph MATAR
Conflict and Negotiation in Organization Behaviour…………………………………………………………. 591

Kseniya SOROKINA and Paula Odete FERNANDES
Robust Localization of Optic Disc in Retinal Images using SUACE Algorithm……………………………... 600
Sayed Sayeed AHMAD, Mohammad A. U. KHAN., Akila SARIRETE and Rabia Saeed MALIK
Accounting Students’ Intention in Following ERP Simulation Game………………………………………... 607

Rahma SUFIANI and Ataina HUDAYATI
Anime - The Animation for All Ages. The Adults Perception About the Anime Related Products………….. 617
Niculae V. MIHAITA and Adrian Nicolae A.M. CAZACU
The Marine Industry Complex in The Caspian Region of The Russian Federation: Development in The
Eurasian «Centers of Power» Influence Conditions…………………………………………………………… 635
Nikolay W. GONTAR
Self-Regulation in Construction Industry as A Resource of Regional Modernization (On the Example of

South Russia)………………………………………………………………………………………………….. 641
Nikolay W. GONTAR and Olesya GUZENKO
Modernization Strategies of Big Business in The South Russia (On the Example of The MNC «Novoe
Sodruzhestvo»)……………………………………………………………………………………………….. 647
Nikolay W. GONTAR and Anna SAPOZHNIKOVA
Testing Criteria for a Complex Assessment Method for Industrial Design…………………………………... 653
Andrei DUMITRESCU and Alexandra Elena CRĂCIUN
Conceptual Model of Process Performance Measurement System…………………………………………… 665

Ljubica MILANOVIĆ GLAVAN
iv
Optimizing the Cassava Value Chain in Nigeria……………………………………………………………… 674

LAWAL Adedoyin Isola, BABAJIDE Abiola Ayoopo, ASALEYE Abiola John, LAWAL-ADEDOYIN Bukola,
AREMU Charity O., ISEOLORUNKANMI Joseph, INEGBEDION Henry, LUKMAN Adewale Folaranmi
and OJEKA Dean John
Influence of the Consumption of Ecological Products and Services upon the Quality of Life in the Context
of Communities’ Sustainable Development…………………………………………………………………... 684
Ruxandra-Gabriela ALBU and Lidia MANDRU
Paid Product Reviews in Social Media – Are They Effective?........................................................................... 693

Bogdan ANASTASIEI and Nicoleta DOSPINESCU
The Mediating Role of Absorptive Capacity and Training in the Relationship among the Dimensions of
Human Capital and Organizational Performance: Empirical Evidence from the Textile Sector of Pakistan… 702
Sana Arz BHUTTO and Humam bin MOHAMED
Production and Sector Multipliers in Peru: Comparison with other Latin American Countries……………… 720
Jorge TORRES-ZORRILLA
State of the Art of Adult Education Trainers on Gaming and Gamification…………………………………. 734
José Alberto LENCASTRE, Marco BENTO, Paulina SPANU and Gülden İLIN
An Econometric Model of Financial Companies from Romanian Stock Exchange…………………………. 747

Octavian DOSPINESCU
Employees’ Attitude Influencing User Experience with IT Solutions………………………………………… 753

Katarzyna TWOREK
Fostering Innovation Through Organizational Culture………………………………………………………... 760

Daiva ŽOSTAUTIENĖ, Dalia SUSNIENĖ and Jurgita LIBERIENĖ
Integrity in Management Sciences: More Than Particular Justice but Less Than Morality…………………... 772
Philippe JACQUINOT
The Penetration and Impact of BIM Implementation in The Construction Industry in Lebanon……………... 775
Dima JAWAD, Claudette EL HAJJ and Joseph MATAR
National Audit Authorities: Comparative Study on Financial Communication in Albania and Romania……. 789
Nensi XHANI, Marioara AVRAM and Costin D. AVRAM
SMART University in Digital Learning Space………………………………………………………………... 801

Andrei Yu. ALEKSANDROV, Olga A. IVANOVA, Svetlana B. VERESHCHAK and Inna B. GETSKINA
The Impact of Environmental Concerns on The Intention to Reduce Food Leftovers………………………... 809
Astri Diani PRISMANINGRUM and Sri Rahayu Hijrah HATI
International Financial Markets under Artificial Intelligence influence……………………………………… 818

Narcisa Roxana Moşteanu
v
The Effect of Transformational leadership on Job Satisfaction among Academic Staff……………………… 828
Alaa S. JAMEEL and Abd Rahman Ahmad
The Interaction of Financial Intermediation and Commerce with Social Networks: Problems and
Prospects.............................................................................................................................................................. 839
Igor K. KLIOUTCHNIKOV, Oleg. I. KLIUCHNIKOV and Olga A. MOLCHANOVA
Russian Models of Indirect State Support in Agriculture……………………………………………………... 852

Andrei N. VASHCHEKIN and Irina V. VASHCHEKINA
The Experience and Prospective Use of Alternative Energy Sources for the Development of the Remote
Human Settlements of the Murmansk Region………………………………………………………………… 858
Vera SAMARINA, Tatiana SKUFINA, Aleksandr SAMARIN and Maria TERESHINA
International Management in the Focus of the Cultural Framework and Diversity Management…………….. 865
Stefan-Markus SCHOEFER
Tax Sanctions of Russia And China in The Context of International Economic Integration…………………. 869
Elena G. SHABLOVA, Elena I. DUMANSKAYA, Natalia V. GORODNOVA, Anastasiya A. PESHKOVA and
Natalia V. BREARY
Improving the Standard of Living of the Population under the Modern Economic Conditions……………… 881
Nadezhda A. SAMARSKAYA, Natalia V. GORODNOVA, Dmitry L. SKIPIN and Anastasiya A. PESHKOVA
Contemporary Civilization Challenges in the Light of the Security Challenges of European Countries on the
Example of Poland…………………………………………………………………………………………….. 898
Katarzyna ŚWIERSZCZ
The Function of Neural Networks in Strategic Management of Restaurant Business………………………… 909

Mikhail Vladimirovich KHACHATURYAN and Evgeniia Valeryevna KLICHEVA
Project Management Success Factors in an Australian SME…………………………………………………. 916

Mandy CEN and Peter BUSCH
Analysis of The Impact of Digital Marketing Tools on Consumers (The Case of St. Petersburg, Russian
Federation) …………………………………………………………………………………………………….. 930
Nikolay N. MOLCHANOV, Oksana S. MURAVEVA and Maria S. MAKAROVA
Flexible Components of Information Architecture of Innovative Business…………………………………… 942

Gennadiy SHEPTALIN, Larisa SHEPTALINA, Natalia MELIHOVA and Svetlana TIMAEVA
Perú: La Reforma (Estructural) Incompleta II………………………………………………………………… 956

Gonzalo PASTOR
The Methods of Analyzing the Internal Digital Potential of An Enterprise…………………………………... 986

Natalia V. GORODNOVA, Elena G. SHABLOVA, Anastasiya A. PESHKOVA and Ivan S. ROZHENTSOV
vi
Formation of Innovative Development Level of the Industrial Enterprise for Industry 4.0…………………… 999
Mikhail KUVSHINOV, Marina BAZHANOVA, Taya DENISOVA and Ekaterina SHEVELEVA
Analysis of the Activities of the Educational Organization Through the Prism of the “Hidden Curriculum”:
“Advantages” of the University Before School (Search for Solutions on the Example of the Direction of
Training – “Personnel Management”)………………………………………………………………………… 1011
Ekaterina Uskova and Elena Gasparovich
The Impact of Financial Risks on the Cost of the Accounting Outsourcing Services………………………… 1021
Anatoliy SHEVELEV, Ekaterina SHEVELEVA, Elena SHEVELEVA and Marina BAZHANOVA
Supplementing the Lean Tools Downtime And 5S With A Further S for Security, To Reduce Operational
Costs…………………………………………………………………………………………………………... 1031
Ralf STAHLBERG
The Problem of Restraining Labour Productivity in Russia in Modern Economic Conditions………………. 1036
Liudmila A. SHIRSHIKOVA, Victoria V. SHEVYAKOVA, Elena I. MELNIKOVA and Maria I. LAVROVA
Constitutional Economics: Importance for Modern Russia…………………………………………………... 1044

Valentina Viktorovna KOMAROVA, Vitaly Vladimirovich GOSHULYAK, Gleb Vladimirovich SINTSOV
and Danil Evgenievich FEOKTISTOV
Knowledge Management Practices: Perspectives from an Australian Service Company……………………. 1048

Patrick HERNANDEZ, Peter BUSCH and Gustavo GUZMAN
Rural Sustainable Development Model with Environmental Economic Community Perspective…………… 1062
YUDHISTIRA and Athor SUBROTO
Digitization and Leadership…………………………………………………………………………………... 1078

Michael WENZEL
Marketing Research of Industrial Market in The Logistics Chains Building………………………………… 1083

Julia ASTASHOVA, Alexander DEMCHENKO, Antonina UKHOVA and Yuliya KUZMENKO
Portfolio and Offer of Facility Management Services in Slovak Business Environment.................................. 1089
Marek POTKÁNY, Paula KAMODYOVÁ and Miloš GEJDOŠ
Exploring the Traditional and Attitudinal Factors Challenging the Attainment of Sustainable Development
in Nigeria……………………………………………………………………………………………………… 1100
Dare O. OMONIJO, Paul. UWAJEH and Michael C. ANYAEGBUNAM
Trends in The Residential and Commercial Property Rental Values in Ikeja Metropolis of Lagos State,
Nigeria: A Comparative Analysis....................................................................................................................... 1111
Caleb Abiodun AYEDUN, Dare Ojo OMONIJO, Omolade Adedoyin AKINJARE and Dare Samuel
OLORUNNISHOLA
An Empirical Investigation of The Housing Quality in Alimosho Local Government Area of Lagos State;
Nigeria………………………………………………………………………………………………………… 1120
Caleb Abiodun AYEDUN, Dare Ojo OMONIJO, Olufemi Daniel DURODOLA, Omolade Adedoyin
AKINJARE and Kehinde Oluwatoyin AKANNNI
The Mediating Role of Absorptive Capacity in the Relationship between the Dimensions of Human Capital
and Organizational Performance: A Conceptual Framework for the Textile Sector of Pakistan……………... 1130
Sana Arz BHUTTO and Humam bin MOHAMED
vii
Factores Subyacentes De La Marca Personal A La Luz De Las Teorías Motivacionales……………………. 1141

Olga – JARAMILLO NARANJO, Domingo – MARTINEZ DIAZ and David JULIAO
Identifying Opportunities to Sustain Environmental Compatibility for Construction Projects ………………. 1154
Andreea-Terezia MIRCEA and Sorina-Anamaria CIPLEA
The Rise and Fall of Jordanian Tourism Economy: A Review……………………………………………….. 1162

Mohammd ABUHASHESH, Mohammad SUMADI and Raed WISHAH
A Machine Learning Approach for Transportation Mode Detection…………………………………………. 1171

Enrique DELAHOZ-DOMINGUEZ, Tomás FONTALVO-HERRERA and Hoolyana OJEDA-DELAHOZ
Government Expenditure, GDP, Money Supply, And Foreign Exchange Rate on the Economic Growth of
Chad: An ARDL Approach…………………………………………………………………………………… 1177
Abd RAHMAN Ahmad, Amina @ Ganama MOUSTAPHA GUEME, Khalil Abakar MOUSSA KAYA, Ng
Kim Soon, Hairul Rizad Md Sapry and Anuar Shah Bali MAHOMED
Information Overload, Fear of Missing Out, and Privacy Concern as Factors Influencing Social Networking
Services Fatigue and Discontinuous Intention: Evidence from Indonesian Instagram Users………………… 1193
Valensia Agung Nugroho
Relationship between Large Smart Cities and Innovation Activities of Firms: A Case of the Czech
Economy in 2014……………………………………………………………………………………………… 1207
Marek VOKOUN and František STELLNER
Machine Learning for Evaluation and Prediction of Financial Profiles in the Subsidized Regime in
Colombia……………………………………………………………………………………………………… 1214
Tomás FONTALVO-HERRERA, Enrique DELAHOZ-DOMINGUEZ and Orianna FONTALVO-ECHAVEZ
Analysis of The Connection between Investment Indicators and Ecology (Case of The North-Western
Macroregion of Russia) ……………………………………………………………………………………….. 1224
Elena A. BORKOVA, Timofei N. KOCHKIN, Elena А. MUTAREVA and Aleksandr E. KARTAVCHENKO
Features of Employees' Perception of Toxic Factors of the Workplace Depending on the Degree of their
Emotional Burnout……………………………………………………………………………………………. 1231
Olga KOROPETS and Ilona POLENTS
International Environment for Business : Economic Growth, Sustainable Development, Competitiveness

and the Power of Intellectual Capital –Focus on Romanian Business Environment…………………………. 1239
Cristina Raluca GH. POPESCU and Gheorghe N. POPESCU
About Decisions: International Environment for Business and Perspectives before and after the Financial
Crisis – Roles played by Corporate Governance, Knowledge Asymmetry and Intellectual Capital in the
Romanian Business Environment…………………………………………………………………………….. 1264
Cristina Raluca GH. POPESCU and Mihail DUMITRESCU
The Institutional Conditions for The Agri-Food System Development………………………………………. 1287

Lilia O. MAKAREVICH and Andrey V. ULEZ’KO
Public Policies in The Field of Employment of Young People in The Labor Market………………………... 1293
Carmen Valentina RADULESCU
Education and Employment of Young People in the European Union……………………………………….. 1299

Carmen Georgiana BADEA, Carmen Valentina RADULESCU, Mihaela Diana OANCEA NEGESCU,
Florina BRAN and Marcela Antoneta MITRIȚĂ
viii
Transparency and Visibility in The Administrative Process at Local Level and The Decision-Making
Process in Romania…………………………………………………………………………………………… 1312
Sorin BURLACU
Climate Change and Renewable Resources in the European Union………………………………………….. 1324

Sorin Petrică ANGHELUȚA, Marcela MITRIȚA, Sorin BURLACU, Iulian GOLE and Carmen Georgiana
BADEA
The Transition from Experience to Transformation Economic Value………………………………………... 1337

Daniel MOISE
Creativity and Organizational Communication……………………………………………………………….. 1342

Raluca Florentina CRETU, Amelia DIACONU, Daniel MOISE, Victor DUMITRACHE and Elena Velicu
RUSALCA
Challenges in the Online Marketing of Vocational High School Products in Indonesia……………………… 1348
Punang AMARIPUJA, Gita DANUPRANATA, Muhammad Miftahun NADZIR, Arif Budi RAHARJO, Sigit
WIDADI and Ketut Ima ISMARA
La Complejidad De Las Smart Cities, Un Paradigma En Las Ciudades Del Futuro………………………….. 1357
María Lucelly Urrego Marín
Start-Ups Mapping in the Czech Republic……………………………………………………………………. 1369

Kristýna MACHOVÁ and Petra TAUŠL PROCHÁZKOVÁ
Chatbots used for IT Service Management……………………………………………………………………. 1380

Mike Krey
The Digital Transformation in Swiss Hospitals: A Reference Modelling Approach…………………………. 1399

Mike Krey
A Recommendation System for Traditional Shopping based on Customer's Membership Card…………….. 1413
Ruba AlSAKAKER, Meznah AJUMAH and Manal ALGHIETH
La Prise De Décision D’octroi De Crédit Dans Un Environnement Incertain: Cas Des Filiales Des Banques
Marocaines En Afrique Subsaharienne……………………………………………………………………….. 1425
Aboubakre HAJI, Toufik MAJDI and Issam IZZA
Millennials’ Value Perception, Behavioral Intent, and Trust toward Online-Ride-Sharing………………….. 1434
Shinta SUHARTONO and Agung NUGROHO
The Influence of Financial Literacy and Financial Inclusion on Financial Decision Making (Investment) in
Indonesia………………………………………………………………………………………………………. 1448
Cindy Oktria IRWAN and Rahmat Aryo BASKORO
Problems of Formation of The Initial Price in Public Procurement…………………………………………... 1460

Larisa I. EGOROVA, Nadezhda Y. GLUBOKOVA and Marina V. LVOVA
Features of the organization of work accounting for the implementation of the state order………………….. 1466
Larisa I. EGOROVA, Alla V. TROFIMOVSKAYA and Maksim V. FATIN
Resource-Based Approach to Analysing Critical Connexion between Availability of Internal Resources and
Competitiveness of Firms in Northern Nigeria………………………………………………………………... 1471
Abubakar Yusuf DUTSE, Mohammed Musa BAYERO and Abubakar TIJJANI
ix
Knowledge Management Practices: Perspectives from an Australian Service Company…………………….. 1481

Patrick Hernandez, Peter Busch and Gustavo Guzman
The Influence of Human Resource Management Practices to Service Behaviors: Mediating Role of Work
Engagement……………………………………………………………………………………………………. 1498
Rikda RINDIANTIKA and Fanny MARTDIANTY
Cryptographic Algorithms Benchmarking: A Case Study……………………………………………………. 1509

Alexandru BOICEA, Ciprian-Octavian TRUICĂ, Florin RĂDULESCU, Daniel-Călin POPEANGĂ, Iulia
Maria RĂDULESCU and Cristina COSTEA
The Dynamics of Renewable Energy Power Plant Pricing in Indonesia……………………………………… 1518

Anggraeni RESPITAWULAN and Amy YS RAHAYU
Analysis of The Correlation of The Gross Regional Product and The Economic Indicators of The Region by
The Method of Mathematical Regulation (Case of Russia)…………………………………………………… 1527
Elena A. BORKOVA, Timofei N. KOCHKIN, Oleg N. PETRUSHENKO, Aleksandr E. KARTAVCHENKO
and Lina V. VATLINA
The Cryptocurrency as a Recent Facilitator for Money Laundering………………………………………….. 1537

Oana M. NEAGU
The Impact of the Sanctions Policy on Agriculture and the Processes of Integration within the EEU……….. 1543
Victor KOVALEV, Svetlana KRYLLO and Alexander SEMIN
Service Quality and Price Perception of Service: Influence on Customer Satisfaction and Behavioral
Intention Moderated by External Word of Mouth…………………………………………………………….. 1557
Bilqis SAFIRA and Yeshika ALVERSIA
Enhancing Competitiveness Among Small Medium Enterprises (SMEs) In Yogyakarta Special Region
Through Training Policy………………………………………………………………………………………. 1571
Muhammad Miftahun NADZIR and Taufik AKHBAR
Evolution of Media Trends and Influencers' Involvement in Brand Promotion Strategies…………………… 1579
Maria-Alexandra CALINOIU
Social Entrepreneur in The System of Employment of Sight-Disabled Persons……………………………… 1588

Elena MUDROVA and Nelly MURAWIOWA
Calculation of the Risk of Investment in Southeast European Countries by Applying the CAPM Model…… 1600
Dragana PETROVIĆ, Milena ILIĆ, Marko RANKOVIĆ and Milutin DOBRILOVIĆ
The Current Situation and Development of Neuromarketing and the Application of Neuro-technologies in
China…………………………………………………………………………………………………………... 1610
Nikolay N. MOLCHANOV and Jianfei YANG
Motivaciones de los Gerentes para la Implementación de Prácticas de Responsabilidad Social: Estudio con
PYME’S Portuguesas…………………………………………………………………………………………. 1624
Carla GABRIEL and Pedro FERREIRA
The Role of The State Audit in Improving the Economy, Efficiency and Effectiveness of Regional Budget
Expenditures…………………………………………………………………………………………………... 1634
Tatyana Yu. FEOFILOVA, Julia A. ALEKSEEVA, Vadim S. LOPATNIKOV and Evgeny V. RADYGIN
x
How to Define the Current Price of The Cryptocurrencies by Crypto Exchange…………………………….. 1646
Rosita ZVIRGZDINA, Helena SKADINA, Olegs CERNISEVS and Iveta LININA
Gamification: Effects of Achievements on User Engagement………………………………………………... 1654

Neville Quinn JAMES, Aslina BAHARUM, Wan Nooraishya WAN AHMAD, Zaidatol Haslinda
ABDULLAH SANI, Ahmad Rizal AHMAD RODZUAN, Carolyn SALIMUN and Rayner ALFRED
Using Kort Scale in Identifying User Experience of Children’s Mobile Learning Application……………… 1661
Magrizef Gasah, Aslina Baharum, Nurul Hidayah Mat Zain, Nadia Hanin Nazlan and Noorsidi Aizuddin
Mat Noor
The Impact of Customer Relationship Management on Customer Loyalty: The Role of Creating Values as a
Mediating Factor on Private Kuwaiti Fitness Gyms…………………………………………………………... 1667
Hani AL-DMOUR, Hassan Khalid HAYAT and Ra'ed MASA'DEH
The Mediating Role of Customer Satisfaction on the Impact of Customer Relationship Management upon
Customer Loyalty: An Empirical Study on Private Kuwaiti Fitness Gyms…………………………………... 1686
Ra'ed MASA'DEH, Hassan Khalid HAYAT and Hani AL-DMOUR
A System Dynamics Model of Sustainable Development: Rural Socioeconomic Perspective……………….. 1704

Fikri ARRASYADI and Athor SUBROTO
Assessment of Conditions for Universities Digitalization…………………………………………………….. 1722

Ekaterina V. PLOTNIKOVA and Marina O. EFREMOVA
Promotion - The Most Decisive Element for An Organization to Get Their Message Transmitted to The
Wanted Target Group…………………………………………………………………………………………. 1730
Maria Loredana POPESCU
Communication and The Marketing Mix, The Instruments Put into Practice, In Order to Determine the
Stakeholders to Change Their Behavior………………………………………………………………………. 1737
Mihaela Diana OANCEA NEGESCU, Maria Loredana POPESCU, Iulian GOLE, Victor Adrian TROACA
and Oana Matilda SABIE
Risk Management Instruments for Mergers and Acquisitions………………………………………………... 1748

Vladimir PLOTNIKOV, Yulia VERTAKOVA and Inga VSELENSKAYA
The Main Indicators of Fundamental Value in Managing the Commercial Enterprise Development………... 1759
Oksana PIROGOVA, Vladimir PLOTNIKOV and Irina MALTSEVA
Constructing A Regression Model to Determine the Target Audience for The Online Course………………. 1766
Ekaterina V. PLOTNIKOVA and Anna N. KURATOVA
The Students’ Satisfaction with Their Studies and The Start of a Career in Engineering……………………. 1780
Maria Magdalena ROȘU, Manuela-Roxana DIJMĂRESCU and Mihaela BADEA
Organizational Learning Capability as A Framework for Business Sustainability…………………………… 1791

Anna ZGRZYWA-ZIEMAK
The Mirage of the Euro Adoption for the New Member States from Central and Eastern Europe…………... 1802
Dumitru MIRON and Ana-Maria HOLOBIUC
Eagerness of Cataloger towards RDA Milestones: Portrayed Sentiments……………………………………. 1811

Intan Nurbaizura Zainuddin, Noor Faraliza Samsudin, Nor Hidayu Md Yatim, Mohsinin Mohsin, Mohd
Nor Azam Md. Salleh, Faddliza Mohd Zaki, Jashira Jamin, Nurhidayah Nasharudin and Mohd Hafiz
Kasirun
xi
Exploring Factors Influencing Social Media Content Marketing Communication on Customers’ Brand
Loyalty………………………………………………………………………………………………………… 1815
Zulhamri ABDULLAH and LIU Xiaocui
Critical Thinking and Leadership in Industry 4.0 Environment………………………………………………. 1826

Jiri KOLENAK, David ULLRICH, Eva AMBROZOVA and Vratislav POKORNY
Literature Review of Research on Sovereign Wealth Funds………………………………………………….. 1837

Zeineb OUNI, Bernard PROSPER and Michel PLAISENT
State Policy of Regional Development in China……………………………………………………………… 1847

Irina V. MINAKOVA, Tatyana N. BUKREEVA, Anastasia V. POPOVA and Marina A. PARKHOMCHUK
The Readiness of using Enterprise Resource Planning (ERP) System in Higher Education: A case study of
Jordan universities…………………………………………………………………………………………….. 1854
Ahmad ALTHUNIBAT and Thamer A ALRAWASHDEH
Modern Vectors of Development of the Agricultural Insurance System in Ukraine…………………………. 1863

Olena PROKOPCHUK, Olena NEPOCHATENKO, Yulia ULYANYCH and Mykola KOROTIEIEV
Factors Related to Brand Equity in Volunteer Recruitment and Retention for An Educational NGO in Peru.. 1873
Rossana SOTO GONZALES
Formation of Fiscal Relations on The Basis of The Balance of Interests of Economic Entities: Theoretical
Aspect…………………………………………………………………………………………………………. 1885
TKACHEVA TATYANA and GONCHARENKO MICHAIL
Economic-Financial Statement and Competitiveness Analysis: A Study on Cruise Tourism………………... 1890

Irina Virginia DRĂGULĂNESCU, Mihaela Cornelia SANDU and Ane-Mari ANDRONICEANU
Substantiation of Innovative Scenario for Regional Development on The Basis of Clustering………………. 1903
Dmitry L. NAPOLSKIKH
Community Participation and obstacles in Jakarta’s Solid Waste Management……………………………… 1912

Agus BROTOSUSILO, Herdis HERDIANSYAH, Siti Hilya NABILA and Habibulloh Adi NEGORO
Customary Law Regarding Environmental Protection: Case Study Conservation Management in Kampung
Naga, Indonesia……………………………………………………………………………………………….. 1917
Donna ASTERIA, Agus BROTOSUSILO, Siti Hilya NABILA, Mochammad Rijaal SOEDRAJAD and Faris
Naufal NUGRAHA
Classification of Subjects of the Russian Federation by the Level of Socio-Economic Development……….. 1922
Vladimir NOSOV, Alexander TCYPIN, Israil ABDULRAGIMOV, Tatiana MAHANOVA and Vyacheslav
ZHENZHEBIR
Gastronomy and Food Tourism in the Czech Republic………………………………………………………. 1930

Lenka TURNEROVA, Eva OTTOVA and Jan Chromy
The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels………….. 1937
Jan CHROMY, Lenka TURNEROVA and Eva OTTOVA
Relation Study of Selected Engagement Indicators of Brands on The Social Network Facebook…………… 1945
Ľudovít NASTIŠIN, Richard FEDORKO, Radovan BAČÍK and Martin RIGELSKÝ
xii
Analysis of Economic Welfare of Countries in period of 2000-2018 Relationship of wages levels and
leisure time as a part of welfare……………………………………………………………………………….. 1954
Emil WOJCAK, Miriama MAJTANOVA and Simona MRAZOVA
Comparative Analysis of Geologic Exploration Effect on Social and Economic Development of the
Regions………………………………………………………………………………………………………... 1967
Irina V. SHARF and Alexander A. MIKHALCHUK
Social Networks as A Tool of Public Relations of Non-Profit Organizations Working with Large Families
in Russia………………………………………………………………………………………………………. 1977
Svetlana KOSTINA and Galina BANNYKH
Development of Corporate Treasury Operations in Russian Leasing Companies……………………………. 1985

Maria Andreevna SHIROKOVA, Victoria Borisovna MALITSKAYA, Maria Borisovna CHIRKOVA,
Vladimir Grigorievich SHIROBOKOV and Irina Vladimirovna KUZNETSOVA
Dynamics of Higher Education and Social and Economic Indicators Globally in Conditions of
Digitalization………………………………………………………………………………………………….. 1992
Tatiana Andreevna VORONOVA and Ekaterina Sergeevna NOVIKOVA
TiER: A Serious Game for Training in Emergency Scenarios………………………………………………... 2000

Patricia QUIROZ-PALMA, M. Carmen PENADÉS and Ana-Gabriela NÚÑEZ
Using DBSCAN Method to Classify European Countries based on Employments Indicators in Technology
and Knowledge-Intensive Sectors…………………………………………………………………………….. 2014
Cristian MARINOIU
Development of Tax Attractiveness of Russia’s Speсial Administrative Areas with Fair Tax Competition…. 2023
Ekaterina Vladimirovna GOLUBTSOVA and Anna Olegovna ZVEREVA
Simulating Humanitarian Logistics: A Case Study on The Indonesian Red Cross Water Distribution
Operations during 2017 Mt. Agung Eruptions………………………………………………………………... 2029
Alif A. TAUFIK and Ratih D. KUSUMASTUTI
Financial Engineering as A Tool for Regional Credit Risk Management of Groups of Industrial Enterprises
(Clusters) in Order to Ensure Global Competitiveness…………………….. 2040
Gryzunova N. V., Gromova E. I. and Keri I. T. and Pyatanova V.I
Digital Economy in Ukraine: Reforms and Development of Business Entities………………………………. 2051

Тetyana CALINESCU, Ganna LIKHONOSOVA and Оlena ZELЕNKО
The Potential Trade in Goods Liberalization: Between Indonesia And Ecuador……………………………... 2062
Herlitah, Muhammad Fawaiq, Yucky Anggun Anggrainy and Saparuddin Mukhtar
Factors Driving Individuals’ Behavioural Intention to Adopt Cryptocurrency……………………………….. 2070

Saad ALAKLABI and Kyeong KANG
Economic and Statistical Description and Forecasting of Grain Production Dynamics……………………… 2079
Ivan GENERALOV, Sergey SUSLOV, Ruslan BAZHENOV, Alexey SIBIRYAEV, Sergey ZAVIVAEV and
Olga DOLMATOVA
Towards A New Model of Social Settlement for The Elderly in Russia: A Case Study of The Republic of
Tatarstan………………………………………………………………………………………………………. 2086
Ilnur F. GAREEV, Natalia V. GORODNOVA, Elena A. TSYGALNITSKY and Anastasiya A. PESHKOVA
xiii
Municipal waste management in Romania and EU countries………………………………………………… 2099

Ștefan Cătălin POPA and Cătălina Florentina ALBU
The Recommender Systems in The Financial Sector: A Review of Challenges and Solutions………………. 2112
Igor K. KLIOUTCHNIKOV, Oleg. I. KLIUCHNIKOV and Olga A. MOLCHANOVA
Analysis of the Relation of Investments to The Performance of the Population and Socio-Economic
Indicators of the Region by the Method of the Ensemble of Decision Trees (Case of Russia)………………. 2124
Elena A. BORKOVA, Aleksandr N. LITVINENKO, Timofei N. KOCHKIN, Aleksandr E. KARTAVCHENKO
and Anton V. PLOTNIKOV
HRM Solutions Influence on Relation between Controlling Use and Job Performance of Employees………. 2134
Agnieszka BIEŃKOWSKA
Identification of the Non-financial Indicators of the Organization’s Quality………………………………… 2147

Stanislava SIMONOVA and Kristyna VRABCOVA
Factors Affecting Continuance Usage of Youtube and Information Sharing Intention Among Travelers…… 2156
Tiara MAULIDA and Hapsari SETYOWARDHANI S.E., M.M.
The Competitiveness of Romanian Farms Through the Implementation of European Projects……………… 2167
Laura Maria SIMESCU, Maria Magdalena TUREK RAHOVEANU and Ștefan Nicolae SIMESCU
Implementation Analysis of E-Voting And E-Proxy in Indonesia Capital Market…………………………… 2175

Hesti SETYO RINI and Maria ULPAH
Personality Traits and Prosocial Behaviour: The Moderating Effects of Altruism and Empathy…………….. 2186
Erne S. KASSIM and Raishah MD YUNUS
Individual Career Plans in Law Firms………………………………………………………………………… 2197

Alexandra ROCHA and Susana SILVA
A Superior Relational of Marketing Model to Improve Small and Medium Enterprise (SMEs) Marketing
Performance…………………………………………………………………………………………………… 2205
Naili Farida and Sri Suryoko
Analysis of The Factors Affecting the Efficiency of The Smart City Concept Project Management System... 2224
Natalia V. GORODNOVA, Elena G. SHABLOVA, Vitaly V. KLEVTSOV, Artem Iu. ZAMLELYI and
Anastasiya A. PESHKOVA
Corporate Citizenship: The Mediating Role of Ethical and Discretionary Citizenship on the Relationship
between Economic and Legal Citizenship…………………………………………………………………….. 2236
Luis J. CAMACHO and Cristian SALAZAR-CONCHA
Sustainable Development Strategies: Past and Near Future. Case Study on Romania’s SDG 11……………. 2249
Nicoleta PETRICĂ and Stefanija BIROVA
The Mediation Role of Organization’s Mission on Transformational Leadership Behaviour and Employee’s
Job Performance………………………………………………………………………………………………. 2271
Aishah AL DHANHANI and Nor Hazana ABDULLAH
Financial Situation of Micro and Small Enterprises in the Latvian Aquaculture Sector……………………… 2286
Inese BIUKŠĀNE
Methods to Improve the Effectiveness of Training Engineers for the Digital Economy……………………... 2293
Irina REZANOVICH, Evgenii REZANOVICH, Valeriia KONKINA and Svetlana NESTERTSOVA
xiv
Using the Quality Deployment Function to Improve the Romanian Healthcare System……………………... 2300
Cosmin DOBRIN and Ruxandra DINULESCU
The Meaning of Organizational Culture and University Social Responsibility in Teaching Students with
Disabilities…………………………………………………………………………………………………….. 2308
Elena GASPAROVICH and Ekaterina USKOVA
The Influence of the Theory of Cyclical Endogenous Activity of the Earth on the Prospects for Oil
Production in the Arctic Zone of the Russian Federation……………………………………………………... 2315
Vera SAMARINA, Peter SKUF’IN, Tatiana SKUFINA and Aleksandr SAMARIN
The Effect of Financial Literacy in Retirement Planning, Precautionary Saving and Insurance Planning…… 2323
Muhammad Alif NAUFALDI and Rahmat Aryo BASKORO
The Effect of Financial Literacy and Financial Inclusion on Retirement Planning in Jakarta, Indonesia……. 2334
Rensi Aulia and Rahmat Aryo Baskoro
Green IT Practice in Malaysia………………………………………………………………………………… 2343

Sri Fatiany ABDUL KADER JAILANI, Lili Marziana ABDULLAH, Mira KARTIWI and Husnayati HUSSIN
Assessment of Application Effectiveness of Electronic Declaration System…………………………………. 2349

Ekaterina SALIMONENKO, Kirill KARDAPOLTSEV, Viktoria FROLOVA and Alena KARDAPOLTSEVA
Institutionalizing Corporate Social Responsibility within Corporate Communications: Evidence from

Indonesia………………………………………………………………………………………………………. 2363
Zulhamri ABDULLAH and Yuhanis ABDUL AZIZ
Sector Specializations of Regions: Criteria of Localization and Efficiency………………………………….. 2376

Irina DANILOVA, Natalya PRAVDINA, Natalya DZENZELIUK and Lyudmila KOCHEGAROVA
The Development of International Retail Chains in China on Example Walmart And Carrefour……………. 2391
Mavlit AKHTYAMOV, Natalia ZAVYALOVA and Valery LIKHOLETOV
Developing Methodic Aspects of Forming and Developing Industrial Corporations Strategic Sustainability.. 2402
Nadezhda Grashchenko and Natalya Sokolitsyna
The Influence of Entrepreneurial Leadership Towards Agility and its Impact on Performance: A Survey of
MSES on Indonesia…………………………………………………………………………………………… 2410
Ramitha Janira CINDI and Putri Mega DESIANA
The Sanctions Impact on Import to Russia……………………………………………………………………. 2420

Evgeniy STEPANOV, Kseniia POSTAUSHKINA, Irina KILINA and Ekaterina FEDINA
Participatory Budgeting in the Czech Republic: An Instrument Turned into an Ornament………………… 2432
Pavol MINARIK
Decision to Visit Beach: Push and Pull Motives Redefined (The Case of Bangka Island) ………………….. 2440
Agung Wahyu HANDARU, Saparuddin MUKHTAR, Marsellisa NINDITO and Umi MARDIYATI
Improving the Financial Literacy of The Low-Income Population Layers: Evaluating the Efficiency of
Information Methods………………………………………………………………………………………….. 2454
Nina ZHDANOVA, Yulia BUTRINA, Valentina TISHINA and Petr TISHIN
A Conceptual Model of Innovation Orientation and Business Innovation Performance: The Moderating
Roles of Technological Turbulence and Knowledge Integration Mechanisms………………………………. 2465
Haslinda MD HASHIM and Nik Mohd Hazrul NIK HASHIM
xv
Adoption of Bio-Pesticides Products for Treatment of Vegetables Crops in South –East Development
Region of Romania……………………………………………………………………………………………. 2471
Gheorghe Adrian ZUGRAVU, Stefan-Mihai PETREA, Camelia FASOLA (LUNGEANU) and Constanta
Laura AUGUSTIN (ZUGRAVU)
Importance and Recommendations for Trainers’ Use of Online Social Media as A Soft Skill to Positively
Influence Trainees and Peers………………………………………………………………………………….. 2477
Yash CHAWLA, Grzegorz CHODAK and Kamila LUDWIKOWSKA
Small Business-Community Partnership to Foster Sustainable Economic Development in Rural Area……... 2488
Muhammad Gema Bayu IBRAHIM and Athor SUBROTO
Study on Emerging Sub-cultures Based on Seniority within Public Administration Organization in

Romania………………………………………………………………………………………………………. 2502
Iustin IVLEV, Sabina IRIMIE and Luise ZEININGER
The Leader-Follower Relationship and Their Participation in the Strategic Management of a Company –
Research in the Leader's and the Follower's Attitudes………………………………………………………... 2516
Svetlana JOKIĆ, Milena ILIĆ, Marko RANKOVIĆ and Svetlana ANĐELIĆ
Innovation and Management of Renewable Resources………………………………………………………. 2535

Sven MUES
Differentiation of Territories and Regions According to The Practicality Degree of Implementation of

Demand Management for Natural Gas Consumption Mechanisms…………………………………………... 2543
Anatoliy DZYUBA, Irina SOLOVYEVA, Igor BAEV and Nadezhda KUZMINA
Pesco – A New Way of Looking at The Defence Capabilities of The European Union……………………… 2559
Antonín NOVOTNÝ
Official Attitudes and Political Evaluation of International Migration in the Czech Republic……………….. 2569
Libor FRANK, Antonín NOVOTNÝ and Jakub FUČÍK
The Mediation Role of Behaviour Intention on Performance Expectancy and Actual Use of E-learning: A
Cause study of Higher College of Technology in Abu Dhabi………………………………………………… 2576
Saeed ALBLOOSHI and Nor Aziati Binti ABDUL HAMID
Development of Insurance Services in the Agrarian Sector of Ukraine in the Context of Globalization
Processes………………………………………………………………………………………………………. 2588
Olena PROKOPCHUK, Bohdan GUZAR, Nataliia KOMISARENKO and Kateryna MELNYK
Russian Consumer Credit Market & Perspective Forms of Consumer Cooperatives………………………… 2605
Alexander STRYKANOV and Diana STEPANOVA
Modeling of The Relationship Between the Tax Burden and The Results of Innovation Activity…………… 2618
Ludmila M. OSINEVICH and Tatyana V. FEOKTISTOVA
A Novel Mobile-based Assessment App for Higher Education Setting……………………………………… 2630

Adriana REVEIU
Features of Unemployment in The Labor Market in Kazakhstan…………………………………………….. 2641

Seisembay JUMAMBAYEV
Modernization of Social Protection of Unemployed in Kazakhstan………………………………………….. 2646

Seisembay JUMAMBAYEV and Аssel KOZHAKHMETOVA
xvi
Level of Passengers' Satisfaction with the Transport Service Quality in the Moscow-City Underground…… 2651
Anastasia LUKINA, Irina SKOROBOGATYKH, Roman SIDORCHUK, Sergey MKHITARYAN and Vasiliy
KUZNETSOV
Influence of Brand Self-congruity on Brand Loyalty toward Sportswear Products: Evidence from
Indonesia………………………………………………………………………………………………………. 2657
Iman Pramudita ANDYANTO and Sri Rahayu Hijrah HATI
Formation and Evolution of Models of Financial Systems and Financial Markets in National Economies… 2669
Yuliia KOVALENKO, Olena SYDOROVYCH, Valentyna LEVCHENKO, Raisa KVASNYTSKA, Alina
PINCHUK and Olena ZHUK
Assessment of the Economic Need for Efficient Customer Communication for Small and Medium-Sized
Enterprises…………………………………………………………………………………………………….. 2682
Christian ENZ
The Determinant of Tourist’s Destination Loyalty in Indonesia: The Case of Indonesian Heritage Site…….. 2701
Retno Widowati Purnama ASRI, Adhianty NURJANAH and Muhammad Miftahun NADZIR
Airlines Efficiency and Fleet Acquisition Strategy: A study of International Airlines……………………….. 2711
Arini SYAHRADZI and Ruslan PRIJADI
Perceived Self-Efficacy and Desirability of Self-Employment on A Sample of Croatian Young Adults……. 2725
Ivana BILIĆ, Jerko MARKOVINA and Marina LOVRINČEVIĆ
The Influence of Organizational Culture and Transformational Leadership Style on The Employee’s Job
Performance…………………………………………………………………………………………………… 2735
Aishah AL DHANHANI and Nor Hazana ABDULLAH
Toward Education 4.0: Emerging Trends, Challenges and Innovative Approaches for the Next
Millennium…………………………………………………………………………………………………….. 2750
Michel PLAISENT, Filomena DAYAGBIL, Angeline POGOY and Prosper BERNARD
Modélisation Du Processus De La Cocréation De Valeur Dans Un Environnement Multi-Canal. Modeling

the Value Co-Creation Process in A Multichannel Environment……………………………………………... 2760
Moez BELLAAJ and Lili ZHENG
Analysis of Interaction of Russian Entrepreneurship Factors………………………………………………… 2772

Valery V. SMIRNOV, Anna N. ZAKHAROVA, Tamara V. TALANOVA, Nina G. GUBANOVA, Vladislav L.
SEMENOV, Nadezhda V. SEMENOVA and Anna N. SHIKANOVA
Analysis of The Change in The Structure of Russian Youth Entrepreneurship……………………………… 2784

Valery V. SMIRNOV, Anna N. ZAKHAROVA, Tamara V. TALANOVA, Galina S. DULINA, Nina G.
GUBANOVA, Svetlana А. PETUNOVA and Tatyana A. DZIUBA
Como Impacta La Gestión Del Conocimiento Las Pymes Del Sector Calzado En Bogotá, Colombia………. 2802
Claudia Liliana SERRANO-JUNCO, María Lucelly URREGO-MARÍN and Jesús SALCEDO-MOJICA
Public-Private Partnership in Municipal Solid Waste Management………………………………………….. 2811

Morkovina S.S.Voronezh, Bryndina L.V, Sukhova V.E and Ivanova A. V.
How to Make Cost Reduction in A Company Using Advanced Planning and Scheduling…………………... 2822
Gina PRODAN
L’enseignement Supérieur en Algérie: Entre les Faits 2000 -2018 et les Défis………………………………. 2836
Allal MOKEDDEM and Lise BESSETTE
xvii
The Potential of Islamic Film in The Film Industry: The Effect of Word of Mouth, Product and Promotion
on Purchase Intention of Islamic Film………………………………………………………………………… 2842
Dian Laksana FITRAH and Sri DARYANTI
The Role of Brand Credibility and Religious Orientation in Building Customer Loyalty of Cosmetics with
Halal Branding………………………………………………………………………………………………… 2854
Fenny Zulfiyah MAYANG and Sri DARYANTI
Analysis of Factors That Influence Intention to Patronage Foreign Japanese and Korean Halal Restaurant in
Indonesia……………………………………………………………………………………………………… 2865
Hilman Fadli SUPRIADI, Sri DARYANTI
Formal and Informal Aspects of the Development of Mediation in Russia…………………………………... 2876

Svetlana ERMOLAEVA, Yurii VISHNEVSKII and Ekaterina SYCHEVA
Using Mathematical Models for Analysis and Prediction of Payment Systems Behaviour………………….. 2884
Victor DOSTOV, Pavel SHOUST and Elizaveta POPOVA
E-Government Strategies and Implementation Procedures in Germany……………………………………… 2896

Ingo Lothar HAASE
State Regulation of The Heat Power Generation to Ensure Its Sustainable Development…………………… 2900
Ksenia V. OSIPOVA, Tatiana L. KHARLAMOVA and Andrey V. KHARLAMOV
Building a Tunisian Dialect into Arabic Language Parallel Corpus for a Phrase-based Machine
Translation…………………………………………………………………………………………………….. 2910
Mohamed Ali Sghaier and Mounir ZRIGUI
Practice of Employee Engagement Management at an Enterprise……………………………………………. 2922

Yurii VISHNEVSKII, Svetlana ERMOLAEVA and Anzhelika NIKONOROWA
The Role and Place of Virtual Dynamic Models in the Educational Process………………………………… 2931
Mikhail A. RODIONOV, Irina V. AKIMOVA, Olga M. GUBANOVA, Elena I. TITOVA and Dmitry M.
RODIONOV
Public Accounting Firm and Supreme Audit Agency: Comparison of Audit Efficiency…………………….. 2937
Imam Ulil AMRI and Dyah SETYANINGRUM
New Development Formats of Integration Cooperation: Effects and Factors of Partnership (The Case of the
EAEU-Vietnam Free Trade Area)…………………………………………………………………………….. 2950
Alla PRANEVICH and Olga BORISIK
The Particularities of Governance in Legal Entities…………………………………………………………... 2960

Ionut-Marius DRAGULIN, Ionut Catalin NICA and Elena IANCU (VISAN)
Remote Employment Patterns and Typically «Female» Occupations in The Conditions of Global Labour
Market Transformations………………………………………………………………………………………. 2972
Anastasiya PESHA, Natalia TONKIKH and Tatiana MARKOVA
A Model for Managing the Process of Creating Innovative Products in Forestry in Russia…………………. 2989
Morkovina S.S., Matveev S.M., Kolesnichenko E.А and Ivanova A.V.
Brief Critical Analysis of the Main Corporate Governance Traits within Romanian Banks Listed on
Bucharest Stock Exchange…………………………………………………………………………………….. 2989
Delia DELIU
xviii
Issue of Neuromarketing Development in Russia in the Context of Business Opinion………………………. 2998

Natalia I. GALAY and Nikolay N. MOLCHANOV
Retention Strategies, Employee Satisfaction and Employee Engagement in A Nigeria Private University….. 3009
Joshua O. AKANDE, Adewale O. OSIBANJO, Oluwasanmi O. ADEDOKUN, Israel A. ALABI, Oluwaseun
J. OLABAMIJI, Tolulope J. FABUNMI and Omotola T. ALADE
Does Having Higher Education Make People Happier? Evidence from Indonesia…………………………... 3026
Khalifany Ash SHIDIQI, Faiza Husnayeni NAHAR, Susilo Nur Aji Cokro DARSONO and Siham
MADIHAH
Feature Selection Techniques. Churn Prediction in the Telecom Industry: A Quest for Interpretability…….. 3036
Andreea DUMITRACHE, Alexandra A. M. NASTU and Stelian STANCU
Universal VAT Loyalty Policy for B2B E-Commerce………………………………………………………... 3046

Olga Alekseevna BYKANOVA and Ravil Gabdullaevich AKHMADEEV
The Influence of Pay for Individual Performance on Intrinsic Motivation: Evidence from Human Resource
Consulting Firms……………………………………………………………………………………………… 3052
Sara CABANAS, Teresa PROENÇA and Mauro CAROZZO-TODARO
Comparative Studies of Economic Development Strategizing for the Regions of Russia and the European
Union………………………………………………………………………………………………………….. 3056
Irina DANILOVA, Anastasiya LAPO, Irina SAVELYEVA and Anzhelika KARPUSHKINA
Audit in the Context of the Digital Economy…………………………………………………………………. 3070

Yury Yu. KOCHINEV, Elena R. ANTYSHEVA and Natalia G. VIKTOROVA
Central Banks Digital Currency: Prospects for Monetary and Payment Systems……………………………. 3083
Dmitry KOCHERGIN, Victor DOSTOV, Alsu YANGIROVA and Pavel SHUST
Increasing Motivation of the Human Resources in an Educational Organization…………………………….. 3094

Petruţa MIHAI, Oana VLĂDUŢ and Mihaela-Florentina DUŢU
Special Aspects of Transformation of Traditional Labor Market Models of The Leading Countries of Asia
And Russia: A Retrospective Analysis………………………………………………………………………... 3100
Tatyana Mikhailovna SHPILINA, Petr Viktorovich SOLODUKHA and Margarita Vitalievna SAVINA
A New Method for Analyzing and Evaluating Stress in Higher Education…………………………………... 3107
Mioara DUCA, Narcisa VALTER, Iulian DUCA and Ane-Mari ANDRONICEANU
Publicly Available Information on Outpatient Healthcare Facilities…………………………………………. 3115

Martin POTANČOK
Examining Push-Pull Motivation and Travel Intention: The Moderating Role of Islamic Norms and
Practices……………………………………………………………………………………………………….. 3120
Najla SALSABILA and Yeshika ALVERSIA
Perceived Employer Attractiveness: The Opportunity to Engage in Corporate Volunteering Programs…….. 3140
Miguel OLIVEIRA, Teresa PROENÇA and Marisa FERREIRA
Evolution of the National Payment Card System in Russia: Stages of Formation and Prospects of
Development…………………………………………………………………………………………………... 3154
Dmitry KOCHERGIN, Victor DOSTOV and Alsu YANGIROVA
xix
Integrating the Sustainable Development’s Requirements into The Accounting Model of The Companies
with Majority State Capital in Romania: Case study for NCEET TRANSELECTRICA J.S.C………………. 3165
Maria Mădălina BOGEANU POPA and Mariana MAN
Research of Tendencies of Introduction of Digital Technologies in Telecommunication Branch on the Basis

of the Analysis of Publication Activity………………………………………………………………………... 3176
Aleksandr V. BABKIN, Tatyana P. NEKRASOVA, Natalia S. ALEKSEEVA and Ivan A. BABKIN
The Influence of Product Innovation and E-Commerce Adoption on Marketing Performance at the Culinary
Sector SME’s in DKI Jakarta…………………………………………………………………………………. 3186
Saparuddin Mukhtar, Mudrika Adriana, Herlitah, Tirta Nugraha Mursitama, Mochammad Faizal Karim,
Nugoho Juli Setiadi, Nurlina and Zaafri Ananta Husodo
Analysis of Culinary Subsector Revenue Income Small Medium Enterprises in DKI Jakarta Seen from the
Aspect of Non-Cash Payment System and Business Location……………………………………………….. 3191
Saparuddin Mukhtar, Sri Indah Nikensari, Alifah Kusumaningrum, Tirta Nugraha Mursitama,
Mochammad Faizal Karim, Nugoho Juli Setiadi, Nurlina and Zaafri Ananta Husodo
An Exploratory Factor Analysis (EFA) in Determining Dimension of Technological System Quality for
Online Health-related Websites……………………………………………………………………………….. 3199
Naffisah Mohd HASSAN and Siti Noorsuriani MAON
Development of a new Biomedical MEMS for T Lymphocytes Determination……………………………… 3206

Roxana MARINESCU, Marioara AVRAM, Corneliu VOITINCU, Mihaela SAVIN, Carmen MIHAILESCU
and Daniel GHICULESCU
Motives of Slovak Labour Migration to the UK ……………………………………………………………… 3221

Natália LETKOVÁ, Sergej VOJTOVIČ and Júlia KOSTROVÁ
Neuro-Fuzzy Leveling of Maritime Emergency………………………………………………………………. 3231

Nelly SEDOVA, Viktor SEDOV, Ruslan BAZHENOV, Sergey BAKHVALOV, Vasilii MASYAGIN and
Alexander DIMITRIEV
Tax Burden and Index of Fiscal Freedom of the State: Calculation and Interrelation ……………………….. 3239
Natalia G. VIKTOROVA, Yevgeniy N. YEVSTIGNEEV, Elena R. ANTYSHEVA and Natalia V.
VALEBNIKOVA
Analysis of CSR Disclosure Determinants of Indonesia Green Stock Index (SRI KEHATI)………………... 3248
Gatot Nazir AHMAD, Fikri DARMAWAN and M. Edo S. SIREGAR
Innovative Directions of Development in the Services Sector………………………………………………... 3258

Elena RYABOVA, Lilyana SOSUNOVA and Albina RAHMATULLINA
Social Bots as Vehicles of Spreading Disinformation. Implications for State Security………………………. 3263
Dorota DOMALEWSKA and Radosław BIELAWSKI
Improvement of Statistical Indicators for Integrated Analysis of Meat and Dairy Production……………….. 3271
Liliia MATRAEVA, Olga BASHINA, Yuri TSAREGORODCEV, Valeriya KOSOLAPOVA and Alexey
BELYAK
Green Economy: Benefits, Risks and Challenges…………………………………………………………….. 3278

Ekaterina VASIUTINA, Nataliya KOROLKOVA and Alexey BELYAK
Analysis of Dairy and Meat Products Markets in the Russian Federation within the Framework of the
OECD Development…………………………………………………………………………………………... 3288
Liliia MATRAEVA, Olga BASHINA, Yuri TSAREGORODCEV, Julia SUNAEVA and Alexey BELYAK
xx
Regulatory and Institutional Factors in Digital Financial Inclusion: A Comparative Study………………….. 3293
Victor DOSTOV, Pavel SHUST, Anna LEONOVA and Svetlana KRIVORUCHKO
Analysis of The Main Trends and Directions of Services Development in the IT Sphere in The Russian
Market…………………………………………………………………………………………………………. 3307
Irina Y. OKOLNISHNIKOVA, Antonina I. UKHOVA, Yulia G. KUZMENKO and Viktor M. KATOCHKOV
Investment Policy in the Economy of the South of Russia: Assessment of Potential and Risks……………... 3314
Larisa AGUZAROVA and Fatima AGUZAROVA
Blue Ocean Strategy Development for FMCG Company: Russian Confectionary Factory Case-Study……... 3324
Elena V. KOLGANOVA, Dmitry I. BABIY and Ekaterina V. PAVLOVA
Economic and Legal Aspects of Increasing the Efficiency of Intellectual Property Management in The
Eurasian Economic Union…………………………………………………………………………………….. 3334
Saniyat AGAMAGOMEDOVA, Leyla GAMIDULLAEVA and Svetlana TAKTAROVA
Fundamental Approaches to Identifying Threats to Economic Security……………………………………… 3347

Elena A. MURZINA and Tatiana V. YALYALIEVA
Blockchain to Eliminate Intermediaries: Smart Contracts……………………………………………………. 3351

Abir S. AL-HARRASI, Ali H. AL-BADI and Shaikh A KHALIQUE
Behavioral Intention for Adopting Blockchain in Supply Chain Management: Case Study of an Omani
Industry………………………………………………………………………………………………………... 3358
Khalid M. AL-FARSI, Ali H. AL-BADI and Shaikh A KHALIQUE
Consumer Responses to Multiple Celebrity Endorsement Advertising: A Self-Schema Matching Approach.. 3371
Tugba ORTEN TUGRUL, Jaewon JANG and Fatma Nur AVCI
Are Female CEOs Improve Both Organizational Practices and Innovation in Large International
Companies?....................................................................................................................................................... .. 3377
Dorota LESZCZYNSKA and Maryline THENOT
Study on Career’s Equality among Disabled Workers in Indonesia: The Effect on Affective Commitment
and Misbehavior………………………………………………………………………………………………. 3391
Heru Kurnianto TJAHJONO, Majang PALUPI and FAUZIYAH
Tax Incentives in Special Economic Zones: Russian and Foreign Experience………………………………. 3400
Valentina V. KOMLEVA, Elena S. TSEPILOVA and Olga I. BELYAEVA
The Taxonomy of Opinion Mining and an Example of Application…………………………………………. 3410

Naoual CHAOUNI BENABDELLAH
Tourism: An Essential Branch of the National Economy in the Czech Republic…………………………….. 3419
Marcela GÖTTLICHOVÁ and Tomáš ŠULA
Factors in Health and Well-Being in the Workplace: A Comparative Analysis of Employee Survey Results.. 3429
Alena FEDOROVA, Zuzana DVORAKOVA, Ilze KACANE, Himayatullah KHAN and Valeria
BADAMBAEVA
Pursuing Energy Sustainability in Azerbaijan………………………………………………………………… 3440

Kanan KARIMLI and Tugba ORTEN TUGRUL
xxi
“Proposing a Three-Component Method for Mapping the Activated Public opinion: A Big Data Applied
Analysis of the Greek Political Blogosphere”………………………………………………………………… 3450
Dimitrios VAGIANOS and Kostas ZAFIROPOULOS
Warehouse Management: Centralization and Decentralization in The Pharmaceutical Sector - Case Study… 3465
Ruben LOUREIRO, Jorge SIMÕES, Jorge CARTAXO, Ana PACHECO, Sílvio SILVA and Bruno SANTOS
Learning Approach: Participation in Real Projects Using Google Services in Framework of The Discipline
Probability Theory and Statistics……………………………………………………………………………… 3470
Ekaterina P. MOCHALINA, Galina V. IVANKOVA and Oleg V. TATARNIKOV
The Implications of Knowledge Management in Changing Organizations: Case of Bahrain………………… 3475

Adel Ismail AL-ALAWI, Nehal F. ELNAGGAR and Esam Ismaeel ALALAWI
Workforce Capacity and Innovation Support of Agricultural Enterprises’ Competitiveness………………… 3492

Svitlana PTASHNYK, Nataliia BUTKO, Olena MAKARYNSKA and Kateryna MELNYK
Russian Universities in Digital Economy: Current State and Trends…………………………………………. 3504

Yury DANILCHENKO, Marina DMITRIEVA, Vera DULEPOVA, Ekaterina KASHINA and Marina
SAVELYEVA
Fuzzy logic-based Model for Microservices Architecture Quality Assessment………………………………. 3511

Alexei DOLZHENKO, Irina SHPOLIANSKAYA, Sergei GLUSHENKO and Tatyana SEREDKINA
Fuzzy Multi-Criteria Evaluation Model for E-Learning Course Recommendation…………………………... 3520

Irina SHPOLIANSKAYA, Alexei DOLZHENKO, Tatyana SEREDKINA and Sergei GLUSHENKO
Comparative Analysis of Storage Areas and Productions of Main Agricultural Products in Romania In the
Period 2015-2018……………………………………………………………………………………………… 3532
Gabriela Florentina GIMBĂȘANU and Valentina TUDOR
Research on the Natural Movement of Population in the South-Mountain Region…………………………... 3541

Eduard Alexandru DUMITRU and Valentina Constanța TUDOR
The Impact of Teleworking on the Quality of Women’s Parental Labour and Fertility Behaviour: Russian
Case 2019……………………………………………………………………………………………………… 3549
Natalia TONKIKH, Anastasiya PESHA and Tatiana MARKOVA
The Incentive System in the Teaching Profession - A Case Study…………………………………………… 3560

Kornelia Polek-Duraj
Logistics Aspects of Agri-Food Export Management………………………………………………………… 3567

Lidia V. KLYMENKO, Nataliia O. VERNIUK, Oleksandr O. SHKOLNYI, Maryna O. GOMENIUK, Nina Y.
PITEL and Oksana ZAGORODNIUK
Textbook as a Means of Teaching a Foreign Language for Professional Purposes…………………………... 3573

Svetlana A. KAPSARGINA and Julia A. OLENTSOVA
Production of Hybrid Maize Seeds in Braila County: Characteristics and Evolution in The Period 2007-
2018…………………………………………………………………………………………………………… 3579
Cristina STOICA (DINCĂ), Iuliana Manuela DUMITRIU (ION), Marius NICULA, Andrei Mirel FLOREA,
Alexandru Daniel DINCA and Silvius STANCIU
Developing Unsupervised Learning Models for Credit Scoring Problem…………………………………….. 3588

Liviana N. TUDOR
xxii
Management Control Systems and Entrepreneurial Orientation: A Balance Between Efficiency and
Innovation……………………………………………………………………………………………………... 3595
Maria-Céu ALVES, Anabela DINIS and Júlio MARTINS
Critical Barriers to Export and Appropriateness of Government Support and Policies………………………. 3605
Mohammad FALAHAT, Yan Yin LEE, Shyue Chuan CHONG and Melissa W. MIGIN
Factors influencing the quality of healthcare: A healthcare workers’ perspective……………………………. 3616

Ana Alexandra GORA, Simona Cătălina ȘTEFAN, Ștefan Cătălin POPA and Cristina MORĂRESCU
Development Prospects for the Asia-Russia-Europe Transport Corridor…………………………………….. 3627

Nadezda BULATOVA, Dmitrii Rodionov and A. V. Alexeev
Explanatory Analysis of the Safety Leadership and Safety Climate at Power Plant………………………….. 3636
RITA AMBARWATI, DEDY and MUDJI ASTUTI
Innovation and Regional Growth in Kazakhstan……………………………………………………………… 3643

Bulat MUKHAMEDIYEV, Lazat SPANKULOVA and Azamat KERIMBAYEV
Analysis of Financial Potential of a Region: Case of Yamal…………………………………………………. 3651

Elena Rytova and Svetlana Gutman
History of Formation and Development of Regional Financial Control in Russia…………………………… 3659

Igor LAGUTIN, Oleg BREZHNEV, Evgeny VORONOV and Evgeny YACHNY
Regional Taxation: Theory and Practice of Legal Organization in the Russian Federation………………….. 3666
Igor LAGUTIN, Oleg BREZHNEV, Evgeny VORONOV and Evgeny YACHNY
Managing Major Structural Repairs of Housing Stock in Russia And Other Countries……………………… 3671
Elena MASLIKHOVA, Svetlana DANILOVA and Natalia ZIABLITCKAIA
From Digital Development of Economy to Society 5.0: Why We Should Remember about Security Risks?.. 3678
Evgeniya K. KARPUNINA, Ekaterina V. KHARCHENKO, Alexander M. MIKHAILOV, Elena S.
NEDOREZOVA AND Alexander I. KHOREV
The Social Dimension of the Digital Economy……………………………………………………………….. 3688

Evgeniya K. KARPUNINA, Maria E. KONOVALOVA, Konstantin N. ERMOLAEV, Elena A. OKUNKOVA
AND Elena A. YAKOVLEVA
"Conversation Economy" as a Determinant of Digital Development: New Opportunities and Latent

Threats………………………………………………………………………………………………………… 3697
Evgeniya K. KARPUNINA, Elena A. YURINA, Tatiana N. CHEREMISINA, Maryna V. ANDRYIASHKA
and Olga Y. KUZMINA
The Role of Electronic Media in Promoting Effective Teaching Strategies in the College of Law: (An
Evaluation)……………………………………………………………………………………………………. 3708
Ouarda Belkacem Layachi
New Bio-Inspired Approach for Intrusion Detection System: Sentinel Lymph Node Biopsy Technique
Emulation……………………………………………………………………………………………………… 3730
Shaha AL-OTAIBI
The Use of Real Options for Investment Project Evaluation Amid Uncertainty of Endogenous and
Exogenous Parameters………………………………………………………………………………………… 3737
Galina S. ZHURAVSKAIA and Irina V. SOKOLNIKOVA
xxiii
Disaster Management in The Innovative Smart City: A Bibliometric Analysis of Hospital Indoor Air
Quality………………………………………………………………………………………………………… 3744
Ezra GANESHA, Irma NOVALIA and Herdis HERDIANSYAH
The Dynamics of Household Savings in Foreign Currency in the Russian Border Regions under the
External Shocks Impact……………………………………………………………………………………….. 3752
Natalia ROSLYAKOVA, Egor PROKOPYEV and Anna KURILO
Some Reflections on the Correlation Between the Entrepreneurship Education and the Economic
Development in Romania……………………………………………………………………………………... 3762
Cristina Mariana ENE and Cosmin VIZINIUC
Psychological Safety in the Workplace: Statement of the Research Task……………………………………. 3770

Olga KOROPETS, Zuzana DVORAKOVA and Alexander OVCHINNIKOV
Informatica ETL versus SQL…………………………………………………………………………………. 3775

Livia SANGEORZAN, Nicoleta ENACHE-DAVID, Claudiu Mihai NEDELCU and Claudia-Georgeta
CARSTEA
Dimensions of Customer-Based Assistive Technology Innovation: Exploring Marketing Strategy Through

Developing A Wheelchair for People with Disabilities in Romania………………………………………….. 3791
Vlad GHEORGHIȚĂ, Cătălin GHEORGHIȚĂ and Ana-Elena MAIORU
The Positive Effects of Social Presence and Perceived Competence on Interactions Facilitated by Artificial
Intelligence Chatbots………………………………………………………………………………………….. 3799
Diana-Cezara TOADER, Graţiela BOCA, Corina RĂDULESCU, Rita TOADER, Diana IGHIAN and
Cezar TOADER
Organizational Culture of Use of Comments in The Textual Structure of Criminal Legislation…………….. 3810
Gennady NAZARENKO, Alexandra SITNIKOVA, Andrey BAYBARIN and Alexander GREBENKOV
Organizational Behavior of Criminals Committing A Crime Together: Limits of The Exercise of Freedom
of Will…………………………………………………………………………………………………………. 3816
Svetlana SHEVELEVA, Anton BAUMSTEIN, Mikhail ZHELUDKOV and Andrey BAYBARIN
Practical Application of the Theory of Constraints in the Economic Security of Enterprises on the Example
of Critical Chain Project Management (CCPM)………………………………………………………………. 3820
Dmitriy R. SERGEEV, Evgeniya K. KARPUNINA, Olga V. SAVVATEEVA, Natalia V. CHEREMISINA and
Olga V. SHUGAEVA
Current View of Legislative Measures Implemented in The Past for The Export of Some Strategic Products
from The Slovak Republic…………………………………………………………………………………….. 3829
Mária SREBALOVÁ, Boris MUCHA, Martin LACUŠKA and Tomáš PERÁČEK
The Representation Contract and Its Use in The Sale of Medicines………………………………………….. 3838
Richard HELIGMAN, Ľubomíra STRÁŽOVSKÁ, Patrícia BRESTOVANSKÁ and Tomáš PERÁČEK
Management of the Operating of Pharmacies in the Slovak Republic………………………………………... 3849

Patrícia BRESTOVANSKÁ, Boris MUCHA, Jaroslav VOJTECHOVSKÝ and Tomáš PERÁČEK
Change Management: Practice Application in the Services Sector…………………………………………… 3859

Elena RYABOVA, Lilyana SOSUNOVA and Dana CHERNOVA
xxiv
Remote Identification of the Customers in EU-Countries: Framework for the Cross-Border Business Model
of a Non-Bank Financial Institution…………………………………………………………………………... 3864
Rosita ZVIRGZDINA, Helena SKADINA, Alida VANE and Iveta LININA
SMART-University: New Opportunities for Individuals with Disabilities…………………………………… 3873

Andrei Yu. ALEKSANDROV, Olga A. IVANOVA and Svetlana B. VERESHCHAK
Innovation: The Driver or the Result of Firm Internationalization?................................................................... 3880

Alexandra-Maria GALAN (DANILEȚ)
The Role of Energy Sector in the Sustainable Development of The Regional Economy…………………….. 3890
Ksenia V. OSIPOVA and Tatiana L. KHARLAMOVA
Elderly Person Return Migration Indonesia: Their Motivation and Financial Aspects………………………. 3900
Nur Amalia RAMADHANI and Omas Bulan SAMOSIR
Carsharing and its Potential to Alleviate Pressure on Urban Transportation Infrastructure in Yekaterinburg.. 3913
Yulia LEONTYEVA and Igor MAYBUROV
A Fuzzy-Approximation Approach to Explainable Information Quality Assessment………………………... 3919

Corinna CICHY and Stefan RASS
Accounting of Intangible Assets as a Results of R & D in Oil and Gas Companies………………………….. 3932
Marina GREBNEVA and Olga OVCHINNIKOVA
Personnel Gap in Russia: Market Failures or Inefficiencies in Public Employment Policies?.......................... 3943
Tatyana Mikhailovna SHPILINA, Galina Ivanovna ANDRYUSHCHENKO and Ekaterina Sergeevna
VASYUTINA
Competitiveness of the Region in the Global Economy………………………………………………………. 3951

Sergei GOLOVIKHIN, Elena NEZHIVENKO and Grigory NEZHIVENKO
Aspects Regarding the Binomial Social Accounting - Social Performance within Social Responsibility of
Romanian Organizations………………………………………………………………………………………. 3966
Carmen Florentina PĂUNESCU (PETRE) and Mariana MAN
Tools for Improving Labor Organization in the Enterprise…………………………………………………… 3979

Elena Kolesnichenko, Yuliia Sokolinskaya, Natalia Safonova and Larisa Bakulevskaya
Tools Used for Career Management at The Manufacturing Enterprises in Russia…………………………… 3986
Elena Kolesnichenko, Galina Belyaeva, Anna Ivanova and Valentina Sukhova
Management of Accounts Receivable of The Companies in The Conditions of Modern Model of Economic
Development of The Russian Federation……………………………………………………………………… 3995
Anatasia Andreevna SOFINA
Integrated Holistic Model to Explane Online Purchasing Intention in E-Commerce: A Conceptual

Framework…………………………………………………………………………………………………….. 4004
G.P.H. KANDAMBI and W.M.J.I. WIJAYANAYAKA
Is Technology Acceptance Models Fitting to Measure Online Purchasing Intention?...................................... 4028

G.P.H. KANDAMBI and W.M.J.I. WIJAYANAYAKA
Modeling and Simulation of a Conveyor Used in the Home Appliance Industry…………………………….. 4045
Paul Ciprian PATIC and Ryad ZEMOURI
xxv
Impact Des Prix À L'exportation Sur Le Dévelopрement Du Commerce International……………………… 4055

Yury A. SAVINOV, Evgeniya V. TARANOVSKAYA, Galina A. ORLOVA and Alexander N. ZELENUK
Smart Working: Pros and Cons in Employee’s Estimates……………………………………………………. 4063

Maria MENSHIKOVA, Alena FEDOROVA and Mauro GATTI
From Entrepreneurial Education to Growth Mindset ………………………………………………………… 4071

Abdelraheem ABUALBASAL
History of Human Resource Management in Soviet State: Theoretical and Legal Research of The
Deprivation of Voting Rights of Certain Categories of The Population in the 1920s………………………… 4076
Andrey BAYBARIN, Natalia PETRISHCHEVA, Elena SHATANKOVA and Maria SINYAEVA
Transnational Organized Crime and Drug Trafficking as A Challenge to Regional Economic Integration…. 4081
Andrey BAYBARIN, Natalia PETRISHCHEVA, Elena SHATANKOVA and Maria SINYAEVA
Social Orientation of the Digital Economy: a Critical Analysis of Information Development Concepts……. 4090
Evgeniya K. KARPUNINA, Elena A. DERKACHEVA, Ekaterina V. LISOVA, Natalia P. NAZARCHUK and
Alexander A. ABALAKIN
Global Trends in The Steel Industry………………………………………………………………………….. 4099

Irina G. ERSHOVA, Kristina N. KARAKULINA, Evgeny A. Grivachev and Liliy N. Guselnikova
Assessment of The World's Labor Resources………………………………………………………………… 4106

Irina G. ERSHOVA, Elizaveta Yu. Yakimova, Anton Yu. Karakulin and Elena A. OKUNKOVA
Current Possibilities of Contractual Securing the Obligations by Creating Lien on Securities………………. 4114
Tomáš PERÁČEK, Mária SREBALOVÁ, Patrícia BRESTOVANSKÁ and Boris MUCHA
Law and Its Special Importance in Teaching at Universities After the Year 2020…………………………… 4123
Mária SREBALOVÁ, Tomáš PERÁČEK, Boris MUCHA and Martin LACUŠKA
Systemic Perception of the Environment of a Modern Organisation…………………………………………. 4133

Bogdan ĆWIK
Development of the Budgeting Process in the Management System of Integrated Structures of the
Agro-Industrial Complex……………………………………………………………………………………… 4145
Natalya Lytneva, Natalya Parushina, Elena Bobrova, Кonstantin Thorny, Alina Plakina and Andrey
Polyanin
The emergence and development of the concept of Public Private Partnerships through the territory……….. 4156
Chorouk DRISSI EL BOUZAIDI and Jihad JAMÏ
Sustainable Development of Regions: Creation of A Future Settlement by Means of Unification of

Territorial Communities and Implementation of Innovative Initiatives by Agents of Change……………….. 4166
Oleksii SATOV, Valery PAVLIUK and Olena AKILINA
Safety of the Entity's Functioning in the Context of The Implemented Quality Management System in
Organization and Ensuring the Safety of Organizations Knowledge Accordance with ISO 9001:2015……... 4179
Małgorzata DĄBROWSKA–ŚWIDER
Analysis of the State Policy of the Russian Federation in the Context of Stimulation of Regional
Development………………………………………………………………………………………………….. 4186
Vladimir V. KOVARDA and Roman A. LAPTEV
xxvi
Analysis of the Evolution of Formation of City Industry in Russia at the End of the XIX and the Beginning
of the XX century……………………………………………………………………………………………... 4190
Vladimir V. KOVARDA and Roman A. LAPTEV
State Endorsement of Monocities In Russia…………………………………………………………………... 4194

Diana STEPANOVA and Eva JANCIKOVA
Class Management at Adult Vocational Training Courses……………………………………………………. 4201

Panait Mihai Vlad and Adrian Turek Rahoveanu
Artificial Intelligence and Patent Laws: A Future That Could Work…………………………………………. 4205
Emna CHIKHAOUI and Saghir MAHER
Functional-Cost Analysis: Application of The Technique in The Production of Forest Seedlings in Vitro….. 4214
Svetlana S. MORKOVINA, Ekaterina A. PANYAVINA, Igor. Yu. ISAKOV, Lyudmila ALTUNINA
Procrastination is Minor or Dangerous Phenomenon of the 21st Century: Case of Students………………… 4225
Anna SHEVYAKOVA, Elena PETRENKO, Yelena VECHKINZOVA and Ekaterina BERKETOVA
Small Business: Problems and their Solutions in The Regions of the Russian Federation…………………… 4239
Tikhonova V. Natalya, Ugarova L. Galina, Khudyakova A. Tatyana and Pishchulina S. Ekaterina
Evaluation of Romanian Packing Waste Recycling in the European Context………………………………... 4256

Mihaela MATEESCU, Raluca Elisabeta BOZGA, Mihai Sabin MUSCALU, Daniela BALEANU
Human Resources Management, Performance and Innovation in Tech Firms……………………………….. 4267

Eva Petiz LOUSÃ, Ana Cláudia RODRIGUES and Eulália Matos PINTO
Study of the Information Security Impact on the Business Continuity……………………………………….. 4279

Razvan Cristian IONESCU, Marieta OLARU and Kerem SARGUT
Russia and China in the Global Digital Space: Opportunities for Cooperation………………………………. 4288
Natalya N. MASYUK, Marina A. BUSHUEVA, Alexey E. KIRYANOV and Chen ZHAO
Management Software for Improving the Relation between a Medical Office and its Customers…………… 4298
Petronela Cristina SIMION, Mirona Ana Maria POPESCU, Cezar SCARLAT and Iustina COSTEA
MARCU
The Problems of Legislative Regulation of Hydraulic Fracturing: Nature-Protection Aspect………………... 4304

Maria P. IVANOVA, Tatiana O. TAGAEVA and Tatyana S. GLYZINA
Analysis of Recent Developments in the Russian Banking Sector…………………………………………… 4310

Vladimir NOSOV, Nadezhda KISELEVA, Olga TRETYAKOVA, Halin AYDINOV and Marina
MIRGORODSKAYA
Arabic Linguistic Resource and Speciﬁcations for Event Annotation……………………………………… 4316

Nafaa HAFFAR, Emna HKIRI and Mounir ZRIGUI
Social Media and the Theory of Social Exchange…………………………………………………………….. 4328

Georges AOUN and Leonel MATAR
Gaming as a Way of the Young Students Activation: On the Issue of the Beginner Foreign Students'
Russian Study Organization…………………………………………………………………………………… 4332
Ekaterina A. PLOTNIKOVA, Maria N. PIROGOVA, Ekaterina N. BOBYKINA and Anna Yu. SMIRNOVA
xxvii
Handling Students’ Destructive behavior from The Perspective of Child-Friendly School (CFS)…………… 4338
Amirah DINIATY, Akhmad MUJAHIDIN and Salfen HASRI
Branding Efficiency for Providing the Competitiveness of Agricultural Enterprises………………………… 4348

Yuriy I. DANKO, Kseniia V. BLIUMSKA-DANKO, Valery M. ZHMAYLOV, Anhelyna V. HALYNSKA and
Vadim M. PETROV
Priority Areas of Strengthening Ukraine’s Competitive Positions in The European and World Markets……. 4359
Yuriy I. DANKO, Svitlana G. TURCHINA, Liudmila O. DASHUTINA, Valentina V. NECHIPORENKO and
Leonid M. POTEMKIN
Management Efficiency of Agricultural Investment Projects with Long-Term Cooperation………………… 4368

Yuriy I. DANKO, Volodymy M. OREL, Oleksandr KORNIETSKIY, Anna OREL and Svitlana
PLOTNYTSKA
Evaluation of the Investment Potential of the Northern Sea Route as a Transport Corridor Between Europe
and Asia……………………………………………………………………………………………………….. 4374
Viktoriia A. KORETSKAIA-GARMASH and Elena V. IADRENNIKOVA
The Role of the Northern Sea Route in the Transit of Chinese Goods……………………………………….. 4387
Viktoriia A. KORETSKAIA-GARMASH
Application of the Institutional Performance Accountability System in the Central Government of

Indonesia: A Case Study of the Ministry of State-Owned Enterprises (Kemen-BUMN) in 2015-2016……… 4399
Dini IZZATI and Vishnu JUWONO
Development of Motivational Management on the Basis of a Multi-Agent Approach………………………. 4411

Irina AVDEEVA, Andrey BARUSHEV, Yulia VERTAKOVA, Tatyana GOLOVINA and Andrey POLYANIN
Rating of the Global Differentiation Level of Socio-Economic Development of Countries…………………. 4421

Yulia VERTAKOVA, Maria KLEVTSOVA and Yulia POLOZHENTSEVA
The Main Causes of Intellectual Migration: Differentiation of Specialists' Wages and Social Inequality…… 4431
Yulia VERTAKOVA, Maria KLEVTSOVA, Yulia POLOZHENTSEVA, Boris BESPARTOCHNYI and
Ekaterina PANYAVINA
Management Potential of an International Trade Network Based on Cointegration Analysis……………….. 4440

Natalia Anatolyevna NAVROTSKAIA, Natalya Yurievna SOPILKO and Ekaterina Vladimirovna
BOGOMAZ
Optimum designed Quality Costs dependence on type of product……………………………………………. 4448

Narcisa VALTER, Irina-Virginia DRAGULANESCU, Ane-Mari ANDRONICEANU and Mihaela Cornelia
SANDU
The Value of Mentoring in the Three Pillars of Education…………………………………………………… 4458

S. Hallman, L. Massoud and D. Tomiuk
How Successfully Pension Reform Can be Implemented in the Russian Federation?....................................... 4466
Igor V. BALYNIN and Alla G. MIKHAYLOVA and Yulia V. ATANASOVSKA
Future Economists’ Socio-Psychological Competence Formation in The Context of The Transformation of

Requirements for Financial Analysts and Consultants………………………………………………………... 4477
Igor V. BALYNIN, Alla G. MIKHAYLOVA and Natalia N. NIZHNEVA
xxviii
Relación De Los Cinco Grandes Con La Satisfacción Laboral En Funcionarios Universitarios……………... 4491
Horacio SANHUEZA-BURGOS, Leonardo PACHECO-CARO, Tomás VERA-MARQUEZ, Gabriela JARA-
VALLEJOS and Cristian SALAZAR-CONCHA
The Internet of Things Market in Russia: Key Trends………………………………………………………... 4495

Alexey V. CHERNOV and Victoria A. CHERNOVA
The Russian Universities Educational Services For IT-Specialists Training: Supply and Demand Analysis... 4505
Irina Y. OKOLNISHNIKOVA, Antonina I. UKHOVA, Yulia G. KUZMENKO and Viktor M. KATOCHKOV
A Survey of Modern E.U. Approaches towards Amortization Policies………………………………………. 4515

Olga Nikolaevna KALACHEVA
The Human Factor in CRM Projects………………………………………………………………………….. 4523

Erwin SCHLÖGL and Markus MAU
Shari’ah Audit and Governance Guide towards Better Shari’ah Compliance in the Practices of Takaful
Operators in Malaysia…………………………………………………………………………………………. 4535
Rusni HASSAN, Syed Ahmed SALMAN and Adnan YUSOFF
Enhancing Good Governance Practices of WAQF Institutions: Learning from SHARIAH Governance
Framework of Islamic Financial Institutions………………………………………………………………….. 4543
Rusni HASSAN and Adnan YUSOFF
Mobile Banking Usability: Multivariate Analysis of Background Factors…………………………………… 4551

Ari Melo MARIANO, Munir AZAR, Isabella TAVARES, Lucas dos Santos ALTHOF and Tiago Eny RELIM
Enjoy the Journey: Exploring Airlines Service Quality in Brazil…………………………………………….. 4560

Ari Melo MARIANO, Lucas Fonseca GONÇALEZ, Brenda B. GEWEHR, Lucas dos Santos ALTHOF and
Tiago Eny RELIM
On the Experience of the Pedagogical Management Based on Data Mining of Pedagogical Monitoring……. 4575
Larisa YU. OVSYANITSKAYA, Yulia V. LYSENKO, Elena YU. NIKITINA, Natalia V. BUTENKO, Marina
V. Zhukova, Maxim V. LYSENKO, Alexey D. OVSYANITSKIY and Yuri V. Belokonov
Modeling the Birth Rate of Single-Industry Towns on the Basis of Indicators of Business Demography…… 4587
Yuliya M. SOKOLINSKAYA, Elena V. SIBIRSKAYA, Lyudmila V. OVESHNIKOVA and Innara R. LYAPINA
Entrepreneurial Intentions Among Stem and Non-Stem Undergraduates of a Private University in Nigeria:
A Comparative Study…………………………………………………………………………………………. 4594
Elizabeth I. Olowookere, Precious C. Emuchay, Sunday S. Babalola, Dare Ojo Omonijo, Olujide A.
Adekeye, Benedict C. Agoha
The Ethics of Care and Potential Gaps to be Fulfilled by Islamic Business Ethics Theory…………………... 4602
Desi ADHARIANI
Classification and Trends in Developing Digital Services in Russian Federation……………………………. 4608

Yury DANILCHENKO, Natalya FEDOROVA, Liudmila IUSHKOVA, Evgenia KOREPANOVA and Marina
SAVELYEVA
Tourists’ Behaviour in Purchasing Traditional Textiles in a Textile-Based Tourism Destination…………… 4616

Usep SUHUD, Ernita MAULIDA, Tarma TARMA, Ika FEBRILIA and Tri Septa Raula Putri KARLINA
Management of Forecasting the Development of the Metallurgical Industry in the World…………………... 4629
Irina G. ERSHOVA, Elizaveta Yu. YAKIMOVA, Kristina N. KARAKULINA and Inna А. LITVINOVA
xxix
Theories of Genesis in Regional Economy……………………………………………………………………. 4636

Irina G. ERSHOVA, Elizaveta Yu. YAKIMOVA, Liliy N. GUSELNIKOVA and Anton Yu. KARAKULIN
Influence de la Culture Nationale sur le Partage d’Information dans les Chaînes Logistiques……………….. 4644
My. Abdelouhab SALAHDDINE and Morjana M. MABCHOUR
Spatio-Temporal Analysis of the Development of the Transport System: Russian and Foreign Experience… 4654
Lyudmila V. OVESHNIKOVA, Elena V. SIBIRSKAYA, Galina D. SLEPNEVA and Olga G.
LEBEDINSKAYA
Model of Business Management in Construction Within the Context of Formation of Digital Economy…… 4666
Timur ABLYAZOV
Mechanism of Competitive Advantages Formation in Construction Within the Framework of Digital

Economy Development……………………………………………………………………………………….. 4678
Timur ABLYAZOV and Ivan PETROV
Current Challenges for Pharmaceutical Development………………………………………………………… 4689

Sergey G. EROKHIN, Marina V. KOVSHOVA and Elena A. BRYZGALOVA
Analysis and Ways of Improving Alcohol Excise Tax Policy in the Russian Federation…………………….. 4696
Elena IADRENNIKOVA and Viktoriia KORETSKAYA-GARMASH
Determining User Perceived Service Quality of Information for Health-Related Websites………………….. 4707
Siti Noorsuriani MAON and Naffisah Mohd HASSAN
Russia-China Cooperation: Prospects аnd Risks……………………………………………………………… 4715

Irina V. MINAKOVA, Tatyana N. BUKREEVA, Denis V. ERMOLAEV and Olga I. SOLODUKHINA
Practical Aspects of Useful Life Calculation for Fixed Assets in IFRS Reports……………………………... 4722
Tatyana Viktorovna MOROZOVA
Structure of Voluntary Pension Programs for Certain Categories of Public Employees in Russia…………… 4730
Yulia Y. FINOGENOVA
Business Entity Security Management by the Method of Subconsciousness Cultural Forecasting…………... 4740
Marcin GÓRNIKIEWICZ
Convolutional Neural Networks in Hand Based Recognition System………………………………………... 4744

Kateřina PŘÍHODOVÁ
Parallel Platform for Optimization Problems with Island Harmony Search………………………………….. 4751
Khalid Mohammad JABER, Mohammad Azmi AL-BETAR and Mohammed A. AWADALLAH
The Worldwide System and Transfer Pricing Practices in Asian Developing Countries…………………….. 4760
Dahlia SARI, Sidharta UTAMA, Ning RAHAYU and Fitriany
(Un)Willingness of Indonesian Consumers to Purchase Indonesian Traditional Textile Made in China: The
Role of Animosity and Ethnocentrism………………………………………………………………………… 4778
Usep SUHUD, Tarma TARMA, Ernita MAULIDA, Setyo Ferry WIBOWO and Mely AMBARWATI
New Product Development Project Management Practices Improvement in a Textile Company……………. 4791
Adriana FERNANDES, Anabela TERESO and Manuel Lopes NUNES
Approaching the Corruption Phenomenon from the Perspective of Civil Society……………………………. 4805
Diana Mihaela PLOSCARU (MORARU), Marius Cătălin BRAN and Costin Alexandru PANAIT
xxx
Strengthening Vocational Education Through Revitalization of Local Training Center in Indonesia……….. 4815
Vanda NINGRUM and Athor SUBROTO
The Genesis of the Modern Business Trends, From Volunteering to Social Entrepreneurship……………… 4823
Yulia VERTAKOVA, Irina MALTSEVA, Olga KRYZHANOVSKAYA and Aleksandr NEMTSEV
Instagram as an Effective Marketing Communication Tool of Higher Education Institution………………… 4830

Petra HOLLÁ BACHANOVÁ and Miriam GARBÁROVÁ
The Role of Individuals and Social Awareness in Adopting Mobile Health Applications in Saudi Arabia:
A Review and Preliminary Findings “Research in Progress” ………………………………………………… 4841
Nasser ALJOHANI and Daniel CHANDRAN
A Generic Framework for the Definition and Enactment of E-Participation Processes……………………… 4847
Alex SANTAMARÍA-PHILCO, José H. CANÓS CERDÁ and M. Carmén PENADÉS GRAMAJE
Usefulness of Local Elements within Retail Stores…………………………………………………………… 4863

Petr ŠIMEK
Capital Structure in the Companies of Baltic and Nordic States: Comparison Approach……………………. 4875
Aija PILVERE-JAVORSKA
Analysis of the Enterprises Location with an Increased Risk of Technological Disaster…………………….. 4887
Anna BRIZITSKAYA, Yuliya DYACHENKO, Olga SOBOLEVA and Alla KRAVCHENKO
Actual Aspects of Formation of Accounting Policies for Taxation Purposes of Commercial Organizations… 4893
Tatiana Borisovna TURISHCHEVA and Sofia Alekseevna SHUGUROVA
Malaysian Women’s Purchase Intention of International Cosmetic Brands………………………………….. 4899

Jayanty KUPPUSAMY, Ajitha ANGUSAMY and YONG Siew Ling
Malaysian’s Consumer Acceptance of Mobile Payment Services……………………………………………. 4907

Ajitha ANGUSAMY, Jayanty KUPPUSAMY and CHENG Pei Pei
Strategic Aspects of National Socio-Economic Development………………………………………………... 4916

Sergey BODRUNOV and Vladimir PLOTNIKOV
Assessment of Maturity Level and Development of Risk Management Framework for Fraud Risk in
Construction Company………………………………………………………………………………………... 4923
Wininda N. APRIYANTI and Kurnia I. RAIS
Psychological Features of the Scientific Activities of University Students…………………………………... 4967

Anna N. ZAKHAROVA, Tamara V. TALANOVA, Anna S. Gromova, Galina S. DULINA, Svetlana B.
KHARITONOVA, Nataliya V. RUSSOVA and Mikhail Yu. KHARITONOV
Safety and Security Criterion as the Primary of Future User-Supplier Relations (Research in Progress)……. 4949
Monika SZYŁKOWSKA
Current Trends in Immigration of Labour Force to the Slovak Republic…………………………………….. 4955

Júlia KOSTROVÁ, Emília KRAJŇÁKOVÁ and Natália LETKOVÁ
Innovative Aspects of Managing the Development of Territories in the Russian Federation: Conceptual
Approaches and Practice………………………………………………………………………………………. 4967
Oksana BABICH, Inna IGOLNIKOVA, Lyudmila MITYUCHENKO, Irina MITYUCHENKO and Olga
MIKHALEVA
xxxi
The Impact of Digital Technology on Shaping the Needs of Smart Cities Residents………………………… 4978
Vadim KOSCHEYEV, Yuriy TSVETKOV and Yuriy PANIBRATOV
A Modern Enterprise as an Element of Digital Economy…………………………………………………….. 4987

Oksana BABICH, Inna IGOLNIKOVA, Arthur LEVIN, Lyudmila MITYUCHENKO and Irina
CHERNYSHOVA
Innovation in Romanian Companies – Trends and Patterns…………………………………………………... 4997

Iulian Cristian COSTACHE, Alexandru-Ilie BUZATU, Adrian IORDACHE and Dragos TOHANEAN
El Comportamiento Intraemprendedor E Innovador Y Su Impacto En El Compromiso Laboral: Análisis De

Trabajadores De La Generación Millenial En Empresas Multinacionales …………………………………… 5009
Mario César DAVILA AGUIRRE, Jesús Armando ORTEGA RODRÍGUEZ, Esteban ESQUIVEL
NAVARRETE, Hector Alejandro GARZA MONTEMAYOR and Luis Miguel GARCÍA ISAAC
Theory of Planned Behaviour in Medical Tourism. International Comparison in the Young Consumer
Segment……………………………………………………………………………………………………….. 5023
Monika BOGUSZEWICZ-KREFT, Sylwia KUCZAMER-KŁOPOTOWSKA, Arkadiusz KOZŁOWSKI, Ali
AYCI and Mohammd ABUHASHESH
How Professional Accountants Will Face the Future: Drivers of Change and Challenges…………………… 5025
Lavinia M. CRISTEA
The Challenges of Small Medium Enterprises in Global Market Learn from Small Medium Enterprises in
Yogyakarta Special Region, Indonesia………………………………………………………………………... 5030
Taufik AKHBAR, Rizal YAYA and Muhammad Miftahun NADZIR
Communication and Stress Coping Style of Employees……………………………………………………… 5038

Tatiana LORINCOVÁ and Jaroslava GBUROVÁ
Possibilities of Using Public Relations in The Field of Higher Education Organization……………………... 5044
Tatiana LORINCOVÁ and Jaroslava GBUROVÁ
Aspects on Acknowledgement and Assessment of Forestry Biological Assets in Accounting………………. 5051

Oana LUPOAE, Riana Iren RADU, Andrei-Mirel FLOREA and Silvius STANCIU
Implementation of an Organizational Development Strategy Based on Financial Parameters……………….. 5061

Valery MASLENNIKOV, Irina KALININA, Yuri LYANDAU and Nikolay MROCHKOVSKY
Perspectives of Mayors Direct Elections in European Union States – Comparison of the Czech Republic,
Slovakia and Germany………………………………………………………………………………………… 5068
Jan FUKA, Dominika MIKESKOVA, Jana JANDEROVA and Michal ZITKO
Employee Health - Profile Asset or Budget Expenditure Item?......................................................................... 5078

Yuliya V. KARPOVICH, Natalya P. PAZDNIKOVA and Tatiana G. SHESHUKOVA
Efficiency of Stimulating Preferences for Public Development of Socio-Economic Systems……………….. 5083

Yuliya V. KARPOVICH, Natalya P. PAZDNIKOVA and Aleksandr V. BOBKOV
A Qualitative Assessment of the Investor Relations and Corporate Governance for Bucharest Stock
Exchange Companies………………………………………………………………………………………….. 5091
Cosmina Adela STĂNILĂ
Evaluation of Indonesia Sustainable Palm Oil Certification Using Green SCOR……………………………. 5101
Fitra LESTARI, Jaya OMPUSUNGGU, Dewi DINIATY and SILVIA
xxxii
Servitization: Journey from Goods to Services……………………………………………………………….. 5110

Tomas CHLOPCIK
The Effects of International Migration on the Labour Market in Romania…………………………………… 5118

Liana-Eugenia MEȘTER, Nicoleta-Georgeta BUGNAR and Monica-Ariana SIM
Managing the Foreign Language Needs of Multinational Corporations in Romania…………………………. 5127

Anamaria –Mirabela POP and Monica-Ariana SIM
The Evolution of Cartel Cases at EU and Romanian Level in the Period 2004-2018………………………… 5138
Andreea-Florina FOR A, Liana-Eugenia MEȘTER and Nicoleta-Georgeta BUGNAR
Management by Values for Regional Industrial Growth……………………………………………………… 5146

Sergey VASIN, Leyla GAMIDULLAEVA, Galina SUROVITSKAYA, Evgeniya YAGOVA, Lubov
SEMERKOVA, Olga LUZGINA and Andrey TARASOV
Education Programs for Technological Entrepreneurship as an example of Science-Business-Education

Cooperation……………………………………………………………………………………………………. 5160
Elena KOROSTYSHEVSKAYA, Svetlana RUMYANTSEVA and Ivan SAMYLOV
The Paradigm of Eco-Economy and Its Effects on the Economic Entity……………………………………... 5174
Oana Mihaela VĂCARU, Cristina Teodora BĂLĂCEANU, Mihaela GRUIESCU and Oana Camelia
IACOB
Analysis of Profitability of Hotel Industry in Croatia………………………………………………………… 5186

Danimir GULIN, Mirjana HLADIKA and Ivana BERNAT
Comparing Approaches for Combining Data Sampling and Stacked Autoencoder to address Bankruptcy
Prediction……………………………………………………………………………………………………… 5195
Salima SMITI, Makram SOUI, Ridha EJBALI and Khaled GHEDIRA
Analysis of the Effects of Brexit. The United Kingdom-EU Relationship…………………………………… 5206

Nicoleta Luminița POPESCU, Corina FRĂSINEANU, Magdalena ANTON and Elena GROZA
Readiness of Russian Companies for Digital Transformation: How to Evaluate?............................................. 5215

Olga STOIANOVA, Victoriia IVANOVA and Tatiana LEZINA
Curriculum Development for an Intensive Summer School Programme in Smart Product Development…… 5222
Mihaela-Elena ULMEANU, Cristian-Vasile DOICIN and ROȘCA Liviu
Teaching Material Design and Development For 3D Printing Applications………………………………….. 5231

Mihaela-Elena ULMEANU, Cristian-Vasile DOICIN, Roman MURZAC, Cristin ZAHARIA, Gabriela ENE
and Kursat H. CELIK
Implementation of ISAK 6 and ISAK 8 on Renewable Energy Company…………………………………… 5243

Ghea Reidinta PERMANA and Fitriany FITRIANY
Fake News: Possibility of Identification in Post-Truth Media Ecology System……………………………… 5252

Jan KREFT and Monika HAPEK
Spirituality and Management………………………………………………………………………………….. 5253

Ivana MARIĆ, Vinko BELAK and Jelena KOVAČ
Sharing Economy (Sh.E.) vs. Economy of Communion (EoC) -Similar in Diversity-……………………….. 5259
Ivana MARIĆ, Kosjenka DUMANČIĆ and Jelena KOVAČ
xxxiii
Human Resource Management and Mobbing………………………………………………………………… 5267

Sabina IRIMIE, Iustin IVLEV and Luise ZEININGER
The Current Areas of Primary Use of Coal in Romania: Premises for Setting Strategic Objectives in The
Field…………………………………………………………………………………………………………… 5281
Cornelia NEAGU
Understanding Health Professionals’ Perceptions of Radio Frequency Identification Adoption Application

of a Technology Organization Environment Framework Mohammed VI Hospital in Marrakech (Morocco).. 5288
Mohamed Laarbi Sidmou, Youness.Lafraxo, Mohamed Ait Benzaiter, Oumaima Hafide and
Wissam.Akhezzane
The Dynamics of Reed Total Phosphorus and Nitrogen Compounds Concentration in Two IMTA Pond
Based Systems ………………………………………………………………………………………………... 5301
Alina MOGODAN, Isabelle METAXA, Stefan-Mihai PETREA, Ira-Adeline SIMIONOV and Victor
CRISTEA
The Kinetics of Chlorophyll” a” And Chyanophyta Algae in Two Cyprinids Polyculture Pond Systems…… 5314
Alina MOGODAN, Isabelle METAXA, Stefan-Mihai PETREA, Ira-Adeline SIMIONOV and Victor
CRISTEA
Municipal Tourist Tax in Porto: knowledge and Evaluation…………………………………………………. 5328

Ana Pinto Borges, Elvira Vieira and Sofia Gomes
Happiness and Tourist Expenditures: The Empirical Evidence………………………………………………. 5330

Elvira Vieira, Sofia Gomes and Ana Pinto Borges
Corporate Social Responsibility and Loyalty Formation Mechanisms in Retailing………………………….. 5333

Iveta LININA, Velga VEVERE and Rosita ZVIRGZDINA
Study Regarding Perception of Romanian Professionals about Transfer Pricing Issues……………………... 5344
Iuliana Oana MIHAI, Andrei-Mirel FLOREA, Simona (Ivan) BĂLAN and Riana Iren RADU
Developing of the Regional Financial Capacity Assessing: Theory and Practice…………………………….. 5358
Svetlana V. Zenchenko, Alexsey G. Zaytsev, Kirill V. Loshakov and Yana Yu. Radyukova
Improving the Performance of the Lexical Approach for Sentiment Analysis by Introducing Polarity
Calculation Rules……………………………………………………………………………………………… 5363
Sarsabene HAMMI, Souha M. HAMMAMI and Lamia H. BLEGUITH
Social Responsibility through Micro-Donations: Implications on Donor's Perspective to Contribute for

Society in European Countries………………………………………………………………………………... 5374
Henryk Julian SEEGER
Management Accounting Maturity and Calibration: Evidence from Indonesian Micro Small Medium
Enterprises (MSMEs)…………………………………………………………………………………………. 5385
Amanda ACINTYA, Annisa Hayatun Nazmi BURHAN and Dinda Rosiana HADI
Spillover Effects of Labor Migration on the Labor Market of Home and Host Countries……………………. 5386
Valeriya KOSOLAPOVA, Marina EFIMOVA, Sergey EROHIN and Liliia MATRAEVA
The Influence of Return on Assets and Firm Size to Sukuk Rating, Evidence from Indonesia and Malaysia
Stock Exchange………………………………………………………………………………………………... 5395
Achmad FAUZI, Sisca SARTIKA and Erika TAKIDAH
xxxiv
The Happiness of the Elderly Population at One-Person Household (OPH) in Indonesia……………………. 5404
Arwan NUGROHO and Omas Bulan SAMOSIR
New Business Models: New Challenge for Current Regulatory Framework…………………………………. 5416
Pavel PETERKA and Radek SOBĚHART
Water Industry in the Czech Republic: Financial Efficiency of Water Distributors – Verification of
Financial Indicators……………………………………………………………………………………………. 5425
Michael FANTA and Radek SOBĚHART
Emotional Intelligence in the Modern Management………………………………………………………….. 5432

Inna Valentinovna KRAKOVETSKAYA, Anastasia Andreevna MISHCHENKO and Anastasiia Igorevna
DALIBOZHKO
Modern Universities in a Competitive Environment: Competitiveness, Competitive Potential and

Competitive Strategies………………………………………………………………………………………… 5445
Inna Valentinovna KRAKOVETSKAYA, Larisa Borisovna NYURENBERGER and Anastasiia Igorevna
DALIBOZHKO
Econometric Models to Sustain Oil Wells Production………………………………………………………... 5453

Marius BULEARCĂ, Cornelia NEAGU and Cristian SIMA
The Effect of Working Capital Management on Firm Performance with Financial Constraint and Non-
Financial Constraint…………………………………………………………………………………………… 5465
Fitri RAHMILIA and Maria ULPAH
The Effect of Financial Reporting Quality on the Investment Efficiency of the Company In 2007 – 2016
Listed on Indonesian Stock Exchange………………………………………………………………………… 5476
Anita Silviana DEWI and Maria ULPAH
Une Approche D’analyse De La Gouvernance Financière des Collectivités Territoriales Marocaines A La

Lumière Du Nouveau Management Public…………………………………………………………………… 5491
Fadoua LAGHZAOUI and Réda ZEHOUANI
Quo Vadis Mergers and Acquisitions in Software Business?............................................................................ 5502

Marcin OCIESZAK and Krzysztof WNUK
Features of the Development and Functioning of Digitalization in Kazakhstan: Case of E-government…….. 5508
Anna SHEVYAKOVA, ELENA PETRENKO, AIGUL DARIBEKOVA AND VALERY BIRYUKOV
A Novel Approach to the Electromagnetic Field Monitoring System Within the State Environmental
Monitoring in Poland………………………………………………………………………………………….. 5518
Pawel BIENKOWSKI and Bartlomiej ZUBRZAK
The Nitrogen Compounds Kinetics in Two Different Types of IMTA Cyprinids Ponds Systems…………… 5525
Stefan-Mihai PETREA, Isabelle METAXA, Alina MOGODAN, Ira-Adeline SIMIONOV and Victor
CRISTEA
Experience Cross-Country Research Urban Infographic……………………………………………………… 5536

Anna SHEVYAKOVA, Elena PETRENKO, Igor DENISOV, Nikita STOLYAROV and Eleanora
ARSHAKYAN
Corporate Social Responsibility Reporting Practices in Healthcare Sector…………………………………... 5550

Małgorzata MACUDA, Michał BIERNACKI and Justyna DOBROSZEK
xxxv
Heavy Metals Presence in Aquaculture Ecosystems………………………………………………………….. 5556

Ira SIMIONOV, Victor CRISTEA, Alina MOGODAN, Stefan-Adrian STRUNGARU, Stefan-Mihai PETREA,
Camelia Costela FASOLA and Gheorghe Adrian ZUGRAVU
Modelo De Aprendizaje Mixto Para La Enseñanza De Temas De Calidad En Ingeniería…………………… 5563

Tamara ALCANTARA-CONCEPCION, Victor LOMAS-BARRIE, Octavio ESTRADA-CASTILLO and Aline
A. LOZANO-MOCTEZUMA
Intégration De La Culture Et Des Valeurs Personnelles Dans Le Modèle D'acceptation De La Technologie

TAM: Le Cas De L'adoption des Services Electronique Au Maroc…………………………………………... 5574
LAGHZAOUI Fadoua, BEN SABIH EL IMRANY Mohcine and EL ABBASS EL GHALEB Najoua
Determining Factors of International Business Cycles: Is it Finance?............................................................... 5585

Tiago TRANCOSO and Sofia GOMES
Locals: at the Heart of Territorial Marketing………………………………………………………………….. 5598

Ricardo Fontes CORREIA and Carlos Melo BRITO
Digital Market and Artificial Intelligence…………………………………………………………………….. 5607

Diana-Cezara TOADER, Rita TOADER, Graţiela BOCA, Corina RĂDULESCU, Mara MACELARU,
Diana IGHIAN and Cezar TOADER
Green Bonds as A Tool for Sustainable Development on Emerging Markets………………………………... 5619

Elena G. KISELEVA and Aleksei M. EFIMOV
New Theoretical Approaches of Resource Allocation in a Market Economy………………………………… 5628

Marius BULEARCĂ and Cătălin POPESCU
A New Fourth-Order RUNGE-KUTTA Method Based on the Power Mean…………………………………. 5640

Yuslenita MUDA, Wartono WARTONO and Holimina SARAH
Using PLS Path Modeling to Analyze Acceptation of Online Games in Mobile Devices: An Exploratory
Analysis of UTAUT2…………………………………………………………………………………………. 5649
Williamson Johnny HATZINAKIS Brigido, Paulo Evelton Lemos DE SOUSA, Ari Melo MARIANO and
João Carlos Felix SOUZA
Condition and Development of Non-Financial Reporting in Retail…………………………………………... 5660

Elena ALEKSEICHEVA, Zhanna KEVORKOVA, Irina KOMISSAROVA and Olga SHINKAREVA
Ukraine-China Bilateral Trade (2008-2018): Threats and Opportunities……………………………………... 5665

Lev VLASENKO, Viktoria GNEUSHEVA and Halina BUBLEI
Education for Sustainable Development and Careers with the Use of Social Media…………………………. 5675
Yash CHAWLA
Is it Safe to Live in the World of Robots: Current Trends in the Processes of Robotics, Challenges to Future
Development and Threats to Economic Security……………………………………………………………... 5685
Yuri A. SALIKOV, Evgeniya K. KARPUNINA, Natalia I. KUZMENKO, Lubov N. CHAIKOVSKAYA and
Ulyana Yu. ROSHCHEKTAYEVA
The Transnationalisation Impact on the Development of the National Economy of Ukraine………………... 5695
Lesia PETKOVA, Iryna HONCHARENKO, Olena BEREZINA and Marina LESHCHENKO
Present State of Knowledge in the Field of Robust Control Charts: Literature Review……………………… 5712
Izabela D. CZABAK-GÓRSKA, Aneta KUCIŃSKA-LANDWÓJTOWICZ and Marcin LORENC
xxxvi
Forms of Involvement of Indonesian Government Support in Improving Athletes' Performance……………. 5728

Christian Wiradendi WOLOR, Dedi PURWANA and HERNAWAN
Specificities of Human Resources Management in Information Technologies on The Example of Small

Enterprises in The Republic of Serbia, Survey-Based Research Study……………………………………….. 5736
Milena ILIĆ, Marko RANKOVIĆ and Velimir DEDIĆ
The Role of CFO Gender and IFRS Convergence on the Conservatism of Financial Statements……………. 5753
Farhansyah Arditya IDEAWAN and Aria Farah MITA
Investigating the Factors That Influence the Adoption of Smartwatch Technologies. Evidence from
Romania……………………………………………………………………………………………………….. 5765
Andreea BARBU, Gheorghe MILITARU and Ionut Catalin SAVU
Internal Marketing – the Bridge between Marketing and Human Resource Management…………………… 5777
Ana ŽIVKOVIĆ, Ivana FOSIĆ and Ana PAP
Adoption of Cloud Storage Services by Individuals: The Importance of Marketing Efforts…………………. 5785
Tiago Eny RELIM, Rômulo de Medeiros PALMEIRA, Ari Melo MARIANO and João Carlos Félix SOUZA
Investment Efficiency of Waste Reduction on the Quantity of Municipal Waste in Romania……………….. 5799
Georgiana R. LĂDARU, Ionut L. PETRE, Maria NICA, Costel CARAMAN and Andreea ANTONEAC
External Debt and Private Investment: The Case of Heavily Indebted Poor Countries (HIPCs) in Sub-
Saharan Africa (SSA)…………………………………………………………………………………………. 5806
Sisay Demissew BEYENE and Balázs KOTOSZ
The Relative Effectiveness of Fiscal and Monetary Policies on Ethiopian Economy: Johansen Cointegration
Approach………………………………………………………………………………………………………. 5818
Sisay Demissew BEYENE and Balázs KOTOSZ
Balance of Payments in Slovakia and the Selected Macroeconomical Indicators Linked with the
Automotive Industry in Slovakia……………………………………………………………………………… 5831
Zuzana STOLIČNÁ and Adam GROŽÁK
Examining Behavioral Intention Towards Mobile Augment Reality Apps in Shopping Malls………………. 5842
Vaggelis SAPRIKIS, Giorgos AVLOGIARIS, Androniki KATARACHIA and Agapi ALTINI
Measurement of Maturity in Process Management in the Brazilian Public Sector: A Multicriteria Approach. 5855
Guilherme D. BISPO, Tiago Eny RELIM, Ana Carla B. REIS, Ari Melo MARIANO, Marcelo LADEIRA and
André Luiz M. SERRANO
Project Modelling of SME Family Business Succession……………………………………………………… 5870

Bogdan LENT, Sylwia GOSTKOWSKA-DŹWIG and Magdalena MROZIK
Complaint Management as One of the Most Important Pillars in The CRM Process………………………… 5882
Markus H. NIEDERMAYER
Rôle Des Services Dans La Promotion De L’image Du Maroc: Cas Des Services Bancaires………………... 5893
Sarah ENNMER
Cybersecurity Threat Rating Method Based on Potential Cyber Harm……………………………………….. 5909

Traian Mihai POPESCU, Alina Mădălina POPESCU, Gabriela PROŞTEAN and Daniela Elena
POPESCU
xxxvii
Approaches to The Analysis of Inequality of Innovative Development of Regions of Kazakhstan………….. 5921

Lazat SPANKULOVA, Zaure CHULANOVA and Bulat MUKHAMEDIYEV
Business Intelligence usage in SMEs: A case of the Czech Republic………………………………………… 5930

Marta NOSKOVÁ
Multidimensional Analysis in the Operational Controlling System: Case Study of a Small Consulting and
Training Services Enterprise…………………………………………………………………………………... 5938
Arkadiusz JANUSZEWSKI
Secure Data in Cloud Computing Using Fully Homomorphic Encryption and Public Key Infrastructure…… 5950
Ouadia ZIBOUH, Anouar DALLI and Hilal DRISSI
The Impact of Perceived Risk on Online Purchase Intention in Jordan………………………………………. 5959

Shafig AL-HADDAD, Aseel BDRAN, Nour BSHARAT, Yasmeen MADI and Ibrahim AL-HADDAD
Understanding Undergraduate Students’ Perceptions on Green University…………………………………... 5967

Sylvia Veronica SIREGAR and Bayu TENOYO
The Use of Video-Based Instruction in Higher Education: Impact on Knowledge Gain……………………... 5979
Anwar M. A., Naseer AHMED and Nishat AHMED
The Usefulness of Government Financial Statement in Indonesia: Preparer vs Users’ Perception…………... 5986
Dyah SETYANINGRUM
Dynamic Poverty Response to Government Budget in Aceh Province……………………………………….. 5997

Raja MASBAR, ALIASUDDIN and Nanda RAHMI
Sustainable Development Goals in Company Culture………………………………………………………... 6006

Jan BRČÁK
Implementation of the Circular Economy Model……………………………………………………………... 6021

Maria A. GUREVA and Valentina V. BUTKO
Organizational Culture Importance in Organization’s Performance………………………………………….. 6032

Cătălina Florentina ALBU and Ștefan Cătălin POPA
Monitoring of Business Structures: Criteria and Indicators…………………………………………………... 6041

Sviatoslav KNIAZ, Stepan STASISHYN, Roman RUSYN-HRYNYK, Natalya MYROSHCHENKO, Albina
ROZMARINA, Olesya HOLOVINA, Marianа BETS and Nazar HALAYKO
SCOR Model for Analyzing Customer Satisfaction on Halal Supply Chain…………………………………. 6049
Fitra LESTARI, Akram MULIBAT, Irsan N. RIANDIKA and SYAMRUDDIN
Experience and Knowledge about Disability as Aspects of Diversity Management in HEI………………….. 6058
Katarzyna JACH and Anna BORKOWSKA
Challenges of the 21st Century: Hands-on Learning for Improving STEM Education………………………. 6068
Veronika BIKSE, Inese LUSENA-EZERA, Una LIBKOVSKA, Baiba RIVZA and Liene ŠMITE
Organizational Digital Transformations and Economy of Cooperative Network Interactions……………….. 6080

Vasily V. KUIMOV, Eva V. SHCHERBENKO, Liudmila V. IUSHKOVA, Olga G. ALESHINA and Alena S.
SPRYZHKOVA
xxxviii
Economy of Cooperative Network Interactions: Seven Forces of Development…………………………….. 6088

Vasily V. KUIMOV, Liudmila V. IUSHKOVA, Eva V. SHCHERBENKO, Natalia N. TERESHCHENKO and
Olga G. ALESHINA
Integration of Market and Planning Tools in Economic Policy………………………………………………. 6096

Sergey BODRUNOV and Vladimir PLOTNIKOV
Competitive Food Market Development: Realities and Challenges…………………………………………... 6103

Liudmila V. IUSHKOVA, Vasily V. KUIMOV, Eva V. SHCHERBENKO, Аlena А. STUPINA and Svetlana
V. TRUSOVA
An Examination Antecedents of Students’ Entrepreneurial Intention: A Study in Indonesia Higher

Education Context…………………………………………………………………………………………….. 6110
Harif Amali RIVAI, Wahibur ROKHMAN and Puti Sury ALIFAH
Influence of Family Representation in Family Business……………………………………………………… 6123

Vojtěch MEIER
The Application of Selected, Lean Manufacturing Tools in Order to Increase Work Efficiency in Low-
Volume Multi-Assortment Production………………………………………………………………………... 6132
Waldemar WOŹNIAK, Michał SĄSIADEK and Roman STRYJSKI
The Application of the Dependency Structure Matrix in the Planning of Production Processes…………….. 6148
Michał SĄSIADEK, Roman KIELEC and Waldemar WOŹNIAK
The Influence Corporate Strategy on Income Inequality-Literature Review…………………………………. 6156

Arabela ICHIM, Mihaela NECULITA, Daniela Ancuta SARPE and Raluca VASILE RUSU
Investigating the Impact of Big Data Analytics on Recruitment Practices…………………………………… 6164

Rdouan FAIZI and Sanaa EL FKIHI
Corporate governance, internal audit and profitability: “Evidence from P.I.G.S. countries”………………… 6171
Dimitris BALIOS and Theodora ZAROULEA
ESG Disclosure and Firm Value: The Role of Family Ownership……………………………………………. 6188
Annisa Meidiana THAHIRA and Aria Farah MITA
Fisheries Sector in the Republic of Moldova: History and The Development Potential for Aquaculture……. 6195
Mihaela MUNTEANU PILA, Cristina STOICA (DINCA) and Silvius STANCIU
The Digital Literacy Portrait of an Education Community…………………………………………………… 6202

Riche Cynthia Johan, Yudi Wibisono, Isah Cahyani and Yayu Wulandari
Profiling of Graduates of a Technical University in Accordance with Practice Requirements………………. 6215

Jana PLCHOVÁ and Irina BONDAREVA
Millennial Banking Customer Perceptions and its Potential to Switch to Financing Services of Fintech
Lending: A Comparative Analysis……………………………………………………………………………. 6223
Muhammad Anif AFANDI and Abdul MUTA’ALI
Challenges of A Highly Competitive Economy – Social Responsibility and Innovation…………………….. 6239

Doina I. POPESCU
Career Decisions and Motivation for Learning – Elements of Interest and Qualitative Analysis for Students
in Engineering Studies………………………………………………………………………………………… 6251
Mihaela SUDITU, Cătălin POPESCU and Silvian SUDITU
xxxix
CMMS and Digital Twin Challenges…………………………………………………………………………. 6259

Elena LACATUS and Paul DAVISON
El Efecto De La Vividness Y La Estética En Instagram: Estudio Del Engagement Del Cliente……………... 6266
Sara LAPRESTA-ROMERO and Blanca HERNÁNDEZ-ORTEGA
Publicaciones En Negocios Internacionales: Un Estudio Sobre Las Regiones Con Mayor Presencia En
Scopus…………………………………………………………………………………………………………. 6275
Jose Jaime BAENA ROJAS, Duvan GRAJALES RAMÍREZ and Camilo SÁNCHEZ GARCÍA
The Impact of ICT Training on Teachers’ Perceptions and Use of the Technology in Education:
A case of Greece………………………………………………………………………………………………. 6285
Anastasia KOLLIA, Vaggelis SAPRIKIS and Georgia CHARITOUDI
Effect of Tax Preferences Offered in Special Economic Zones on Economic Development of a Primorsky
Region of Russia………………………………………………………………………………………………. 6296
Olga SINENKO and Igor MAYBUROV
Evaluation of Organizational Innovations Targeted at the Work Activation of People Aged 50 and Over - A
Pilot Study……………………………………………………………………………………………………... 6306
Marcin BUTLEWSKI and Katarzyna JACH
Low-Cost System for Gender Recognition Using Convolutional Neural Network…………………………... 6316
Kateřina PŘÍHODOVÁ and Jakub JECH
La Contribution De La Démarche Certification Qualité a L’amélioration des Pratiques Ressources

Humaines……………………………………………………………………………………………………… 6323
Yousra ANDALIB
An Assessment of Prospects for Expanding the List of Excisable Goods in the Russian Federation and the
People's Republic of China……………………………………………………………………………………. 6332
Elena IADRENNIKOVA and Ma JUN
Default Prediction Modelling for Small Enterprises: Case Slovakia…………………………………………. 6342

Hussam MUSA
Usability Evaluation of the Prague Geoportal: Comparison of Methods……………………………………... 6356

Stanislav STRUSKA, Jakub JECH, Jitka KOMARKOVA and Pavel SEDLAK
Effects of Islamic Bank Financing on Improving Quality of Life in the Sustainable Development Goals Era:
A Case in Java Islands………………………………………………………………………………………… 6368
Muhammad Anif AFANDI, Indah WAHYUNINGSIH and Abdul MUTA’ALI
Using Elements of Sustainable Fiscal-Budgetary Policy in the Sustainable Economy……………………….. 6377

Oana Mihaela VĂCARU, Cristina Teodora BĂLĂCEANU, Mihaela GRUIESCU and Cristina
COCULESCU
The Brexit Acceptance from the Economic Environment Perspective……………………………………….. 6389

Nicoleta Luminița POPESCU, Oana Camelia IACOB, Elena GROZA and Ana - Maria VOLINTIRU
Introducing Blended Learning and Course Design to Adult Learners Hard-to-Reach……………………….. 6401
José Alberto LENCASTRE, Gülden İLIN, José BRONZE, Maryrose FRANCICA and Panos MILIOS
Impact of Interest Rate change on Saudi Banks Performance………………………………………………… 6411

Mohammad KAMAL KAMEL AFANEH
xl
The Role of Organizational Culture in Improving the Performance of Banking Organizations……………… 6424
Alina Eliza DABIJA
Student’s Satisfaction in a Higher Education Context………………………………………………………… 6433

Sónia P. NOGUEIRA and Joana FERNANDES
Concept of Research of the Competencies of SME Accountants in Providing Management Information…… 6444
Arkadiusz JANUSZEWSKI
Rural Digital Hubs: The “Tool” For Revitalization of European Rural Areas through Digitization…………. 6450
Liviu-Marian DOBROTĂ, Cristinel FERTU and Maria-Magdalena TUREK – RAHOVEANU
Preconditions of Successful Implementations of Predictive Analytics Solutions…………………………….. 6456

Sanita MEIJERE and Tatjana TAMBOVCEVA
Mapping Espoused Values of Large Companies in Croatia…………………………………………………... 6466

Ivana NAČINOVIĆ BRAJE and Darija BABOK
A New Approach to Determinant Factors of Local Government Debt………………………………………. 6475

Nuno Adriano Baptista RIBEIRO, Susana JORGE and Sónia P. NOGUEIRA
Tag Based Recommendation Systems for Tourism in Saudi Arabia………………………………………….. 6492

Fuhid ALANAZI, Valerie GAY and Ryan ALTURKI
Cooperation as A Key Factor to Increase Local Companies’ Competitiveness: A Descriptive Analysis……. 6501
Joana FERNANDES and Sónia P. NOGUEIRA
Political Factors and Local Government Financial Performance…………………………………………….. 6507

Hurian KAMELA and Dyah SETYANINGRUM
Production competitiveness of SMEs Enterprises in the Latvian Fishery Sector…………………………….. 6515

Inese BIUKŠĀNE
The Effect of Transformational Leadership on Commitment to Change Mediated by Trust and Employee
Engagement in Public Organization…………………………………………………………………………... 6522
Sri NURHAYATI and Putri Mega DESIANA
Food Consumption Trends. May We Speak About Individual Sustainable Consumption?............................... 6535
Maria Claudia DIACONEASA, Alina ZAHARIA and Florentina CONSTANTIN
Analysis of Corporate Liquidity Effect and Interest Rate on Corporate Bond Yield Spread in Indonesia
2015-2017 Period……………………………………………………………………………………………… 6545
Diana Rafika Iman SARI and Rahmat Aryo BASKORO
Investigation of Financial Knowledge and Pension Plan Among Indonesian Government Officers…………. 6556
Masyhuri HAMIDI, Fajri ADRIANTO and Laela SUSDIANI
La Consommation Collaborative: Facteurs Motivationnels De L’achat-Vente Des Vêtements De Seconde

Main…………………………………………………………………………………………………………… 6562
Meryem ZOGHLAMI and Khouloud GAMMOUDI
Equal Gender Opportunities in Europe: The Contribution of The GENEUS Project………………………… 6576
Manuel Salvador Gomes de ARAÚJO, Ana Cláudia RODRIGUES, Ana Isabel COUTO and Ana Luísa
MARTINHO
xli
Virtual Chemistry Experiment as Pre-Lab Experience to Support the Synthesis of Inorganic Compound
Skill……………………………………………………………………………………………………………. 6577
Yenni KURNIAWATI, Mas’ud ZEIN and Salfen HASRI
Ecologists, Sustainability and Irreversibility………………………………………………………………….. 6584

Cornelia NEAGU, Marius BULEARCĂ and Cristian SIMA
Predicting B2B Customer Churn for Software Maintenance Contracts………………………………………. 6593

Zhuonan ZHANG, Ployplearn RAVIVANPONG and Michael BEIGL
Leveraging Online Customer Reviews to Boost Business Performance and Efficiency……………………... 6604
Rdouan FAIZI and Sanaa EL FKIHI
Future Evolution of Stock Markets Based on Data Mining…………………………………………………… 6610

Iuliana MARIN and Amel HANOOSH
Exploring the Relationship of Reflective Retail Price Image, Store Patronage and Purchase Intention……… 6621
Jelena FRANJKOVIĆ
Effects of Digitalization: New Challenges for Economic Security Systems………………………………….. 6631

Alexey S. MOLCHAN, Evgeniya K. KARPUNINA, Gayane A. KOCHYAN, Igor V. PETROV and Larisa I.
VELIKANOVA
Internationalisation des PME Marocaines: Étude des Effets des Programmes d’Appui sur le Renforcement
du Positionnement économique du Pays……………………………………………………………………… 6640
Zineb BENLBRIKIA
Green Sukuk Potential in Attracting Global and Domestic Investor to Support Sustainable Development in
Indonesia………………………………………………………………………………………………………. 6650
Sri Rahayu Hijrah HATI, Elevita YULIATI, Muhammad Budi PRASETYO, Arga HANANTO and Tengku
Ezni BALQIAH
The Effect of Computer Self-Efficacy and Subjective Norm on the Perceived Usefulness, Perceived Ease of
Use and Behavioural Intention to Use Technology…………………………………………………………… 6662
Osly Usman M. Bus Mgt, Amelia Septianti, Dewi Susita and Marsofiyati
TPACK (Technological Pedagogical Content Knowledge) Influence on Teacher Self Efficacy, and
Perceived Usefulness, Ease of Use and Intention to Use E-Learning Technology…………………………… 6674
Osly USMAN M. Bus Mgt., Vinia AULIYA, Dewi SUSITA and MARSOFIYATI
La Experiencia Del Consumidor Con Tecnologías Inteligentes: Aplicando Una Perspectiva Interpersonal a
Partir De La Teoría Triangular Del Amor…………………………………………………………………….. 6686
Ivani FERREIRA and Blanca HERNANDEZ-ORTEGA
The Perspectives of Implementing Digitization Technologies for the Insurance Risks Assessment…………. 6698
Nadezhda KIRILLOVA and Aleksei DOROZHKIN
Digital Transformation of Industries for Development of Regional Socio-Economic Systems: Current

Trends and Future Prospects…………………………………………………………………………………... 6704
Leyla GAMIDULLAEVA, Sergey VASIN, Viktor VOLODIN, Valentina SMAGINA and Irina SERGEEVA
The Aspects of Rewards Effectiveness: The Qualitative Study………………………………………………. 6715

Kateřina KNOROVÁ, Petr PETERA and Jaroslav WAGNER
Using Mobile Devices Applications for Monitoring and Assist Elder population in Rural Areas…………… 6722
Isaías LETRA, Vítor MENDONÇA, Elisabete Paulo MORAIS, Joana FERNANDES and Carlos R. CUNHA
xlii
The Determinants of Local Government Financial Imbalance: A Preliminary Analysis……………………... 6734

Nuno Adriano Baptista RIBEIRO, Sónia P. NOGUEIRA and Eva Cláudia Gomes da Costa BASÍLIO
The Main Directions of Open and Distance Education Development in the Universities of Western Europe
(The end of the 20th – the beginning of the 21st century) ……………………………………………………. 6748
Natalya V. PLAKSINA, Maya V. OVCHINNIKOVA and Viktor A. Ivanov
Students’ Information Competence Development Through Indirect Educational Activity…………………... 6756

Dmitry LUCHANINOV, Ruslan BAZHENOV, Tatiana GORBUNOVA, Irina ALTUKHOVA and Venera
SABIROVA
Analysis of Digital SME Development in Emerging Markets Context……………………………………….. 6761

Anna SVIRINA, Saida KHATUKAJ, Bella KHUTYZ, Aslan TAMOV, Emin BABALYAN and Anzhela
PSHYZOVA
Data Driven Cyber-Security Corporate Systems: Development and Implementation………………………... 6768

Yulia EFIMOVA, Artem GAVRILOV and Anna SVIRINA
Digital Startup Internationalization Trends: Evidence from Venture Capital………………………………… 6776

Anna SVIRINA, Liliya ILIKOVA, Liliyana NUGUMANOVA and Natalia APPALONOVA
Digital Transformation in Higher Education: Academic and Administrative Staff Perception………………. 6783
Natalja VERINA, Jelena TITKO and Inga SHINA
A Comparative Analysis on Perceptions and Attitudes towards GDPR from a Marketing Perspective……… 6793
Teodora-Mihaela TARCZA, Sefora Marcela NEMŢEANU, Adela-Laura POPA and Naiana Nicoleta
ŢARCĂ
Online Communication of Corporate Social Responsibility Actions by Hotels in Romania…………………. 6804

Olimpia BAN and Adela Laura POPA
Researchers Approaches on Innovation Process in the Construction Sector………………………………….. 6816

Dorin MAIER
The Role of Social Responsibility in the Development of Sustainable Businesses…………………………... 6825

Dorin MAIER and Horea S. DAN
Practical Aspects of Useful Life Calculation for Fixed Assets in Ifrs Reports……………………………….. 6833
Tatyana Viktorovna MOROZOVA and Liubov LEHOUX
Market Forecasting by the International Security Cultural Forecasting Method on the Example of One-Man
Executive Bodies of the Two Most Important Companies in the Internet Services Industry………………… 6841
Marcin GÓRNIKIEWICZ
Development of Land Relations and Mortgage Loaning of Agricultural Enterprises in the Context of
Modern Conditions……………………………………………………………………………………………. 6847
Serge KOLOTUKHA, Nataliia GVOZDEJ, Oksana VINNYTSKA, Liudmyla CHVERTKO and Tetiana
KORNIIENKO
Economic Achievements of Romanian Agriculture Related to the Entrepreneurship Level…………………. 6857

Mihai DINU and Bogdan CHIRIPUCI
The Failure of Poverty Reduction Strategy Implementation in the Republic of Chad: A Review……………. 6861
Khalil Abakar MOUSSA KAYA, Abd Rahman AHMAD, Amina @ Ganama MOUSTAPHA GUEME, Ali
OROZI SOUGUI, Muhammad FARAZ MUBARAK and Djamal HISSEIN DIDANE
xliii
Evolution of Students’ Motivation Regarding the Choice of University Programs…………………………... 6870

Simona-Aurelia BODOG, Nicoleta-Alina ANDREESCU, Ada-Mirela TOMESCU and Dinu-Vlad SASU
Model to Improve Incident Management Processes in a Public Entity Based on Itil V3……………………... 6880
Igor AGUILAR ALONSO and Mariluisa PEREDA PASCAL
Digital Media and Newspapers’ Content Distribution Strategies: A Case Study……………………………... 6897
Ana Maria LIMA, Sandrina TEIXEIRA and Belem BARBOSA
Business Model Framework for Collaborative Economy Companies: Development and Key Problems……. 6906
Sergei SMIRNOV, Maria EVNEVICH, Vladimir ZYABRIKOV and Anastasia PETRUSHENSKAYA
The Effect of Corporate Governance on Environmental Disclosure of Indonesia Listed Firms……………… 6913
Mochamad Fariz AGUSTYO and Sylvia Veronica SIREGAR
Resistance to Change and Market Challenges in the Corporate Governance System………………………… 6922
Sviatoslav KNIAZ, Stepan STASISHYN, Markiyan-Orest SYZON, Serhiy STASEVYCH, Andrii TEREBUKH,
Bohdan PSHYK, Yaryna BOHIV and Oleksiy DRUHOV
The Psycho-Professional Manifestation in Exercising Professional Judgment within an Audit Engagement –

The External Auditor’s Biggest Challenge Nowadays………………………………………………………... 6929
Delia DELIU
Environmental Sustainability Focus for Manufacturing Sector Organizations……………………………….. 6945

Jakeline SERRANO-GARCÍA, Juan F. PÉREZ-PÉREZ, Andrea BIKFALVI and Josep LLACH
Monte Carlo Based Sprint Planning Under Uncertainties…………………………………………………….. 6959

Ewa MARCHWICKA
The Organic Food Standards: Evidence from the EU and the USA…………………………………………... 6969
Gabriel POPESCU, Alina ZAHARIA and Maria Claudia DIACONEASA
Prioritization of Special Autonomy Funding Programs in The Realization of Regional Financial Autonomy:
An Analytic Hierarchy Process Approach…………………………………………………………………….. 6975
Firman DANDY, ERLINA, SIROJUZILAM, Suwardi LUBIS and Ari WAROKKA
Moroccan Local Authorities Risk Management: Contributions of the New Organic Laws………………….. 6987
Hanane HADDAD and Fadoua LAGHZAOUI
An Analysis of Pork Quality Related Research……………………………………………………………….. 6994

Mariana BRAN, Mihai DINU, Simona Roxana PĂTĂRLĂGEANU, Silviu Ionuț BEIA and Bogdan CHIRIPUCI
Digital Competence, General Data Protection Regulation and University Responsibility…………………… 7006
Velga VEVERE, Ilona LEJNIECE and Iveta LININA
Digitalization in Real Estate: Case of Latvia………………………………………………………………….. 7013

Tatjana TAMBOVCEVA, Renate MUSKATE and Nikolajs RAUZA
Evolution of the Innovation Research in the Context of Sustainable Business Development………………... 7027
Andreea MAIER, Sorina CIPLEA, Dorina SUCALĂ and Dana MORAR
Importance of Sustainable Innovation in the Current Economic Environment……………………………….. 7035

Andreea MAIER, Sorina CIPLEA, Dorina SUCALĂ and Dana MORAR
The State of Fisheries and Aquaculture in Republic of Moldova. Evolution and Prospects………………….. 7045
Mihaela MUNTEANU PILA and Silvius STANCIU
xliv
Gender Inequality Among Older Adults in Russia……………………………………………………………. 7052

Veronika MALANINA, Elena FROLOVA, Elmira KASHAPOVA and Fabio CASATI
Research on the Optimization of the Storage Conditions for Seed Grains……………………………………. 7057
Iuliana Manuela DUMITRIU (ION), Cristina STOICA (DINCĂ), Marius Daniel NICULA, Mihaela Daniela
URSAN (DINCĂ) and Silvius STANCIU
Considerations Regarding the Restrictive Factors on the Cultivation of Seed Maize in the North Bărăgan
Plain…………………………………………………………………………………………………………… 7064
Cristina STOICA (DINCĂ), Iuliana Manuela DUMITRIU (ION), Bogdan Dumitrache BRATOVEANU,
Mihaela MUNTEANU PILA, Mihaela Daniela URSAN (DINCĂ) and Silvius STANCIU
Religion, Gender and Political Choice of Novice Voters in Simultaneous General Election………………… 7073
Suryan A JAMRAH and Ahmad JAMAAN
E-Learning Adoption in the UAE: A Case Study of the Higher College of Technology……………………... 7084
Saeed Alblooshi and Nor Aziati Binti Abdul Hamid
Analysis of Tax Compliance: Evidence from an Emerging Country…………………………………………. 7097

Ulfa RAHMAH, Siti NURYANAH and Dwi MARTANI
GGFS-Template: Integrating A User Interface to Transform Textual Requirements into Many UML
Diagrams………………………………………………………………………………………………………. 7110
Mariem ABDOULI, Wahiba BA. KARAA and Henda H. BEN GHEZALA
Research of Wellbeing on The Working Place and Engagement of Staff in The Small Metal Trade
Company: Case of Russia……………………………………………………………………………………... 7120
Elena LYSENKO and Mario AGUILERA CABALIERO
Research of Psychological Well-being on the Work Place and Emotional Burnout in the Small Trade
Company: Case of Russia……………………………………………………………………………………... 7132
Elena V. LYSENKO and Maria Guadalupe PEREZ LOPEZ
An Examination of the Delivery of Sports Taekwondo Referee and Coach Education with Emphasis
Towards the Oceania Region………………………………………………………………………………….. 7140
Rene LEVEAUX and Kyeong KANG
Village Fund and Local Public Finance Governance: Exploring the Antecedents……………………………. 7151
Wahyu Ario PRATOMO, SIROJUZILAM, RUJIMAN, BADARUDDIN and Ari WAROKKA
Les Écosystèmes d’Affaires Revisités au Moyen d’un Blueprint…………………………………………….. 7170

Mostafa ABAKOUY, Hamid HOUSNI and Ibtissam SLIMANI
A Two-Level Architecture for Data Warehousing and OLAP Over Big Data………………………………... 7182
Asma DHAOUADI, Mohamed Mohsen GAMMOUDI and Slimane HAMMOUDI
Financial Distress of Agricultural Industry: Evidence from Emerging Market Economy……………………. 7195
Siti NURYANAH, Dahlia SARI and Ancella HERMAWAN
What Does a Life Course Perspective Add to Our Understanding of Changing Financial Resources on the
Older People Inequality?.............................................................................................................................. ...... 7202
Lubov IVANKINA, Ekaterina ANIKINA and Ekaterina A. TARAN
xlv
Migration and Changes to the Socioeconomic Behavior of Local Communities: A Lesson from an
Emerging Local Industrial Estate……………………………………………………………………………... 7207
Jhon SIMON, Suwardi LUBIS, SIROJUZILAM, Hasan Basri TARMIZI and Ari WAROKKA
Millennials’ Financial Literacy and Demographic Characteristics: Lessons from Public Urban Universities.. 7216
ASMALIDAR, Wahyu Ario PRATOMO and Ari WAROKKA
Ethical Culture Development in Family Owned Businesses………………………………………………….. 7230

Rahatullah MUHAMMAD KHAN
Public Policies on Taxation – Romania’s and Germany’s case……………………………………………….. 7243

Olivia Florentina BALU, Zvetlana GOMBOS, Victor DUMITRACHE, Evelina Petronela BALU and
Ghenadie CIOBANU
Population and Food in Globalization Context ……………………………………………………………….. 7250

Oana Matilda SABIE, Mihai DINU, Ovidiu Andrei Cristian BUZOIANU, Ciprian ROTARU, Petrică Sorin
ANGHELUTA and Alexandru Gabriel POSTOLACHE
Manifestations of International Terrorism in the Xinjiang Uyghur Autonomous Region (China)…………… 7259
Irina V. MINAKOVA, Tatyana N. BUKREEVA, Aleksey A. GOLOVIN and Ekaterina I. BYKOVSKAYA
On Inequality of the Older Adults in Russia…………………………………………………………………... 7265

Ekaterina A. TARAN, Elena FROLOVA, Ekaterina ANIKINA, Lubov IVANKINA, Elena KLEMASHEVA
and Fabio KASATI
Catastrophic Expenditure on Medicines: An Analysis Based on the Portuguese Household Budget Survey
2015/2016……………………………………………………………………………………………………... 7269
Carlota QUINTAL and José LOPES
Methods for Assessing and Forecasting the Resource Supply of Tourist Clusters in the Regions of the
Central Black Earth Economic Region of the Russian Federation……………………………………………. 7276
Raisa IVANOVA, Olga SKROBOTOVA, Irina POLYAKOVA, Galina KARASEVA and Nataliya ZAITSEVA
Women Entrepreneurship & Development the Case of Egypt………………………………………………... 7286

Hend HASSAN
Automated Management System of Technological and Production Processes of the Civil Aviation Air
Enterprise Known as ‘The Custom Module “The Operator”’………………………………………………… 7297
Gennady E. GLUKHOV, Pavel E. CHERNIKOV, Arman G. KARAPETYAN, Alexander Yu. KONKOV and
Andrei N. SHARYPOV
Digital Transformation of Production Systems Within the Concept «Industry 4.0»…………………………. 7310
Sergey TINKOV, Inna BABENKO and Elena TINKOVA
Modeling of Options of Providing Entrepreneurship Entities Competitiveness on The Basis of Innovation

Clusters Development…………………………………………………………………………………………. 7319
Nellі HEORHIADI, Oleхandra FARAT, Iryna KAZYMYRA, Olena PAVLENKO, Lesia GNYLIANSKA,
Lesia SAI, Svitlana MOROZ, Olena KALASHNYK and Ruslan SKRYNKOVSKYY
The Use of Crowdsourcing Technologies in Socio-Economic Integration…………………………………… 7324

Galina BARYSHEVA and Elena ROZHDESTVENSKAIA
Does A “One-Formula-Fits-All” Approach Work for Students and Course Surveys?...................................... 7332
Maurice Abi-Raad
xlvi
Evaluation of the Effectiveness of Engineering and Technological Solutions in the Enterprise Management
System………………………………………………………………………………………………………… 7342
Nellі HEORHIADI, Irina YEMCHENKO, Tetyana DANKO, Vasylyna MATSUK, Olena GONCHARENKO,
Volodymyr HLADUN, Roksolana VILHUTSKA and Halyna LUCHKO
A Mixed-Method Study on Readiness and Awareness of the Internet of Things (IoT) Security in the
Kingdom of Saudi Arabia……………………………………………………………………………………... 7351
Meshari ALANAZI and Ben SOH
The Importance of Internship Programs for Intelligent Agriculture Internship Report Frizon Group
Romania……………………………………………………………………………………………………….. 7361
Marinela ILIE
Precision Agriculture in Romania: Facts and Statistics……………………………………………………….. 7366

Cristinel FERTU, Liviu Marian DOBROTA and Silvius STANCIU
Environmental Health and The Rising Prevalence of Lassa Fever in Nigeria: Imperative for Revitalizing
Environmental Inspection……………………………………………………………………………………... 7376
Charity A. BEN-ENUKORA, Olusola OYERO, Nelson OKORIE and Babatunde ADEYEYE
Risk Communication and Lassa Fever Management in Nigeria: Engaging New Communication
Technologies for Message Delivery…………………………………………………………………………... 7384
Charity A. BEN-ENUKORA, Olusola OYERO, Nelson OKORIE and Evaristus ADESINA
Partnership as the Factor of the Development of Polish Enterprises………………………………………….. 7393

Tomasz LIS
Multinational Corporations – The Private Vector of Economic Globalization……………………………….. 7401

Ovidiu Andrei Cristian BUZOIANU, Alexandru Gabriel POSTOLACHE, Mihai DINU, Raluca
GEORGESCU and Silviu DIACONU
Financial Engineering and Development of Social Security: Conceptual and Methodological Approach…… 7410
Ghenadie CIOBANU, Zvetlana GOMBOS, Evelina Petronela BALU, Olivia Florentina BALU and Cristina
DIMA
Public Policies on the Impact of Social Transfers…………………………………………………………….. 7422

Florina BRAN, Dumitru Alexandru BODISLAV, Amelia DIACONU, Victor Adrian TROACA and Raluca
GEORGESCU
Public Policies Regarding SMEs in Romania…………………………………………………………………. 7432

Dumitru Alexandru BODISLAV, Raluca Florentina CRETU, Ciprian ROTARU, Elena Rusalca VELICU
and Silviu DIACONU
Comment Les Villes Marocaines Peuvent- Elles Booster Leur « Attractivité Estudiantine »? Essai De
Profilage De La Meilleure « Ville Etudiante » Marocaine…………………………………………………… 7439
Mostafa ABAKOUY and Mohsine ALLA
Study of Methods to Reduce Interregional Disparities in Health Financing………………………………….. 7449

Dmitry ARTEMENKO, Farit KADYROV, Abdula CHILILOV and Konstantin NOVOSELOV
Marketing Experience Analysis of Organizing Retail Trade: Current Trends in Russia and Abroad………… 7461
Dmitry ARTEMENKO, Konstantin NOVOSELOV, Dmitry KOSTOGLODOV, Victoria BONDARENKO and
Inna EMELIYNEKO
xlvii
Trends and Directions of Supranational Cryptocurrency Operations Regulations in the World Economy…... 7469
Dmitry ARTEMENKO, Konstantin NOVOSELOV, Innessa EFREMENKO, Galina NAZARENKO and Aleks
PALANT
Impact of Socio-Demographic Factors on the Demand for the Internet Marketing in Hotel Companies
Activity………………………………………………………………………………………………………... 7476
Dmitry ARTEMENKO, Konstantin NOVOSELOV, Dmitry KOSTOGLODOV, Victoria BONDARENKO,
Inna EMELIYNEKO and Narine DADAYAN
The Role of the Mineral Extraction Tax in the Form of Hydrocarbons in Russia……………………………. 7482
Dmitry ARTEMENKO, Oleg OVCHAR and Konstantin NOVOSELOV
The Effect of Audit Market Concentration on Audit Quality in Indonesia: Study of Pp No. 20/2015……… 7489
Muthia Prima NURMALA and Fitriany FITRIANY
Implementation of ISAK 16/IFRIC 12 (Service Concession Arrangements) In A Toll Road Business Entity. 7501
Rana AULIA and Fitriany FITRIANY
Effects of Personal Attributes on Job Satisfaction of a Lebanese University Employees…………………….. 7511

Jennifer Abou Hamad
Generic Strategies in Civil Construction Companies in the North Coast of Portugal: A Qualitative
Approach………………………………………………………………………………………………………. 7522
José Maria GOMES, Teresa DIEGUEZ and Paula Odete FERNANDES
The Impact of Corporate Diversification on Company Performance and Risks……………………………… 7531

Nataliia OVERCHENKO, Paula Odete FERNANDES and Olga KALCHENKO
Cooperative Network Interactions as Innovative Combinations of Resource Use During the Organizational
Digital Transformation of The Economy……………………………………………………………………… 7543
Vasily V. KUIMOV, Liudmila V. IUSHKOVA, Eva V. SHCHERBENKO, Liudmila А. YAKIMOVA and
Maria V. POKUSHKO
Paper Online Social Networks: An Integrated Tool Used in Online Promotion Strategies…………………... 7555
Raluca-Giorgiana CHIVU, Luiza-Maria TURLACU (LAZĂR), Ionuţ-Claudiu POPA, Florina BOTEZATU
and Otilia - Elena PLATON
Circular Economy in Romania………………………………………………………………………………... 7562

BURLACU Oana Steliana and TUREK RAHOVEANU Maria Magdalena
Strategic Approaches to the Sustainability of Leather Manufacturing in Bogota, Colombia………………… 7570

Raúl Ignacio Cruz MALDONADO, Ana Emelis OBREGON FLOREZ, Gregorio Enrique PUELLO-
SOCARRÁS and Claudia Liliana SERRANO JUNCO
Leather Cluster Employees Safety and Health at Work: Risk Management in Bogota’s Restrepo
Neighborhood…………………………………………………………………………………………………. 7573
Ana Emelis OBREGON FLOREZ, Raúl Ignacio Cruz MALDONADO, Gregorio Enrique PUELLO-
SOCARRÁS and Claudia Liliana SERRANO JUNCO
Reporte de Riesgos de Seguridad y Salud en trabajadores informales de canteras de Ciudad Bolívar,

Bogotá…………………………………………………………………………………………………………. 7576
Gregorio Enrique PUELLO-SOCARRAS, Ana Emelis OBREGÓN-FLOREZ, Claudia Liliana SERRANO-
JUNCO and Raúl Ignacio CRUZ-MALDONADO
Combination of Balanced Score Card and Blue Ocean Strategy in Strategic Planning………………………. 7595
Hossein SAFARI, Mohammad Hadi RANJBAR, Fatemeh MIRZAEI RABOR and Somayeh MALEKMAKAN
xlviii
Depersonalization of the Customer Relationship in the age of Digitalization………………………………... 7611

Aihie OSARENKHOE and Daniella FJELLSTRÖM
The Effect of Digital Marketing on Customer Relationship Management……………………………………. 7612

Aihie OSARENKHOE and Daniella FJELLSTRÖM
Determinant of Audit Quality…………………………………………………………………………………. 7623

Fitriany FITRIANY, Dwi MARTANI, Viska ANGGRAITA and Nur Aulia RAHMAH
Enhancing Ukraine's Competitiveness in a Global Space Under Conditions of Sustainable Economic

Development………………………………………………………………………………………………….. 7634
Nataliia ORLOVA, Olena КОZYRIEVA, Nataliia KONDRATENKO, Militsa VOLKOVA, Oleg DIEGTIAR
and Tykhon YAROVOY
Legal Aspect of Solving Digital Economy Problems in Modern Russia……………………………………... 7651

Kryachkova Lyudmila Ivanovna, Korovin Vladimir Viktorovich, Rudneva Larisa Evgenievna,
Petrachevskaya Julia Lvovna and Brezhneva Valeria Mikhailovna
Muslim Educational Migrants in Latvia – Cultural Approach………………………………………………... 7658

Jelena BUDANCEVA
Engagement and Affection in Innovation Projects……………………………………………………………. 7671

Bogdan LENT
How to Develop Business Ethics in Entrepreneurial Student Program?............................................................ 7682

Darma Rika SWARAMARINDA and Henry ERYANTO
Innovation in Warehouse Logistics – Industry 4.0 Operational and Productivity Gains……………………... 7687
Attila TURI, Michael PETRI and Marian MOCAN
Educación Financiera En Estudiantes De Los Últimos Años De Secundaria: Evaluación De La Psicología

Del Ahorro…………………………………………………………………………………………………….. 7697
Claudia Liliana SERRANO-JUNCO, Ana Emelis OBREGON-FLOREZ, Gregorio Enrique PUELLO-
SOCARRAS
Analysis of Selected Factors on the Preferred Form of Continuation of The Company's Privileged Areas
Based on the Example of the Katowice Special Economic Zone in Poland…………………………………... 7710
Luiza PIERSIALA and Patrycja KRAWCZYK
General Framework of Energy Management System: Managerial and Technical Aspect……………………. 7719
Sanda RAŠIĆ JELAVIĆ
Project Management as an Element of Continuous Improvement in Production Companies………………… 7730

Aneta KUCIŃSKA-LANDWÓJTOWICZ, Izabela D. CZABAK-GÓRSKA and Marcin LORENC
Customer Purchase Intention and Sharing Intention in a Social Commerce Context: An Empirical Study in
Indonesia………………………………………………………………………………………………………. 7743
Mitchell PRANATA, Davin EZAR and Sabrina Oktaria SIHOMBING
Student Creativity at School: Can This Increase Interest in Entrepreneurship?................................................. 7762

Henry ERYANTO and Darma Rika SWARAMARINDA
Investigating Job Motivation, Job Satisfaction, and Organizational Citizenship Behavior among Vocational
Teachers……………………………………………………………………………………………………….. 7766
Susan FEBRIANTINA, Dewi NURMALASARI, Roni FASLAH and Reza Bagas Rifaldi PRAYOGA
xlix
The Lorenz Curve and the Measurement of Inequality in Kazakhstan……………………………………….. 7779

EL-HODIRI Mohamed, KUDASHEVA Tatyana and MUKHAMEDIYEV Bulat
Responsabilidad Social Empresarial En La Construcción De Paz: El Caso De La Pymes En Florencia

Caquetá-Colombia…………………………………………………………………………………………….. 7790
José M. RINCÓN A., Luz D. GONZÁLEZ-CORTÉS, Bexsi RODRIGUEZ A. and Emma ÁVILA GARAVITO
Desafíos Para La Enseñanza De La Ética Profesional En Contabilidad Bajo Un Marco De Regulación

Internacional: El Caso Colombiano………………………………………………………………………… 7795
Juan C. RUIZ-URQUIJO
Analysis of the Implementation of Digital Technologies in the Enterprises of the Fuel and Energy Complex
of the Russian Federation……………………………………………………………………………………... 7808
Irina ZAYCHENKO, Anna SMIRNOVA, Dmitrii TIKHONOV and Irina BAGAEVA
The Principles of Forming the Architecture of the Digital Space of Russian Business………………………. 7819
Igor ILIN, Anastasia LEVINA, Sofia KALYAZINA and Alexandra BORREMANS
Early Termination of Studies and Its Influence on Innovation in the Training of Military Professionals……. 7825
Ivana Nekvapilová and Jolana Fedorková
Company Failure Determinizing Factors -Theoretical View…………………………………………………. 7837

Tomas KLIESTIK and Pavol DURANA
Development of A Top-Level Business Processes Reference Model as A Basis for Building the
Architecture of Hospitality Industry Enterprises……………………………………………………………… 7851
Olga VORONOVA and Tatyana KHNYKINA
Development of Data Architecture of the Interface for Interaction with Suppliers Based on Document
Management System at Chain Trading Companies…………………………………………………………… 7863
Igor ILIN, Olga VORONOVA and Oksana ILIASHENKO
Reference Digital Model of the IT-Architecture of A Medical Organization………………………………… 7877

Oksana Yu. ILIASHENKO, Daniil D. BOLOBONOV, Victoriia M. ILIASHENKO and Alissa DUBGORN
Designing the It-Architecture of Mining Enterprises in View of Digital Transformation……………………. 7885

Anastasia LEVINA, Igor ILIN, Irina ZAYCHENKO and Roman MARCHENKO
Modelling and Development of Project Office for Resource Supply Organization…………………………... 7896
Igor ILIN, Anastasia LEVINA, Aleksandr LEPEKHIN and Dmitry SEROV
Digital Architecture’s Requirements of Russian Business to Technologies, Providing Its Implementation…. 7904
Sergey G. SVETUNKOV, Alexandra D. BORREMANS, Alissa DUBGORN and Elizaveta A. ZOTOVA
Improvement of the Process “Rendering the First Medical Aid” Based on the Use of the Hospital
Information System Possibilities……………………………………………………………………………… 7912
Oksana Yu. ILIASHENKO, Igor V. ILIN, Venera Yu. BAGRAMSHINA and Alexandra D. BORREMANS
The Impact of e-Books Learning Effectiveness, Creativity and Attitudes on Economic Literacy in Higher
Education……………………………………………………………………………………………………… 7924
Suparno, Suwatno, Disman, Eeng Ahman and Susan Febriantina
Industry 4.0 adoption. An overview of European Union Enterprises ………………………………………… 7939

Lidia ALEXA and Mirza Mohammad Didarul ALAM
l
Problems of industrial and Innovative Development of Economy of the Republic of Kazakhstan in Modern
Conditions……………………………………………………………………………………………………... 7947
Mohamed EL-HODIRI and Ainur Ongdas
Performance Evaluation of DBSCAN with Similarity Join Algorithms……………………………………… 7957

Iulia Maria RĂDULESCU, Ciprian-Octavian TRUICĂ, Elena-Simona APOSTOL, Alexandru BOICEA,
Florin RĂDULESCU and Mariana MOCANU
li
Influence of Brand Self-congruity on Brand Loyalty toward

Sportswear Products: Evidence from Indonesia
Iman Pramudita ANDYANTO
International Undergraduate Program Faculty of Economics and Business Universitas Indonesia, Depok,
Indonesia. E-mail: imanpramudita168@gmail.com
Sri Rahayu Hijrah HATI
Management Department, Faculty of Economics and Business Universitas Indonesia, Depok, Indonesia.
E-mail: Sri.rahayu72@ui.ac.id
Abstract
This study aims to investigate consumers’ brand loyalty toward sportswear products from a self-congruity
perspective. Data were gathered via a survey distributed online in Indonesia. The structural equation
modeling (SEM) method was used to test the hypotheses. The SEM results indicate a significant
influence of brand self-congruity on consumers’ brand association and perceived quality, attitudinal brand
loyalty, and behavioral brand loyalty. However, the study demonstrates that attitudinal brand loyalty does
not represent behavioral brand loyalty. This study contributes to the growing body of research on the self-
congruity perspective on brand loyalty. The study empirically confirms the indirect effect of brand self-
congruity on brand loyalty via the mediation effects of brand association and perceived quality in the
context of the ever-growing Indonesian sportswear market.
Keywords: Self-congruity, brand loyalty, perceived quality, brand association
Introduction
Brand loyalty has long been considered a standard of success for a brand because such loyalty contributes
to both long-term sales and profit. Research into brand loyalty has been essential for many industries to
enhance decision making for investment purposes and to understand market and consumer behavior in
specific areas. Sportswear products are known for mass production and fast global dissemination through
imports and exports. The improving access to various consumer channels enhanced by globalization has
made it possible for sportswear producers around the world to boost sales and profits, making it
extremely important for businesses in the industry to fully understand the consumer they are trying to
attract and to retain existing loyal customers.
The demand for sportswear products in the Indonesian domestic market — which has generally been
overlooked by both local and foreign sportswear manufacturers, especially in the high-end segment —
has continued to strengthen in recent years. “With the growing number of middle-class consumers in the
country, sport has become part of Indonesians’ everyday lives. This has created demand for various
sportswear products and has enabled the sector to post a 9% value growth in 2017” (Global Business
Guide Indonesia 2017). In addition, the Indonesian government has designated the apparel and footwear
industry as a priority sector as these companies “employ nearly 3.5 million people and accounted for
almost 15% of the total workforce in the manufacturing sector” (Indonesia Sportswear Industry | GBG
2017).
2657
The sportswear industry in Indonesia is developing hand in hand with the growing athleisure and healthy
lifestyle trends. While these trends previously only targeted millennials, they now also target the X and Z
generations. Athleisure is also attracting older generations due to its combination of comfort and fashion
function. In addition, children’s membership in gyms has grown swiftly in recent years. The result is a
future teenage and young adult community that highly appreciates sports activities being implanted in
their daily lives. Also, various sports activities are becoming more popular, along with sports events and
sports communities.
With the aim of accommodating this increasing demand for fashionable and trendy sportswear, related
firms have launched innovative product variances. For example, some sportswear firms have
implemented sophisticated technologies such as insulators, microfibers, and nano-technology (Global
Sportswear Market Insights, Forecast to 2025 - Valuates Reports 2019).
While previously sportswear producers only targeted athletes and sportspersons, sports apparel today is
also popular with consumers who are interested in sports and adventurous activities. The application
segment is divided into amateur sport and professional athletic. The amateur sport sub-segment is
expected to hold the largest portion of the market by 2025 (Global Sportswear Market Insights, Forecast
to 2025 - Valuates Reports 2019).
This phenomenon is accompanied by rising awareness among consumers in developing economies

regarding health and fitness, reflecting an increase in income per capita and, thus, making the sportswear
industry attractive and likely to flourish in the coming years. Moreover, the rising participation of women
in sports and fitness activities is also driving growth in the market. Based on geography, the Asia Pacific
region is likely to register the largest market share due to its growing population and the rising disposable
income of its consumers (Global Sportswear Market Insights, Forecast to 2025 - Valuates Reports 2019).
The sportswear industry is generally acknowledged as one of the leading markets in the world. The
market leaders are Nike and Adidas, both of which produce variations in sports equipment via enhanced
creativity (Pride & Ferrel 2007). Also, Indonesia can be considered a sport-loving country, as evidenced
by its high involvement in and appreciation of sports events such as the Asian Games, which were held in
Indonesia in 2018.
The consumer behavior surrounding sportswear in Asia is mostly influenced by social, cultural, personal,
and psychological factors (Kotler et al. 2009). In terms of personal factors, one of the most essential is to
attract consumers through congruency between brand image and consumers’ self-image. Previous
research has demonstrated the essentials of congruency toward consumers’ self-image and the product or
brand in a typical user image (Sirgy et al. 2008).
Earlier studies have argued that consumers’ reactions toward a brand (e.g., brand evaluation and attitude,
pre-purchase intention and brand choice, post-consumption behaviors such as satisfaction and loyalty) are
significantly influenced by brand self-congruency (Kressmann et al. 2006). Hence, with the aim of
understanding the importance and potential influence of self-congruity theory in the Indonesian
sportswear market, this study analyzes its effects on Indonesian consumers’ brand loyalty dimensions.
Customers generally hold positive attitudes and purchase intentions toward brands that are congruent with
their self-image. Many studies in the marketing literature have argued the positive effect of image
congruence on consumer behavior (Sirgy et al. 2008). Specifically, various studies have argued that
consumers’ brand loyalty is influenced by brand-user image congruency both directly and indirectly
(Kressmann et al. 2006; Sirgy et al. 2008). Therefore, this study aims to analyze the relevant relationships
of brand self-congruency on brand loyalty dimensions.
2658
Literature Review
Brand Association
Rio et al. (2001) define brand association as a customer’s knowledge regarding a brand; it reflects overall
brand equity in the customer’s mind. Meanwhile, other researchers have defined brand association as “the
meaning of the brand for consumers” (Pappu et al. 2005, p. x). Accordingly, two prominent types of
brand associations are brand personality and organizational association, both of which affect the brand
equity (Pappu et al. 2005).
Brand Self-congruency
Analogously, self-congruency can be understood as the perceptive match of consumers’ self-concept and
the image of a given brand product or service (Sirgy et al. 2008). Consistent with Sirgy’s (2008) self-
congruity theory, consumers’ self-image influences them in choosing certain products and brands. With
this consistency, they can express their self-identity to their surroundings or the public (self-consistency)
and also enhance their self-esteem through a positive impression and reflection of themselves in the eyes
of the public (Elliott 1986).
A brand is more attractive for consumers when it fits their sense of who they are because such a brand
enables consumers to maintain and express their sense of self more fully and authentically, thereby
enhancing their decision to buy a certain brand (Bhattacharya & Sen 2003). The existence of self-
congruence that imposes a psychological comparison involving the product user image or brand image
and the consumer self-concept further determines the consumer behavior (Hosany & Martin 2012).
Perceived Quality
Perceived quality is defined as judgment created by customers in response to comparisons between their
expectations and perceptions of the performance of a service (Grönroos 2001). Perceived quality is a
subjective evaluation consumers make and does not refer to the actual quality of the product (Zeithaml
1988).
An escalating amount of research on perceived quality suggests that perceived quality is a significant
element in influencing consumers’ satisfaction, purchase intention, and brand loyalty (Bei & Chiao 2001;
Kuo et al. 2009). The intent is to examine the role of perceived quality in establishing brand loyalty in
ready-to-wear from the perspective of Generation Y, often called millennials. Perceived quality is also
influenced by consumers’ self-image congruity, which leads to a positive influence on consumers’ brand
loyalty (Das 2015).
Attitudinal Brand Loyalty
Attitudinal brand loyalty is a measure of consumers’ different stated preferences, commitment, and
purchase intentions toward a brand under different conditions (Heere & Dickson 2008). To be more
specific, having sufficient attitudinal brand loyalty suggests that customers recommend and advise the
purchase or use of the focal product to other customers. Brand loyalty is present when a person
continually indicates a similar attitude in various circumstances similar to those the person has previously
encountered.
2659
Behavioral Brand Loyalty
As mentioned previously, brand loyalty can be understood as a favorable attitude toward, and consistent
purchase of, a particular brand. However, this definition may be too simple to fully explain brand loyalty
from the consumer behavior perspective. Thus, it is also crucial to understand behavioral brand loyalty,
which refers to the repeated purchase behavior of loyal customers (Bandyopadhyay & Martell 2007).
Behavioral brand loyalty is a function of a brand’s relative frequency of purchase in both time-
independent and time-dependent situations. Moreover, brand loyalty is a (1) biased (i.e., non-random), (2)
behavioral response (i.e., purchase), (3) expressed over time, (4) by some decision-making unit, (5) with
respect to one or more brands out of a set of such brands; it is a function of psychological (decision-
making, evaluative) processes. To fully assess brand loyalty, researchers have also recognized that brand
loyalty can be classified into three categories, into which the various operational measures are placed
(attitudinal, behavioral, and composite; both attitudinal and behavioral). Thus, it is also essential to focus
on the behavioral side of brand loyalty as it involves a high level of behavioral responses, repurchases
over time, as well as a decision-making unit.
Based on the above arguments and previous research (Lu & Xu 2015), the following hypotheses and
framework are developed:
H1: Brand self-congruency has a positive influence on Indonesian consumers’ brand association toward
sportswear brands.
H2: Brand self-congruency has a positive influence on Indonesian consumers’ perceived quality of
sportswear brands.
H3: Brand self-congruency has a positive influence on Indonesian consumers’ attitudinal brand loyalty
toward sportswear brands via brand association and perceived quality.
H4: Brand association has a positive influence on Indonesian consumers’ attitudinal brand loyalty
toward sportswear brands.
H5: Perceived quality has a positive influence on Indonesian consumers’ attitudinal brand loyalty toward
sportswear brands.
H6: Attitudinal brand loyalty has a positive influence on Indonesian consumers’ behavioral brand loyalty
H7: Brand self-congruency has a positive influence on Indonesian consumers’ behavioral brand loyalty
The research framework used in this study is illustrated in figure 1.
2660
Figure 1: Research Framework
Research Method
In this study, a conclusive research design is used, which is further processed into a descriptive research
design. Descriptive research is a type of conclusive research that has the main objective of describing a
point, usually about consumers, sales, or market characteristics (Malhotra 2007). This research uses a
single cross-sectional design because information from respondents is collected in only one period.
Descriptive research in this study is carried out by distributing questionnaires to each potential respondent
with the aim of obtaining specific data and information from the respondents in connection with the
related research variables. Furthermore, data processing is carried out using the structural equation
modeling (SEM) method, which is processed with the LISREL program.
This research begins with a test conducted with 10 respondents. A wording test aims to determine
whether the use of words in the questionnaire is understandable so as to avoid the possibility of ambiguity
when respondents read the questionnaire. The next stage, carried out by the researcher, is pre-testing. The
researcher shares the questionnaire with 30 respondents to test the reliability and validity of the
questionnaire submitted (Malhotra 2007). The next stage is to conduct the main test by distributing
questionnaires to respondents.
Primary data in this research are obtained through a field survey using a structured questionnaire. The
questionnaire presented to respondents is generally self-administered. Data are collected via online survey
questionnaires to consumers aged 17 years and older; the surveys are conducted online in Indonesia. The
digital questionnaire is shared through online platforms of social media.
The questionnaire is divided into three sections: screening, main, and consumer profile questions. In the
screening section, the questionnaire filters respondents so that only those who conform to the
requirements can continue with the questionnaire. This is achieved through the use of yes or no questions,
which is an example of a nominal scale measurement. During the main question section, a 6-point Likert
scale, which is an example of an interval scale, is used.
2661
The 6-point Likert scale aims to test items that represent the five variables (see table 1). Finally, the
questionnaire ends with consumer profile questions that aim to describe respondents’ characteristics. This
section asks respondents to identify their gender (nominal scale) and spending pattern (ratio scale).
Table 1: Validity and Reliability
Indicator SLF T-value CR VE Conclusion

SC1 0.82 14.13
SC2 0.83 14.32
SC3 0.83 14.52 0.89 0.62 Valid and Reliable
SC4 0.72 11.71
SC5 0.75 12.45
BA1 0.70 11.29
BA2 0.71 11.25
BA3 0.71 11.56 0.84 0.52 Valid and Reliable
BA4 0.72 11.58
BA5 0.75 12.55
PQ1 0.76 13.11
PQ2 0.77 12.94
PQ3 0.79 13.46 0.89 0.62 Valid and Reliable
PQ4 0.83 14.54
PQ5 0.77 12.90
ABL1 0.81 14.11
ABL2 0.82 14.21
ABL3 0.76 12.68 0.90 0.65 Valid and Reliable
ABL4 0.81 14.16
ABL5 0.83 14.46
BBL1 0.78 5.18 0.70 0.53 Valid and Reliable
BBL2 0.70 5.11
The relationship between latent variables and observed variables has reflective properties, meaning that
observed variables are reflections of related latent variables (Wijanto 2008). Hence, by assessing the
measurement model, the researcher attempts to determine whether the observed variables truly reflect the
latent variable; this analysis of the measurement model is also called confirmatory factor analysis (CFA).
For this reason, the researcher conducts a test by checking whether the t-value and standardized loading
factors (λ) of each and all observed variables meet the criterion of good validity, namely, the t-value
value 1.645 and the value of standardized loading factors (SLF) ≥ 0.50. Meanwhile, for reliability
analysis, the researcher uses composite reliability (CR) ≥ 0.70 and variance extracted (VE) ≥ 0.50
(Wijanto 2008).
Analysis
With respect to hypothesis 1, by assessing the research results of t-values and SLF values, one can see
that brand self-congruency has a positive effect on consumers' brand association toward a sportswear
brand. Based on figure 2, brand self-congruency presents a t-value of 9.54, which is significant as it is
2662
greater than 1.645 (α=5%, one-tailed) (Malhotra 2010). Hence, this study can conclude that brand self-
congruency has a positive influence on consumers' brand association in the sportswear brand market from
the perspective of Indonesian consumers.
Based on hypothesis 2 and the results shown in figure 2, by assessing the research results of t-values and
SLF values, it is evident that brand self-congruency has a positive effect on consumers' perceived quality
toward a sportswear brand. Based on table 4.30, brand self-congruency presents a t-value of 6.70, which
is significant as it is greater than 1.645 (α=5%, one-tailed) (Malhotra 2019). Hence, this study can reckon
that brand self-congruency has a positive influence on consumers' perceived quality in the sportswear
brand market from the perspective of Indonesian consumers. This result is consistent with Jinzhao Lu and
Xu (2015), whose study supports the argument that brand self-congruency has a positive influence on
consumers’ perceived quality of sportswear brands.
For hypothesis 3, based on the research results of t-values and SLF values, brand self-congruency has a
positive effect on consumers' attitudinal brand loyalty via brand association and perceived quality toward
a sportswear brand. Based on figure 2, brand self-congruency presents a t-value of 2.35, which is
significant as it is greater than 1.645 (α=5%, one-tailed) (Malhotra 2019). Hence, this study can reckon
that brand self-congruency has a positive influence on consumers' attitudinal brand loyalty in the
sportswear brand market from the perspective of Indonesian consumers. This result is consistent with Lu
and Xu’s (2015) study, which also supports the argument that brand self-congruency has a positive
influence on consumers' attitudinal brand loyalty to sportswear brands in the Chinese market. Moreover,
the results also explain the mediation indirect effect that is accommodated by having an SLF value of
0.764, meaning that brand association and perceived quality partially mediate brand self-congruency
toward attitudinal brand loyalty, in which the direct relationship SLF value is 0.25 and the indirect total
mediation value is 0.764.
Based on hypothesis 4 and the results shown in figure 2, by assessing the research results of t-values and
SLF values, one can see that brand association has a positive effect on consumers' attitudinal brand
loyalty toward a sportswear brand. Based on figure 2, brand association presents a t-value of 4.45, which
is significant as it is greater than 1.645 (α=5%, one-tailed). Hence, this study can posit that brand
association has a positive influence on consumers' attitude loyalty in the sportswear brand market from
the perspective of Indonesian consumers. This result is consistent with Jinzhao Lu and Xu (2015), whose
study also supports the argument in the perspective of the Chinese market and Chinese consumers.
In hypothesis 5, by assessing the research results of t-values and SLF values, one can see that perceived
quality has a positive effect on consumers' attitudinal brand loyalty toward sportswear brands. Based on
figure 2, perceived quality presents a t-value of 4.01, which is significant as it is greater than 1.645
(α=5%, one-tailed). Hence, this study can suggest that perceived quality has a positive influence on
consumers' attitudinal brand loyalty in the sportswear brand market from the perspective of Indonesian
consumers. This result is consistent with Lu and Xu (2015), whose study also supports the argument that
brand self-congruency has a positive influence on consumers' attitudinal brand loyalty toward sportswear
brands in the Chinese market.
According to hypothesis 6, attitudinal brand loyalty does not have a positive effect on behavioral brand
loyalty (t-value = -0.65). This means that attitudinal brand loyalty has an insignificant negative effect on
behavioral brand loyalty. On the other hand, Lu and Xu (2015) argue that attitudinal brand loyalty has a
positive effect on consumers' behavioral brand loyalty for sportswear brands.
In hypothesis 7, the researcher predicted that an individual’s brand self-congruency positively affects his
or her behavioral brand loyalty. Based on results of the analysis conducted through LISREL 8.51, the
relationship between brand self-congruency and behavioral brand loyalty for sportswear brands has a t-
2663
value of 2.26, which is greater than 1.645 (α=5%, one-tailed); therefore, the null hypothesis is rejected.
Consequently, the results suggest that brand self-congruency influences the behavioral brand loyalty
toward sportswear brands. This finding is consistent with previous research. Lu and Xu (year) also reveal
that brand self-congruency affects behavioral brand loyalty. The mediation effect of brand association,
perceived quality, and attitudinal brand loyalty scores an SLF value of 0.393, showing a mediation effect
between these variables. However, this score does not show full mediation as the direct SLF value from
brand self-congruency to behavioral brand loyalty is 0.50. Thus, brand association, perceived quality, and
attitudinal brand loyalty act as partial mediation variables for behavioral brand loyalty.
Figure 2 summarize the above hypotheses testing.
Figure 2: Hypotheses Testing
Conclusion
The purpose of this research was to understand the determinants of brand loyalty dimensions by assessing
the brand self-congruency among consumers in Indonesia. In doing so, the researcher implemented the
model established by Lu and Xu (2015). Conducting this research in Indonesia provided different results
and explanations. The difference in the results is thought to be a result of differences in the context of the
country and the cultural background leading to different perceptions than Lu and Xu (2015) found for
China.
The results show that brand self-congruency influences all variables that are included in this research:
brand association, perceived quality, attitudinal brand loyalty, and behavioral brand loyalty. Furthermore,
the data suggest that brand self-congruency heavily influences brand association with a t-value of 9.54.
This implies that when consumers have a match between their self-concept and the image of a given
product/service, they have knowledge in mind regarding any brand that reflects their evaluation of the
overall brand equity.
The second most prominent influence appears in the relationship between brand self-congruency and
perceived quality, which scores a t-value of 6.70. This means that when consumers have a match between
their self-concept and the image of a given product/service, the consumers have an established judgment
2664
created in response to comparisons between expectations and perceptions of the performance of the
service.
Third, the researcher accepts and examines the relationship between brand association and attitudinal
brand loyalty, with a t-value of 4.45. Hence, this hypothesis provides an understanding that when
consumers have knowledge regarding a brand in their mind, which reflects the overall brand equity in
their mind, it results in consumers’ stated preference for, commitment to, and purchase intention toward
the brand.
Perceived quality is also found to influence brand self-congruency. This research reveals this positive
influence with a t-value of 4.01. Therefore, by accepting this proposition, the researcher can conclude that
when consumers have good perceptions regarding a brand’s quality and performance, it leads to
consumers’ satisfaction and attitudinal brand loyalty.
The third hypothesis is also accepted in this research with a t-value of 2.35. This confirms the positive
influence of brand self-congruency on attitudinal brand loyalty. This implies that a brand receives greater
appreciation when it strengthens users’ self-concepts; making the brand congruent with consumers’ own
self-image tends to generate more positive attitudes toward loyalty (Belk 1988). However, two meditating
variables accommodate the flow of this influence: brand association and perceived quality. The total
effect is presented in the SLF value of 0.764 after applying a full mediation approach as it is higher than
the direct SLF value of 0.25. Therefore, this research supports the idea that self-congruency leads to
stronger brand association and identification as it refers to the resemblance in consumers’ self-image and
brands. The study supports previous research reporting that in ready-to-wear products perceived quality is
influenced by consumers’ self-image congruity. This leads to a positive influence on consumers’ brand
loyalty, confirming the relationship between brand self-congruency and perceived quality and brand
loyalty (Erdoğmuş & Büdeyri‐Turan 2012).
Next is the relationship assessment of brand self-congruency and behavioral brand loyalty, which is also
accepted with a t-value of 2.26. This is explained as stronger congruity between the ideal and the actual
self-concept creating a circumstance of excitement, which then leads to achieving consumers' actual or
desired self-image that involves the action and behavior of repurchasing a certain brand. However, this
relationship is not accommodated by full mediation from brand association, perceived quality, or
attitudinal brand loyalty. This can be seen in the total effect from the SLF of 0.393, which is lower than
the direct effect of 0.50 and results in a partial mediation by brand association, perceived quality, and
attitudinal brand loyalty.
Last, the researcher finds no significant influence from attitudinal brand loyalty to behavioral brand
loyalty as it presents a t-value of -0.65. This means that attitudinal brand loyalty, a stated attitude
preference and commitment to being loyal to a certain brand, might not have a positive impact on
consumers’ frequency of purchasing the brand. However, this rejection of the hypothesis reaffirms that
attitudinal brand loyalty and behavioral brand loyalty are two different measures and should be assessed
differently.
Managerial Implications
Managerial implications from the study can help related parties, especially sportswear product producers
and marketers. Brand self-congruency has a positive impact on all the variables. Thus, it is important for
related managers to implement strategies that represent a brand image that is accepted by the largest
segment of current and/or potential customers in the sportswear industry. This can be done by choosing
appropriate brand endorsers, media channels, and price points.
2665
As brand association highly mediates brand self-congruency and attitudinal brand loyalty, firms should
prioritize how consumers associate brands in their minds. Alternatively, brand communication should
also develop brand association rather than focusing exclusively on brand image, which only serves for
brand awareness. This can be done through product design and development to enhance the positive
association in the target consumers’ minds.
Since perceived quality also mediates brand self-congruency to brand loyalty, firms should concentrate
on product quality and performance. This can be done by including brand durability and reliability in
marketing strategies to emphasize the perceived quality for consumers.
The insignificant impact of attitudinal loyalty on behavioral loyalty indicates that when consumers state
their attitude preference for being loyal to a certain brand, it might not have a positive impact on their
frequency of purchasing that brand. Firms should pay attention to other variables such as price and
availability that may affect consumer decision making or purchasing behavior. This insignificant result of
attitudinal brand loyalty to behavioral brand loyalty may be affected by other elements, including
consumers’ financial ability and availability of products. This phenomenon can be understood as
consumers’ inability to convert this attitudinal commitment into actual purchasing behavior.
However, consumers who are not included among behaviorally loyal customers are potentially loyal
customers who will manifest their attitudinal loyalty as purchase behavior as soon as they have the
financial ability to buy the products. Hence, to successfully convert this attitude to real purchasing
behavior, firms should work on their pricing strategies and product development to increase both
availability and affordability for potential customers.
Clearly, these findings show that insignificant behavioral brand loyalty in sports apparel leads to a multi-
brand closet or wardrobe. The results reflect the intense competition in the Indonesian sportswear market
in which consumers can handily switch among brands. Therefore, firms should apply strategies that also
focus on the long-term loyalty relationship to build a competitive advantage in the Indonesian sportswear
market.
Acknowledgment
This research was financially supported by a PITMA B Grant to Directorate Research and Community
Services Universitas Indonesia.
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Proceedings of

the 34th International Business Information Management Association Conference

13-14 November 2019

Vision 2025: Education Excellence and Management of Innovations

International Business Information Management Association (IBIMA)

Special Track Chair

Jelena TITKO, EKA University of Applied Sciences, Latvia

Conference Advisory Committee

Zhansaya Temerbulatova, Al-Farabi Kazakh National University, Kazakhstan

Wendy Teoh Ming Yen, Multimedia University, Malaysia

Hapsari Setyowardhani, Univesitas Indonesia, Indonesia

Lew Sook Ling, Multimedia University, Malaysia

Francisco García Barrera, Universidad Arturo Prat, Chile

Chafik Aloulou, University of Sfax, Tunisia

Maja Grdinić, University of Rijeka, Faculty of Economics and Business, Croatia

Luis Héctor Quintero Hernández, Universidad de Guadalajara, México

Pavlo Kobylin, V.N. Karazin Kharkiv National University, Ukraine

Elena Širá, Faculty of Management, University of Prešov, Slovakia

Lenuta Alboaie, Alexandru Ioan Cuza University, Romania

Copyright @ 2019 International Business Information Management Association (IBIMA)

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