Music and

Cryptocurrency
101 to
Music’s Potential
Crypto Boom

February 2021 update

Maurizio Attisani
Issues (some of the many...)

challenging the Music Industry today

➔ Unfair and late payments

to artists, producers, labels.

➔ Depreciation of unique content

Mfee model based on mass streaming data

➔ Distribution oligopoly
new digital lobbies

➔ No ownership, no trading
in the era of “access” it’s impossible to directly trade
music

➔ Secondary market scalping

Scarcity-driven revenues go to black market, not to
artists
Cryptocurrency
in a nutshell History
Cryptocurrency = digital currency in which transactions are The first official Bitcoin
verified and records maintained by a decentralized system using transaction happened in
cryptography, rather than by a centralized authority. 2010, when Florida
resident Laszlo Hanyecz
paid 10,000 BTC for two
Peer-to-Peer pizzas.
Over a decade later,
No central-bank model Bitcoin’s value hit a
record high in January
Fast 2021 when one BTC
became worth more
Global than $40,000 in U.S.
dollars, meaning those
Native security pizzas would cost today
$400 million.
Confidentiality
Introducing

Non NFT

Fungible Think of NFT as Unique Content paid with Crypto.

The transaction is direct: Seller to Buyer.
A non-fungible token (NFT) is a special type of

Tokens cryptographic token which represents something

unique. This is in contrast to cryptocurrencies like
bitcoin, and many network or utility tokens that are
fungible in nature.
Monstercat dance label
sells $180K of musical
NFTs in two minutes

Major EDM record label Monstercat has highlighted how

non-fungible tokens, or NFTs, can be a successful new revenue
stream for artists and the music industry, generating $180,000 in
the first two minutes of an NFT collection release.

The collection consists of animated video clips with music backing

and was created in collaboration with Australian-based digital
artist Giant Swan
Canadian DJ and
producer Deadmau5 is
embracing non-fungible
token (NFTs) collectibles.
Think of the blockchain like a library card that shows all previous
owners of these tokens. NFTs, or non-fungible tokens, contain
identifying information recorded in a smart contract. The data
makes each NFT unique and different – opening the market for
digital collectibles.

In the future, event sponsors could hand out rare Fortnite skins to
concert attendees. Deadmau5’s NFTs operate like virtual stickers
fans can collect and trade among one another – like baseball
cards. Deadmau5’s collection is dropping in the form of two
limited edition packs.
Space Yacht brings NFT
art to electronic dance
music scene
International party brand Space Yacht is preparing to drop its
second collection of non-fungible token artworks on the Nifty
Gateway marketplace on Wednesday.

Titled the “Space Yacht Iconography Collection,” the NFTs feature

three of the brand’s core themes: pizza, smiley faces and its
trademarked motto, “WE ARE SO F☻CKED.”

The artworks also incorporate original music from Space Yacht

co-founder Rami Perlman, aka LondonBridge.
Vision
1. Artists and producers are paid fairly
2. Payments are immediate
3. Royalties from every transaction
4. No scalping in secondary market
5. Monetize unique content
Suggested readings
https://academy.ivanontech.com/blog/blockchain-in-the-
music-and-art-industry

https://www.rollingstone.com/pro/features/music-crypto
-blockchain-nfts-guide-1116327/

https://cointelegraph.com/news/space-yacht-brings-nft-a
rt-to-electronic-dance-music-scene
WiP
https://medium.com/@ninoarteiro/music-cryptoart-nft-ar
-and-a-new-method-of-music-distribution-through-blockc Work in progress,
hain-893b04d8216e more to come…

Thanks.