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Personal Inferno
Personal Inferno
Personal Inferno
Braden Irish
Mr. O’Leary
English 9
30 January 2019
Rootkit: Hell
It’s a bright sunny day. To your left, there is a road, and on your right, houses passing by.
You’re on your bike flying down your neighborhood listening to the latest album from Logic.
AirPods in, the music is pumping through you releasing its motivational power into your legs.
Earlier today you made plans to hang out with your best friend Tim Brook. Almost there you’re
suddenly blown to the side, into an alleyway that appeared out of nowhere. You’re lying on the
ground next to a brick wall, and your bike is broken into pieces piled up against the wall to your
right. You notice that your music is still playing. Oh, they actually do stay in, nice. Somehow
you aren’t hurt, everything feels fine. After hearing a noise you look left, there is a person.
Walking out of the pitch black and into the barely visible light, with movements like a bird
gliding through the sky, he comes up to you. You aren’t able to see his face, but he lets out a cold
“There is a new manager position open in hell. You have been chosen. If you accept you
will know where to go,” The black figure poured out of his mouth.
A second later and you are back on the sidewalk. There is no alleyway next to you, and your bike
Now it's 4:30 pm that day. You’re hanging with Tim, playing a few rounds of Smash. You
are winning, obviously. But the memory of that moment just a few hours before still lingers in
your head and won't go away no matter how hard you try. It keeps coming back to you
interrupting every thought, sorta like that time when your boss fired you and you waited forever
to tell your parents. Should you say something to Tim? Keep it to yourself? You are in the worst
state of mind you have ever been in. But a while later you decide that you should tell him, he is
“Have you ever had some like, existential, once in a lifetime, almost horror experiences
Utterly confused you stare at what he just said. “Wait, what happened?” Tim says after he
realizes what you said to him. You explain everything, how your bike got destroyed, the man,
“Dang man, that sounds like one of the best hecking things that could ever happen,” Tim
“Yah I just don't want to leave my current life. I got so much for me here.” You reply.
“What? What you got here is nothing compared to the life you would have there. What
“Bruh you don't have a girlfriend,” Tim said cutting you off.
Irish 3
Your Apple Watch vibrates your wrist. You look at it and it's a text from your roommate, “Dude
“Ah shoot man, I got to go. I’ll talk to you later.” You say to Tim as you quickly grab
your things.
It’s now the next day and you’re eating lunch. You’ve thought about that whole experience long
and hard. But now you have decided that you want to go. And the second you say that your body
has an irresistible urge to move, you have no idea where but you just have to go. Quickly you
finish your sandwich, grab your Apple products, and head out the door. With your AirPods in,
you begin walking down the sidewalk. Every turn that you come to you just know where to go. A
few tiring hours later, you are standing right outside of the Microsoft store. Ew. They definitely
picked the best spot for the entrance to hell. Now all of a sudden a figure appears in front of you.
Almost angel like. Its glow is blinding at first, but within a few seconds your well-trained pupils
dilate and you’re able to see who it is. Wait, could it be? Is it really him? Yes, it is. The man
standing right in front of you is the one and only, Jony Ive. The man. The myth. The Legend.
“Hello, Braden,” Jony says with the most graceful voice in the world.
Jony, being an angel (you think, you really have no idea what he is), walks right through the
doors into the building. And you follow forgetting that you can't just walk through doors and
walk right into them. You open the door and you walk into a room that is obviously not the
Microsoft store. The room is perfectly white, seemingly infinite. It reminds you of those old “I’m
a Mac” commercials. In the middle of the room, there is a giant tv behind a silver aluminum
pedestal.
“Welcome to the entrance to hell, this is the beginning where everyone is judged to find
where they deserve to go. The iCloud or Hell. Please, place your iPhone on the aluminum
pedestal.” Jony tells you in his usual voice that is impossible to not follow.
You place your iPhone XS Max on the pedestal, working at Apple does have its perks. The TV
lights up. And your entire browser history is scrolling past, your apps, texts, and everything else
“Wow. Impressive. This is one of the cleanest records we have ever seen. Your tech life is
“Uh, yeah I guess it is. I just really love the company I work for.” You respond.
The wall opens on your right. Revealing a concrete road where an Uber pulls up. It’s a green
“Ah, looks like our ride is here. After the judgment, every person is taken to the level of
hell that they deserve. But we will be going through all the levels so that you can see
what you will be looking over with this job.” Jony Ive explains
You and Jony proceed to get into the car. You go from 0-60 in what feels like -2 seconds. Who’s
driving the car? Jeff Williams? Woah. Soon you arrive at the end of the long corridor and step
You nod and he opens a door where you are greeted with what looks like the outside of the
Microsoft store you just came out of. But something is off, you suddenly feel darkness all around
“Welcome to Surface. This is the first level of hell. It’s the exact same as your earth, but Apple
never existed and Microsoft has taken over the world.” Jon replies. He sounds just fine and
“Oh my gosh. That's horrible. How could someone deserve to go to a place like this and live in
this pain?”
“This is the place for all people that may have been born before Apple was a company or had
some association with Apple, but denied it because they didn't want people to know. This isn’t all
though. There are 8 more levels, each one getting worse. Let's have a look around before we
proceed.
Irish 6
You and Jony walk around, looking and feeling all the pain of the people. You can just barely
relate and feel their frustration having to live their life using only Microsoft products. How can
this just be the first level? Eventually, you and Jony arrive at a door.
“Through here we will move on to the next level. Outlook.” Jony said holding open the
door.
You both walk through into a room surrounded by glass. It’s full of people walking around and
sitting. Through the glass, you see a world where everyone is happy. It looks like the opposite of
Surface.
“This doesn’t seem so bad. Why are they so sad?” You ask.
“For you maybe. But for them, it's real torture. All these people must spend the rest of
their lives here watching the highest level of heaven. They are sent here because they
were too ignorant to realize how superior Apple’s products are so they never associated
with the company.” Jony replied with the slightest hint of sympathy.
You now realize what these people have to go through for the rest of their lives, and looking
around you see how miserable they are. There are people trying to sleep but are unable to, people
trying to get the privileged on the other side to hear them. You try so hard to comprehend the
pain and suffering that they are going through but you can't, and you never will. Without
“Welcome to Vista. The third level. These are the people that have purposefully harmed
and disrespected Apple products, users, and the company. Here they spend every second
of their day sitting in a cubicle, trying to do a simple job, using computers running beta
All emotion in your body fades as you see the look on everyone’s face. Tired. Dead. Frustrated.
Monday. Occasionally there will be a louder grunt of frustration in the background of clicks,
boot sounds, and Windows alerts. It's the most uncomfortable and painful place that you’ve been
in. During your time there, you witnessed someone so frustrated they yeet their computer across
the room only to disappear with a new computer on that person's desk.
“Oh yes, most definitely.” He responds leading you out of the building.
You both now walk out on to a seemingly never-ending road, lined with Microsoft, HP, and
Samsung office buildings. It feels like a combination of Surface, Vista, and Outlook, only worse.
“Office. The fourth level. In this world, everyone works for Microsoft, HP, or Samsung.
Their entire life is one never-ending horrible day at the office knowing that they are
forced to ruin the lives of everyone in both in Hell and on Earth. It’s a brutal life.” Jony
You’re speechless from the forced empathy for everyone in this world. You had no idea that
“Still considering the Management job?” Jony asks you while you are both walking
Taking a second to gather your thoughts you respond, “Um, yeah. I think I really wanna
do this.”
Jony leads you into one of the buildings, and both of you walk into a room. It’s incredibly small
and full of desks. There are people walking in and out of the building, moving between desks
carrying luggables. Of course, they have the same, if worse, look on their face. Depressed, tired,
and frustrated.
“And here is level 5. Forms. Everyone here is a Non-Apple Product IT guy for all the
other levels. This is one of the worst levels. They spend every day in the pain of having to
figure out and solve all the reoccurring windows problems.” Jony explained.
“That's horrible. Are there really people worthy of this torture and pain?” You ask.
After asking, a man walks up to you. Dressed in rage clothes, covered in dirt, and straight up
“Yes. There are. It’s us. We did horrible things,” The man says to you, almost sobbing.
“We regret it all. Everything we did. All the people we hurt, all the lives we destroyed.
You notice that the man, who has shed some tears by now, has a name tag. It says, Ajit Pai. Hah.
“I understand why you’re here. But those choices that you made gave you this life here.
There’s nothing I can do about that. You deserve this.” You say to him.
“Come on, let's go,” Jony says noticing the uncomfortable tension in the air.
You and Jony walk out of the building and into a new one. Unlike the last, this building is huge.
It’s split into three sections. Each one is a little smaller than the last. But all three are full of
“These are levels 6, 7, and 8. Skype, Galaxy, Pavilion.” Jony says pointing to each one.
“In each of these levels, the people are forced to work on production lines for the
You and Jony are going through each of the levels. As you’re walking by the rows of people
working you can't help but look at their faces. Most of them are emotionless, just going through
their lives. Some are pleading for help and forgiveness. And the others, crying and saying their
sorrows. And it only gets worse as you go through each level. Just being there is so painful
“I believe it's time for us to visit the final level,” Jony says as he wipes a tear from your
“Yah let’s go.” You respond looking back at the people as you leave.
You and Jony are now walking down a long hallway. Eventually arriving at a door leading to a
room about the size of the Boise Apple store you used to love going to growing up. Inside are 5
people. Woah. There’s David Packard, Bill Hewlett, Lee Byung-Chul, Logan Paul? Ok then. Bill
Gates… All of them are equally spaced out in the room. Except for Bill Gates, who is off in a
dark corner. The entire room is silent from the moment you stepped in. It feels as if there is
overbearing darkness surrounding you, but being lifted by the presence of Jony.
Through all the shock you find a way to ask Jony, “This… this is the last level?”
“Yes, welcome to Delve. The last level. These 5 people are the only ones. I assume you
know who they are and why they are here?” Jony responds.
“Well then, these first 4 lucky individuals have the worst punishment of all. They must replay the
life of Bill Gates over and over again. If they die in that life, whether it be on or off story, it
restarts.”
You’re walking around them. They are all motionless, expressionless, full of nothing but death.
You could stab one of them and they wouldn’t react at all. They are just statues standing there,
experiencing nothing but trauma. You then walk over to Bill Gates.
“Bill here has a completely separate punishment. He has to experience all the pain and
suffering that he has caused others at the exact same time over and over.” Jony explains
to you.
Bill is curled up into a ball in his corner. Covered in bruises, blood, burns, and scars he sits there
in tears. It is motionless most of the time but he will flinch every once and awhile. Jony turns to
him and says, “Wake.” Bill jerks up and is now on his knees, gasping for air.
“Literally no reason. Someone interviewing for the manager position is here. Just having
“Why can’t you just let me serve my time? Why do you have to do this to me?” Bill
Jony just laughed and said, “Sleep.” Then Bill went back to his punishment. You and Jony walk
“Well, frankly it's been interesting. I had no idea that Hell was like this. I learned a lot.”
You respond.
Irish 11
“Honestly, it could be fun and a good experience. But I think there is someone better out
After Jony said that he snapped his fingers, and all of a sudden you’re sitting back down with
your sandwich in front of you, AirPods in, Logic playing, and with a new perspective on life.
Fun fact: You, Your, and You're are used 192 times.