Topic: Mission, Vision and Core values of 10 different companies of Bangladesh.

Course: Strategic Management

Section: 03
Semester: Spring - 2021
Submitted by:
Name ID
Md. Nahid Hasan Ashik 1810331

Submitted to:
Prof. Dr. Mohd. Aminul Karim
Professor, School of Business and Entrepreneurship
Independent University, Bangladesh
Former Lieutenant General of Bangladesh Army

Submission date:
23/2/2021
Square group:
Mission:
Their Mission is to produce and provide quality & innovative healthcare relief for people, maintain
stringently ethical standard in business operation also ensuring benefit to the shareholders,
stakeholders and the society at large.
Vision:
They view business as a means to the material and social wellbeing of the investors, employees
and the society at large, leading to accretion of wealth through financial and moral gains as a part
of the process of the human civilization.
Core values:
➢ Good quality of product.
➢ Transparency.
➢ Innovation.
➢ Thinking about the customers.

ACI Group:
Mission:
ACI's Mission is to enrich the quality of life of the people through responsible application of
knowledge, technology and skills. ACI is committed to the pursuit of excellence through world-
class products, innovative processes and empowered employees, to provide the highest level of
satisfaction to our customers.
Vision:
➢ Provide products and services of high and consistent quality, ensuring value for money to
our customers.
➢ Endeavour to attain a position of leadership in each category of our businesses.
➢ Develop our employees by encouraging empowerment and rewarding innovation.
➢ Promote an environment for learning and personal growth.
➢ Attain a high level of productivity in all our operations through effective utilization of
resources and adoption of appropriate technology.
➢ Promote inclusive growth by encouraging and assisting our distributors and suppliers in
improving efficiency.
➢ Ensure superior return on investment through judicious use of resources and efficient
operations, utilizing our core competencies.
Core values:
➢ Quality
➢ Customer Focus
➢ Innovation
➢ Fairness
➢ Transparency
➢ Continuous Improvement

Bashundhara Group:
Mission:
Bashundhara Group believes in serving the people and the country; not only in doing business and
making profit. It had come into existence with that belief and adopted ‘For the People, For the
Country’ as its core theme.
All the Bashundhara Group concerns always try to offer best possible services and products to
customers for attaining their full satisfaction, as the group endorses the notion that customers are
the ultimate determining factor in success of any organization. It always strives to introduce new
products and services to the customers.
Bashundhara Group believes that no organization can grow without an able and dedicated
workforce behind it. It values and nurtures its officials, employees and other members of the staff
accordingly. Through various acts and measures, the group tries to create a sense of belonging
among the workforce so that they explore their full potential and give full dedication to the
organization and get evaluated accordingly.
As a business conglomerate, Bashundhara Group does not want to grow alone; it wishes to grow
together with its partners, patrons, customers, employees and other stakeholders.
The group has reached out to many poor and underprivileged people through different
philanthropic services and it wants to expand them across the country for the welfare of the people
and development of the country.
Vision:
Bashundhara Group has already become one of the largest conglomerates and the leader in many
areas of business and industry in Bangladesh. It wishes to go far ahead from where it is now. The
group wants to be the largest business house of the country and the biggest contributor, from the
private sector, to the economic and social development. It also wishes to bring more and more
people under job and thus become the largest employer in the private sector.
To accomplish the vision, the group has already ventured into many business and industrial areas,
including some as pioneer, and has plans to be engaged in many more areas. The group has started
works for going global and hopes to announce its global presence in a couple of years.
Doing business is not an easy task anywhere, particularly in the fast- changing global scenario,
which invites many new challenges. However, Bashundhara Group is confident of continuing its
march forward even at a faster pace in any situation – favorable and unfavorable – in the days to
come and always uphold its core theme – For the People, For the Country.

Core values:
Bashundhara Group has adopted patriotism, honesty, fair practice and service to the nation as its
core values, which act as the main basis in its decision-making. These values have created a moral
compass for everyone at the group from the top management to ordinary employees and created
the organizational culture accordingly. The group always tries to be driven by these values and not
to deviate from them in any situation.

Navana group:
Mission:
Their mission is to offer total freight solutions that respect our client’s schedules within a
professional and prompt service environment. Our service assurance for clients is highly decorated
and beneficiary. If any manufacturer has been facing impediments transferring any kind of goods
to overseas means any destination; Their mission is a constant to reach them out to destinations on
time properly and reduce uncertainty. They think global not local.
Vision:
This company wishes to be the market leader upon best services with the international recognition
as well. The placidity and satisfaction by maximizing profit among all the shareholders and
stakeholders upon building amicable relations used to spread by this company. The customers are
the most valuable integrated part with the presentation to the whole world showed by the
company’s prospectus.
Core values:
➢ Quality base knowledge
➢ Teamwork
➢ Creative and innovative
➢ Committed to continuous improvement
➢ valued customers, manufacturers and stake holders

Akij group:
Mission:
Ensure best quality of products & services through continuous improvement that benefits society
and environment.
Vision:
Be the benchmark of customer’s choice.
Core values:
➢ Customer centric
➢ Innovation
➢ Positivity
➢ Ownership
➢ Teamwork

BEXIMCO:
Mission:
They are committed to enhancing human health and well-being by providing contemporary and
affordable medicines, manufactured in full compliance with global quality standards. They
continually strive to improve their core capabilities to address the unmet medical needs of the
patients and to deliver outstanding results for their shareholders.
Vision:
They will be one of the most trusted, admired and successful pharmaceutical companies in the
region with a focus on strengthening research and development capabilities, creating partnerships
and building presence across the globe.
Core values:
➢ Commitment to quality
➢ Customer satisfaction
➢ People focus
➢ Accountability
➢ Corporate Social Responsibility

Partex Group:
Mission:
To combine aggressive strategic marketing with quality products and services at competitive prices
in order to provide the best value for consumers. Grow profitable through superior customer
service, product innovation, quality and commitment.
Vision:
To be an entrepreneurially driven enterprise - Thinking innovatively in all aspects of the business,
from technological to commercial. To be intensely competitive in whatever we do, by constantly
bettering the benchmarks set by them.
To be a globally preferred business associate - an entrepreneurial organization having responsible
concern for employees, society, the ecology, and stakeholder value. Strive to generate optimum
value for all their associates through constant innovation and adoption of universal best practices
and improving upon all those touches points that directly impact the business.
To provide a dynamic and challenging environment for their employees.
To be a responsible concern - they will harmonize all our actions and reactions, with the global
environment and actively work to reduce our environmental load.
Core values:
➢ Innovation
➢ Customer Focus & Quality
➢ Agility
➢ Respect

PRAN – RFL Group:

Mission:
Their Aim to Generate Employment & Earn Dignity & Self-Respect for our Compatriots through
Profitable Enterprises.
Vision:
Improving Livelihood.
Core values:
➢ Talent management
➢ Innovation
➢ Proper distribution
➢ Quality product
➢ Customer satisfaction

Aamra companies:
Mission:
To empower our customers, employees, partners and communities by providing the finest
products, services and practices.
aamra -The Bangla word for “WE” best encapsulates the guiding principles of their beliefs. It
primarily recognizes the power that partnership and cooperation have on achieving any goal. Only
when they harness the ability and capacity of each one of us, will we able to achieve the highest
level of accomplishment.
Together they can stand tall.
Together they can face all adversity.
Together they can triumph.
Vision:
Excellence and innovation…unlimited … through the power of ”WE”

Core values:
➢ Innovation
➢ Customer friendly
➢ Easy to communicate
➢ Networking

Abul Khair Group:

Mission:
Their mission is to enrich lives of their customers by providing healthy nutritious food and home
building solutions. They like to manufacture and source international standard healthy food
products and make them easily accessible for a large base of consumers. They also like to take on
a pioneering role of bringing advanced construction technologies and products for Bangladesh in
line with development economies to improve quality of life for the customers.
Vision:
AKG make sure the quality, service and value they offer are the best available today and tomorrow.
They intend to stay competitive, means innovating, analyzing, taking risks, responding to change
and using it whether in markets, variation in products, internal cost-effective programs or
technology adoption. They dream to be a multinational company someday. AKG believes that
committed people are the key to achieving this. AKG believes in keeping the organization
systematic in arranging their commanding hierarchy. They have skilled and dedicated manpower
in key points
Core values:
➢ Trust and long-term relationship with customers.
➢ Integrity and professionalism in business conduct.
➢ Care for the customers, business partners and community.
➢ Bonding with employees and their families.
➢ Environmental preservation and sustainability.