Corporate Social Responsibility
- A business’ concern for social
welfare
Sustainability
- If a company helps society
through their business as a
main goal, then they will
reap success.
Forward-thinking revolving around
creating new products that, in the
long run, will improve society’s ills.
Stakeholder Theory
- The central focus is giving
attention to every
stakeholder in the entire
company.
Arguments Against
- The main purpose of a
corporation is to just make a
profit for their stakeholders.
- Companies are around to
produce products and
services and do not have the
knowledge to actually help
society effectively
Arguments For
- It is the right thing for
companies to do. Companies
should care about society
and help improve it for all of
their stakeholders
- If companies do not police
themselves and look to
improve society, then
government will have to
intervene and force them to
do so.
- It can use allow companies to
be extremely successful.
Corporate Social Responsibility
 Environmental
 Social
 Economic
 Stakeholder
 Voluntariness
 Triple Bottom Line –
people, planet, profit
What are concrete examples to
demonstrate CSR?
 Promotes goodwill and
enhances the business
reputation
 Enhances customer loyalty
 Improves employee
commitment and productivity
 Provides tax benefits
 Promotes corporate name
awareness
 Promotes product recognition
CSR as Tool for Brand Building
 Reputation is increasingly
one of the more important
concerns in business
(Goossen, 2009)
Brand Image
Goals of CHST
 To reach out people who live
in poverty of any kind
through an intensified
Outreach Program
 To intensify care for Mother
Earth e.g. to live out
concretely the SAPAT
Principle
Market Differentiation
- Products whose features are
more or less the same us
with its competition need to
utilize differentiation
strategies.
CSR Activities are all about:
Investment
Reputation
Trust
*Timing is everything.
Cultivating Corporate Loyalty
Among Employees
 Improved Investor
Confidence
Risk Management -Using CSR
after a negative public relations or an
issue.
How CSR Evolves Today
 Social Media
 Creating Communications
Enhancing Corporate Social
Responsibility
- “Corporate initiative to
assess and take
responsibility for the
company’s effects on the
environment and impact on
social welfare.”
Advocacy vs. CSR Wheel
Advocacy marketing – relays a
clear message because it has
defined advocacy categories
- Mission of the company
- Is CSR…an enhanced version
Program Process
 Screen
 Probe
 Plan
 Act
 Measure
Screen
 Lay out its corporate mission
and identify which areas of
its operations can best
incorporate the advocacy
 “Companies should plan CSR
efforts which are directly
linked to their business
expertise to increase social
impact.”

Probe
 Research provides directions
on how advocacy programs
will reach the target audience
 Agora awardee for advocacy
marketing 2011
Plan
 Advocacy marketing’s goal is
to persuade a targeted group
to take action for a specific
cause.
 Which medium would be best
to extend its communications
without disrupting operations
of its company or creating a
disorder in the community.
Act
 After thorough planning,
programs have to be
implemented to a target
audience to realize that the
movement is for sustainable
development.
Measure
 It should be measured for
feasibility
1. Reach for the message to
target publics.
2. Participation of target
publics.
ASSESSING THEIR CSR
PROGRAMS
Pyramid of Global Corporate Social
Responsibility and Performance
Ethical and Philanthropic
Responsibilities
 Economic responsibilities
– production of goods and
services that society wants at
a price that perpetuates the
business and satisfies its
obligation to customers
 Legal responsibilities –
obedience to local, national,
and relevant international
laws and found inherent to
corporate governance
practices.
 Ethical responsibilities –
meeting other expectations
no defined by the law
Role of Business in Social
Development
CSR Models and stewards
MAJOR ETHICAL ISSUES IN
RELATION TO THE VARIOUS
STAKEHOLDERS
Employee – Worker Relations
Just Wage
 Pope Leo XIII
- A living wage is a moral
value
Contractualization – workers
may certain month para
magtrabaho
Just Wage – living wage of a
morally value of a company
- Sweldo na makakabuhay sa
isang pamilya
- “ A just wage for the worker
is the ultimate test of
whether any economic
system is functioning justly.”
(Pope John Paul II)
3 PRINICIPLES NECESSARY FOR
IMPLEMENTATION OF JUST WAGE:
1. Need
2. Equity
3. Economic Order
FACTORS IN CONSIDERING THE
WAGES OF EMPLOYEES
1. External and market factors
2. Laws and regulation
3. Cost of living
4. Existing industry rate
5. Organizational factors
6. Job factors
7.Individual performances
Minimum Wage vs Living Wage
The act of going public with what
one has reason to believe to be
significantly immoral or illegal acts
of an organization one is member
of.
Whistleblowing- The act of going
public with what one has reason to
believe to be significantly immoral
or illegal acts of an organization
one is member of.
Workplace Sexual Harassment
Some examples of behavior that
may be sexual harassment include:
 Sexually suggestive
comments or jokes
 Intrusive questions about
your private life or physical
appearance
 Inappropriate staring or
leering
 Unwelcome hugging, kissing
or cornering or other types of
inappropriate physical
contact
 Sexually explicit text
messages, images, phone
calls or emails
1 FORMS OF SEXUAL
HARASSMENT
1. Quid pro quo (an employment
decision)- used against you for
promotion, you are forced to do.
2. Hostile Work Environment –
feeling mo para kang nakakulong;
parang di na safe yung
environment
TAXES
1. Individual Tax
 Income Tax
 Sales tax
2. Business Tax
 Value added tax
Wealth Redristribution

Tax Evasion vs. Tax Avoidance
Tax Evasion – you are not paying
your taxes at all
- Elimination or reductions of
one’s correct and proper tax
by fraudulent means which is
criminally punishable
Tax Avoidance – avoiding taxes
legally, use of lawful tax planning
techniques
Gifts- Express gratitude,
appreciation and love
Natural Environment
“We can constantly make new
things but we can’t make a new
work…
-Anthropocentric Approach
-Environmentalism
ETHICAL PERSPECTIVES:
DEFINITIONS
 Anthropocentrism –
considers the effects of
environmental actions on
humans only
 Biocentrism – considers the
effects of environmental
actions on all living things
 Ecocentrism – considers on
all components of our
environment, both living and
nonliving
Business Entrepreneurship vs
Social Entrepreneurship
 Business
Entrepreneurship – wealth
maximization/ focus on profit
itself driven by passion.
 Social Entrepreneurship –
considers social value
- deliver positive change to
others
ECOLOGY
- Study of the ecosystem
- Science that studies the
relationship of life on earth
and the process linking each
living to the physical and
chemical environment
- System made up of a
community of animals, plants
and bacteria and the physical
and chemical environment
- Study of how organisms
interact with their
environment
Types of Environmental
Degradation
Degradation – lowers the grade
or type of a system
 Deforestation
 Erosion
 Extinction
 Desertification
 Emmision
Sustainable Development Goals
1. No Poverty
2. Zero Hunger
3. Good Health and Well-being
4. No pollution
5. Etc.
Alfredo Moser
“Liter of light”
Social Business vs. Social
Entrepreneurship
 Social Entrepreneurship –
developing innovative,
scalable and sustainable
means of solving social
problems using the skills that
are also used by an
entrepreneur. Focus on the
social problems that needs to
be solve.
 Social Business –umbrella
term for social
entrepreneurship
Social Entrepreneurship: Models
and Stewards
Nasa quiz:
Inform, persuade and remind
customers → General advertising
objectives
concern is expressed by people →
environmentalism
all life deserves equal moral
consideration or has equal moral
standing → Biocentrism
considers the effects of
environmental actions on all
components of our environment,
both living and nonliving →
Ecocentrism
the view that human beings are
the central fact on earth →
Anthropocentrism
Have an interest or concern in the
activities of an organization-
stakeholders

excellent customer service; high

quality products → Customers
good secured jobs; excellent wages →
Employees
pay corporate taxes; offer good
wages; help the environment; no
pollution → Community
happy workers/ employees; profit →
Management
financial return → Owners

Wage rate necessary to keep going

the individual worker and his family
→ living wage
Express gratitude, appreciation and
love
→ gift
Use of official position for personal
benefit → conflict of interest
Last resort of a trade union →
strike