Vocabulary Cohesive langauge {tis important to connect your ideas within a paragraph or longer piece of writing. Ithelps ‘to make your writing clear, logical, and easier for the reader to understand, Cohesive words tr phrases help show how the ideas are connected, for example, they show the time order - while, since; highlight additional information - in addition, moreover, and give examples - for ‘example, for instance. TASK1 Selecting and using linking expressions 1 Match each linking word or phrase to its use. also although asaresult firstly furthermore however in conclusion ingeneral lastly likewise specifically similarly thus Times Additional Cause and Concluding Sequencing Comparison Contrast information Examples effect ideas 2 Select the correct word to complete sentences !-7. | Firms can create new and improved goods and services, revive old products, and consequently enter new markets, Furthermore /Similary, asa result ofimnovation they can ‘end up with powerful market shares and have valuable products, designs, and brand names, 2 Technology makes it increasingly easy for a company to become global. Technology hhas thus / likewise made the rapid growth of the multinational corporation easier. ‘8. Companies can have subsidiaries in many countries but with business strategies, production, and distribution still being determined and controlled by head office in a single nation. So / Firstly multi-national corporations like Unilever are able to employ around a quarter ofa million people in 100 countries and sell its products in 150 countries. 4 The company, through innovation, created a monopoly position. However / Therefore, they soon faced the prospect of other businesses developing alternative technologies which enabled them to provide new products or cut costs. '5 Innovation is usually included in any definition of creativity. Aldhough / In general not all entrepreneurs develop new products or services, or discover new resources, every person ‘who establishes an enterprise is involved in economic creation, 6 There are a number of reasons companies innovate. Firstly / Specifically, ts to maintain ‘ competitive edge in the market, Secondly, itis to enable them to enter new markets. 7 Inconclusion / Similarly, this essay has argued that innovation isa sign of progress in ‘an economy and that tis inevitable that certain forms will fail. TASK 2 Using cohesive language in texts 1 Complete sentences 1-1 with words / phrases from the list. asaresult firstly forexample furthermore secondly thus “There are a number of ways new opportunities are presented to firms. firms can develop new products; they can choose to enter new markets. 2 Innovation can help establish a strong brand. consumers are more aware of brand identity. ‘the iPad has made Apple the biggest player in tablet technology. 3. Being innovative with technology can ensure long-term success. _—itean ‘open new, diverse markets. 4 Financial stability has a positive effect of mental well-being......__.....__.. economic success impacts on the health of a nation. 18 UNITE vocnsuLARY