Social Media Analysis

WALT DISNEY WORLD

Social Media Accounts

• Facebook- over 16.3 million followers & 16.8 million likes
• Instagram- 7.9 million followers
• Twitter- 3.1 million followers
• LinkedIn- 538,507 followers & 24,012 registered employees
• Disney Parks Blog
• YouTube-1.07 million subscribers
o The YouTube is channel is the official channel of Disney World, Disneyland, Disney
Adventures, Disney Cruise Line, and more- because it covers so many aspects of
the Disney Company, I decided to focus on the Walt Disney World section of the
channel which has 174 videos and 2,507,101 views.

Intended Audience
• Facebook- Disney fans, guests who have already been to Disney World, prospective
guests, anyone who wants to keep up to date with Disney World- usually an older crowd,
their most active friends consist of a majority of parents
• Instagram- Disney fans, prior and prospective guests, anyone who wants to see aesthetic
pictures of the parks
• Twitter- Disney fans, prior and prospective guests, anyone who wants to keep up to date
with Disney World- while this reaches a wide variety of ages, this seems to be geared
more towards a younger audience that Facebook, but their twitter and Facebook to share
a few of the same posts.
• LinkedIn- People who are most interested in the business side of Walt Disney World,
people looking for a job at Disney World, other businesses who look to Disney for
inspiration/to get a glimpse into what makes them so successful
• Disney Parks Blog- Disney Fans, people who already have a strong connection with
Disney World and want to keep up with the latest info on the parks, people who are
seriously interested in going to Disney World looking for more information, guest who
have decided to go to Disney World and are trying to gain more insight into and tips
about going to the parks.
• YouTube- Disney fans; prospective guests who want a better look at what they can
expect at the park; guests who (like me) would much rather be in Disney World, but have
 to make do with watching videos of the parks; people who wish to remain up to date on
attractions, events, food, and entertainment

Purpose
• Facebook- to keep followers up to date with events at Disney World Parks, Resorts, and
their other various venues in the Lake Buena Vista area; to inform followers of any
promotional offers regarding tickets, events, and merchandise; to turn fans into guest
through the use of ads; to showcase all the parks have to offer
• Instagram- to showcase guests’ photos of the parks- hoping to ultimately motivate fans to
decide to go/return to the parks
• Twitter- to keep followers up to date with Disney World Parks, to inform followers of
promotional offers, to showcase the parks offerings
• LinkedIn- to showcase their business accomplishments, to list jobs, to network
• Disney Parks Blog- to post helpful information about what to do/see/eat at the parks
• YouTube- to show a more in depth look at the park’s offerings, to posts ads, to motivate
fans to come to the parks

Corporate Benefit
• Facebook- provides a way to easily inform, update, and inspire many fans
• Instagram- provides a way to post fan pictures and help expand their following by using
posts from others accounts. It is a very aesthetic page showcasing the parks that motivates
others to want to go to the park
• Twitter- provides an easy way to inform a wide range of fans about the parks,
showcasing famous guests,
• LinkedIn- It allows for them to network, easily offer jobs, efficiently look at prospective
employees,
• Disney Parks Blog- to gives fans easy access to information about what they should do at
the parks- ie: lists of the best restaurants, best drinks, best attractions, etc- this benefits the
parks by encouraging and motivating guests to go out of their way to try to get some of
the things on these lists. It also helps to build credibility by having cast members post
about their experiences
• YouTube- it is a convenient place to have all their ads and in park experience videos,
with YouTube being the number two search engine it also benefits them by just being
present and getting their name out there.