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ARTS
Quarter 1 – Module 4
“Pop the Art”- Pop Art
Movement

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ARTS
Quarter 1 – Module 4: “Pop the Art”- Pop Art Movement

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Government of the Philippines. However, prior approval of the government agency or office wherein the
work is created shall be necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks,
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to locate and seek permission to use these materials from their respective copyright owners. The
publisher and authors do not represent nor claim ownership over them.

Regional Director: Gilbert T. Sadsad

Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writer: Francisco A. Alamares Jr.
Editors: Eva Edna Carinan and Joan S. Ballaran
Reviewer: Maria Teresa P. Borbor
Illustrator: Henny Ray Daet
Layout Artist: Melody P. Borbor, Antonio L. Morada

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 “Pop the Art”- Pop Art Movement

I.Introduction:

“Pop Art looks out into the world. It doesn't look like a painting of something, it looks
like the thing itself.” This module will let you recognize the other side of art in terms of
its purpose. This will give you the chance to realize that art is not just about a painting
nor design, but there is more beyond it.

II.Objectives:

A. to determine the role or function of artworks by evaluating their utilization and

combination of art elements and principles (A10PL-Ih-2)

B. to create artwork/s guided by the technique and styles of various art movements.
(A10PR-Ic-e-1)

III.Vocabulary List:

• Pop Art – a distinctive genre of art that first “popped” up in post-war Britain and
America. Primarily characterized by an interest in popular culture and imaginative
interpretations of commercial products, the movement ushered in a new and
accessible approach to art. Ranging from quirky to critical, the pieces produced by
Pop artists in the 1950s and 1960s commented on contemporaneous life and events.

• Andy Warhol— He was a successful magazine and ad illustrator who became a

leading artist of the 1960s Pop art movements. He ventured into a wide variety of art
forms, including performance art, filmmaking, video installations and writing, and
controversially blurred the lines between fine art and mainstream aesthetics. Warhol
died on February 22, 1987, in New York City.

• Commercials — or advertisement, paid messages in newspapers, magazines, flyers,

billboards, and paid announcements over radio and television.

• Mass Media — refers to a diverse array of media technologies that reach a large
audience via mass communication. The technologies through which this
communication takes place include a variety of outlets.

• Comics — a medium used to express narratives or other ideas through images,

usually combined with text. It typically takes the form of a sequence of panels of
images. Textual devices such as speech balloons, captions, and onomatopoeia can
indicate dialogue, narration, sound effects, or other information.

• Roy Lichtenstein — Known for his colorful, comic-book-inspired paintings, artist Roy
Lichtenstein put an animated and energetic spin on Pop Art. Whaam!, one of his most
well-known compositions, adapts a scene from All American Men of War, a popular
series published by DC comics from 1956 to 1966.

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IV.Pre-Test: “Pop your Superhero”

Hello super artists! According to Uncle Ben, “with great power, comes with great
responsibility”. This is also called as the “Peter Parker Principle”. With that, can you
name these superheroes? Write down your answers and let’s see if you will get a
powerful score.

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V.Learning Activities:

A. Prepare the following materials/references needed for this part:

• Learner’s Module Material (Horizons: Music & Arts)

• Videos (see highlighted links from www.youtube.com)

• Music/soundtrack (see highlighted links from www.youtube.com)

B. Procedure:

• Let us begin by looking at the featured artist below and by reading and the
short description about him. Let’s go artists!

He was a successful magazine and ad

illustrator who became a leading artist of
the 1960s Pop art movements. He ventured
into a wide variety of art forms, including
performance art, filmmaking, video
installations and writing, and controversially
blurred the lines between fine art and
Andy Warhol mainstream aesthetics.

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• Pop art is an art movement that emerged in the 1950s and flourished in the 1960s in
America and Britain, drawing inspiration from sources in popular and commercial
culture. Different cultures and countries contributed to the movement during the 1960s
and 70’s.

• This art movement, in which common place objects (such as comic strips, soup cans,
road signs, and hamburgers) were used as subject matter and were often physically
incorporated into the work.

• Pop art often takes imagery that is currently in use in advertising. Product labeling and
logos figure prominently in the imagery chosen by pop artists, seen in the labels of
Campbell’s Soup Cans, by Andy Warhol. Even the labeling on the outside of a
shipping box containing food items for retail has been used as subject matter in pop
art, as demonstrated by Warhol’s Campbell's Tomato Juice Box, 1964 (pictured).

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When asked why he chose to paint Campbell s soup cans, Warhol offered a deadpan reply:
I used to have the same lunch every day, for twenty years, I guess, the same thing over
and over again.” That daily meal is the subject of this work consisting of thirty-two canvases—
one for each of the flavors then sold by Campbell s—using a combination of projection,
tracing, painting, and stamping. Repeating the nearly identical image, the canvases at once
stress the uniformity and ubiquity of the product s packaging and subvert the idea of painting
as a medium of invention and originality.

• From this background originated two of the main characters of Pop art, Andy Warhol
and Roy Lichtenstein, who used the emerging art market and the publicity machine as
their mediums.

• Roy Lichtenstein was one of the most influential and innovative artists of the second
half of the twentieth century. He is preeminently identified with Pop Art, a movement
he helped originate, and his first fully achieved paintings were based on imagery from
comic strips and advertisements and rendered in a style mimicking the crude printing
processes of newspaper reproduction. These paintings reinvigorated the American art
scene and altered the history of modern art.

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 • Warhol started his career and became an extremely successful consumer ad
designer. Here, he used the techniques of his trade to create an image that is both
easily recognizable, but also visually stimulating.

Pop Art is an art movement based on modern popular culture

and the mass media, especially as a critical or ironic comment
on traditional fine art values. The term is applied specifically
to the works, largely from the mid 1950s and 1960s, of a group
of artists including Andy Warhol, Roy Lichtenstein, Jasper
Johns, and Peter Blake, who used images from comic books,
advertisements, consumer products, television, and cinema.

Let’s try to watch this video to understand more about the art style Surrealism: (see highlighted
link below)

Title: A Guide About Pop Art (by Art Gallery of NSW)

Link: https://www.youtube.com/watch?v=LsY4ihZCJL8

VI. “Making the Reality”

Get ready for these art activities that you will perform for this specific module. Read
and follow the instructions carefully.

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 Pop your TV Ads
Pop Art is an art movement based on modern
popular culture and the mass media,
especially as a critical or ironic comment on
traditional fine art values. This art movement,
in which common place objects (such as comic
strips, soup cans, road signs, and hamburgers)
were used as subject matter and were often
physically incorporated into the work.

List down 10 Television and/or online

advertisements that caught your attention
visually and mentally. Please include a short
explanation for that.

Onomatopoeia Pop Art

Comics Strips will not be complete

without these sound effects made by
author. These are onomatopoeia pop art
that gives the reader audio/sound
effects to make the story more realistic.

What will be your activity? You need to

list down 10 onomatopoeia pop art that
are used in comic strips.

VII.Post Test: Pop Art Food Posters (Super Food Challenge)

Two of the most famous Pop artists were Andy Warhol and Roy Lichtenstein. Andy Warhol
used a photo silk-screening process to put images from the media onto his large canvases.
He is known for his repeated use of the same image. Roy Lichtenstein painted his images in
the style of a comic strip. His paintings are made up of dots to imitate the “Benday” dots used
to mass print images in books and papers.

Start the activity by preparing the following materials: pencil, ruler, oslo paper, a black
permanent marker, and assorted colored markers. Begin thinking about the healthy/nutritious
food item you want to draw. Now, use your pencil to draw the outside of the food item only, no

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inside lines or shading. The food item should fill the page. Next, trace over the pencil with the
black marker.

Use the markers to make dots (only dots) to add color to their drawings. You should
choose one or two colors that contrast with their food for the background. Using the
ruler, have them draw colored stripes to fill in the background.

Examples of Pop Art Food Posters

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For inquiries or comments, please contact:

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