•Who made this message?

- BDO Unibank INC.

•Why was this made?

- This was made to raise awareness that the forest that Deforestation is bad and we should save
our environment to see beautiful nature.

Purpose

• Who is the target audience? (And how do you know?)

- I think the audience is for everyone especially companies that cut trees down the forest with or
without license and to give awareness to people.

Economics

• Who paid for this?

- If we look on the ads you will know that the people who are campaigning and supporting this
issue are the real payers of this.

Impact

• Who might benefit from this message?

- The ones who will benefit this is of course us and also animals because if we stop deforestation
more trees, and that means a lot of fresh air and habitats for animals.

• Who might be harmed by it?

- people and animals are the ones who might be harmed if this thing long last. The said activity
might help a bit, but often, it might harm us.

• Why might this message matter to me?

- As a student we should not close our eyes in this kind of issue because sooner we will suffer
about this issue, we should be enlightened to the fact that deforestation is really bad, it might not
attack us now, but soon might to.
Response

• What actions I might take in response to this message?

- Base on the ads, small actions to things make one great powerful action. By this, we need and
just do our part in preserving and planting trees to avoid the danger in the future.

• What is this about? ( And what makes you think that?)

- This about the danger of deforestation and to give awareness as soon as possible to prevent the
danger in the future.

Content

• What ideas, values, information and/or points of view are overt? Implied?

-The idea that we can get is that deforestation has a big negative effect and the values and
information that we can get is that we should care about our environment and we should preserve
trees as many as we can.

• What is left out of this message that might be important to know?

- For me they should put a image of how dangerous deforestation and some of it’s effect on our
environment.

Techniques

•What techniques are used?

- The techniques that are used is there is a man who holds a plant and a signage that says to stop
deforestation and a women that is travelling to see beautiful places.

• Why were those techniques used?

- The real things behind these techniques are to informed and persuade the reader.

• How do they communicate the message?

- They communicate or conveyed by giving some images about the topic, and tactics to inform
and persuade its reader to believe.

Interpretations

• How might different people understand this message differently?

- I think People will understand this easily because there is a signage that will give you an
idea about the ads. Also some may find this a insensitive advertisement.
• What is my interpretation about this and what do I learn about myself from my reaction or

interpretation?

- We interpret the ads on the facts that the author wants to explain about the topic. We
learn that deforestation is bad in our environment. Also I think negatively it’s like
choosing between the environment and travel, which many found tasteless. 

Context

• When was this made?

- Posted by BDO Unibank on Friday, November 13, 2015

• Where or how it was shared to the public?

- it was Posted by BDO Unibank.

Credibility

• Is this fact, opinion, or something else?

- The ads have fact and opinions because Positively Deforestation is really bad but in the phrase
“Save the environment or save money to see places” it can be positive and negative because it’s
like you are asking people to choose between environment and travel.

• How credible is this? (And what makes you think that?)

- For me it’s 50/50 because there is a positive in the ads but there is also a negative and te
negative part is so insensitive.

• What are the sources of information, ideas, or assertions?

- I think the sourcesof this ads are just only Opinions of the people in the company.