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    Jills TAble Analysis

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    roby ashari
    The document segments customers into 5 groups based on their characteristics, interests, demographics, and shopping behaviors. The groups are: Raving Fans & Food Mavens, Discoverers, Foodies, and Holiday Shoppers. For each group, the document outlines their key attributes and the recommended marketing strategies, which focus on social media engagement, sharing recipes and experiences, and targeting local audiences to minimize shipping costs.

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    Jills TAble Analysis

    Uploaded by

    roby ashari
    15 views1 page
    The document segments customers into 5 groups based on their characteristics, interests, demographics, and shopping behaviors. The groups are: Raving Fans & Food Mavens, Discoverers, Foodies, and Holiday Shoppers. For each group, the document outlines their key attributes and the recommended marketing strategies, which focus on social media engagement, sharing recipes and experiences, and targeting local audiences to minimize shipping costs.

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    Jill Table

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    The document segments customers into 5 groups based on their characteristics, interests, demographics, and shopping behaviors. The groups are: Raving Fans & Food Mavens, Discoverers, Foodies, and Holiday Shoppers. For each group, the document outlines their key attributes and the recommended marketing strategies, which focus on social media engagement, sharing recipes and experiences, and targeting local audiences to minimize shipping costs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views1 page

    Jills TAble Analysis

    Uploaded by

    roby ashari
    The document segments customers into 5 groups based on their characteristics, interests, demographics, and shopping behaviors. The groups are: Raving Fans & Food Mavens, Discoverers, Foodies, and Holiday Shoppers. For each group, the document outlines their key attributes and the recommended marketing strategies, which focus on social media engagement, sharing recipes and experiences, and targeting local audiences to minimize shipping costs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Customers Customers Deskriptions Tech Marketing Strategy

    Segmentations Savyness
    Raving Fans & • Seek latest food items, host dinner High • Used social media platform to
    Food Mavens parties, Live downtown; create it is fan based community
    • Age 45 – 65, 75% Women, 25% like Facebook, twitter or Pinterest;
    Men make them as abuzz on social
    • Weekly Customers media for new product
    • Focus locals customers Ontario and
    Quebec province to minimize
    shipping cost
    Discoverers • Shop locally, Favours issues related High • Shared recipes through social
    to sustainbility, support downtown, media to get more popularity
    seek food knowledge
    • Age 35 – 45, 50% women and 50%
    men
    • Regular Monthly Customers
    Foodies • Watch food network, seek special High • share cooking experiences and
    ingredients for cooking knowledge through online channels
    • Age 30 -60, 50% women and 50%
    men
    • Regular bi Monthly customers
    Holliday • Seek Unique food item, such as gift Mixed Gift catalog online shopping and
    shoppers baskets. Corpotare shopeer deliver to their company
    • Age 45 – 60, 40% Women and 60%
    men
    • Seasonal customers

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