Your content is your Choyce

Company Purpose

Choyce (choyce.io) is an MVP-ready knowledge-

management / content-aggregation platform that
has the goal to revolutionize the way organizations
and educational institutions consume
information by displaying value-adding insights
in a Pinterest-like platform
Problem
Organizations

Information Overload
There is too much content online – identifying relevant information takes too much time and effort
Fake news is a parasite – in Russia 45% of active accounts on Twitter are bots

Content is Displayed Poorly

Information gets lost in Facebook groups, WhatsApp chats or LinkedIn feeds
Employees lose productivity when scrolling down to find content

Educational Institutions

Learning Management Systems Not Efficient / Non-Existent

The majority of high schools and universities with limited resources, especially in Europe, have
inefficient online educational platforms making them unable to respond to the COVID-19 crisis
effectively
Solution

Choyce (choyce.io) is an MVP-ready knowledge-aggregator / content-

management platform, where individuals can create and join knowledge-
sharing groups

Users share valuable content (videos, notes, links, articles) or upload files
on a Pinterest-like platform

During the uncertain times of COVID-19, educational institutions can use

Choyce Education to deliver the highest-quality learning experience via new
functionalities, such as resources, gradebook, calendar and workspaces
 Share and consume the most valuable content
Choyce Workplace in a Pinterest-like platform
 Create a group and invite people / share the name
Choyce Workplace and access password
 The future of Choyce is in AI – one can press on the “Recommendations” tab and enjoy
AI Solution the top content online and other groups, as well as the most popular influencers
 Individuals can follow influencers as well as companies which have their own personalized
AI Solution “streams of knowledge” where they share external or internally-developed content
 Students and Professors enjoy an efficient platform that
Choyce Education improves e-learning
Choyce Education
Students and Professors enjoy an efficient
platform that improves e-learning

In the “Resources” tab students can see the

uploads from their teacher but also
recommended tutorials, practice problems
and other relevant files
Early Adopters: Corporates
Mr. Smith is a team-leader at A-Consulting

His team is using a direct-messaging application to share content

It is hard to keep up-to-date with the latest information in a dynamic environment

Mr. Smith wants to switch to a more specialized app for sharing research

Mr. Smith registers an account with Choyce

01 and creates a closed group called “A-Consulting
Research Team”

He shares the group name and password with

02 the team members

Team members register on Choyce and are kept

03 up-to-date by their boss and get recommendations
of articles that are essential to their business
Early Adopters: Academia
The school currently doesn’t have an efficient e-learning platform to maintain a productive environment in class

Choyce offers a platform subscription to the school where Prof. Wilson teaches

Prof. Wilson registers an account with Choyce and

01 creates a closed group called “MATH-203”

He shares and invitation to his students via email

02

Students join Choyce, where Prof. Wilson uploads

03 resources and assignments and students get AI
recommendations of tutorials on the subject
 There is a need for more specialized, valuable, aggregated
Market Trends knowledge

Launched Oct 2019 450k Users Funded by Donations

Jimmy Wales, Co-Founder of Wikipedia created an alternative to

Facebook and Twitter because of bad actors, fake news and fake
engagement

Series A – USD 15.6mn

Launched Nov 2015 Still in Stealth Mode
Led by Index Ventures

Nick D’Aloisio, a British tech-entrepreneur is working on an AI-powered

knowledge-sharing community, where people swap info and insights
through an instant-messaging-style app
 The Productivity, Social and Collaborative Software Markets are

Market Trends expected to grow at staggering rates, supporting the expansion

of Choyce

Productivity Software Market Social and Collaborative Software Market

$ 96.36bn $ 4.8bn

%
12 . 2
% AGR
6 . 5 C
R 1
G
CA
$ 2.7bn
$ 38.5bn

2019 2020 2021 2022 2023 2024 2025 2018 2019 2020 2021 2022 2023
Competition

Company Year Customers Service Business Model Price Range Choyce's Edge

Freeware for
SME to Large Digital Freemium 7-15$ User/
Aug 2013 Growth
Enterprise Workspace Business Model Month
Opportunities

Advertising Only Valuable

SME to Large Freemium Varies
2006 / 2002 / Public Content, No Ads
Enterprise / Advertising
Relations

Services for both

Medium to Messaging API Business 0.5-9 cents/
Jan 2009 Daily & Business
Large Enterprise / Chatbot Model Message
interests

Services across
SME to Large Knowledge Subscription
Mar 2015 299$/Month Web Based, iOS,
Enterprise Sharing Based
Android

Social Media Decentralized

Social Donation 14$/Month
Oct 2019 Users and Authority Content
Networking Based Voluntary
Microbloggers Management
 Choyce is a web and mobile-based platform with the architecture
Product developed on React, nodejs with loopback and postrgres

Choyce Workplace Choyce Education

Team Insights Management (ability to create Assignment Submission, Resources Uploading

groups with a specific topic of interest)
Syllabus and Calendar for Deadlines
Internal Content Management (ability to upload
Interaction with Professors and Students through
personal content in a Pinterest-like interface)
Workgroups
External Content Management Recordings of Lectures
(ability to share content from the web)

AI Content Recommendations AI Tutorial and Additional Readings

Recommendations
Influencer and Company Stream of Knowledge
Project Timeline
1500 users

1 User Platform Feedback IOS & Android App Developed

June 2020

4000 users Market Strategy Implementation

2 Acceleration Process Development of Choyce Education
June-July 2020 Assessment of AI opportunity

10000 users
Sales Team Recruitment for CEE
3 Seed Round
Implementation of AI Pilot Model
November 2020

20000 users Choyce Education Sale to Public Schools in CEE

4 EU Market Expansion Approach of Corporations for Choyce Workplace
January 2021 Development of AI functionality
Business Model
Choyce Workplace Choyce Education

Revenue Model Revenue Model

Freemium subscription model Subscription plan for schools, price varying

per number of students and region
Premium will increase the limit of members
per organization in a group and file size and
storage capacity
Pricing

Pricing $1.00 - $1.50 / student / semester

$2.50 - $5.00 / user / month AI add-on serviced at a premium price

Sales & Distribution Model Sales & Distribution Model

Choyce will approach startups first and then Free trial subscription for a semester for
enterprise clients after verifying initial each school followed by a per-semester
business assumptions payment plan negotiated by the sales team
Founding Team

Sorin Panfile Mateusz Mach

Co-founder Co-founder
Cheif Executive Officer Investor & Chief Innovation Officer

Sorin has worked on 3 startup projects and Mateusz is an innovator and founder of the world’s
managed budgets with a total value of over 1m first music streaming platform built on Ethereum
USD + blockchain

Key experience Key experience

Credit Suisse Nextrope

(Incoming Investment Banking Analyst (Co-Founder and CEO)

Canaccord Genuity Opus Foundation

(Investment Banking Intern) (Co-Founder and CEO

TVM Capital Forbes 30 Under 30

(Private Equity Intern)

Education Education

New York University New York University

(Faculty of Economics) (Faculty of Economics)
Team

Sergiu Galit Marcin Galera

Business Development Officer Chief Technology Officer

Sergiu is a project-management expert with Marcin is a highly motivated programmer who has
experience in organizing conferences, raising a lot of knowledge in creating websites and web
capital and developing projects applications

Abdul Kareem
Anh Khoa Tran Kamran
Chief Marketing Officer Sales and Business Development/
New York

Khoa is the Head of Public Relations and Foreign Abdul is a rising junior at NYU majoring
Affairs for the Innovative Leadership Club (ILC) in Economics, specializing in Entrepreneurship
and Finance
 Make a Choyce

Sorin Panfile Phone (Poland): +48 793 578 777

Email: sp@choyce.io Phone (UAE): +971 54 5228281