COMPANY PROFILE

BREWED-UP CAFÉ

“The best beans for coffee lovers.”

I. Company Description

A. Company Profile

Coffee and coffee houses have become one of the phenomena on the market
today. Though coffee has always struggled for all ages, it is now becoming more
mainstream with famous coffee shops newly arrived such as Starbucks, Coffee Bean &
Tea Leaf, Arabica, Bo’s Coffee etc. People usually go to coffee shops not only to enjoy
a cup of coffee, but also to find a comfortable place to relax and do their business. And,
more recently, another coffee shop, labeled "Brewed-Up Café," was opened to compete
in the dynamic world of brewing.
The Brewed-Up Café logo is straightforward, but aesthetically appealing to the
eyes. It featured the coffee beans, the most significant ingredient. The choice of a color
scheme for the logo of Brewed-Up Café takes three items into consideration: brand
values, offers and the experience that it wants to create. The Brewed-Up Café logo
presented a brownish color scheme that centered on attracting clients to use an earthy
color scheme in order to reflect on organic offers.
 Region’s new leading coffee shop, Brewed-Up Café, serves and offers you
exquisite-quality brewed coffee extracted from organic coffee beans originated from
Cordillera province. Our menu will be focusing on different coffee mixtures that will
surely love by disparate tastebuds. The company holder observed how Filipino is
obsessed with coffee and other beverages that pushed her to build her own business.
With Brewed-Up Café, there’s happiness in every sip.

B. Mission, Vision & Core Values Statement

• Company Mission
The Brewed-Up Café will become one of the leading coffee shops in the region.
For a very fair price, we serve a great product.
- PRODUCT MISSION- offers the best quality beverage for consumers in the most
effective way possible.
- ECONOMIC MISSION-operates and develops at a profitable pace by good business
decision-making.

• Company Vision
Our vision for Brewed-Up Café is that the coffee shop is the best place to make
friends and satisfy people. We will also be a venue for young professionals, students and
workers to show off their work and to hang out with peers. We want Brewed-Up to work
on the basis of honesty, quality and Christian principles. All of this is supposed to make
Brewed-up a competitive coffee shop in the Philippines.

• Company Core Values

Customer Service
- Our emphasis is on our customers, both internal and external. All we do is about
ensuring that all our customers have a positive and fruitful experience with us.

Teamwork
- We inspire and help each other to do our best in a healthy, enjoyable and comfortable
atmosphere at all times.

Accountability
- We take responsibility for our decisions and are responsible for the outcomes we have
achieved.

Positive Relationships
- We vigorously cultivate a healthy and rewarding working atmosphere and reflect the
Coffee Club in a positive way at all times.
 Continual Improvement
- We continually re-evaluate our services and continuously seek, respond and focus on
knowledge for quality assurance, actively encouraging creative practices in all that we
do and are engaged in.

C. Services/ Products Description

Brewed-Up Café will stock a wide range of high-quality products, allowing us to

offer full-service of delectable handmade coffee and other beverages and delicious
pastries that would surely have good flavors. Upon serving you with our products, we
will bring to you a pleasant drinking experience in a cozy ambience with a lot of interior
details. We will be training ephebic baristas and crew to provide superb services and
special coffee/beverage taste. Aside from serving palatable beverages, we also offer a
stable internet connection area for your own convenient.

D. Product Sampling

Brewed-Up espresso + dessert menu is all about great coffee, delicious food and a
stunning selection of hot and cold beverages.
 II. Organizational Structure

KEY EXECUTIVES

CEO/
GENERAL MANAGER

ACCOUNTING/SALES
HEAD MARKETING
OFFICER

SUPPLY OFFICER HUMAN RESOURCE STORE EMPLOYEE

A. Roles and Responsibilities

CEO/General Manager
CEO/ General Manager is a company's highest-ranking executive whose primary
duties include making major strategic decisions, overseeing the company's overall
activities and resources, and serving as the primary point of contact between the head
marketing, accounting/sales officer, supply officers and store employees.
Creating and executing the vision and purpose of the business or association.
Head marketing
Head marketing is in charge of their company's overall brand and image, as well
as marketing and communications strategies. They develop annual marketing plans, a
campaign and event schedule, a marketing budget, and a competition and competitor
analysis. They’re the one who monitors and assess the efficacy of promotional
campaigns, controlling the marketing budget, and guaranteeing that all marketing
materials are compatible with our brand value.
Supply officers
Supply officers take account of the business finances in terms of incoming and
outgoing supplies. This includes generating purchase orders, managing the buying and
delivery procedures, and maintaining consistency by matching purchase orders to
invoices.

Accounting/Sales Officer
 Accounting/Sales Officer records the account and any financial transaction of the
business. Maintain updated records of daily, weekly and monthly revenues and
expenses.
Human Resource
Human resource is in charge of hiring, screening, interviewing, and placing
employees Employee relations, payroll, benefits, and training may also fall under their
scope. They plan, direct, and organize a company's administrative tasks.
Store employees
Manage day-to-day operations of the cafe. They make sure all cafe areas are clean
and tidy. They nurture friendly relationships with customers to increase loyalty and
boost business reputation.

B. Characteristics of Employees

CEO/ General Manager

 Professional Competence - Since you are the company's overall brand and
image, you must be able to perform the tasks of one's profession in general,
as well as a specific professional task, with appropriate professionalism.
 Competence and Authority – As CEO, you are accountable for the company's
success, so you must have the authority to impose rules or issue orders, as
well as be competent for a general role. You must be capable of reviewing
business risks and ensuring that they are tracked and minimized.
 Working Relationship - As CEO, you are responsible for developing and
implementing strategy as well as communicating on behalf of the company
with shareholders, government departments, and the general public.
Head Marketing
 Personality and Appearance – As a Head marketing, you must be a first-
class communicator, good team players and skilled project managers, with
excellent analytic and creative skills.
 Initiative and Productivity – As Head of Marketing, you should be able to
plan, direct, and adapt various campaigns, which necessitates a keen attention
to detail. You must manage your time and budgets while also empowering
employees in your department. You should use your communication skills to
inspire others to join a marketing campaign.

Supply Officers
 Use of company resources and technology - It will also help you as a supply
officer if you are familiar with automation systems, as more and more
businesses are implementing automation in distribution centers and
 warehouses. In addition to overseeing basic functions such as inventory
management, transportation, and warehousing, a successful supply officer
must be able to manage end-to-end processes both within and outside the
company, including maintaining smooth relationships with customers and
suppliers on a global scale.
 Leadership and Teamwork – As supply officers, you must also incorporate
cooperation into daily tasks and ensure that leadership emphasizes the
importance of collaborative behaviors. Once collaboration is firmly
entrenched in the culture, an organization is well positioned to have
successful collaborative relationships with suppliers and other business
partners.

Accounting/Sales Officer
 Professional Skills – You should contribute information to market strategy
as an accounting/sales officer by tracking competitive products and account
reactions. When a problem arises, a professional accounting/sales officer
begins to develop proactive solutions right away. Instead of simply pointing
out a problem, you share it and then propose a solution.
 Honesty and Integrity - Honesty and integrity are essential qualities for any
accounting/sales officer. It ensures that your decisions are trustworthy and
honest. It means you truly want your team to succeed and will work together
to achieve that goal. When you have honesty, people feel more comfortable
entrusting you with sensitive information or important tasks.

Human Resource
 Fair and Respect - Being fair means upholding human rights in everything
they do, including at work, through the allocation of tasks and equitable
distribution of work. Such a trait must be adhered to by a human resource
because it is a way for them to promote good camaraderie in the workplace.
Also, since treating workers with respect is more important to leaders than
any other leader action.
 Personality and Appearance - A Human Resource is also well-liked,
sympathetic, and affectionate, as well as more assertive, socially optimistic,
and recharged from engaging with people. It's the same as making a good
appearance because they'll be working with workers, so they'll need to be
well-groomed and show themselves professionally to earn respect in the
workplace.

Store Employee
 Punctuality and Attendance - Maintaining excellent attendance is critical to a
Store Employee's success as well as their employer's satisfaction. They will
improve their work reputation and work history by being present and on
time. The same goes for punctuality; being punctual means being available
 online during business hours, arriving on time for meetings, and meeting
project deadlines.
 Professional Attitude and Behavior - The manner in which the coordinator
conducts themselves in a professional setting is an essential quality that the
coordinator must possess. For the simple reason that it is how he/she appears
and behaves.