Teacher Todd Bullock Date Tuesday April 20/21

Start Time
School Winston Churchill 1140-250
Stop Time
Grade / Subject
Business Management Unit/Topic MAM1010

OUTCOMES FROM PROVINCIAL PROGRAM OF STUDIES

General
Learning 2. describe the characteristics of marketing and decisions made within the marketing mix
Outcomes:
Specific 2.1 identify the importance of marketing to a market economy
Learning 2.3 identify the components of the “marketing mix”; e.g., four P’s: product, price, promotion,
Outcomes: place, two C’s: consumers, competition
2.4 research decisions made in each component of the marketing mix
2.6 describe the effect marketing decisions have on society; e.g., environmental concerns,
cultural issues
LEARNING OBJECTIVES
Students will be able to:
1. Describe the 4 p’s of marketing
2. Describe the 2 c’s of marketing
3. Discuss societal impacts of marketing
4. Research how to market their favorite candy/treat
ASSESSMENTS
Key Products/Processes  Process – research and discussion of the 4 p’s, 2 c’s
 Product – create a plan to market their favorite candy/treat
Key Questions and Intended  What are the 4 p’s? 2 c’s?
Responses  What is the role of marketing when it comes to impacts on society?
LEARNING RESOURCES CONSULTED MATERIALS AND EQUIPMENT
 Learnalberta.ca  Computers
PROCEDURES
Prior to lesson
Introduction Time
Allotment
Consider:
 Attention Grabber What does marketing look like to you?
 Assessment of Prior Knowledge https://youtu.be/oSDC4C3_16Y - burger king moldy whopper – what is the
 Expectations and Routines purpose of this campaign?
 Advance Organizer/Agenda
 Transition to Body
Body Time
Allotment
Consider: 2 C’s: customers & competition
 ~15-20 minutes per activity Customers:
 Safety - Everything depends on the customer
 Relevance (the ‘why’)
 Multiple Modalities
- Direct students to learnalberta.ca – MAM1010 – go to the marketing –
 Questions and Intended customers tab – read that page of info about the customer
Responses - https://www.marketingweek.com/the-best-marketing-campaigns-of-
 Transitions 2020-part-1/
- https://youtu.be/koPmuEyP3a0 - gillette
- Failed campaigns:
- https://blog.ezmarketing.com/top-failed-marketing-campaigns

competition:
- Learnalberta.ca – read the competition page – really short
- https://youtu.be/bG5e8vSyqRk - doritos no logo
- https://youtu.be/WzkRShlbmy0 - energizer
- https://youtu.be/UlOZYJ3l9SA - verizon to sprint
- https://youtu.be/ci2D1ig4df4 - mac vs pc

Consider:
 Consolidation of Learning
 Objective-aligned Questions
 Communication Items
 Transition to Next Lesson
Sponge Activity
Lesson Reflection
4 P’s: Price, Product, Place, Promotion
Price
- Factors that affect pricing
Product
- Changes that can be made to the product
Place
- Where can the customer get the product
Promotion
- Keep customer wants and needs in mind while balancing the impact the
promo will have on the company/product
Students find an example ad for each of the 4 P’s – then briefly describe how it
relates
Assignment:
Choose your favorite guilty pleasure treat. Speak to the 2 C’s and 4 P’s related to
your treat, how would you market the product?
Ex. https://youtu.be/dbpFpjLVabA
https://youtu.be/7geMzmgMDOo - snickers you’re not you when you’re hungry
– limitless possibilities from this marketing campaign
Wrap Up/Closure/Cliffhanger Time
Allotment
Share marketing strategies for the products chosen with the other students in
the module. Discussion about pros/cons/consequences of choices
Finish up financial management final project
1. What worked well? Why?
I think the plan to work together through the 2 C’s as a group and show the students examples of
each was a good beginning point for when I had them go research the 4 P’s. I think the students
understood what was being asked of them and they had a reference point for what to do based
off my examples from the 2 C’s. I also think having them move their chairs up closer to the front
of the room where everyone could see the projector screen and participate in a discussion was
better than if I would have had them stay at their own computer stations.
2. What didn’t? Why not?
I could have provided another resource for the 4 P’s other than the learnalberta.ca website.
Learnalberta did not provide a ton of in depth info for the 4 P’s and when I brought the students
back together to share some of the examples they found for the 4 P’s there was some confusion
about promotion. Providing a second source of information on the 4 P’s may have helped with
that. Another possibility is I could have explained to the students that they can research the 4 P’s
on google if they are looking for more information.
3. Given the opportunity to re-teach this lesson, what would you do differently? Why?
I did not leave enough time for the students to finish the assignment in class time so I will have to
allow some time in the next class to finish the assignment. I think I spent too much time going
through examples for the 2 C’s.
4. Asked for specific feedback for this lesson? Y/N