Title of paper:

Analysis of advertisement text.

Ayesha Naiara Mumtahina

Course code: MSJ11351.
ID:171011149.
It is an advertisement of gas stove where shows that a wedding is going on and told a truth of a
girl life that she have to leave her own house after wedding and leave her dear ones after the
wedding and have to live with a unknown environment. There also shows a girl and a boy story
of starting their love with something new. The advertisement shows the view of our society
toward girls.
A girl who is leaving her house after wedding so that it shows us how a stereotypes become a
culture for a girl. The advertisement also told that a beautiful girl should not work in kitchen
what is not a good massage for a girl who is not beautiful in others eyes. People will think a girl
who is not beautiful she should stay in the kitchen and they will not be able to do other jobs
without that. It also racist mentality of the society which is not good for others. We should keep
in mind that Ad is putting down a black skin girl and they are not making a good view for a
black skin girl. This ad will create a bad impact on the youth and they will believe that a girl
should judge by their look not by their behavior or attitude.
A girl should not judge by their looks or not to be prioritized for their looks. A girl should have
that right to live her life as she wants to live. This not decided by the society.
It is a spice powder advertisement which shows that the smell of food is founding by everyone
and they are asking the main character when he will eat his food. The advertisement shows that if
someone cook the food with this spice powder people will get the smell of food and they will
like to eat the food.
The advertisement creates an expectation which it will not meet. Because the spice powder has
not created that much smell that will attract people to eat the food or they have curving for the
food for its good smell. It is a lie to people to make an appealing appearance for that spice
powder. They are lying to people to buy their products which is unethical also.
An advertisement should not lie about the product or not to make that expectation that it can’t
meet. The advertisement should talk about the truth about the product or real thing which exists
in real world. An unreal thing may earn the attention of buyer but when they understand the
reality of the powder they will not buy it again and the image of product will not be the same as
it was before.
The product can match with expectation buyers which will disappoint the buyers and they will
not buy the product because of not matching with expectation. The product will lose it image in
front towards the customer and it will lose the market share of it.
In this advertisement it shows that body spray attracts girls towards the boy who uses body
spray. The product of advertisement attracts more than other body spray. Score more with axe
blast.
This advertisement tells us a girl chose a guy by their smell of body spray. It is not true and they
are lying about it. It is destroying the youth and rape case are increasing for this kind of thoughts.
A guy can have influenced by this ad that a girl chose a guy for his body spray and he buy that
spray it. Than he will the girl is liking is body spray and she will fall for him for the body spray.
It is a misconception which showing by the ad and by this ad youth has misinterpretation of a girl
choice. A girl cannot date or flirt with a guy only for his body spray. She will see his education,
personality and attitude towards people. Only a body spray cannot be a reason for choosing a
guy. It creates expectations among guys what will be vanished after he rejected by a girl. Than
he will force a girl to be with him or date him without her wish. It creates violence for women
which is not acceptable at all. The advertisement last sentence was score more with axe blast. It
means that women are things to play. Which make women respect too low in eyes of men of the
society.
Misconception should be remove from the advertisement and it will be bad impact on youth if
the conception towards girl’s choice is not clear. There will be violence if people thinks that girls
choose guy in that way. So men will expect that form that spray and it will not be the as they
saw on the ad. So that will disturb the image of the spray. Men have to understand women are
not the thing of playing with their emotions. It is affecting the attitude of men towards women
and they showing violence for women. So that I think the ad should be banned in every country
for their low respect for women.
1. https://www.youtube.com/watch?v=zWEETxaJbu.
2. https://www.youtube.com/watch?v=7VlbgAvzB-o.
3. https://www.youtube.com/watch?v=TuXAlOWxpJ0.