Client Name Moiz Foods

Campaign Duration 1 Month

Campaign TBD
Total Budget Rs 199,067

Platform Total Budget

Facebook Rs 199,067
Total Rs 199,067

Notes
i. All KPIs committed in the plan are based on estimations and actuals may differ based on performance or any update rolled out by the platform.
rolled out by the platform.
 Brand Campaign Duration
Moiz Foods TBD 15 Days

Platform Ad Type Placement Targeting

Facebook Reach Newsfeed Various

Net Media Cost (A) USD 865 PKR 142,725

WHT @ 5% (A/.95*5%=B) USD 46 PKR 7,512
Add Sales @ Net Media Spend (A/.87*13%=C) USD 129 PKR 21,327
Media Cost (A+B+C=D) USD 1,040 PKR 171,564
Agency Commission (A*10%=E) USD 87 PKR 14,273
Add Sales Tax on Commision (E*13%=F) USD 11 PKR 1,855

Total Payable (D+E+F=G) USD 1,138 PKR 199,067

Notes:
* All KPIs committed in the above plan are based on estimations and actuals may differ based on performance or any update rolled out
by the platform.
 Items Content Type KPI Cost Model Unit Cost Est. Imp
7 Static/Video Impressions CPM $0.40 2,162,500
2,162,500

or any update rolled out

Est. Reach Est. Results Spent/Item Net Cost
1,235,714 $123.57 $865
$865