SUBMITTED BY:

LARAIB ASLAM

SUBMITTED TO:

PROF.KHURRAM AMIN

ROLL NO.
(MCOF19M007)

SUBJECT:

Entrepreneurship.

UNIVERSITY OF SARGODHA

NOON BUSINESS SCHOOL

SUBMISSION DATE

(11 JANUARY 2021)

 1. Executive summary
2. Business concept
3. Product or services
4. Market research and analysis
5. Market plan
6. Manufacturing and operating
7. Entrepreneurial team
8. Financial documentation

1. EXECUTIVE SUMMARY:
The present era is the era of science and technology. After the industrial
development rapid changes comes in the business atmosphere now this is the era of robotics
technology. In every field of life human being are replaced by robotic technology that made
work faster accurate. huge scope of robotic technology leads us towards a new invention of a
bacteria killing robot which disinfect all type of surfaces. Before this there was no idea to use
the robotic technology in this way.

 Venture defined:

Cleanse boot is a great innovation in engineering. You can take it anywhere you
travel. It’s a marvel of innovative engineering and clean design made to go where ever your
adventure takes you .it is like a portable sanitizer and a disinfector that kills germs from all
type of surfaces such as blankets, cushions, curtains, clothes and any device such as mobile,
laptops, tv screens, toys and many others. it is a portable device you can carry it any where
you travel because of small size. there is a UVC- light in it and has both independent and
handheld modes for unlimited functionality this amazing device kills almost 99.9 % of
germs, bacteria and dust mites.

“There are 2 versions of it, one version with dust filters and bags for vacuum cleaners.
It also comes with air cleaning units containing an air filter.”

Cleanse boot contain many amazing features you can also use it as a power back
up due to its high battery life which is 3700mAh power source, it has three modes u can
adjust the modes according to your requirement easily. It has 3 hours running time ,4 hours
charging time which is so amazing 2*infrared sensors.

The cleanse bot intelligent system maps out the most efficient way to disinfect all type of
surfaces when it is going on. with 18 sensors built in it can detect and map any surfaces
including beds and countertops. Cleanse bat is an amazing discovery in this robotic and
scientific era. Before this there was no concept to use robotic development in this way and as
a germs killing handheld device. till now robotic technology was used in engineering and
scientific fields but we bring new innovation to use this technology in this way. the concept
to start this business to provide a secure and clean atmosphere.

 Products or services:

This product contains amazing features are listed below:

 18 sensors
 4 UV-c lights
 220 g weight
 3700 MAH power source
 130mm*30mm dimensions.
 3 modes you can adjust them easily according to your
needs
 4hour charging time
 Power bank mode you can use it to charge your other
devices like mobile phones, Bluetooth
 Under blanket with climbing feature (its means u just
activate it and it automatically runs and kills all kinds of
germs

Market characteristics:

The market research and analysis is quite important for the success of a
venture .in 2020 many unusual events has happened. Such as corona-19 which badly effect
the overall world economy. This robotic innovation is according to the situation. it has a
huge acceptability and market especially in this scenario. People want protection from germs
and all the infectious things which may have a bad impact on their health so this innovative
product can be prove very successful. The market has a huge acceptability towards this
robotic disinfector and as sanitizer. People who travel for the business purpose students who
lived outside their homes
Like in hostels, household ladies can use in in their daily routine to disinfect
their home from germs and safe their families from germs .so there is a huge potential
market for this product, Because this is a totally new innovation to use robotic technology as
bacteria killing device so the probability of competitors is relatively slow.
Because a great work needed behind this innovative idea a bacteria killing device if we talk
about our sales forecast is very important in order to identify the success a venture.
The policy of the company is to keep price low to catch the attention of targe customers and
get the target market. In order to gain advantage the policy of the company is to give 60% off
to increase the revenue of a venture.

Get the cleanse bot before it becomes available in the stores and online you
can get 60% off by pre- ordering our initial campaign

 Entrepreneurial team:
The company house cleaning tip introduced this product and brings a great
innovation in the robotic technology. company aim to provide valuable information
how you can protect your atmosphere from germs and other infectious bacteria. Tom
yang Is the key founder of the product. He brought this amazing idea to use a robotic
technology in this way. Co -creator Tom yang tells the idea came when “My wife and
I came up with the idea when we were on vacations”
They did some research on the topic pinpointing a 2012 study from
university of Houston .in which researchers tested 19 surfaces in the hotel rooms for
bacteria.
“We realized that that even though we could not control how well hotels
cleaned their rooms we could create a way to control our own health and safety”
Then after this amazing idea we discuss with a team of engineers and designers the
couple created a robotic cleaning device especially for travel

Management team structure:

Shareholders/owners
 Board of
directors

CEO/CF
O

Managerial
team /Staff

 Financial summary:

2. BUSINESS CONCEPT.

The main idea to use the robotics technology in this way is to provide a clean and
healthy atmosphere to all especially to those people who travelled a lot. and live outside
from their homes. The present age is the age of rapid development new innovations are
coming day by day so it is the need of the hour to invent something new in order to get the
intention of individuals the business philosophy is to provide a neat and clean atmosphere by
using robotics technology in a new way. it saves a lot of time this amazing mini disinfector
work automatically and save your precious time which you can spend with your family.

 Objectives of founders:

The main objectives of founder to bring creativity in the products because the
creativity is the essence of life. the modern age is the age of robotic technology .in every
field of life this new innovation is adopted even in, construction, education, restaurants
engineering, scientific areas human beings are replaced by robotic technology. company also
decide to use this technology in protecting human beings from germs .in 2020 after the
corona virus spread increase the importance of health care.
The major objectives of owners to provide a clean and healthy atmosphere.
Our main purpose is to define and create new applications protect those applications so we
better ensure their quality and brings into all aspects of human interaction with new
Technology. The main aim of company to provide comfort and interact them with latest
technology Cleanse boot a robotic disinfector has many features such as 3700mAh power
source ,3 hours running time,4 hours charging time ,2*infrared sensors. There is also a mini
light attached with it. Due to its long battery life u can also use as a power backs up in this
way it performs 2 in1 functions.

 Distinct competency:

To use robotic technology as a bacteria killing device is brilliant idea. a great

time and efforts require behind it .so the edge of company is that is has this amazing
concept which is 100% new and worthwhile. This product gains the intention of market
very rapidly, people now using this robotic technology in their daily life.

 Core competency means one thing which you can do better as compared to your
competitors. the edge of others.
 The first competitive edge is that it brings innovation in the field of technology
as compared to others.
 The second edge is to provide high valued products to its customers
 Company control it cost of work very efficiently and manage this new product
very actively
 This is a huge acceptability of this product due to use of a robotic technology
 The control system of organization is working very effectively. there is no
misuse of power
 Another advantage which our company gain is hardworking employees which
are 100% loyal towards their doings.
 Another edge of company is that this product has huge acceptability in near
future because this technology is most beneficial for all users
 Another edge is company own good reputation, goodwill.
  There is also edge of company supply system is very strong it use key
manufactures which are best in their doings.
 There are no close competitors of this product near .in case of competition the
company policy to offers discounts and other value added services to brings
customers back.
 The company provides all information about its manufacturing processes to key
customers in this way in case of any difficulty customers can get complete
information by watching these audio videos taps.

2. PRODUCTS OR SERVICES

The present age is the age of technology new innovations are continuously
coming, this is the era of robotic technology thus our company design a new product
according to the situation. Cleanse bot a mini robotic disinfector which automatically
runs and kills all germs and provide a neat and clean atmosphere.

 Function and nature of product:

The main function of the product it is a robotic based technology which kill
almost 99.9% germs. From all type of surfaces such as cushion blankets toys,
electronic appliances, mobile phone laptops there is a mini leaser in it which is so
powerful. That kills all types of germs it has a long battery life and power storage
capacity so the additional function is that we can use it as a power back up .to charge
our mobile phones, blue tooth.
The main target customer of the product those who travel a lot such as businessmen
students who live outside from homes like in hostels household ladies it target most all
of us. by providing us a neat and clean atmosphere.

 Features /Attributes of the product

The cleanse bot intelligent system maps out the most efficient way to
clean your surfaces when it is going on its on with 18 sensors built in it can detect and
maps any surface including beds and counter tops

 Handheld mode

Simply pick up the cleanse bot and use it to clean light switches keyboards cell
phone, tablet children and pet toys thing u can touch you can disinfect make your entire
home germs free with no chemical.

 Power bank mode

The cleanse boot comes with a built in 3700mAh battery and USB -c port to
charge all of your electronic devices the flashes charge system gives u an extremely
fast charging experience where ever you are.
 Under blanket mode with climbing feature
Simply activate the cleanse bot with the push of button and it will navigate through
the bed and under the blanket disinfecting everything .it will disinfect a king -sized bed in 30
minutes.

 Power bank mode

The amazing feature of this product is that you can also use this as a power
bank because the mobiles we use have a very low battery so this portable can prove very
useful for us because of his high storage capacity and long battery the charging time of this
amazing device is 3 hours.

 Multi directional cleaning:

The quality light point both up and down allowing u to put the cleanse bot under
a blanket and have it sanitize the sheets and blanket at the same time the smart system is
fully automatic sensing where the material is.

 Keeping your family healthy:

Cleansed boot is the world first portable sanitizing and disinfecting robot for
both home and travel use you can safely use it every single day to kill 99.99%of germs
bacteria and dust mites around your homes and hotels

 Portable device:
With it compact size and weighing less than 1 pound you can put the cleanse bot in any bag
and take it with u where ever you go use it for disinfecting or as a portable charger
throughout the day.

 Technical profile:
Cleanse boot is the world only smart travel robot designed with u in mind cleanse
bot is a smart robot. With artificial intelligence an 18Sensors built in it uses four UV-C
lamps to blast away 99.99% of germs and bacteria on any surfaces.
But most importantly on your hotels bed. because hotels are notorious for germs and bacteria
and u don’t want to worry about that when you are travelling whether you are traveling for
work or for fun only need to set the cleanse bot down on the bed turn it on for either 30 or 60
minutes and go about your day while its sanitizes and disinfect your bed sheets or blanket
not only does it kills germ, bacteria or dust mites. But UVC light has been proven in many
studies to actually help prevent the spread of airborne virus too. Cleanse boot is the only
thing like this in the world.

FUNCTIONS:
STEP 1:
For under blanket mode pull the top and bottom halves of the cleanse bot a part
to reveal the wheels set the cleanse bot wheels down on any surface including a bed under
neath the any blanket and on power button turn on. It will clean on its on for 30 or 60
minutes press the power button once for 30 minutes and twice for a 60 minutes run time.

STEP 2:
In hand held mode simply put your hand under the strap and holds the power
button for 3 seconds to turn it on press the power button again to turn on the down word
facing UVC lights. Then aim the light at any surface or device holding it 1 to 3 inches away.

STEP 3:
For power bank mode use the USB port to power any device.

STEP 4:
For easy storage put the handle cover back on the wheeled part of the cleanse bot
hold the power button foe 3 seconds to turn off and store. Its portable size means it can be
kept easily in draws, bag packs and more.

 Proprietary interest:
The company has 4 patents pending on our technology and hardware. The
production team has a working demo not the final product. Their ability to begin
production may be affected by the product development or financial challenges

Add new features:

This product start only in one color which was white but due to increase in
demand and market scope we introduced more colors in it such as black which makes it
more attractive and upgrade its features such as more long battery life, powerful sensors.
Cleanse bot comes with a charger as well as.

4. MARKET RESEARCH AND ANALYSIS.

Customer scenario:
It depends upon three things:

Gender:

Market research and analysis is very important for the success of a product in
order to make a venture successful the company must consider the customer scenario which
means the product must be according to the demand of the customer. The company must
takeinto consideration the consumer preference very carefully. If we talk about our company
policy the target customer of our product is the people who travel a lot either men or women,
house hold ladies.

Income level:

The income level is very important for the success of a particular venture. We
must take into consideration it very carefully that the product we are going to introduced
either affordable by the people or not income level also effect the usage of product the price
of a cleanse boot is according to the income level of people they can easily afford it.

Living standard:

Paying habit and relevant information for a new venture is also very important
aspect. Company must consider its customer living standard either customer are aware to use
the product or not their living standard their knowledge about the product are the basic
factors for the success of a products.

 Market analysis:

Market analysis is very important for the success of a product big businesses make
a complete analysis of the market before introduced their product in the market. It consists of
market trends or changes window of a business opportunity or how to position a particular
venture means to create image in the mind of customers. A market exists only when there are
qualified buyers. Because cleanse bot is a totally new invention to use a robotic technology
in bacteria killing so complete market analysis is very important. The present era is the era of
technology and the use of a robotic technology is such a way is amazing now the thinking of
people is also changing they are accepting new technologies so the use of robotic technology
in such a way is a new idea for people which capture the attention of them.
The cleanse boot success can be determined through that it is the world no 1
bacteria killing robot. The company intends to divide the market into small parts like market
segmentation our customers are the people who travel a lot such as businessmen, household
ladies, and people can easily carry this anywhere they travel due to its small size.

Sales forecast:

“Cleaning and disinfecting robot market is projected to reach revenue of $2.44

billion in 2025 and is estimated to grow at a CARG of 10.3% during the forecast period 2020
-2025 lack of hygiene and poor sanitation are the key factors leading to various diseases such
as cholera diarrhea dysentery and hepatitis to overcome them medical and health care
expenditure increases thus the focus on hygiene increases along with methods to increase
disease prevention. disinfectant robot market is estimated to grow at a CAGR of 10.3%
owing to the rising demand of hygiene globally across the various sectors
The rise in the numbers of patients affected by corona virus has also boosted
the need for disinfectant robots recently which are deployed in hospitals to disinfect them.
By the end user segment is the health care industry is the fastest growing with a CAGR of
6% this rise is said to be due to the spread of corona around the world. Further to prevent the
spread of such infection and diseases hospitals regularly need to disinfect their furniture and
others.”

 Expected competition:

Cleanse boot is a new way to use robotic technology in this way as a

disinfector to kill germs and bacteria. In future there is a huge scope towards this side
because people do not follow basic health care precautions and the spread of germs increase.
the use of robotic technology in this way capture the attention of people now people are
using this technology in hospitals, hotels, offices, homes for neat and clean environment so
there are chances of good competition in near future.
The cleanse boot has its patent which restrict the competitors to enter in the
market. the company can enjoy long term edge in the market but we also positioned our
product in the market to create a distinct image in the minds of our customers because this is
a new concept which capture the attention of the customers that’s why cleanse bot is the
world first robotic sanitizer in the world.

5. MARKET PIAN:

 Market strategy to compete:

 The main strategy of the company is to provide quality product with the
use of latest technology. And brings new and new innovation according to the
demand of customer and market scope because the customers demand does not
remain same it changes from time to time so in order to make a venture successful
the company must be flexible in its structure and bring new creativity in its
operations in order to capture the market position and competitive advantage.

 The second market strategy is to increase the size of market by commercialize the
product and make loyal customers and make a strong relation with them.

 Third market strategy is focus on the employees make them more

competent because the success of a business depends upon the efforts of its
employees. No business can successful without the term efforts.

 Fourth business strategy is kept prices low and offer discounts in order to
increase the size of market. The price of our product is very low which is 99$ right
now. (a 61% discount of the original price of 259$)

 Fifth business strategy is to provide after sales services in order to make

a strong relation with customers like repairing, replace defective parts as quickly as
possible.
 Online availability of a product you can order cleanse bot online
anywhere in the world within 24 hours.

 Price:
 Price is the basic element in the success of a product well defined prices are
obviously necessary to project sales volume and financial performance. Cleanse bot price is
just 99%(a 61% discount of the original price of 259$) price is the life blood of a product the
venture success 100% depends on it if the price is too low is does not create a good image in
the mind of customers they think company compromise on the quality of the product on the
other hand if the piece are too high out of the range of the customers they product will fail to
achieve its target so the company must consider this factor very seriously.
The price shows the image in the mind of customers. If company provides a
high quality good as comparatively low price as compared to our creditors it will be very
useful to create a good image in the mind of consumers. they think that company is very
sincere towards their needs. There are different pricing methods such as discounts, quantity
and bulk price, wholesale price retail market skimming price the company decides according
to its strategy which pricing methods it should use.

 Promotional mix:

Cleanse boot is a new product so company uses different methods to

popularized the products at large level. promotion plays a very important role in the success
of a product without bringing the product in the knowledge of customers one can not get the
targeted revenue and share in the market.
For this the company uses different sources such as newspapers, tv promotions, social media,
providing samples to people. Social media is a very powerful source to bringing the product
in to the notice of general public. BBC news also talks about this latest innovation to use a
robotic technology in this amazing way.

 Distribution channels:

Distribution channels play a vital role by providing goods and services to

customers on time. there are many ways to deliver goods and services to customers such as
wholesale, direct sale to customers, take these services of middleman online take order and
deliver goods to customers at their footsteps. There is a proper chain behind it. company gain
the services of a large suppliers to deliver product to the customers on time. These suppliers
deliver product to retailer which further provide product to customers. The company also
provide direct sale services to retailers and directly to customers. The company shipping the
products now it is ready to deliver anywhere where in the world.

 Services and warrant:

The company provide all services such as after sale services which means
company takes the responsibility to replace the defective products as quickly as possible for
this purpose company provide a full detail of its manufacturing operations to its customers in
the form of a video tape recording, a detail notebook which help the customers to use the
products and tackle the problem if any happen during the usage of the product.
 The warranties of the company are that all the terms and conditions must be
settled at the time of purchase and delivery of product the warranties are included in these
cases when product not do the work properly then repairs the product free of cost and the
exchange the defective products in very short time.

 Marketing leadership:

Cleanse boot is the world first robotic disinfector in the world to kill germs and
bacteria automatically. if we talk about its marketleadership we have partnered with the
Panasonic battery factory to bring you exclusive excess to some of the worlds most advanced
battery technology we have integrated cells and power management systems in to the cleanse
bot hardware to give u a handy charger with a 3700 battery to charge all of your devices at
lightning speed while u are on the go.
Panasonic is the world leader in portable power and by integrating their leading
LI-ION cells and power management systems into cleanse bot hardware playtime extends to
almost TWICE that of a standard battery. Our product leads the market there are two reasons
behind it firstly it is totally a new idea to use the robotic technology in this way that’s why
we are successful to capture the attention of customers
Secondly the qualified and competent workforce which make our idea
worthwhile by providing their efforts. The qualified and skilled persons save the company
from loss.
Thirdly timing is very important to introduced a product in the market when
there is a huge scope of the acceptability. The cleanse bot a robotic disinfector which kills
almost 99.99% germs we introduce our product in a time when whole world is suffer by
corona virus and when there is a need of such product which gives a neat and clean
environment. So we are successful to capture the attention of market.

6. MANUFACTURING OR OPERATIONS

The manufacturing and operations very from business to business in order to

make a product company need raw material then we need a work force to convert this raw
material into final goods the quality of a product totally depends upon the raw material
which we use in the manufacturing of a product and the labor which work on this raw
material and transform it into finished goods there is a proper chain behind the production of
a good.

Inventory/
Raw
material
 Work in process
(Material, labor
Factory
overhead)

Cost of goods
manufactured

Finished
goods

Cost of
goods sold

Facilities:

The company has its own land where it starts its manufacturing operations.
The sources which make company process convenient known as lease.
 The company use latest technology in order to bring creativity in its operations that’s
why company comes with this amazing idea to use robotic technology in hygiene and
health care sector
 The company makes new researches and made new products and also innovate the
existing products according to the changes. Because creativity is the essence of a
business.
 The company has its own parking and transportation facilities for the convenience of
its employees
 The company follows all legal requirements all the processes of company are
according to the law require company does not perform any activity which is against the
provision of law. Company registered itself according to the requirements and all the
operations of the company are according to the law.

Inventory:

 Inventory is the most important in the success of a product.

 The company maintains its own inventory as a reserve to meet the
operations of company and in order to meet emergencies requirements.
  The company has an effective system to maintain all of its transactions
either on cash or credit.
 The company priority to meet all the demands on time and main contract
and made timely availability of products to customers.
 The company hire the expertise of a qualified and experienced staff in order
to maintain inventory flow effectively so that company not becomes out of
stock
 There is a strong distribution channel to made availability of products to
customers without any delay.

 Human resource:

Human is the precious assets of an organization. human resource is the set of

people who make up the work force of an organization business sector industry or
economy a narrower concept is human capital the knowledge which the individuals
embody. Company use trained and qualified employees in order to make a products
product .there are a proper supervision in the company to control wastage of resources.
The company hire skill full supervisor who evaluate the overall operations the
main aim of company is to provide valued goods and services to customers.

There is a R&D department in the company who make a proper market

research to evaluate the needs and wants of customers because customers want
continuously changes with the technological development.

 Operations:

The company performs manufacturing operations. The main aim is to bring

creativity in the product. There is a research and development team who made a proper
market research before introducing a new product in the market because no venture can be
successful. Without customer demand. The company also focus on safety and maintenance
operations. The company will provide quality products to customers.

7. ENTREPRENURAL TEAM:

Cleanse boot is the first pocket size robot to kill germs and bacteria the concept
to use robotic technology in such a way is entirely new and capture the attention of market
behind the success of every business there is a team who run, manage, control all the
operations without the team efforts no venture can be successful. All team members have
experienced the explosive growth environment of successful start ups and contribute unique
talent which increases the overall efficiency of the organization.

 Profile of founder:

Cleanse boot is made by a passionate and creative team who call their
company venture studio the people who make up the team met through their interest and love
of science and robotics and want to make the world a better place innovative and interesting
place the cleanse bot robot was created after founder TOM GANG and CECILIA Hsu were
on vacation in 2017. they checked into one of the best known hotels in the country they were
visiting and found a messy beds conditions.
This made them realize that while they can’t control the hotel and its
cleanliness there HAD to be a better way to take control of their own health and safety while
travelling. They wanted to design something smart enough to sanitize and disinfect easily
and to be small enough to be portable and travel friendly they continue to build their team
adding hard ware and software engineers and a manufacturing managers, after 18 months
and more then 10 prototypes the cleanse bot was born.

The entrepreneurial team consists of following members:

 There is a board of directors who supervise all the operations of company
very carefully that no one could misuse it power and no one can exploit the right of
small shareholders and other employees.
 There is one CEO who executes all functions and CFO who manage all
financial matters.
 There is a group of shareholders who contribute capital to run the business.
 Research and development team who make a market research identify the
needs of people and bring innovation in the products.
 Marketing teams who control made all marketing strategies, position the
product, and segment the market.
 Office manager
 Design developer
 Sales man.

CONTRIBUTION OF PERSONS:

VP of operations $300000

VP of marketing $200000

VP of corporate strategy $150000

Marketing & research $120000

Design developer $90000

Shareholders \owner equity $50000

8. FINANCIAL DOCUMENTATION:

There are basically 4 essential documents of a company:

 Income statement
 Balance sheet
  Statement of cashflow
 Statement of shareholders equity

INCOME STATEMENT:
Income statement shows the expenses and income of a company during a
particular time period. Its shows the overall profit or loss of the organization. Its also known
as profit and loss account.

Following expenses and revenue of the company which occurs in a year are listed
below.

Depreciation:
Gradual decrease in the value of fixed assets called depreciation.
Company allocates the value of assets over it useful life very carefully.

Rent:
Rent is compulsory payment made monthly.

Insurance:
The company provides insured products to customers and pay insurance
premium to the insurance company.

Utility expenses:
Company maintains a sufficient amount for the payment of utility
expenses such as electricity, gas.

Leased property:
This is the policy of company to obtain some property on lease instead of
purchasing them.

Miscellaneous:
There are some expenses which occur from time to time known as
miscellaneous expenses such as travel, repairs etc.

Selling and marketing expenses:

Company set an amount to spend on marketing and selling expenses.
These expenses are incurred to bring products into the notice of general public. The company
spend a huge amount on advertisement and selling expenses.
 Balance sheet:

Balance sheet is the statement of assets and liabilities. It depicts the

financial position of a business at a particular date.it displays company’s total assets and how
these assets are financed by either debt or equity.
The company policy to invest in current assets such as inventory rather then fixed assets
because fixed assets may have liquidity problem.

NAME OF THE COMPAY

BALANCE SHEET
AS On………………..

ASSETS Amount LIABILITIES Amount

Current Assets:
Cash $500000 Accounts Payables $100000
Prepaid Expenses $100000 Bills Payables $200000
Investment $600000 Tax Payables $500000
Inventory $450000 Unearned Revenue $50000
Fixed Assets:
Plant $800000 Payroll $500000
Machinery $600000 Net Profit $700000
Technology $3000000 Capital $4500000
Long term Investment $500000

Total $6550000/ $6550000/

Statement of cash flow:

This statement shows cash inflows and outflows during a particular
period of time through investing, financing or operating activities.