Professional Documents
Culture Documents
Executive Summary: The Caring Bank
Executive Summary: The Caring Bank
Bank Alfalah was incorporated in 1997 and was privatized by the Government of
Pakistan. The Abu Dhabi Group bought the majority shares of the bank and so got the
rights to control the bank’s operations. Since the privatization of the bank, Bank Alfalah
has implement different policies to make it one of the best banks of Pakistan, which
included introducing new products and services and increase its operations by opening
new branches in Pakistan. Bank Alfalah is dealing in Foreign Currency Accounts,
Foreign Remittances and Foreign Bills for Collection, imports and Export. But the
Branch in which I worked it deals in Pakistani rupee transaction in foreign currency was
not the practice of this branch. I did my 8 weeks internship at Bank Alfalah Islamic
Banking Group, Kotabdul Malik Branch. This branch is established in 2008 and major in
Operations. I worked there in Account opening department and remittances department.
I also Spent some of my time at Clearing Department and understood the procedure of
Islamic Banking. The over all experience at the bank was good. Infact the maximum
Customer of the branch were Individuals and businesses entities. Most of the
businesses have their Salary accounts and saving accounts there. As the branch has
been established in an Industrial Area so many of the Employer Companies are
enjoying the services of the bank. During my internship Program, I found that due to the
effective customer service and proper Guidance the number of customer are increasing
day by day. The competitors of BAFL are also in aggressive position. The Economic
and Political conditions of the country are very disturbing; the high inflation and law and
order situation affects every business including Alfalah. Bank Alfalah has seen a rapid
growth in its activities by introducing a range of products and services and showing its
presence in the country by opening new branches and in future should keep this
momentum and always strive to become the best.
Since its inception, as the new identity of H.C.E.B (Habib Credit and Exchange Bank
Limited) after the privatization in 1997, the management of the bank started
implementing strategies and policies to carve a distinct position for the bank in the
market place.
This was further strengthened with a partnership with the Abu Dhabi Group which owns
70% of Bank Alfalah shares. This allowed the bank to invest more in revolutionary
technology to increase its range of products and services, perceiving the requirements
of their customers and matching them with quality products and service solutions.
Bank Alfalah has gone through different phases over the years. Its name and been
changed in the following sequence.
Bank of Credit and Commerce and International (BCCI)—1972
Habib Credit and Exchange Bank—1992
Bank Alfalah—1997
Bank of Credit & Commerce International (BCCI) was a Pakistan based bank,
established by Mr. Agha Hassan Abdi from UBL, in association with U.A.E and Europe.
BCCI has its branches in 74 different countries of the world. It had its 3 branches in
Pakistan, Karachi, Lahore and Rawalpindi.
Introduction
Banking is one of the most sensitive businesses all over the world. Banks play an
important role in the economy and are considered as the backbone of an economy in
every country and Pakistan is no exemption. Banks are custodian to the assets of the
general masses. The banking sector plays a significant role in a contemporary world of
money and economy. It influences and facilitates many different but integrated
economic activities like resources mobilization, poverty elimination, production and
distribution of public finance.
Pakistan has a well-developed banking system, which consists of a wide variety of
institutions ranging from a central bank to commercial banks and to specialized
agencies to cater for special requirements of specific sectors. The country started
without any worthwhile banking network in 1947 but witnessed phenomenal growth in
decades to come. By 1970, it had acquired a flourishing banking sector. Nationalization
of banks in the seventies was a major upset to domestic banking industry of
the country, which changed the whole complexion of the banking industry. With
irrational decision at the top, all the commercial banks were made subservient to the
political leadership and the bureaucracy. The commercial banks thus lost their assets
management equilibrium, initiative and growth momentum. They ceased to be a
business concern and became big bureaucracies.
Today, the banking sector is providing financial solutions to the masses and is
growing and becoming a solid partner in the development of the Pakistani
economy, this growth potential has seen different acquisitions in the banking
sector, with the Standard Chartered and Union Bank being the most prominent.
Islamic Banking
History
Riba
It has been argued in vain for long in some circles that the prohibition in Islam is that of
excessive interest only. Or that it is the interest on consumptive loans that has been
forbidden and as
“O ye who believe! Be afraid of Allah and give up what remains (due to you) from
Riba (usury) (from now onwards) if you are (really) believers! 2:278
And if you do not do it, take notice of war from Allah and His Messenger! But if
you repent, you shall have your capital sums 2:279
However, this does not mean that Islam prohibits any gain on principal sums. In Islam,
profit is the recognized reward for capital. When capital employed in permissible
business yields profit that “excess over capital” becomes the rightful and just claim of
the owner of the capital. As a corollary, the risk of loss also rests exclusively with the
capital and no other factor of production is expected to incur it.
Mudarabah
Like Musharakah, Mudarabah is also a form of partnership. Whereas all partners in
Musharakah contribute capital, under Mudarabah partnership is formed between
provider of capital and provider of expertise or human resource. Proportions for sharing
profit are decided upfront. Losses are incurred solely by the partner contributing capital.
Murabaha
THE CARING BANK Page 6
Murabaha is a non-participatory mode of Islamic financing where the bank sells the
asset required by its client to the client on cost-plus basis. The asset is first purchased
by the bank and the bank incurs
he risk of any loss or damage to the asset as long as the asset remains under its
ownership.
Ijarah
Under this facility a client may take on rent, property, vehicle or any other real asset
belonging to the bank. The bank transfers the right of use of the asset to the client,
while retaining the ownership of the asset. The client pays periodic rent to the bank for
the use of the asset.
Salam
Salam is a contract of advanced payment against deferred delivery of goods. Goods
paid for in advance by the buyer are delivered by the seller after an interval of time.
Istisna
Manufacture of a specific product against precise specifications by a manufacturer for
delivery to buyer. It is necessary that the price of the product and product specifications
are fully agreed upon by the manufacturer and the buyer, and that the material required
for manufacture is arranged by the manufacturer.
Company Information
Great journeys begin with but a single step and mighty oaks are born out of humble
seedlings. Bank Alfalah – Islamic Banking Division (BAL-IBD) – presently a division of
Bank Alfalah Limited – is gearing up to become a separate, full-fledged Islamic Banking
entity. BAL-IBD offers to its customers a broad range of Islamic products under
personal, consumer and corporate banking modes. The array of Islamic instruments at
the disposal of BAL-IBD is equipped to provide efficient and satisfying solutions to our
customers’ needs. Our Islamic products are Shariah-compliant carrying the seal of
Personal Banking
Personal Accounts
Remittances
Foreign and local remittances are both available. Foreign remittances are available in
the following currencies: US dollars, Pound Sterling and Euro.
Locker services
Locker services are offered at select branches. Lockers are available in three sizes –
small, medium and large. Annual charges for the lockers are as follows:
Small Rs 1,000/-
Medium Rs 2,000/-
Large Rs 3,000/-
Corporate Banking
Murabaha Finance
Types
o Local purchases: For purchase of locally available goods
o Imported goods/commodities/assets
Mode of repayment
o Immediately in cash
o On a mutually agreed future date
o Spot Murabaha (Import)
o Deferred Sale Murabaha
Trade Finance
Imports
o Letter of Credits
o Import Murabaha Finance
o Full range of services related to imports e.g. Contract registration, Import
bills for collection, Shipping Guarantees and Advance payments against
imports.
Exports
o Export Murabaha Finance
o SBP Islamic Export Finance Scheme
Bank Guarantees
A host of Guarantee types are offered by BAL-IBD including performance, financial and
payment guarantees. BAL-IBD also issues guarantees securing financing facilities to be
availed from Islamic Banks and/or Conventional Banks’ under Islamic modes of
financing.
Consumer Banking
A key feature of Islamic banking is that unlike conventional banks which deal primarily in
money and financial securities, Islamic financing is related to an asset that is a feature
of the transaction, and quite often the principal feature itself. From this springs an
important distinguishing feature of Islam
wherein Islamic financing is always based on illiquid assets that have intrinsic value.
Profit to Islamic financing is generated through bonafide sale of these assets.
Conventional banking, on the other hand, is free of such limitations. It lends money and
makes its earnings through this act of lending. Its earnings are unconcerned with the
economic fate of its lending.
VISION
Group Heads
Regional Managers
Area Managers
Branch Manager
Operations Managers
Fig.1
A general hierarchy of bank which is showing about the main authorities of Bank Alfalah
Limited who are controlling its management in Pakistan. Bank’s management is divided
into different groups, regions and areas. Co-chairman is providing supervision to group
heads that are responsible for controlling the affairs of different groups.
Management
Board Advisory Committee
Mr. Abdulla Khalil Al Mutawa Director
Mr. Khalid Mana Saeed Al Otaiba Director
Mr. Bashir A. Tahir Member
Mr. Ganpat Singhvi Member
Chain Of Command
Executive Incharge
Executive Incharge
Credit Monitoring Division
Establishment & Administration
Executive Incharge
Executive Incharge
Finance Division
Audit & Inspection Division
Fig.2
Fig.3
Terms of Employment
The following are the four categories
1 Regular (M.T.Os, C.R.Os)
2 Contractual (B.D.Os)
3 Temporary
4 Casual
Job Description
In BAL, virtually against every job, job description is prepared. The main features of job
description are
1 To whom the employee is responsible.
2 What are the Job Grade, title, and location of the job.
3 Job Summary and duties. It briefly describes which are the duties of the
employees, their responsibilities and brief introduction of the job.
4 Working conditions.
Job Design
As we know that jobs are more than a collection of tasks recorded on a job description.
While designing the job, HR Department specify the work activities of the individual.
However designing the job in the Banking sector is a complex function because of
variety of factors that enter into arriving at the ultimate job structure
Once the job analysis exercise has been practiced successfully, and job description for
each job is prepared, then HRD’s job does not end. It starts from this activity and
engage in estimating the demand and supply of human resources.
Recruitment
1. Customer satisfaction will always remain the number one benchmark; the aim is
to maximize value for clients by offering high quality financial solutions that best
meet their current needs and long-term goals.
1.Humility
Bank encourages a culture of mutual respect and treat both for team members
and customers with humility and care.
2.Integrity
Integrity means a synergic approach towards abiding the core values. United
with the force of shared values and integrity, Bank Alfalah form a network of a
well-integrated team.
3.Team Work
Bank Alfalah team strives to become a cohesive and unified force, to offer you,
the customer, a level of service beyond one’s expectations. This force is derived
from participative and collective endeavors, a common set of goals and a spirit to
share the glory and the strength to face failures together. The entire department
heads work with their subordinates as team members they provide them help
and guide them to achieve their goals.
4. Culture of Innovation
The Bank aim to be proactively responsive to new ideas, and to respect and
reward the agents, leaders and creators of change.
Communication
Marketing
No business activity can be planned without objectives therefore every company has its
own marketing objectives like, to achieve maximum market share, to achieve desired
volume and gain maximum profit.
In order to achieve such marketing objectives each organization has its own ways and
tactics. These ways and tactics help in achieving the pre-determined goals of the
organization.
Competitive Strategy of Bank Alfalah
The strategy used by the management to position BAL in such a way that it will have
distinctive advantage over its competitors.
Cost Leadership
Bank Alfalah adopted the strategy to be the cheapest services provider (the
cheapest rates for the services of Remittance, foreign trade etc), and the lowest
interest rates for their products.
Differentiation
The strategy an organization follows when it wants to be unique among its competitors
with unique products and value added services.
Target Market
Aggressive Banking
Bank alfalah expanding their network of Islamic Banking. Bank Al Baraka has been
serving the Islamic banking sector since 10 years and they have only 5 braches in
Pakistan. On the other hand bank Alfalah has established 20 branches in a year.
Motivation
Bank Alfalah motivating their employees by giving them comprehensive benefits and
professional environment within the organization, which enhances the performance of
the employees. Bank motivates their employees by giving 3 bonuses in a year.
Benefits
Monitory Benefits
Monitory benefits are given to the employees on the basis of their performance like
salary rise, cash prize.
Grade Promotion
External Audit
Current Account
Current Accounts are non-profit bearing accounts that have a minimum account
opening requirement of Rs.10.000.No Zakat is deducted on the account balance.
Furthermore all current account holders receive a Hilal card and there are no
restrictions on the number of withdrawals or deposits made to and from the account.
Sometimes upon instructions salary Account of an Individual require initial deposit
Rs.500
Saving Accounts
Table.1
Amount-PKR July-2010
Amount-PKR July-10
Amount-PKR July-10
5. Term Deposit
Mahana Amdani
Fig.6
Table.5
1. Same as Current Account for stamping etc, but more documents are obtained.
As mentioned in table 2.
2. Separate KYC for company (KYC Format for Companies), and separate KYC’s
for People involved (KYC Format for Individuals), e.g. in a partnership account
with two partners, three KYC’s will be attached, one for company and two for the
partners.
(Refer Table 8)
Minor Account
Table.8
Stamp Specimen
Proprietor Partner
Fig 7
Requests
Cheque Book Issuance
1. Get sign on Requisition (Front and Bank) and verify them.
2. Enter in the purchase order slip as mention below.
3. Deduct Charges (Rs. 5 per leaf) for example 25 leaves cheque book.
Dr. Customers Account 125
Cr. Cheque Book Charges Recovered 125
Third party mandate is an authority that the account holder gives to a third party to sign
on his/her behalf. It is not given to everyone, the Manager Operation needs to approve
the operation.
1. Get third party mandate signed by the customer and the third party.
2. Get CNIC’s of both the customer and the third party.
3. Get Verisys.
4. Get the third party mandate approved by both the Branch Manager and the
Manager Operation.
Stop Payment
If a customer looses their cheque book, then that customer will have to come to the
bank and firstly report the loss and then stop payment, by telling the series of cheque he
has lost. By stopping payment, the customer is guaranteed that no illegal payment is
made from their account. The process for stopping payment, after the customer tells
that he has lost is cheque book is that he fills a ‘Form B’, which is same as a cheque
book requisition form and an indemnity form, stating no responsibility on behalf of the
bank if any illegal payment is made before the time of announcing a cheque book lost.
Statement issuance
1. Sign on Request (Verify Sign, Affix Received Stamp)
2. Give statement to customer.
3. Deduct Charges by.
Dr. Customer A/c Rs. 55
Cr. Service Charges Recovered Rs. 50
Cr. FED on Others Rs. 5
4. After deducting charges, file request in the Statements file.
Zakat is deducted on Pak Rupees Saving Accounts and on TDR’s. If a customer does
not want to pay Zakat he has to
Non Muslims are also marked under ‘Zakat’ in Account Maintenance. There Verisys
should show their Religion as Non-Muslim.
Clearing Department
Inward clearing
In inward clearing cheques of our customer which are presented in any other local or
out of station bank for payment are come back to the bank to honor. These cheques are
received through NIFT (National Institute of Facilitation Technology). These cheques
are examine date, amount in figure and words, signature of customer and stamps. If all
above mentioned particulars are in order then check customer account to inquire about
sufficiency of balance to pay. If balance is sufficient then cheque is cleared and
payment is made. In case of local Bank Alfalah Islamic or conventional branch the credit
is given through IBCA(Inter Branch Credit Advise). In case of local bank other than the
bank Alfalah the credit first given to the Main office of Bank Alfalah Islamic, SBP have
Outward Clearing
In outward clearing the cheques of the banks other than the bank Alfalah presented by
the customer on Bank Alfalah counter. Out ward clearing is of two types
Stamps on the cheque by Bank Alfalah Islamic In local out ward clearing
Three stamps are used
Special Crossing
Banker Discharge stamp at the back+ Signature of authorize officer.
Clearing stamp (Date must be that at which cheque is presented).
Stamps on the cheque by Bank Alfalah Islamic In intercity out ward clearing
Four stamps are used
Special Crossing
Payees Account will be credited on realization + Signature of authorize officer.
Clearing stamp(Date must be that at which cheque is presented).
Intercity clearing.
Outward Bills for clearing (OBC)
Another way of out of station clearing is outward bills for clearing. In this type of clearing
out of station cheque are received, sent to the respective city Bank Alfalah Islamic
branch after stamping and giving number. Those cheques become local outward
clearing for that city Bank Alfalah Islamic branch. That branch clear that cheque as
mentioned before in local out ward clearing. When that cheque is realized the credit
given back to the branch who send it for clearing through OBC. This credit transfer is
given through IBCA.
Stamps on the cheque by Bank Alfalah Islamic In intercity out ward clearing
Four stamps are used
Special Crossing
Payees Account will be credited on realization + Signature of authorize officer.
OBC stamp with number..
Remittance Department
Cheque
Whenever a cheque is presented at the counter the cashier after a clear supervision
make payments and he finds any ambiguity he returned the cheque unpaid. The bearer
of the cheque sign the cheque in front and twice at back of the cheque.
Instrument used for transfer of money
Pay order: Used to transfer money within the city
Demand Draft: Used to transfer money outside the city
Pay Order
Explanation
When a person requires a Pay Order, he is asked to complete the prescribed
application form in which the amount of pay order is to be stated. Certain amount of
commission and advance tax is charged on issuance of pay order. After having the total
amount deposited in the bank (in cash or through cheque, in case of account holder),
pay order is issued in favor of the payee
Like cheques, when pay orders issued by Bank Alfalah Limited, are presented in other
banks to get them deposited in the payee’s accounts, they constitute the outward
clearing for those banks and inward clearing for Bank Alfalah Limited
The officer checks all the details in the application, makes out the charges for the
transfer that the customer will pay and then make the pay order for the customer and
pass the following entry
Customer A/c
Pay order payable
When the customer in favor of whom the pay order was made gives the pay order to his
branch, the entries passed are
Pay order payable
Customer A/c
Explanation
Suppose a customer requests to provide him a DD made on his account for a particular
city like Karachi. Then, after having the total amount (including commission and
advance tax) to be deposited with application form, demand draft is issued in favor of
the specified person in Karachi (supposed) and is drawn on Bank Alfalah Limited,
Karachi Branch. So, when this demand draft is presented by payee in any bank, it
constitutes the inward clearing of Bank Alfalah Limited, Karachi Branch.
There are two types of situations for transfer of money through demand drafts
Outward DD’s
When a customer comes to Bank Alfalah to make a DD to transfer money outside the
city is known as outward DD. The customer will fill the details in a DD application form,
and will attach a cheque or pay cash as he wish.
Then the officer will check all the details and make a demand draft for the customer and
pass the following entries:
Inward DD’s
This is the procedure adopted when the issuing branch sends copy of the instrument as
an advice. When the bank receives the advice, the officer will pass the following entries
DD Payable A/c
Cash
If that customer is a Bank Alfalah account holder then the following entries are passed
DD Payable A/c
Customer Account
Online Transfer
In online transfer first of all your account should be online. All Bank Alfalah Islamic and
Bank Alfalah Conventional branches are online and they are connected. When the
customer request the online transfer there is a module in Bank Smart Software they
open that module and hit that account in which online transaction needed. They can
only debit and credit that account , Signature can also verified for that account. But
The Alfalah Musharaka Homes product can be used in multiple situations, giving you
pure Islamic solutions for your desired objectives.
Features
24/7 ATm cash withdrawl facility for customer of
BAL/IBG customers-Rs50 k per day
Other 1 link bank Customer
VISA international users
Balance Inquiry
Mini account Statement
Fast cash
Pin Change
Funds transfer on ATMs-Rs 50 k per day
Utility Bills payment for
Electricity
Gas Bills
Mobile Phone Bill Payment
BAL credit card Bill payment on ATM
Cash –Deposit function on selective BAL ATMs
Money Gram
Money gram is an international cash transfer facility. Through this
facility funds can be send any part of the world to beneficiaries in
Pakistan and can be received in any of the Money Gram
authorized BAL branches.
MG is strictly a person to person transfer of cash
THE CARING BANK Page 59
Bank Alfalah limited, in collaboration with MoneyGram, offers remittance service to
Pakistan. MoneyGram is person to person money transfer service that allows
consumers to receive money in just few minutes.
Locker Service
Locker service is provided by the bank to its account holders of the following nature
1. Small
2. Medium
3. Large
This service is categories as on the basis of the value as shown in the table
Table.9
percentage
60
50
40
30 percentage
20
10
0
2008 2009
Interpretation
This ratio relates the net profits to the amount of capital funds that have been employed
in making that profit.
The above given ratios suggest that the profitability of the bank has decreased last year
indicating less profitable operations of the bank.This ratio shows a weak financial
position of the bank.
2. Return on Assets
Formula = Net income after taxes
Total Assets
0.4
0.35
0.3
0.25
0.2 percentage
0.15
0.1
0.05
0
2009 2008
Chart.2
percentage
0.7
0.6
0.5
0.4 percentage
0.3
0.2
0.1
0
2008 2009
Chart.3
percentage
60
50
40
30 percentage
20
10
0
2008 2009
Chart.4
Interpretation
Liquidity Ratio
Liquidity can be defined as
“The bank’s ability not only to meet possible deposit withdrawals but also to provide for
the legitimate needs of the economy as well”
5. Advances to Deposit Ratio
Formula = Advances
Total Deposits
37
36.5
percentage
36
35.5
35
34.5
2008 2009
Chart.5
Interpretation
It demonstrate the degree to which bank has already used up its available resources to
accommodate the credit needs of its customers.
This ratio, a comparison of funds generation and its funds mobilization, indicates the
total loans sanctioned by the bank in relation to total amount of money deposited with
the bank stands at 57.9%compared with the last year figure of 63.7%. This shows that
the bank has less potential to advance additional loans. Total loan able funds roughly
measured by the deposits are sufficient to enable the bank to make additional loans
without recourse to more or less continuous borrowing.
percentage
26
25
24
23
percentage
22
21
20
19
2008 2009
Chart.6
Interpretation
is an indication of BAL’s funds management policies. The funds allocation to the
financial institutions has increased to a great extent despite the fact that still it holds a
small proportion relevant to the total resources raised by the bank. It is a positive
indicator in the sense that the financing to the banks are the most secure ways of
7. Debt Ratio
Formula = Total Liabilities
Total Asset
percentage
0.95
0.95
0.95
0.95
0.94 percentage
0.94
0.94
0.94
0.94
0.93
2008 2009
Chart.7
Interpretation
percentage
6.8
6.6
6.4
6.2
percentage
6
5.8
5.6
5.4
5.2
2008 2009
Chart.8
Interpretation
percentage
12
10
8
percentage
6
0
2008 2009
Chart.9
Interpretation
This ratio takes into account the difference between cash and marketable securities &
other kind of assets. Cash & marketable securities, which are risk less items, are
Concluding Remarks
1) Total income of bank is increasing which shows its good position
2) Operating expenses have increased due to formation of new branches
3) Net income before tax and provision has increased and after tax has decreased
due to tax provision increase including operating expense and interest expense
more interest.
4) Investments and deposits show a very good sign because they are increasing
with a large proportion
5) Shareholder equity is also increasing with a high proportion.
6) A total asset shows a better position of the Organization .
Strengths
Bank Alfalah Image
Bank Alfalah is a reputable financial organization and is well known all over the
Pakistan. Perception is of producing a high quality services. Since, inception of
Bank Alfalah, it has moved rapidly in expanding branch network and deposit
base, along with making profitable advances and increasing the range of
products and services bank have made a break-through in providing premier
services at an affordable cost to our customers.
Bank Alfalah has been awarded an AA- (double A minus) and an A1+ (A one plus) in
the long and short term respectively by the PACRA. These rating denote very high
credit quality and very low expectation of credit risk.
The main source of a financial institution is public savings in this regard public
confidence plays a vital role. So, the confidences of customers are the main strength of
Bank Alfalah.
In order to maintain an effective communication of information regarding the need of
valued clients bank has designed its website to be as user-friendly as possible.
The priority banking centers of the bank offer an unmatched where the customer
receives highly privileged services in a highly elegant environment. It gives the chance
of experiencing new standards in banking. Designed specially for those who appreciate
only the finest things in life,Priority Banking offers the very highest levels of
personalized banking to match customer’s unique status.
Electronic Banking
The revolution in the banking in the form of electronic banking operations have opened
avenues of excellent, efficient and quick services saving the time and costs of the
customers and fortunately BAL is among those few banks who are already reaping the
benefits of electronic transactions.
Weaknesses
As per Bank policy, advertising and publicity is not extensively emphasized. Through
advertisement customers could be kept abreast with the products and services.
The main focus of Bank is major cities of Pakistan. It is direly needed to extend its
network and people should be educated about the functioning of bank. Since, Bank
Alfalah has strong set up in UAE and Middle East, therefore, specifically those areas of
Pakistan should be targeted where large number of people is working abroad. Hence,
bank could avail an excellent deposit rate by using its annual budget specified for
network extension. Hence it weakens its progress.
Opportunities
The life cycle of an organization is comprised of threats as well as opportunities. If we
say, today the rates of challenges are too high but simultaneously the rate of
Threats
While doing business, threats are part of the game. Especially, in this era, most of the
financial institutions are working as Private Limited Company and facing or have a fear
of threat from their competitor as well as new entrants.
In order to maintain as well as to enhance the market share, banks always try to
introduce new schemes / packages. Hence, the environment is very much innovative
and adaptive to the needs of customers.
Though Bank Alfalah has a strong footing and maintain a good number of loyal
customer, still bank has threats in various sectors:
a. In Car Financing MCB & UBL are threats however, the expected
car financing of ABN Ambro could also be a threat for Bank Alfalah.
b. In Home Financing Union Bank or to some extent NBP are
threats.
c. In credit cards, Bank Alfalah captured the market share of Citi
Bank and Standard Chartered Bank. Till yet the bank has no prominent
threat. But, the launch of Askari Bank Master Card and Union Bank Card
might be threat after some time.
SKILLS ACQUIRED
8 week internship at Alfalah bank will surely impact my career in a positive way. Many
things I have learnt there .I have come to know that how to deal with the customer at
bank and how to facilitate with the basic information. During this time period I this
Conclusion
The whole experience of internship was very good. I enjoyed my stay at the bank. The
staff and overall environment of bank is very supporting. Though I am a commerce
student and in the beginning I was unsure about my decision of selecting a bank for
Recommendation
Alfalah bank IBG is a very good organization. It has earned repute for good public
dealing and also with the business point of view. Here the customers do not feel any
Job Rotation
There should be job rotation for the employees working in the banking either in the
same department or in some other departments.
Banking Professionals
The company should hire banking professionals having experience in their respective
fields that will boost the performance of the company as currently MBAs are produced
for this field so they should be hired for enhancing the performance of company.
Attract Customers
The banking company should offer such policies which would attract customers which
are denied by other banking in the market.
Bibliography