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Importance of cultural scripts

FERNANDA
AND
YINED
 The elaboration of cultural scripts
should include reflections which gives
importance
to local expressions and provides
educational growth, both to the tour
guide and the
visitor.

The importance of a cultural asset lies

in the versatility of interactions
generated by
diverse cultures, and we must evidence
the trace of different generations,
including
significant differences based on
plurality in order to produce strong
cultural scripts.
 These actions have resulted in projects that make it possible to draw up
interpretative scripts for the place and its surroundings, taking into account the
following aspects:

• Ecotourism.• Alternative town planning.

• Bio-architecture.• Organic agriculture.
• Sustainable appropriate technologies.• Environmental sanitation.
•Reforestation.• Landscaping and attractions of the area.• Monuments.
• Recognition obtained.

A good script should allow tourists and visitors to interact with the community, learn
and respect its culture; love nature and its land.
 Characteristics of cultural scripts

characteristics

Relevant: The way messages are communicated must be linked to the

experience, personality and expectations of visitors. In order for
this to be achieved, it is best to attend groups with a similar
cultural identity; adapting the script according to thegroup's
requirements.

Fun: Both the background and the form of communication should be

pleasant and accessible. The aim of the exhibition is not to
teach, but to motivate the visitor. The exhibition should not be
geared solely to providing information, but to raising
expectations. Therefore, communication should not be solemn or
cryptic, and the use oFcolloquial language is recommended.
colloquial language is recommended.colloquial language is recommended.recomienda el uso de lenguaje coloquial.

Communication should contain clear, unambiguous and intentional messages.

The thematic proposal must motivate the visitor.
Different kinds of tourist scripts

The cultural script structures the

information required by a guide of
tourism in the orientation process of
a visit to a correlated site with a
cultural heritage asset. It is a
document which incorporates a planning
system with precise indications, which
must be followed step by step when
executing a tourist industry project.
Cultural scriptsmake up a great
variety so many as anthropological
possibilities exist.
Cultural script
Expresses behaviors and actions socially
accepted by all members of a group.
Standards of conduct expected and to be
followed in the face of particular
performance situations.
Subcultural script
When a social group is very large, there
is usually internal cultural diversity
or subcultures, with varied aspects,
either by social stratum, ethnic
expression, sexual difference, religious
beliefs and other types of common links.

Family script
It is a direct expression of cultural and subcultural scripts, which over
time acquire great social roots; these find their best form of expression
through the family, without ignoring that some families develop their own
expression script. Generational relays are expected to assume the same
behaviors and roles, considering them to be the most appropriate.
Scientific script
It includes all relevant, up-to-date and relevant information on elements of
tangible cultural heritage and traditional practices (forest harvesting,
ecological or ecosystem services, etc.), which are its main attractions. It
also includes all the important information about the main natural
attractions, biodiversity and natural exploitation that exist around sites
of interest, as well as all the additional information that is considered
important for the tourist interpretation of the destination.
 Museum script
It develops the proposed themes according to the
structure of the elements of the
natural and cultural heritage to be interpreted.
The museological script develops the
following elements:

1. Theme: Themes and sub-themes of the

attraction to be interpreted are defined.
2. Thematic content: Written and graphical
information according to the identified
topics; it is made in logical order and
according to the location of the elements to
be interpreted.
3. Exhibition material:Identifies the
elements to be displayed in each area;
includes technical identification data as
catalog.
4. Supports: It defines the didactic tools
that facilitate the exhibition. Includes
texts, graphics, illustrations, maps,
photographs, etc.
Museographic and interpretative script

The approved museological script of a particular

site of interest provides a basis for the
museographic and interpretative script, which
contains:
• The interpretative proposal of attractiveness; it
includes strategies and conceptualization tools,
and participative didactic for its interpretation
that integrates the visitors.
• Compilation and generation of graphic elements
necessary for the proper interpretation of cultural
and natural heritage elements, which may include
illustrations, idealizations, photographs, maps,
tables, graphs, among others.
• Complete writing of the interpretative script,
using a clear and simple language asthe basis for
the preparation of each interpretative tool.
 For all these scripts we must be clear about
the subject of adjectives with -ed and -ing

You have probably learned about adjectives before. These are words that describe nouns.
Adjectives give us more information about people, places, feelings, ideas, things, etc.
There are many types of adjectives that end in -ed or -ing that serve the same purpose as
ordinary adjectives. Adjectives ending in -ed usually refer to how someone feels whereas
those ending in -ing refer to the objects, ideas, or events that caused those feelings.

Example:
My husband gets so bored when I watch cooking show marathon (describes how
her husband feels about cooking show marathons).
The marathon of cooking shows was so long that it was boring for my husband
(describes the cooking shows).
Meat is so common that it is not interesting to me (describes meat).
Insects are disgusting to many people. That’s why some people don’t consider
them to be food (describes the insects).

Adjectives ending in –ed describe how people feel about

something or someone.
Adjectives ending in -ing describes something or someone.

As you can see in the examples, the present participle (-ing

adjective) is often the person or thing that causes the
feeling expressed by the past participle (-ed adjective).
 ¡Take the time to travel!
IT IS WORTH IT, ESPECIALLY IF IT IS WITH FRIENDS.
 Read the following sentences and complete each sentence with the right adjective
from the box. Make sure you use the right form, -ed or -ing, according to the context.

- EXCITED – BORED – DISGUSTED - SATISFIED – ENCOURAGED - EXCITING

- BORING – DISGUSTING – SATISFYING - ENCOURAGING

1.HER LIFE IS
____________. SHE BEGAN TO WORK WASHING DISHES IN A RESTAURANT, AND
NOW IS THE MOST FAMOUS CHEF IN THIS COUNTRY.
2.I AM NOT ____________ WITH MY JOB. MY BOSS DOES NOT ALLOW ME TO CREATE. THE
ONLY THING I CAN DO IS TO BAKE CUPCAKES.
3.COOKING CLASSES ARE ____________ TO ME. I JUST DON’T LIKE COOKING AT ALL.
4.THAT FRIED CHICKEN WAS SO ____________. I DID NOT LIKE IT BECAUSE I WAS WAITING
FOR SOME CRISPY TEXTURE, BUT IT WAS CHEWY.
5.MY HUSBAND IS SO ____________ TO COOK THIS NEW MARINATED FISH RECIPE HE SAW ON
TV, THAT HE EVEN BOUGHT AN APRON FOR HIM.
6.DANIELA GETS ____________ WHEN HER MOM ASKS HER TO PEEL AND GRATE THE
VEGETABLES FOR THE SALAD.
7.THE FIRST TIME I COOKED FOR MY FAMILY WAS A TOTAL FAILURE. THEY ALL WERE
____________ WITH MY MEAT, FOR IT WAS CURED.
8.LAURA TRULY BELIEVES COOKING DESSERTS IS ____________ . WHENEVER SHE DOES THAT,
SHE GETS HAPPIER AND RELEASES HER STRESS.
9.I WAS ____________ TO PARTICIPATE IN THAT TV COOKING SHOW BY MY MOM. SHE TOLD
ME I WILL TOTALLY BE ACCEPTED IF I TRUST MYSELF.
10.IT WAS ____________ TO SEE MY LITTLE SON USING A SHARP KNIFE TO CARVE THE
FILLET
FOR THE FIRST TIME. HE WAS JUST DOING IT PERFECT, I HOPE HE BECOME A BETTER CHEF
THAN I AM.