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FOURTH SEMESTER Syllabus
FOURTH SEMESTER Syllabus
Strategic Management
This course is aimed at providing the students with consistent framework across strategic
analysis, strategy formulation and strategy implementation
Unit 1
Basic concepts of strategic management-strategic management process-strategic management at
the business level, functional level and corporate level-constitution of both – rule and functions
of corporate board and top management in strategic management.
Unit 2
Mission and business definition – Environmental scanning – analyzing industry and competition
– internal appraisal-concepts, techniques and cases.
Unit 3
Strategy formulation – types of strategies – integrations, intensive, diversification, and defensive
strategies – strategic analysis, comparative cost analysis, portfolio analysis, operating and
financial analysis.
Unit 4
Strategy choice – criteria and process – roots for executing strategy, strategy implementation-
role pf organizational structure, culture and leadership strategy and social responsibility.
Unit 5
Strategy review, evaluation and control, auditing - using computers to evaluate strategies,
strategy for entrepreneurial ventures and small business, strategy for non-profit organizations.
References:-
1. Strategic Management & Business Policy-Wheelers & Hunger Person, 2004.
2. Strategic Management, 9E, Fred.R.David, Pearson, 2005
3. Strategic Management , Gregory G Dess and Alen Miller, McGraw Hill International
4. Strategic Planning, Ramawamy & Namakumari, McMillan, 2002
5. Competetitive Strategy, Porter, Free Press
6. Competing for the Future, Hamel & Prahlad, HBS Press
References
1. Customer Relationship Management, Ed Peelen, Pearson Education, E-Customer, by
Max McKeown
2. Service Management and Marketing: A Customer Relationship Management Approach,
Christian Grönroos, Wiley Publishers
3. How to improve your customer service/Macaulay, Steve; Cook, Sarah: Kogan page
limited
4. Customer service excellence: Trends and strategies/ Rao, Nageswara S B; Madhavi, C,
Ed.: Kanishka publishers, Distributors, New Delhi
5. Achieving excellence through customer service/ Tschohl, John; Franzmeier, Steve:
6. Jaico Publishing House, Bombay
7. What customers really want: How to bridge the gap between what your organization
offers and what your clients crave/Mckain, Scott: Nelson Business