• Establish the main technical,

legal and market aspects that must

be taken into account for the
creation of the brands of your
products and services.
Technical Aspects: development and
preparation of quality products,
execution of the business plan
associated with the brand,
availability of financial and
physical technological resources
for the operation of the brand.
Legal Aspects: trademark
registration and availability of
them, the type of company that we
are going to use for commercial
activities, URL control,
availability of domains that we are
going to manage on the web
• Verify that names and brands are
adaptable to any advertising medium
and that they meet the essential
requirements to be registered and
disseminated.
We did a search on phonetic and
graphic background for the
registration of the trademark and
no matches were found for the
registration of our trademark,
after this we must pay the SIC fee
and fill out the form, receipt of
payment, required documentation,
logo.
• Register each of the trademarks
in accordance with the steps
established by the institution in
charge of this procedure.
In our country we must register the
trademark with the SUPERINTENDENCY
OF INDUSTRY AND COMMERCE (SIC) and
follow certain steps:
 Know what a trademark is and
what you can register
 check the trademark history
 Pay the official fees for the
SIC
 fill out the forms
 Classify products or services
 Submit request
 follow-up of the process
• Build your company's promotion,
advertising and sales strategies.
Advertising or promotion strategies
are the most important processes in
the marketing of the company, they
help us to establish a relationship
with the target audience
In this strategy we will help
ourselves with PUSH advertising or
“push strategy” since we are new to
the market, this advertising will
help us to enter it. We will do it
for the day of "THE PAPASMONSTER
STAND" through social networks
where we will be informing
everything that we will do that
day, we will also have a "offer" of
prices since this type of
advertising does not allow it