Premier University: Faculty of Business Studies

Premier University
B.B.A Campus
Faculty of Business Studies

Department of Marketing
Program- B.B.A
Semester-3rd
Section- A
Batch- 32nd
Title of Assignment: Various Types of Cosmetics
Submitted To: Submitted By:

Tariqul Alam  Shuvo Bhowmik
ID- 1503210108385
Assistant Professor  Yeasin Arafat Akash
Department of Marketing ID- 1503210108388
Premier University  Afreen Ahmed
ID- 1503210108672
Subject: Principles of Marketing
Date of Submission: 21 May, 2017

Welcome To
Brief on overall cosmetic market of Bangladesh (Present

prospect & Future potential)
 Local cosmetics and toiletries industry continues to dominate the

domestic market gradually with the sector posting a double-digit
growth over one and a half decades. Presently, the local
manufacturers hold around 60 per cent share in the domestic
cosmetics and toiletries market compared to only 40 per cent in the
late nineties.
Data of Bangladesh Cosmetics and Toiletries Manufacturers Association

(BCTMA) showed that the industry has employed 0.5 million people and its
annual turnover reached Taka 150 billion in 2014 of which local players
including national and multinational companies contribute Tk. 90 billion.
A large number of products which are mostly used by the higher-middle and
upper class of people are still being imported.
Personal care products like beauty soap, laundry soap, detergent, shampoo,
conditioner, lotion, face wash, fairness cream, face powder, talcum powder,
toothpaste, tooth brush, shaving kit, hair oil, sanitary napkin, colour
cosmetics like lip gel, perfume, hair gel, hair dye, wig, lipstick, lip-gloss,
lip-liner, eye shadow, eye-liner, kohl, nail police, nail police remover, other
make-up items, home care items like bathroom cleaner, and dish cleaner
have enriched the product basket of the sector.
The sector depended on import for more than 60 per cent of its products
before 2000 but the figure has now been reverse largely thanks to local
producers. Beauty soap, shampoo, toothpaste, fairness cream etc. have now
been common items even at every village home. "More than 35 million
households in the country have made Bangladesh one of the lucrative
consumer markets and our opportunities lie within it."
According to the Bangladesh Bureau of Statistics (BBS) survey 2010, nine

companies including Unilever Bangladesh, Kohinoor, Square, Keya,
Kashem Group, Kollol Group, Moushumi Industries, Delta Group and
Aromatic (Aromatic soap is now acquired by Kollol Group) hold more than
95 per cent of the market share of local products.
The BBS survey based on sale of soap, detergent, personal care products
revealed that Unilever holds 45% while Kohinoor 20%, Square 18% and
Keya 13% annual market share. According to the Bangladesh Cosmetics
and Toiletries Importers Association (BCTIA), beauty products of almost
all renowned international cosmetics brands are imported into Bangladesh
and those are largely high-priced. The world majors in this sector include
Johnson and Johnson, L'Oreal, Revlon, Estee Lauder, Max Factor, Avon,
Maybelline, MAC Cosmetics, Garnier, Elizabeth Arden, Lalique, bare
Minerals, Be Beautiful, Chanel, Clinique, Cover Girl, Crabtree and Evelyn,
Dior, Essie, Frederic Fekkai, Fusion Beauty, Giorgio Armani, Guerlain,
Nivea, Lakme, Emami, Nior, Jordan all could be found in Bangladesh. Most
of foreign cosmetic products are imported from the USA, Germany, France,
Italy, the Middle East, China, Thailand, India and so on.
According to the BCTIA, imported products worth Tk. 60 billion are sold
annually in the country.
According to the Export Promotion Bureau (EPB), the cosmetics and

toiletries sector exported goods worth nearly Tk. 235 million ($30m) in the
last fiscal year (FY'15) mainly from soap and perfume. The BCTMA data
also revealed that cosmetics companies imported chemical compounds and
ingredients worth Tk. 5.0 billion in the same fiscal year.
Types of our products
Hair
care
Body Cosmetics
Face
care care
Skin
care
Types of cosmetics for male, female & children
Hair Face Body Skin

Care Care Care Care
 Shampoo  Face  Lotion  Deodorant
 Body spray  Moisturizers
 Gel Wash
Male  Soaps
 Condition  Cream
 Hand cream
er  Sun care
 Oil  Body lotion
 Styling  Hand wash
 Toothpaste
Products
 Hair color
 Shampoo  Face  Lotion  Cleansers

 Condition Wash  Body Spray  Deodorant
Female  
er  Cleanser Body washer Toners
 Hair  Make up  Soaps  Moisturizers
Color Remover  Waxes  Anti-ageing
 Hair  Peeling  Gels and oils cream
Mask And  Sanitizers  Lipsticks
 Oil scrub  Balms  Facial
 Serum  Ointments products
 Cream  Body lotion  Wrinkle
 Toner  Sun block treatments
 Face Mask
lotion
 Baby Shampoo  Moisturizers  Body oil  Soap

 Hair oil cream  Body washer  Sanitizers
Children  conditioner  Baby powder  baby lotion
 Perfume
 Hand wash
 Toothpaste
Total market size of cosmetics (category wise male, female &
children)
 In Bangladesh the cosmetics and toiletries market is around 4000

corers BDT and the Unilever Bangladesh captures almost 50% of it.
Besides some local company also provide some chemicals for this purpose.
Basically 90% of the chemicals are imported chemicals and these chemicals
are generally come from India and China for their low price and low
distribution cost.
Besides some companies who has positioned themselves as quality service

provider import chemical from Germany, France, Malaysia, Indonesia, Italy
UK and USA.
Each year Bangladesh have import chemical for cosmetics and toiletries
purpose are amounted 350 corers BDT.
 Supply and Demand Gap of Cosmetics:
Recently we did a market research about various types of cosmetics

product which are imported from Thailand, China, United Kingdom,
United States, UAE, France etc.
Most of the product imported by Transcom Distribution Company
Limited. After imported these cosmetics product then they takes
necessary steps for supplying perfectly.
In according to our market research, we found some gap of supply and
demand of cosmetics item.
When we asked the shopkeeper of Orchid Beauty Concept about the
gap of supply & Demand of cosmetics then they told us, there are
demand level of cosmetic products are so high from the supply level
such as Mac Lipstick (Toronto) & Rimmel BB Cream (USA).
These products has high market demand but they could not fulfill their
consumer demand lake of lowest supply level.
At present, Online Shopping is popular but there are also occurred
some gap of supply & demand.
For example, when a customer order some cosmetics item in online
shopping center (www.groosk.com) but they could not delivered their
ordered products timely. Then the customer demand level gradually low.
As a result there are created a gap of supply & Demand.
 Number of online shop selling cosmetics in Bangladesh &

their list:
Online Shop Name: Web Address:
1. E.L.F www.elfcosmeticsbd.com
2. NEWTYFI www.newtyfi.com
3. BD Budget beauties www.bdbudgetbeauty.com
4. Smart Shopping Bd. www.smartshoppingbd.com
5. Daraz www.daraz.com.bd
6. Carnesia www.carnesia.com
7. Bangla shoppers www.Banglashoppers.com
8. Fancy Beauty Concept www.fancybeautyconcept.com.bd
9. Junayna Online Beauty Sh www.fb.com/junayna.online.beautyshop

op
10. Uptown Girl www.fb.com/uptowngirlonlineshop
11. Mac BD www.mac-bd.com
12. Zaki's Perfume Fountain www.fb.com/ZakisPerfumeFountai

n
13. Beauty Liven www.beautyliven.com
14. The Makeup Store www.fb.com/themakeupstorebd
15. Afsheen www.afsheenusa.com

16. Easy Shopping www.fb.com/EasyShoppings01
17. Beauty Store www.BeautyStore.com.bd
18. Makeup Mirror www.fb.com/MakeupMirror418
19. Pixco www.facebook.com/pixcoint
20. Sapphire www.store.shajgoj.com
21. picknpaylife.com www.picknpaylife.com
22. Fashio Neesta www.fb.com/Fashioneesta29
23. Light Cosmetics www.fb.com/lightscosmetics
24. Maisha's Euphoria Mehndi www.fb.com/mehndi221

25. Ribana www.ribanaskincare.com
26. Princess Gallery www.fb.com/princessgallery2329
27. Shera Deal www.sheradeal.com
28. Cutopia www.fb.com/cutopia.beebeeds
29. BLUSH www.fb.com/blushatbd
30. Cindrella www.fb.com/Cindrella-

769715509748503
31. apshora www.apshora.com
32. Groosk www.groosk.com
33. stylishbd www.stylishbd.com

34. Beauty Blust www.beautyblust.com
35. Allure www.fb.com/Allure-1610076275895159
36. Zirconia www.fb.com/ZirconiaBangladesh
37. Shades & Huez www.shadesnhuez.com
38. Easy Mart BD www.easymartbd.com
39. Makeup Mistress www.popszonebd.com

40. Fama Collection www.fb.com/fama.collection.712
41. Korean Cosmetics & Fashion Corne www.fb.com/koreancosmeticsmn
42. Beauty Shop BD www.beautyshopbd.com
43. Yo Pink www.fb.com/YOPINKBD
44. Dream World Beauty shop www.fb.com/dreamworldbeautyshopbd
45. Mirror www.fb.com/Mirror.reflect.ur.style
46. Perfume World Ltd. www.fb.com/PerfumeWorldbd
47. Cosmetics Zone BD www.goldenrose.com.tr/en
48. LoOk'S www.fb.com/Looksssssss
49. Makeup GHOR www.makeup.ghor.com
50. Beauty Vault www.beautyvault.org

51. Elegant shop www.elegantshopbd.com
52. UK Product in BD www.fb.com/ukproductinbd
53. Beauty & Bling www.fb.com/ilovebeautynbling
54. Beauty Addictions www.usssha.com
55. World Brand Cosmetics www.fb.com/WorldBrandCosmeticsforGi

rls
56. Branded Shopping www.fb.com/branded.shopping
57. Own Choice BD www.ownchoicebd.com
58. Achintobd.com www.achintobd.com
59. The 9 Shop www.fb.com/the9shopbd
60. UK USA Shop www.UKUSAshop.com

Top 20 brand name of cosmetic product:
Rank Logo Name Country
1 Johnson U.S.A
2 Gillette U.S.A
3 L’Oreal Paris France
4 Pantene U.S.A
5 Nivea Germany
6 Neutrogena U.S.A
7 Head & U.S.A

Shoulder
8 Garnier France
9 Clinique U.S.A
10 Dove U.K
11 Maybelline France
12 Chanel France
13 Estee Lauder U.S.A
14 Olay U.S.A
15 Lancôme France
16 Axe U.K
17 Mac U.S.A
18 Palmolive U.S.A
19 Rexona Indonesia
20 Avon U.S.A
Source: www.BrandFinanceCosmetics2017.COM
Import volume of cosmetics product of last 5 years:
Imports in Bangladesh increased to 327.50 BDT Billion In January from BDT Billion In
December 2016. Imports in Bangladesh averaged 65047 BDT Billion from 1976 until 2017,
reaching an all-time high of 327.50 BDT Billion in January of 2017 and a record low of 0.57
BDT Billion in November of 1976.
340
327.5
320 310.9
300
287.1 286.6
283.3
280 274.2
267.3 270.2
260 254.1
249.2
241.1
240 236.2
220
Apr/16 42552 Oct/16 Jan/17
Source: www.TRADINGECONOMICS.COM
Import Volume of Cosmetic:

Cosmetics: 2013 2014 2015 2016 2017
Perfume 4830 4825 4392 3956 4162

Makeup 6519 6210 5956 5642 5774
Cosmetics
Skin care 15982 16312 18177 16738 18154
cosmetics
Hair care 59001 63989 57424 61096 81314
products
Special 23945 23945 27467 27668 31915

purpose
Cosmetics
Cosmetic 20566 21036 20987 19331 20354
soap
Cosmetics Product For Male
PRODUCT BRAND COUNTRY SIZE WHOLE RETAL PRICE

NAME NAME NAME SALE PRICE GAP
PRICE
Head & Saudi 600ml TK.520 TK.550 TK.30
Shoulder Arabia
UK 400ml TK.270 TK.300 TK.30

Super Soft
control UK 177ml TK.690 TK.740 TK.50

GX
GROW US 250ml TK.620 TK. 650 TK.30

ME
RX4 Hair US 277ml TK.1000 TK.1090 TK.90

Loss
SHAMPOO
PRODUCT BRAND COUNTRY SIZE WHOLE RETAIL PRICE

PRICE
Active UAE 200ml TK.180 TK.210 TK.30
Men
David Dubai 150ml TK.320 TK.340 TK.20

Beckham
Bonanza UAE 200ml TK.190 TK.230 TK.40
BODY Nivea Germany 120ml TK.280 TK.310 TK.30

SPRAY
PRICE
Nivea Thailand 50g TK.130 TK.170 TK.40
L'Oreal Thailand 150ml TK.800 TK.885 TK.85

Men
Expert
POND'S Thailand 50g TK.200 TK.220 TK.20

Men
FACE WASH

PRICE
L’Oreal France 150ml TK.160 TK.220 TK.60
Gatsby EUA 150g TK.110 TK.230 TK.120
Hair Gel

PRICE
Gold US 10oz TK.627 TK.695 TK.68

Bond
Powder
Spray
POWDER
PRODUCT BRAND NAME COUNTRY SIZE WHOLE RETAIL PRICE
NAME NAME SALE PRICE GAP
PRICE
Kolombangara Thailand 250ml Tk.1250 Tk.1400 Tk.150
Camellia Korea 100ml Tk.800 Tk.895 Tk.95

essential hair
oil serum
Hair Oil

PRICE
Nivea Germany 50ml TK.140 TK.175 TK.35
Rexona Thailand 50ml TK.145 TK.160 TK.15
Adidas Spain 50nl TK.185 TK.220 TK.35

Deodorant

PRICE
DOVE UK 16oz TK.130 TK.145 TK.15
YC Thailand 100g TK.220 TK.280 TK.60
MALE SHOP Neutrogena USA 100g TK.300 TK.350 TK.50

PRICE
Playboy US 100ml TK.720 TK.750 TK.30
Tarbakar US 100ml TK.620 TK.680 TK.60
Brut US 100ml TK.815 TK.870 TK.55
PERFUME
PRODUC BRAND COUNTRY SIZE WHOLE RETAIL PRICE

PRICE
Nivea Germany 250ml TK. 290 TK.315 TK.25
Play Boy France 250ml TK.265 TK.290 TK.25
Body Adidas Spain 250ml TK.275 TK.320 TK.45

washer
PRODUCT BRAND COUNTR SIZE WHOLE RETAIL PRIC

NAME NAME Y NAME SALE PRICE E GAP
PRICE
Parodotax UK 75ml TK.450 TK.475 TK.25
TOOTHPASTE
Colgate Thailand 100ml TK.150 TK.180 TK.30
PRICE
Nivea Germany 50ml TK.280 TK.315 TK.35
POND’S South 100ml TK.330 TK.380 TK.50

Africa
CREAM

PRICE
Bigen Thailand 80g TK.195 TK.220 TK.25
Hi- Korea 60g TK.310 TK.365 Tk.55

Hair Color Speedy
 Cosmetics Product For Female in Given Below
Product
Name: Brand Name Country Size Wholesale Retail Price
Name price price Gap
Tresemme USA 739ml Tk.580 Tk.700 Tk.120
Dove UK 720m Tk.720 Tk.900 Tk.180
Shampoo Head& Saudi Arab 600ml Tk.520 Tk.700 Tk.180
Shoulder
Sun silk Thailand 450ml Tk.400 Tk.500 Tk.100
Pantene UK 600ml Tk.480 Tk.600 Tk.120
L’Oreal USA 400ml Tk.420 Tk.550 Tk.130

Brand Country Size Wholesale Retail Price Gap
Product Name Name Price Price
Name:
Eternal USA 150ml Tk.250 Tk.300 Tk.50
love
Addidas UAE Tk.240 Tk.300 Tk.60

Body Spray 150ml
Dove UK 150ml Tk.190 Tk.250 Tk.60
Color me England 150ml Tk.220 Tk.300 Tk.80
Product
Name: Brand Name Country Size Wholesale Retail Price gap
Name price price
Clean & France 150ml Tk.450 Tk.500 Tk.50

Face Clear
Wash
Johnson’s France 150ml Tk.350 Tk.450 Tk.100
Garnier France 150ml Tk.300 Tk.350 Tk.50
Product
Name: Brand Name Country Size Wholesale Retail Price Gap
Name Price Price
Face
Powder Lakme China 10g Tk.85 Tk.200 Tk.115
L’Oreal Paris China 12g Tk.80 Tk.180 Tk.100

Product Brand Country Size Wholesal Retail Price Gap
Name: Name Name e Price Price
Eye Chaulanya China 2g Tk.65 Tk.100 Tk.35

Shadow
Naked P.R.C 2.5g Tk.280 Tk.350 Tk.70
Product Brand Country Size Wholesale Retail Price Gap

Name: Name Name Price Price
Misline Thailand 200ml Tk.170 Tk.200 Tk.30
Body
washer
Palmolive Thailand 500ml Tk.300 Tk.400 Tk.100
Product Brand Country Size Wholesal Retail Price Gap

Name: Name Name e Price Price
Yoko- Thailand 100g Tk.150 Tk.200 Tk.50

Soap Aloevera
Fa Dubai 175g Tk.80 Tk.100 Tk.20
Dove Germany 135g Tk.80 Tk.100 Tk.20
Product Brand Country Size Wholesale Retail Price Price

Name Name Name Price Gap
Golden Turkey 8.5ml Tk.280 Tk.350 Tk.70

Mashkara Rose
Jordana USA 7.0g Tk.150 Tk.200 Tk.50
Product Brand Country Size Wholesale Retail Price Price Gap
Name: Name Name Price
Deodorant Fa Germany 50ml Tk.150 Tk.200 Tk.50
Yardley London 50ml Tk.160 Tk.200 Tk.40

Cream L’Oreal Germany 50ml Tk.1100 Tk.1200 Tk.100
Olay Thailand 50g Tk.480 Tk.550 Tk.70

Body
lotion Nivea Germany 250ml Tk.330 Tk.400 Tk.70
Dove UK 400ml Tk.450 Tk.500 Tk.50

Kajol Miss & Germany 1.2g Tk.400 Tk.200 Tk.200

Mrs.
Blossom Germany 1.2g Tk.350 Tk.250 Tk.100
Lady
Sun Block Lady Diana Thailand 200ml Tk.150 Tk.200 Tk.50

Lotion
Neutrogena USA 118ml Tk.900 Tk.1100 Tk.200
Product Brand Name Country Size Wholesale Retail Price

Name: Name Price Price Gap
Well's Spain 70ml Tk.90 Tk.100 Tk.10

Oil's Castour oil
Span olive Spain 150g Tk.200 Tk.250 Tk.50
oil
Lucy olive Spain 150g Tk.220 Tk.300 Tk.80
oil

Jordana USA 15ml Tk.100 Tk.150 Tk.50

Nail Polish
Flormar China 15ml Tk.100 Tk.220 Tk.120
Riva UK 15g Tk.150 Tk.250 Tk.100

L’Oreal UK 200ml Tk.375 Tk.500 Tk.125

Conditioner
Dove USA 355ml Tk.480 Tk.550 Tk.70
Tresemme Thailand 150ml Tk.350 Tk.400 Tk.50

Gucci France 75ml Tk.3000 Tk.5000 Tk.2000

Perfume
Hugo UK 100ml Tk.2000 Tk.3550 Tk.1550
Shali's- France 50ml Tk.600 Tk.800 Tk.200

Ladies
perfume.

Hair color
L’Oreal China 40g Tk.850 Tk.900 Tk.50
Paris
Lakme China 40g Tk.750 Tk.800 Tk.50
Name Name Name Price
Lipstick La femme England 4g Tk.150 Tk.200 Tk.50
Jordana USA 3.4g Tk.130 Tk.200 Tk.70
Product
Name: Brand Country Size Wholesale Retail Price Gap
Name Name Price price
Eyeliner Jst Gold Italy 3.5g Tk.250 Tk.300 Tk. 50
Miss & Germany 2.5g Tk.280 Tk.350 Tk.70

Mrs.
 Cosmetics Product For Children in Given Below

PRICE
Johnson's Thailand 100ml TK.130 TK.160 TK.30
Kodomo Thailand 200ml TK.235 TK.295 TK.60

Shampoo
PRODUCT BRAND COUNTR SIZE WHOLE RETAIL PRICE
NAME NAME Y NAME SALE PRICE GAP
PRICE
Kodomo Thailand 40g TK.95 TK.110 TK.15
Colgate China 50g TK.105 TK.115 TK.10
TOOTHPASTE

PRICE
Johnson's Malaysia 400g TK.220 TK.240 TK.20

Powder

PRICE
Chicco Japan 75g TK.120 TK.135 TK.15
Baby Soap Johnson's Thailand 150g TK.90 TK.135 TK.45

PRICE
Kodomo Thailand 200ml TK.220 TK.285 TK.65
Mother USA 300ml TK.590 TK.650 TK.60

Care
Body Lotion
PRICE
Johnson's Italy 200ml TK.220 TK.250 TK.30
hair oil
Hair Oil

PRICE
Johnson's Italy 500ml TK.350 TK.370 TK.20
body oil
Body Oil

PRICE
Baby France 200ml TK.240 TK.285 TK.45
Clone
perfume
Marketing Plan for selling cosmetic products
(both online marketing and traditional
marketing):
Traditional Marketing Plan:
Marketing plans are used to outline the intended
range of marketing initiatives, their costs and
projected return on investment.
Traditional marketing plans are an essential part of
any small business model and are easy to use once
you understand their role.
 Initiatives:
The initiative sector of the marketing plan should include every method you plan to
use to promote the business. Initiatives can be trade show appearances, billboard
ads, television commercials or anything else that gets your brand and your name out
there to the public.
 Cost and Funding:

The costs of each initiative should be calculated and laid out clearly into monthly
and annual expenses. This calendar of costs helps you to allot the necessary funds
ahead of time so there are no surprises when the bill comes due.
 Return on Investment:
Projection may be the most important and sought-after information in the entire
marketing plan. Projecting the response to each marketing initiative can help you
to realize if it is cost efficient and worth doing in the first place. It also can help
calculate how much revenue the company can expect to generate in the near future.
 Market Conditions:
An analysis of the marketplace includes a description of what is selling and what is
not. It checks the impact of certain types of marketing initiatives versus others. The
market condition section of your plan is the place to display what’s going on out
there relative to your business and to outline how your marketing plan is a response
to it.
 Competitor Analysis:
This is the section where your competitor’s marketing effort are listed and
compared with what you have done and what you plan to do. It can help you find the
weak point in the market and can also help guide you toward the most-effective
marketing method.
Online Marketing Plan:
The world of ecommerce and selling
online has come a very long way in the
past few years and there’s more
competition than ever.
The following are essential marketing
plans to help you sell more online.
 Establish your ecommerce strategy:

Just like any business venture, to sell online well you need to work out what your strategy
is and stick to it.
 Choose the right ecommerce software:

There are so many different website options you can choose from its important to pick the
right one for your business.
 Create great delivery experiences:
If you get your delivery right you will increase the conversion rate of your website and
encourage more repeat purchases. Your delivery strategy covers everything from the price
you charge and the service you offer.
 Build a trusted Brand:
You need to work hard to build trust of your customers; it’s hard to gain but easy to lose.
Trust needs to be built into every interaction the customer has with your business include
customer testimonials and reviews on your site, deliver on your promises and make sure
all the information on the site is accurate.
Distribution centers of the wholesale
suppliers:
D’brand Co.ltd GATE Enterprise
Address: Sector no# 11,Rode no#11 Address: 510, shah kabir mazzar road dokkhin khan
House no#13,Uttara Dhaka Dhaka 1230,Bangladesh
1230,Bangladesh
Glamorous Bangladesh Jashi World fashion
Address: Nabinagar Housing, Address: 84 east tejkoni para, framget

Mohammadpur Dhaka 1215
Dhaka 1207,Bangladesh Bangladesh
Rain-Bow Corporation Nexus Export Importer

Address: 67 Dilkusha Address: Badda
Dhaka Dhaka
Bangladesh Bangladesh
M A C Cosmetics
Master Plus
Address: Runner Plaza, Address: Dhanmondi
Bogra Dhaka
Bangladesh Bangladesh
Mumtaz Herbal Product
Address: Ga 9/2 Pragati Sarani,

Shahazadpur
Gulshan, Dhaka
Bangladesh
 Most Saleable Cosmetics by Brand:
Male:
Lux
Nivea
Rexona
Axe
Clear
Head & shoulders
Watsons
Garnier
Pond's
Dove
L'oreal
Parachute
Oriflamme
One-man show
Gillette
Big
Royal mirage
Female:
Lux Lakme
Nivea Jordana
Rexona Ms & Mrs
Sunslik Lancome
Pantene Fair & lovely
L'Oreal Garnier
Maybelline Chambor
Cover girl Revitol
MAC Pond's
Olay Skin Bright
Clinique Big Volumizing
Revlon Tresmmne
Chanel Fa
Dove Enchantur
Neutrogena Santoor
Jordana Lake's
Children:
Johnson's Chicco
Mother Love Komudu

Most Saleable Cosmetics by Types of Product
Male:
Brand Types
Lux Soap, Body washer
Axe,Nivea,Playboy,Royal Mirage,Addidas Body Spray
Nivea,Rexona,Addidas Deodarent
Gats by, L'Oreal ,Addidas Hair gel
Aleo-vera, Menthol cool,Dove Soap
Nivea Men, Pond's men, Oriflamme North Face wash
Gillitte,Big Shaving cream

One-man show, Brut, Hugo Boss, Celvin klein Perfume
Head & shoulders, Clear, Garnier Shampoo

Addidas,David Backharm Cream Deodarent
Fair & lovely, Revitol,Nivea Cream
Revitol, ICY cool Powder
Lakme, Sun-Block Sun block cream
Nivea, Vaseline, Pond's, Dove Lotion
Parachut, Olive Oil
Female:
Brand Types
Maybelline, MAC, Lancome, Lakme Face powder
Jordana, Ms & Mrs, Clinique, Lipstick
Lakme,La femme,Misline
Miss & Mrs,Golden rose Maskara
Colour me,Seven girl Eye shadow
Fair & lovely, Fade out, Olay, Lakme, Cream
L'Oreal, Yoko, Cover girl, Mac,
Neutrogena, Maybelline,
L'Oreal, Tresemme, Sunsilk, Shampoo
Pantene,Dove
Dove, Tresemmme, Pentene Conditioner
Jordana, Naked Neil polish
Bigen, L'Oreal, Paris style, Hair colour
Parachut, Naked, Span, Contour Oil
Lux,Watsons,Glambers,Palmolive Body washer
Nivea,Garnier,Fair & lovely, Revlon, Face wash
Skin Bright
Prophecy, VIP, Shalis, Yardley Perfume
Addidas, Colour Me, Eternal Love, Body spray
Blue lady, Yardley
Maybelline, Mac, L'Oreal, Lakme, Make up powder
Chanel, Lancome, Clinique, Cover girl
Lakme, Rimmel, Seven girl, Olay Foundation
Nivea, Rexona, Fa, Yardley Deodarent
All rounde, Naked, Golden rose Contour
Dove, Fa, Aleo-vera, Lux Soap
Children:
Brand Types
Johnson's, Mother Love, Powder, Soap, Cream, Lotion,
Kumudo, Chicco, Shampoo, Oil
Baby care, Chicco Body care
 Conclusion & Recommendation:
Quality comes first- keeping this principle in mind; the company aim at producing
guarantied international quality cosmetics and toiletries for quality conscious
people of home and abroad. Since this a product oriented company various kinds
of marketing activities are necessary to operate this company successfully. As a
student of BBA whereas major subject is marketing; practical knowledge about
marketing sector is very much necessary for By doing Internship in this company
it has been possible to gain practical knowledge about marketing sector. The
findings and analysis of the research are about Company environment, its people,
its work, its products and its service provided to its distributors. Marketing sector
plays a vital role in Bangladesh The existence and fruitful work of Existing
Marketing Strategy have made a market leader in the product sector of
Bangladesh is providing us the best and fresh products. It can gives us this quality
products wherever, whenever and however due to the determination. The smooth,
prompt and fast communication and also good understanding between the top
management and the employees have made better market place in our country.
• Diversification of product should be conducted as soon as possible so that
people can get their necessary products from this company.
• Distributors are not as much as obedient to follow the instruction of the
company. So, it should be consider carefully.
• Delivery Officers have poor knowledge about market. So, they should be
trained properly.
• Promotion facility of the employees should be increase so that they can more
motivate to their job.
• It will more benefit if the company appoints the Delivery Officer.
• In case of Shopping Mall, delivery of products should be provided directly by
the Company.
• Some retailers are not much aware about this product. They should provide
awareness about it.
• Create more awareness to the people about the products.
The End
For any correction please contract:
Shuvo Bhowmik
+88018 400 433 85
Shuvo.cg11@gmail.com
“Thank you Honourable Sir

For Reading Our Assignment”

Premier University: Faculty of Business Studies

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Premier University: Faculty of Business Studies

Uploaded by

Copyright:

Available Formats

Premier University

Faculty of Business Studies

Title of Assignment: Various Types of Cosmetics

Submitted To: Submitted By:

Date of Submission: 21 May, 2017

Brief on overall cosmetic market of Bangladesh (Present

 Local cosmetics and toiletries industry continues to dominate the

Data of Bangladesh Cosmetics and Toiletries Manufacturers Association

According to the Bangladesh Bureau of Statistics (BBS) survey 2010, nine

According to the Export Promotion Bureau (EPB), the cosmetics and

Types of our products

Hair Face Body Skin

 Shampoo  Face  Lotion  Cleansers

 Baby Shampoo  Moisturizers  Body oil  Soap

 In Bangladesh the cosmetics and toiletries market is around 4000

Besides some companies who has positioned themselves as quality service

 Supply and Demand Gap of Cosmetics:

Recently we did a market research about various types of cosmetics

 Number of online shop selling cosmetics in Bangladesh &

3. BD Budget beauties www.bdbudgetbeauty.com

4. Smart Shopping Bd. www.smartshoppingbd.com

7. Bangla shoppers www.Banglashoppers.com

8. Fancy Beauty Concept www.fancybeautyconcept.com.bd

9. Junayna Online Beauty Sh www.fb.com/junayna.online.beautyshop

11. Mac BD www.mac-bd.com

12. Zaki's Perfume Fountain www.fb.com/ZakisPerfumeFountai

13. Beauty Liven www.beautyliven.com

14. The Makeup Store www.fb.com/themakeupstorebd

15. Afsheen www.afsheenusa.com

17. Beauty Store www.BeautyStore.com.bd

18. Makeup Mirror www.fb.com/MakeupMirror418

19. Pixco www.facebook.com/pixcoint

20. Sapphire www.store.shajgoj.com

21. picknpaylife.com www.picknpaylife.com

22. Fashio Neesta www.fb.com/Fashioneesta29

23. Light Cosmetics www.fb.com/lightscosmetics

24. Maisha's Euphoria Mehndi www.fb.com/mehndi221

26. Princess Gallery www.fb.com/princessgallery2329

27. Shera Deal www.sheradeal.com

28. Cutopia www.fb.com/cutopia.beebeeds

29. BLUSH www.fb.com/blushatbd

30. Cindrella www.fb.com/Cindrella-

32. Groosk www.groosk.com

33. stylishbd www.stylishbd.com

35. Allure www.fb.com/Allure-1610076275895159

36. Zirconia www.fb.com/ZirconiaBangladesh

37. Shades & Huez www.shadesnhuez.com

38. Easy Mart BD www.easymartbd.com

39. Makeup Mistress www.popszonebd.com

42. Beauty Shop BD www.beautyshopbd.com

43. Yo Pink www.fb.com/YOPINKBD

44. Dream World Beauty shop www.fb.com/dreamworldbeautyshopbd

45. Mirror www.fb.com/Mirror.reflect.ur.style

46. Perfume World Ltd. www.fb.com/PerfumeWorldbd

47. Cosmetics Zone BD www.goldenrose.com.tr/en

48. LoOk'S www.fb.com/Looksssssss

49. Makeup GHOR www.makeup.ghor.com

50. Beauty Vault www.beautyvault.org

52. UK Product in BD www.fb.com/ukproductinbd

53. Beauty & Bling www.fb.com/ilovebeautynbling

54. Beauty Addictions www.usssha.com

55. World Brand Cosmetics www.fb.com/WorldBrandCosmeticsforGi