A Textile Today Initiative l Published with Volume 14, Issue 01 l Pages 43 to 60

Unveiling industry best practices Apparel accessories & fashion

January 2021

Unveiling industry best practices

Apparel accessories & fashion
January 2021
Business transparency Fair distribution Global
and honesty makes of orders can help scenario of
Aman Graphics and Bangladesh’s RMG suit and
Design Ltd. example for to recover blazer
apparel industry smoothly fashion
 Green Benchmark

Business
transparency and
honesty makes Aman
Graphics and Designs
Ltd. example for
apparel industry
Rahbar Hossain

When we think about a factory,

Table: Aman Graphics and Designs Ltd. at a Glance
we think like there would be
Establishment Year 2010
noise, sounds of machinery, huge
gathering and so on! But recently Total Area 350,000 sq. ft.
Team Textile Today visited Aman Production Line 32 (30 lines for woven, 02 lines for knitting)
Graphics and Designs Ltd. and Product Range 100% Children Wear (10% Denim & 90%
found a different environment. Non-Denim)
The whole factory is wrapped
Capacity 900,000 pcs/month
with green trees, neat and clean
area, noise-free, no gathering and Manpower 3555
everything seemed so much LEAN. Buyers TESCO, M&S, NEXT, SAINSBURY’S, SHOP
DIRECT, JOHN LEWIS, TARGET, KMART, BIG W,
Aman Graphics and Designs Ltd.
MYER, IDKIDS, CARREFOUR, VERTBADUET,
(a concern of Unifill Group) lately
CARTER’S
achieved the LEED Platinum
certification from USGBC (U.S. Location Hemayetpur, Savar, Dhaka, Bangladesh

Green Building Council) on 22nd

December 2020. Aman Graphics
and Designs Limited has earned
90 LEED points in the (LEED)
EB O+M v3 which ranks them in
the top ten in the world’s LEED
industry segment.
Production excellence of AGDL
AGDL manufacture 0.9 million
pcs garments monthly with 60%
efficiency. The factory always gives
priority to customer satisfaction
as well as employee satisfaction.
The company manufacture
Figure 1: Aman Graphics and Designs Ltd. always gives priority to customer satisfaction
as well as employee satisfaction.

Bangladesh Textile Today | January 2021 45

Green Benchmark

the Team, for the Team,” saying and workers do not just practice it,
Himel Mahmud, GM, Marketing & they believe it by heart.
Merchandising of AGDL.
For internal development, the
Sustainable initiatives and CSR company arranges training
and workshops on different
The company scored 90 LEED
need-based skills by local and
points in the (LEED) EB O+M
international consultants like
v3 which ranks them in the top
ESOne, RBC, Sensei, Mind Mapper,
ten in the world’s LEED industry
etc.
segment. That indicates they have
significant sustainable initiatives Md. Rukun Uzzaman, CEO of Aman
in the factory which is an example Graphics & Designs Ltd. said, “Our
for others. The company also main strengths are transparency
has Sustainability Roadmap 2041 and our business honesty. We give
Figure 2: AGDL has a high-efficiency where they have mentioned their values to our employees and they
hanger line.
next course of actions towards work from their heart, this is the
100% children wear, denim sustainability. All their units are mantra behind our success.”
and non-denim both. With top 100% ACCORD certified.
Saiful Hoque Bhuiyan, Chairman
(Shirts, Schakets, Hoody, Blazer,
Waistcoat) and bottom (chino
trouser, shorts, cargo, joggers,
skirts), they also cater premium/
signature set orders in three
combination- woven + Jersey;
woven + woven and woven +
sweater (shirts and tee set, shirt,
waistcoat and trousers/shorts with
bow set, dungaree and tee set).
Aman Graphics and Designs Ltd.
incorporated top-notch machinery
on the production floor. They have
one high-efficiency pilot-based
production line (Hanger line). If the
line performs well then, they have
a plan to increase the number of
hanger lines. Figure 3: AGDL has a high-efficiency hanger line.

They also use FAST REACT

software for planning and ERP
Not only the environment, but they of Aman Graphics & Designs Ltd.
software for operations. AGDL is
also do care about people. AGDL concluded by quoting, “Our gross
GOTS, OCS, GRS, RCS, OEKOTEX,
employed 120 specially-abled employee happiness is more
BCI, BSCI, WRAP, SEDEX, and
employees, gives scholarships important than our gross factory
City-Pad Certified. Their ‘Wall of
to deprived students, gives production.”
Fame’ is glowing with Awards and
computers to students, etc. The
Certifications like Best Supplier
company achieved CSR Award by
Award from TESCO, Eco-Factory
TESCO F&F in 2016, CSR Award by
Certificate from M&S, BEST PLAN
Mother Care 2015 and their 97%
A by M&S, Outstanding CSR Award
employees have job satisfaction,
by TESCO and many more.
surveyed by Elevate, USA.
R&D, Product Development &
Lean and 5S practice
Design Team
In the starting, as mentioned,
AGDL has a strong product
“everything seemed so much
development team. Their development
LEAN”! The company practice
hit rate is more than 90%. Buyer-wise
Lean from its’ beginning and now
product development lines made
all staffs are used to this Lean & 5S
them unparallel.
practice. From desk to production
“We are always focused on floor, everyone follows the rule
encouraging ‘Loyalty’, ‘Harmony’ willingly which is the very unique Figure 4: Green initiatives by AGDL.
and ‘Results’ of the Team, by point of the company. Employees

46 Bangladesh Textile Today | January 2021


AGDL awarded Green Building ‘LEED
Platinum-2009’ Certificate by USGBC
A H Monir
On 22 January 2021, Aman
Graphics & Designs Ltd. (AGDL),
a sister concern of UNIFILL Group
is recognized as ‘LEED Platinum’
rated factory which is retrofitted
with 90 scores by “LEED Platinum
2009” certification according
to Leadership in Energy and
Environmental Design, known
as LEED, a rating system
administered by the U.S. Green
Building Council.
Figure 1: Ananta Ahmed, Managing Director of 360 TSL LEED AP, USGBC faculty handed
over the Green Building “LEED Platinum-2009” Certificate to Saiful Haque Bhuiyan,
Chairman and Rokun Uzzaman, CEO of AGDL.
This project is proudly consulted
by the country’s leading GREEN
trusted partner 360 Total Solution
Ltd. (360 TSL). It is identified as
7th in the world ranking and 4th
in Bangladesh under the factory
category. Furthermore, ACCORD
Bangladesh, a third party fire &
building safety auditing body has
audited our facility and declared it
as a ‘safe’ workplace.
360 TSL under the leadership
of Bangladesh’s first and only
USGBC faculty and green building
professional expert Ananta
Ahmed, 2nd respective person in
the world who is USGBC Faculty
with 5 professional credentials
and LEED AP, that has expertise
and experience to work with more
than 202+ project for securing
sustainable green building
development as per global
standard as pioneer consultant
in Bangladesh who vibrantly
engage and actively manages the
designated strategy to ensure the
certification with their amicable
professionalism with his committed
team by joining hand with AGDL.
28 January 2021, at certificate
giving ceremony, the honorable
high ranked officials of the US
Green Building Council (USGBC)
attended online due to the
pandemic situation. Also, all of the
Figure 2: All of the higher-ranked officials of both the parties AGDL & 360 TSL attended
this program at AGDL factory premises.
Bangladesh Textile Today |
LEED Certification
higher-ranked officials of both the
parties AGDL & 360 TSL attended
this program at AGDL factory
premises. On behalf of USGBC
(US Green Building Council), the
Managing Director of 360 TSL
LEED AP, USGBC faculty Ananta
Ahmed handed over the Green
Building “LEED Platinum-2009”
Certificate to Saiful Haque
Bhuiyan, Chairman and Rokun
Uzzaman, CEO of AGDL.
“We’re extremely thankful
to experience face-to-face
consultancy and regular guidance
from Team 360 TSL and Ananta
Ahmed which are very important
to complete this detailed works
and documentation,– said Saiful
Hoque Bhuiyan in his speech.
Distinguish guests from USGBC,
360 TSL and CEO of AGDL Rokun
Uzzaman also shared their feelings
for this remarkable achievement in
the ceremony.
360 TSL maintains that
considering LEED as a paper piece
tiger as a certificate is a wrong
understanding. It’s the most
implied business management
system if we take in and peruse.
Benefits are very high and could
not be disregarded by means.
The program was covered by
Textile Today and closed by some
delicious refreshments.
January 2021 47
O r d e r Tr e n d s

Fair distribution of orders can help

Bangladesh’s RMG to recover smoothly
Riasad Rion

With the outbreak of the Covid-19 pandemic, the

global apparel value chain has experienced an
unprecedented disruption.
As the second-largest exporter of clothing products,
Bangladesh felt the jerk, which jolted the industry
leaving millions of workers in trouble.
Factory owners were in severe crisis as they were not
able to run the factory due to lockdown in home and
export destinations.
When the economies of importing countries
reopened, the buyers and brands started to take the
orders in progress and restored canceled orders.
Later, they also started to place fresh orders but that
was not enough to run the factory with full capacity.
Some of the buyers shifted orders to China and other
countries, who received more orders than the pre-
COVID level.
As a result, countries like Bangladesh faced a
downtrend in order, which forced them to run with
less capacity.
According to the research of the Center for Policy
Dialogue (CPD), the market share of woven products
orders of China rose to 45% in post Covid-19 period,
which was 39% in the pre-COVID period, while
Turkey's share rose to 4% from 3%.
In the case of China, the share rose to 58% in
different products.
Since the problem is associated with the supply and
demand of products, a Value Chain based Solution
could help the country's exporters to turnaround.
The outbreak of Covid-19 has negatively impacted
the global demand for apparel and the sudden
massive fall in the global apparel demand produced
a 'domino effect'.
So, in the given context, fair distribution of work
orders by the global brands, buyers and retailers
could help Bangladeshi apparel suppliers to sustain
their business and recover from the Covid-19
pandemic smoothly.
Countries, which have fiscal constraints like
Bangladesh would benefit if the buyers consider it
and redistribute work orders.
"The developed and developing countries which
received additional orders, are well-positioned to
support their industries and workers. In contrast,
there are countries in the supply chain which would
Figure: Some of the buyers shifted orders to China and other
countries, who received more orders than the pre-COVID level.
be benefitted more by getting these additional
export orders," said Khondaker Golam Moazzem,
research director of CPD.
"Particularly when these countries face fiscal
constraints and weak social support schemes to
support their industries and workers."
The market players of the global apparel value chain
should consider a distributive approach.
"This is to ensure the minimum required amount of
orders and income of the suppliers where supplying
country governments of having the limited financial
capacity to handle the challenges of enterprises
and workers through the social support scheme
and support through public borrowing," said the
economist.
Major brands and buyers through their appliances
and forums would take decisions about the
distribution of orders to different supplying
countries, he added.
Moazzem also said this redistribution would be
further extended between suppliers within a targeted
country where more vulnerable factories would get a
higher share of orders during the crisis period.
Such redistribution would be an effective instrument
to keep factories in operation as well as to ensure
workers' well-being for a longer period, he noted.
"Bangladesh needs prolonged support for this
period. We need a better distribution of orders and a
value chain based redistribution, which is possible"

48 Bangladesh Textile Today | January 2021

O r d e r Tr e n d s
If we can change the order distribution pattern at
least keep the order distribution at a pre-COVID
level that could help suppliers. Such redistribution
would be an effective instrument to keep factories in
operation as well as to ensure workers' well-being for
a longer period, said Moazzem.
If the work orders of China remain at pre-COVID-
level, then orders worth about $2 billion could be
given to other countries, said Moazzem.
Trade union leaders also called for a buyer-led
initiative to recover from the crisis as well as to retain
the workers' employment. They also called not to cut
prices of goods.
"In the present context, it is quite possible to
overcome the present crisis caused by the Covid-19
with homegrown initiatives," said Amirul Haque
Amin, president of the National Garment Workers
Federation (NGWF).
With the domestic support, brands and buyers have
to come forward and increasing order volume would
be a great support for the industry, said Amin.
"Buyers have canceled orders without taking the
responsibility. So it is time to rewrite due diligence or
laws in the buyer's country so that they cannot pull
out business illegally," said Kalpona Akter, Executive
Director, and Bangladesh Center for Workers
Solidarity (BCWS).
"Buyers and brands have to be responsible in every
step of the supply chain."
There can be no such great tool to help the suppliers
and workers if the sourcing country or buyers take
steps to redistribute orders among the suppliers
amid the crisis, she added.
BGEA and BGBA jointly organized get together
Yeasin Miah
Figure: Leading industry figures attended in the program.
Bangladesh Garments Executives Association (BGEA)
and Bangladesh Garment Buying House Association
(BGBA) together arrange a get-together on 18th
January 2021 at Uttara Club in Dhaka on the occasion
50 Bangladesh Textile Today | January 2021
E v e n t s To d a y
•P
 ost COVID apparel orders to
some manufacturing countries
rose disproportionately while
Challenges others reeling for orders
•C
 reating a domino effect in
manufacturing countries like
Bangladesh with insufficient
orders & closing down
factories, workers loosing jobs
•N
 eed strong fiscal constraints
& buyer support is a must in
countries like Bangladesh
Solution
•P
 roper distributive approach
in value chain
•E
 nsuring buyer-led initiative
with increased cooperation
among all stakeholders
"Government provided all-out support during the
crisis, which helped the sector to turn around but the
second wave slowed down the speed and deepened
the crisis," said Commerce Minister Tipu Munshi.
We are considering further support to the sector
but the buyers should play an active role to help the
manufacturers. If they equally treat Bangladesh with
the other country, it would be a great support for the
sector to recover, said Tipu.
of the upcoming BGMEA election.
In the get-together, DNCC Mayor Atiqul Islam was
Chief Guest, Sammalito Porishod Panel Leader
Faruque Hassan, Managing Director of Giant Group
was Chief Speaker and BGBA President Kazi Iftehkher
Hossain was Guest of Honor, BGEA president
Masudur Rahman presides the meeting and Emdad Ul
Haq Miazi presenting the program.
Syed Nurul Islam CEO, Well Group of Industries;
BGMEA Vice President, Mashiur Azam; Director-
Mohammad Nasir; Abdullah Hil Rakib, MD, Team
Group; Shaidullah Azim, Managing Director of Classic
Group; Mohammad Kamal Uddin, Chairman of Torque
Fashion, Salahuddin Chowdhury, Chairman, Stylish
Garments were present.
Also, around 200 RMG entrepreneurs have joined the
program. The event was sponsored by Torque Fashion Ltd.

Global scenario
of suit and blazer
fashion
Abir Basak
Over the years, suit and blazer have evolved parallel
to the preferences of the modern global consumer
especially the country that has winter all year round.
As most lucrative attires it’s taking vantage position
gradually while brands are heading forward to
produce it on large scale.
Growing demand
Rising disposable incomes, growth in purchasing
power of the people from different socio-economic
classes, increasing fashion consciousness and travels
are driving the consumer demand for premium and
luxury products. As per Technavio, the rise in the
adoption of sustainable manufacturing will have a
positive impact on the growth significantly of the
F a s h i o n To d a y
Figure 1: Global blazer industry is growing day by day.
global waistcoats, jackets, and suits market.
Trendy global suit fashion
When it comes to men’s clothing, nothing is more
impressive than a suit. In western countries, young
and teenagers prefer t-shirts and jeans always as
streetwear dress, but in job interviews, corporate
culture, court appearances and wedding functions
they must choose blazers as symbolic dress code.
Sometimes they are seen to wear both t-shirt and
suit together.
1. Plain navy, grey, or charcoal suit
Black is a common color for the suit segment.
Transforming black to plain navy two-button with a
notch lapel, it will give an extra dimension to look a
Bangladesh Textile Today | January 2021 51
F a s h i o n To d a y
rich fashion.
2. Dark double-breasted suit
While single-breasted counterpart has proved its
versatility and continued popularity, blazer lovers
want to pick the right setting for a double-breasted
blazer. Typically, six buttons lapels double-breasted
suit created a craze among American bankers in the
’80s. This old fashion has come back again greatly
among young people with stylish cut & shape. Many
guys choose this option for its inherent flair.
3. Check suit
It’s a lot more versatile than something anyone pair
with leather leggings or a midi skirt! The traditional
black and white variant of checked print is perfect
for the office. But the Scottish tartan will give blazer
lovers an exciting new look.
4. Oversized blazer
The oversized, boxy, menswear blazer has taken over
the runway and become a street style favorite for
spring 2020.
5. The dad look
Who knew dad would become such a style icon?
For the oversized check blazer, fashion lovers go full
force with the dad look.
6. Knit, washed or floral print
Different washed and knit blazer is gaining popularity
among customers. Pastel and cheery suits are
trending during Covid-19 challenging times. Bright
colors are great, especially for the summer vibe.
Global value of suit and blazer market
The blazer market looks like a positive growth even
if the Covid-19 outbreak. Experts say, during the
pandemic although the whole textile market shrinks,
gradually business turns back while the critical
situation is overcoming.
According to Statista, the value of jackets, coats
and blazers product segment are about US$ 39 Bn
& is expected to reach a value of US$ 134 Bn at a
CAGR of 6.6% growth rate and account for 47% of
the market share by the end of 2027. Presently China
controls the market share up to 70%. Bangladesh,
Vietnam, Taiwan, Cambodia, Turkey, India, Pakistan,
Sri Lanka dominate 15%, 10%, 4% & others 1%
respectively. European countries like Italy, France,
Portugal, and Romania also manufacture suits on an
industrial scale.
The USA is the largest market export destination
for Blazer. In global comparison, most revenue is
generated in China who exported US$ 6.42 Billion
worth of blazers during FY 2019-20, according to the
Business wire. Bangladesh exported US$ 200 million
in the last fiscal year while US$ 196.01 million, US$
174.8 million, US$ 144.06 million, US$ 122.89 million
from Vietnam, Taiwan, Cambodia, India respectively.
52 Bangladesh Textile Today | January 2021
Highest suit & blazer exporter countries in FY 2019-20 (In US$ bn)
(Source: Staista)
8
7 6.42
6
5
4
3
2
1 0.17
0.2 0.19 0.14 0.12
0
China Bangladesh Vietnam Taiwan Cambodia India
Covid-19 impact on blazer business
Covid-19 has shaken up the world's fashion sector
like a hurricane. During a pandemic, total retail
apparel sales have been decreased 28 to 32% in
2020, while luxury apparel sales have dropped 16.8%,
says Trendex, a market intelligence company. It has
also affected the blazers industry whose sales have
fallen by 10% in the last 8 months globally.
Indeed suit, blazer, coat & jacket business has been
“extremely slow” even since the end of lockdown.
Hugo Boss, Gap, Bonobos, Uniqlo, H&M, M&S, Calvin
Klein, Tommy Hilfiger, Ralph Lauren, Armani, Garry
Weber, LPP, Diesel, Kaiser, Zara, Jack & Jones, etc
popular brands lost at least USD 40 billion to sell
high-end blazer. Garry Weber's sales for the six
months fell 43.3% to 140.5 million euros, 61.5% sales
of M&S dropped of the first quarter of the year
although it recovered 21.3% dramatically of the
second quarter, PVH lost 43% high-end product sales
in last 6 months amounted for US$ 1.2 bn.
Around the world, the second wave of Covid-19 has
already been started while everybody thinks the
first phase is ended almost. Already few European
countries undergo lockdown. Undoubtedly this will
hit the business again from the first months of the
New Year.
Business insiders think the industry may take a
minimum of four to six months to see business back
to the normal track. Financially strong companies are
expected to recover faster.
E-commerce sales are growing tremendously during
the pandemic. Online sales have jumped 66%, as
Hugo Boss launched e-commerce in 24 markets to
meet its target for €400 million of online sales by
2024. Not only Hugo Boss, 34% surge in online sales
of M&S but H&M also invested £530m - 45% of its
total investments, 26.2% from Uniqlo and in average
the online sales growth rate of premium quality
blazer making brands are up to 46%.
Shimanto Shomvar, 8th Floor,
BGB Gate No 4, Pilkhana,
Road No. 2, Dhanmondi
Dhaka-1205 , Bangladesh
F i b e r To d a y
What makes lotus
silk the rarest fiber
in the world?
Shafiun Nahar Elma
Figure: Lotus fiber extraction. Courtesy: Collected
Introduction
Lotus silk, a natural flower fiber,
is a rare and highly exclusive
fiber. This natural flower fiber is
only extracted by a few expert
craftspeople across the world.
But making this silk isn't easy.
Extracting enough lotus silk for
one scarf can take two months or
more than that. The final product
of Lotus silk can cost 10 times as
much as regular silk.
Fabric produced from lotus silk is
found only on small scale across
Cambodia, Myanmar, and more
recently in Vietnam. The lotus
is Vietnam's national flower and
a plant that's grown across the
country.
The silk thread comes from the
stem of a lotus flower. Therefore
this fiber is 100% animal cruelty-
free. These rare textiles are woven
in Cambodia in workshops whose
art dates back more than 5000
years.
In Cambodia, weaving is an
exclusive skill mainly reserved for
54 Bangladesh Textile Today |
women. With infinite patience,
these women begin a delicate
manual procedure to transform the
fiber into a silk thread that can be
woven. Cambodian seamstresses
work with the silk in a workshop,
bringing the greatest attention to
the quality of their clothes.
History
Lotus flowers are sacred to Hindus
and Buddhists. They symbolize
the mind, the soul, enlightenment
and purification of the body.
Mythology has it that the origins of
lotus root silk lie in one Myanmar
woman’s devotion to their faith.
Phan Thi Thuan's family of
Myanmar has been making silk
for generations, growing and
harvesting the threads from
silkworms themselves to create
luxury garments. But making lotus
silk is different, which usually
comes from silkworms. But Lotus
silk comes from flower fiber it
doesn’t depend on any kind of
worm, it is completely handmade.
The key difference between the
January 2021
bright yellow silk and the paler
lotus version is that every single
strand of natural lotus silk must be
extracted by hand. Every thread
of lotus silk starts with the stem of
the lotus flower.
While this fabric has been made
for years in Myanmar by using
Lotus flower, Phan Thi Thuan’s
family only started experimenting
with this fiber in 2017.
Process
Once the Lotus stem is selected
and picked by hand, the silk inside
of the flower can be extracted.
One stem contains a minuscule
amount of thin, sticky fibers,
which must be rolled together and
dried also. The threads need to be
processed within 24 hours while
stems fiber are wet.
In another way, these fibers will
breakdown. The lotus plants are
only available to harvest between
April and October. Once they’ve
gone through the hard work of
extracting these fibers, they're
incredibly subtle too. Once dry,
these yarns are carefully weighed
down and delicately hand-reeled.
Then yarns are put into the loom.
These natural fibers are breakable,
but once it becomes woven, it may
be as viable as traditional silk.
Phan Thi Thuan has a team of
20 workers who creating and
make ready these fibers each day,
allowing them to produce 10 to 20
scarves per month. But when it is
about 25-centimeter scarf can sell
for just over $200, the hard work is
completely worth it.
The final product is completely
different from any other fiber
and fabric. It is so soft like silk,
breathable like linen, and slightly
like vivid.
Some instructions for lotus silk
This lotus fabric will not need a lot
of washing. If anyone would like
to wash their Lotus scarf though,
they have to consider the following
instructions:
• Use only a drop of very mild
soap;
Order Dealing Tips
• Do not leave your scarf soaking;
• Do not wring out or twist the
scarf;
• Leave the scarf to dry in a flat
position;
• Avoid direct sunlight when
drying;
• Do not use a tumble dryer;
11 tips to deal with small orders
Rasel Ahmed Likhon, Merchandiser, Esquire Knit Composite Ltd.
Now a day competition is
increasing in the garments
industry. In past, factories rely
on few buyers with huge order
volumes. Now, because of huge
competition, factories have to
work with lots of buyers with
short volume orders. If one style
is running in a garments line
continuously, productivity should
be increased gradually and after
few days it reaches maximum
productivity (there is always a
scope to increase productivity).
But for short order quantity,
we need to achieve maximum
productivity from the very first
day. Otherwise, the targeted profit
may not be achieved.
Here are a few tips for the
garments manufacturer who is
dealing with small orders:
1. Identify the pattern of that
style: Yarn count, the requirement
of line setup and balancing,
requirement of the multi-skill
operator, requirement of a special
machine.
2. Take a calculative risk:
Buffer yarn stock, flexibility
in line arrangement, contract
manufacturing option evaluation,
small lines, similar product in a
similar line, small dyeing machine,
matching knitting Dia, etc.
3. Adjust risk with premium:
Absorb it into the price, where
possible.
• Use an iron-on silk program and
iron the scarf when still moist.
Conclusion
Some luxurious features have
made it popular with tourists
searching for rare souvenirs. It's
also recently been picked up
by international fashion brands
searching for new luxury fiber
Figure: To achieve targeted profit for short order quantity, maintaining maximum
productivity from the very first day is essential.
4. Reduce red tape barriers:
Order to sample, sample to bulk
lead-time needs to reduce by
prompt decision making backed
up by proper and transparent
information.
5. Automation: Replacing some
manual machines to enable
efficient production and reduced
DHU (Defect per hundred units).
6. Efficiency: Marker efficiency, no
shortcutting, no helper.
7. Quality: End line quality and
establishing proper QMS (Quality
Management System), so that
operators can maintain line quality.
8. Communication with buyer:
Bangladesh Textile Today |
F i b e r To d a y
and also uncommon like lotus
fabric. But the scale of it has
been limited, as there are still few
trained in the making of these silk
threads or yarn. But despite the
work involved, Phan Thi Thuan
is wishing that this natural fabric
from lotus fabric become a larger
industry one day.
Clear and timely communication
will help.
9. Management: Management
should be on the toe with a
thinking mind.
10. SCM: Proper supply chain
integration with logistics support.
11. Changeover pre-activities:
For short order quantity, style
changing happens frequently.
Before any style change,
some precautionary actions
are necessary. By doing these
activities properly, change over
time may be reduced. I have
discussed this topic in my previous
article “Pre-activities for a quick
successful changeover”
January 2021 55
Exports Update
Home textile exports post robust
growth by 48% in H1 of FY21
FT Research
While Bangladesh's apparel
exports witnessed a 3% during the
July-December period of FY21, its
foreign currency earnings from
the home textile products posted
a robust growth by 48% to $547
million.
Figure: The stay at home increased the
demands of knitwear products and home
textile items, which helped exporters to
earn a better even amid the pandemic.
As per Export Promotion Bureau
(EPB) data, during the July-
December period, the first half
of the current fiscal year 2020-
21, Bangladesh earned $547.48
million, up by 48% compared to
$370 million in the same period
of last fiscal year. In the FY20, the
sector brought $759 million.
Home textile products include
bed linen, bed sheet and other
bedroom textiles, bath linen,
carpets and rugs, blankets,
kitchen linen, curtains, cushions
and cushion cover and covers for
quilts.
However, exports earnings from
the RMG sector declined by 3% to
$15.54 billion during H1 of FY21,
which was $16 billion in the same
period of last year.
Exports earnings from clothing
products declined due to the
devastating impacts of the
56 Bangladesh Textile Today |
Covid-19 pandemic, which Hossain, Managing Director of
disrupted the supply chain and R.T.T Textile Industries told Textile
reduced demands as people were Today.
staying at home.
As of now the global market is
However, the stay at home over 90 billion but our share is
increased the demands of knitwear very small and we can grab more
products and home textile items, shares, he added.
which helped exporters to earn a
Also, business is shifting from
better even amid the pandemic.
China, which is offering an ample
"With the outbreak of Covid-19 opportunity for Bangladesh, said
pandemic, people were very Hossain.
afraid about the infection and
However, the sector leader also
they stayed at home, while the
called for the devaluation of Taka
government-sponsored lockdown
against the US dollar as it would
in European Union and the US
help to improve competitiveness in
including other countries put
the global markets.
a bar to go out," Mohammed
Rashed Mosharrof, General "Bangladeshi currency gained
Manager (Marketing) and Head Of against the US dollar, while our
Operations of Zaber and Zubair competitors are enjoying extra
Fabrics told Textile Today. benefits as their currencies are
devalued," M Shahadat Hossain,
"Besides, people joined offices
Chairman of Bangladesh Terry
staying at home as corporate
Towel and Linen Manufacturers
offices allowed employees to work
and Exporters Association
from home. Peoples' movement, as
(BTTLMEA) told Textile Today.
well as travel, was restricted due to
the Covid-19 pandemic," Right now, our exporters are
facing competition in the global
Since the users did not go out and
market due to the appreciation
stayed at home, they mostly used
of Taka against USD. So, the
home textile products and they
government should provide policy
used outwear products on a very
support and devalued Taka by Tk5
limited scale, Rashed said.
against USD to help us to increase
Since Bangladesh has quality competitiveness in the global
products at affordable prices, markets, said Hossain.
exporters have been able to take
the advantage of higher demands, Bangladesh exported $936
he added. mn Home textile items in 19-
20FY. meaning BD has more
Talking to the Textile Today sector
people opined that Bangladesh
can earn over $1 billion from the
sector but it needs policy support
to grow further.
We earned $936 million the last
calendar year and there is a huge
opportunity to grow in the global scope to explore this sector
markets. Bangladesh has a skilled with more people staying at
workforce and expertise," Belayet home
January 2021
Dedicate to innovation for
the success of our customers

No. 1 Spandex producer in China

In Bangladesh solely promoted by Huetech Yarn Ltd.

Mail Id: rafat@huetechsolutions.com
hasanrafat78@gmail.com
Contact: 01615518857
E v e n t To d a y IEB Accreditation

Dongyi Sourcing Ltd targets $100

mn revenue by 2025
Ashraful Alam

Recently Dongyi Sourcing Limited partners with Dongyi Sourcing.

– a well-known buying house
among the country’s garment
exports – celebrated its first
anniversary in a colorful event.
In the grand event, Mofazzel
Hossain Pavel, Managing Director
of Dongyi Sourcing Ltd, set an
ambitious US$100 million revenue
collection target by 2025.
Mofazzel Hossain urged all the
officers and employees of Dongyi
Sourcing to work passionately to
meet the target.
He also expressed his gratitude to
those who have been working as
The grand event was held at
a hotel in Dhaka, where the
officials and staff of the company
celebrated the 1st anniversary.
Prominent industrialist and Dhaka
North Mayor Atiqul Islam was
present as the Chief Guest on the
occasion.
Among others, Faruque Hasan,
Managing Director of Giant Group,
Figure: Dongyi Sourcing Limited celebrated
Md. Sirajul Haque, Managing its first anniversary in a colorful event.
Director of Sparkle Knit; Shahadat
Delicate Group and other officials
Hossain, Managing Director of
Fratis Group; Nazrul Islam, Director of Dongyi Sourcing Ltd. were
of Well Group; Delwar Hossain of present on the occasion.

Textile Engineering Dept. of Primeasia

University attained accreditation from IEB
Primeasia Correspondent

Recently Primeasia University’s

Textile Engineering Department
has attained the Accreditation
from the Institution of Engineers,
Bangladesh (IEB) under the
vibrant leadership of current Vice-
Chancellor (acting) Prof. Dr. Engr.
Md. Humaun Kabir.
This endorsement will be
accessible for next 3 years and all
the graduated Textile Engineers of
Primeasia University will be able Figure: Felicitation to Textile Engineering Department, Primeasia University for obtaining
to be members of IEB by fulfilling the accreditation from The Institution of Engineers, Bangladesh (IEB) organized by Textile
Engineers Division (TED), IEB was held on January 30, 2021, at the Council Hall, IEB.
certain norms of the IEB.
The Textile Engineering Division Nabi Khan, Pro VC, BUFT and Engineering Division, IEB.
of IEB arranged a Felicitation Prof. Dr. Engr. Md. Humaun Kabir,
Vote of Thanks was provided by
Program for Primeasia University VC (Acting), Primeasia University
Engr. Md. Ashad Hossain, Vice
on 30th January 2021, to rejoice were present as Special Guests.
Chairman, TED. All the Faculty of
the achievement at the IEB Council
The event was chaired by Engr. Textile Engineering Department,
Hall.
Md. Masudur Rahman, Chairman Primeasia University and the
Where, Eng. Md. Shahadat Textile Engineering Division, IEB Alumni of Primeasia University
Hossain Shiblu, Honorary General and led by Engr. Syed Atiqur Textile Engineering Department
Secretary, IEB was present as a Rahman, Secretary, Textile were also present at the event.
Chief Guest. Prof. Dr. Engr. Ayub

58 Bangladesh Textile Today | January 2021

 Marketing Tips

Beginners’
a limit. Risk is low so is return.
Operating in the blue ocean is
easy but difficult to find. It requires
proper analysis and long term

guidelines for
360-degree strategy to strive for in
this market. Return is high but the
risk is also high. It’s a choice.

marketing in a
3. Making conventional marketing
choices
This about 5 Ps of marketing that
would enable the sales team to

manufacturing
operate well: -
a. Product
b. Price

company
Abdul Wadud, CEO & Management Consultant, TRANSFORM
Marketing is the heart of an
organization as it not only helps
to navigate the company to
generate a maximum consistent
inflow of funds but also acts
as the guiding force towards
sustainability. Marketing refers to
5 Ps; i.e. Product, Price, Placement,
Packaging and Promotion that
helps sales to execute and
earn revenue for the company.
Marketing sets the rules while sales
execute. Whether the company
operates in the Red Ocean or Blue
Ocean is determined by marketing.
I am sharing my views on
marketing for a manufacturing
company concerning all other
lances as it can be looked through.
Setting marketing strategy
The strategy is all about
positioning. Differentiating from
others is positioning that is
strategically done.
c. Placement
d. Packaging and
e. Promotion
4. Maneuver towards new
opportunities
Having a good marketing strategy
is an important element of
sustainability. It has to be revolved
Global Demand along with the feedback from the
market and sales team that acts as
a barometer to gauge. Integrating
with new technology and channels
of marketing and looking for new
Country Demand customers and segments is important.
Therefore, it’s good to have an
income statement every month and
calculate the cost and returns from
different products or segments or
Industry Demand markets and maneuver total activity
towards that. It is always taught
to do well and requires persistent
technological and geopolitical
aspects. With this exercise, it effort to excel.
would give an
idea of where the
opportunities are
and how to capture Demand-
the market. supply
analysis
2. Which market do
we want to operate
in?

1. Demand-Supply Analysis It’s very important Which

conventional
to decide which market do Core
marketing
It’s important to start with the market do we we want to components
choises
demand-supply analysis; starting operate? of marketing
want to operate
from world demand to country in? Red ocean or
demand to industry demand- Blue Ocean. Most
supply scenario. of the companies
We need to look into the core are operating in Manuver
product, related product and the red ocean and towards
their driving force is opportunities
substitute products' demand-
supply scenario and trend operational efficiency
considering demography, regional, which of course has

Bangladesh Textile Today | January 2021 59

 Enroll a STB Black Belt program
Earn a professional qualification in
the Textile Indusrty

Se
mester 202 New Normal Sp
Se
ring meste

Sea
1 r
g

g On New Challenge t Lim

in

20
Spr

oin

21
ion G ited
Adm
iss
New Opportunities !

21
Spr

20
in

g Sp r
Se 1 ring ste

New Skills
mester 202 Seme

New Career Scopes

STB Key Areas
Printing (Digital Printing) Garment Washing & Chemical Management &
Dyeing Environment Sustainability

Fabric Manufacturing Fully Fashioned 3D Sampling and

Technology Garments Industry 4.0

Application of Lean and Apparel Marketing & Protective Clothing

Industrial Engineering Merchandising

Denim Development Apparel Supply Chain

Management

Call for Consultation & Enrollment

(Students & Entry Level Professionals) +88 01734211085

150+ 15+ 10+ 15+

Experts Factories Coordinators Partner Companies

Transforming Human Capital

Profitable & Effective Organization through People Leadership & Excellence

training@textiletoday.com.bd
www.training.textiletoday.com.bd
House 25A (2nd Floor), Lake Drive Road, Sector 7, Uttara, Dhaka 1230