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    Chapters Test 1

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    linh nguyen
    The document lists 5 important chapters to study for TEST 1 from the marketing management textbook by Philip Kotler and Kevin Lane Keller. The chapters are: Conducting Marketing Research, Identifying Market Segments and Targets, Competitive Dynamics, Crafting the Brand Positioning, and Creating Brand Equity. Additionally, the document notes that lectures should also be studied.

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    Chapters Test 1

    Uploaded by

    linh nguyen
    8 views1 page
    The document lists 5 important chapters to study for TEST 1 from the marketing management textbook by Philip Kotler and Kevin Lane Keller. The chapters are: Conducting Marketing Research, Identifying Market Segments and Targets, Competitive Dynamics, Crafting the Brand Positioning, and Creating Brand Equity. Additionally, the document notes that lectures should also be studied.

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    The document lists 5 important chapters to study for TEST 1 from the marketing management textbook by Philip Kotler and Kevin Lane Keller. The chapters are: Conducting Marketing Research, Identifying Market Segments and Targets, Competitive Dynamics, Crafting the Brand Positioning, and Creating Brand Equity. Additionally, the document notes that lectures should also be studied.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    8 views1 page

    Chapters Test 1

    Uploaded by

    linh nguyen
    The document lists 5 important chapters to study for TEST 1 from the marketing management textbook by Philip Kotler and Kevin Lane Keller. The chapters are: Conducting Marketing Research, Identifying Market Segments and Targets, Competitive Dynamics, Crafting the Brand Positioning, and Creating Brand Equity. Additionally, the document notes that lectures should also be studied.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Important chapters to study for TEST 1

    Marketing management/Philip Kotler, Kevin Lane Keller.— 14th ed.

    1. Conducting Marketing Research (p. 96)


    2. Identifying Market Segments and Targets (p. 212)
    3. Competitive Dynamics (p. 298)
    4. Crafting the Brand Positioning (p. 274)
    5. Creating Brand Equity (p. 240)

    + LECTURES!

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