 Marketing is a restless, changing, and dynamic business activity.

 D Digital marketing methods such as Search engine optimization (SEO), Search

engine marketing (SEM), Content marketing, Influencer marketing, E-mail
marketing, Social media marketing etc. are becoming more and more common.
 Digital marketing's development since the 1990s and 2000s has changed the way
brands and businesses use technology for marketing.
me A few companies that have revolutionized the way internet can be used for
marketing are, Google.com, Yahoo.com, Amazon.com, Alibaba.com and
Youtube.com. s such a

RESEARCH OBJ

 s EVOLUTION
• In the erliers days Consumer Marketing operated on mass marketing principles and
business primarily concerned itself with how to build the best sales force.
 Mass marketing is a market strategy in which a firm decides to
ignore market segment differences and appeal the whole market with one
offer or one strategy, which supports the idea of broadcasting a message that
will reach the largest number of people possible.
• At present there is an emerging global culture. The major driver of these changes is
technology
• The mass adoption of the internet into everyday life is the single biggest event that
has affected marketing over the last three decades
• As users increased, the landscape evolved, from email to search engines like Yahoo!
(1994) and Google (1997) and e-commerce sites like Amazon (1994) and eBay
(1995). For marketing, this was a goldmine.
 Now it is e-commerce that is changing the way products and services are conceived,
manufactured, promoted, priced, distributed and sold. The reason being that it is much
cheaper; it allows vast coverage and helps in serving the customer better

HISTORY

 The term Digital Marketing was first used in the 1990s. The digital age took off with
the coming of the internet and the development of the Web 1.0 platform. Up until
then, marketers worldwide were still unsure of the digital platform. They were not
sure if their strategies would work since the internet had not yet seen widespread
deployment.
 In 1993, the first clickable banner went live, This marked the beginning of the
transition to the digital era of marketing. Because of this gradual shift, the year 1994
saw new technologies enter the digital marketplace. The very same year, Yahoo was
launched
  Yahoo received close to 1 million hits within the first year. This prompted wholesale
changes in the digital marketing space, with companies optimizing their websites to
pull in higher search engine rankings
 1998 as it is
 2000 Many companies realized all these fresh new sites that were popping up were
beginning to open new doors of opportunities to market their products and brands
 2006 as it is
 The cookie was another important milestone in the digital marketing industry.
Advertisers had begun to look for other ways to capitalize on the fledgling
technology. One such technique was to track common browsing habits and usage
patterns of frequent users of the internet so as to tailor promotions and marketing
collateral to their tastes. The first cookie was designed to record user-habits.

ELEMENTS

 ONLINE ADVERTISING- It is also called internet advertising through which

company can deliver the message about the products or services. Internet-based
advertising provides the content and ads that best matches to consumer interests.
 Email marketing- When message about the products or services is sent through email
to the existing or potential consumer, it is defined as email marketing. Direct digital
marketing is used to send ads, to build brand and customer loyalty, to build customer
trust and to make brand awareness.
 Pay per click- Pay-per-click marketing is a way of using search engine advertising to
generate clicks to your website rather than “earning” those clicks organically. Pay per
click is good for searchers and advertisers
 Search engine optimization-Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a search engine’s “natural” or un-
paid (“organic”) search results. In general, the earlier (or higher ranked on the search
results page), and more frequently a website appears in the search result list, the more
visitors it will receive from the search engine users
 Affiliate mktng-Affiliate marketing is a type of performance-based marketing. In this
type of marketing, a company rewards affiliates for each visitor or customer they
bring by marketing efforts they create on behalf of company
 Influencer marketing- It is popular on social media channels like Instagram and
Snapchat. Companies hire Instagrammers with large followings to promote their
brand by posting one or more photos with the product
 Text msgng- It is a way to send information about the products and services from
cellular and smart phone devices.
 Socil media- According to Nielsen, internet users continue to spend more time with
social media sites than any other type. Social media marketing networks include
Facebook, Twitter, LinkedIn and Google+.

EMERGING TRENDS as ot is

STATS as it is

HOW it works as it is

MERITS TO CONSUMERS

CONCLUSION AS IT IS