HEAD OFFICE

PLOT # 446, BLOCK-35, DEFENCE GARDEN APARTMENT PHASE-1 DHA

KARACHI

Call us now: 021-35884838

Visit on: www.savyour.com.pk

Facebook: Pak mineral water

 PAK MINERAL WATER
GROUP # 6
Group members:
Muhammad Usman Ali (34823)

Muhammad Naseem Abbasi (37832)

Naveed Ahmed (39224)

Muhammad Bilal Inam (37988)

Sheikh Muhammad Rehman (38951)

Table of Contents
S.NO PAGE
DESCRIPTION
NO.

1. BUSINESS MODEL 04

2. EXECUTIVE SUMMARY 04

3. COMPANY DESCRIPTION 05

4. MANUFACTURING STRATEGY 06

6. MARKET ANALYSIS 09

8. SEGMENTATION 10

9. COMPETITOR ANALYSIS 11

10. ECONOMICS OF BUSINESS 12

12. MARKETING PLAN 13

13. WATER ANALYSIS AND PH LEVEL 17

14. DESIGN AND DEVELOPMNT 19

16. SWOT ANALYSIS 19

17. OPERATIONAL PLAN 21

18. PESTAL ANALYSIS 21

19. FUTURE FORCAST 24

20. RED FLAGS 24

 BUSINESS MODEL
Management’s blueprint for delivering a valuable product or service to customers in a manner
that will yield an attractive profit. A business model describes the rationale of how an
organization creates, delivers, and captures value, in economic, social, cultural or other contexts.
The process of business-model construction forms a part of business strategy.

EXECUTIVE SUMMARY
Introduction: Pak mineral water started out in 2020 as a home and office water delivery service,
initially only selling 19 liters return bottles (RB) and pet bottles 0.5 and 1.5 liters. Pak mineral
water has strived to make a tradition of delivering quality products, working with integrity and
diligence and today, through its hard work and great customer service, is making itself known as
a key corporate and household. Pakistan is among several eastern countries that have serious
problems providing a reliable supply of safe drinking water, the problem becomes even more
pronounced when you enter a large city like Karachi. Heavy industrialization and dense living
conditions because increased levels of contamination in existing water supplies. Inadequate
water supplies and poor sanitation standards are the main causes of fatal water borne diseases in
Pakistan

MANAGEMENT TEAM

Muhammad Usman Ali (CEO & OWNER

Muhammad Naseem Abbasi (OPERATIONAL OFFICER)

Naveed Ahmed (ADMINISTRATION OFFICER)

Muhammad Bilal Inam (FINANCIAL OFFICER)

Sheikh Muhammad Rehman (MARKETING OFFICER)

 COMPANY DESCRIPTION
PRODUCT AND SERVICES OFFERED.

5G “ 19 Liters bottle”

3G “12 liters bottle”

1.5 liter bottle

0.5 liter bottle

Tap and Stand

Vizi Cooler

Water Dispenser

MISSION STATEMENT
Our mission is to provide efficient, effective, and reliable water and wastewater utility services in
a manner that respects the natural environment. Create an exceptional customer experience in the
provision of sustainable solutions vital to health and life.

VISION
To manage our organization and water resources to meet evolving regulatory requirements,
water supply needs and customer expectations in the future.
 GOALS
Our goal to explore new market and provide quality and healthy water to the customer, Capture
consumer mind.

OBJECTIVES.
To create awareness and persuade the customers which will encourage them to switch to their
brand by effectively changing customer’s perception of product attributes.

MANUFACTURING STRATEGY

VAIENT PROCRREUMENT OF RAW MATERIAL.

We using water tanker for filtration and purify water, and also using minerals and herbal
chemical for water pure and healthy drinking water.

PROCESS DETAIL:

On this page you will find an explanation of a drinking water purification process. All process
steps are numbered and the numbers correspond with the numbers in the schematic
representation of the drinking water process found below. This is a summing up of the process
steps:

Note: (All minerals and chemical density and level not mention)
A: Pre-filtration

1) The uptake of water from surface waters or groundwater and storage in water storage.
Groundwater and natural treatment of surface water usually take place in the reservoirs. Often
softening and pH-adjustments already happen during these natural processes.

2) Rapid sand filtration or in some cases microfiltration in drum filters.

B: Addition of chemicals

1) pH adjustment through addition of calcium oxide and sodium hydroxide. (measurement not
mention)

2) FeCl3 addition to induce flocculation for the removal of humic acids and suspended
particulate matter, if necessary with the addition of an extra flocculation aid. Flocs are than
settled and removed through lamellae separators. After that the flocs are concentrated in sludge
and pumped to the exterior for safe removal of the particulates and sludge dewatering.

3) Softening in a reservoir, through natural aeration or with sodium hydroxide, on to 8,5 oD. This
is not always necessary. For instance, in case natural filtration will be applied, softening takes
place naturally.

C: Fine Filtration

1) Slow sand (media) filtration for the removal of the residual turbidity and harmful bacteria.
Sand filters are backwashed with water and air every day.

2) Active carbon filtration for further removal of matter affecting taste and odour and remaining
micro pollutants. This takes place when water streams through a granular activated carbon layer
in a filter. Backwash is required regularly due to silting up and reactivation of an active carbon
filter should be done once a year.
D: Preservation and Storage

1) Addition of sodium hypochlorite to guarantee the preservation of the obtained quality. Not all
companies chlorinate drinking water. The water will eventually be distributed to users through
pipelines and distribution pumps.

2) Aeration for recovery oxygen supply of the water prior to storage. This is not always applied.

3) Remaining water can be stored in drinking water reservoirs.

In the following schematic representation of the drinking water preparation process dotted
arrows represent the incoming chemicals and red arrows represent the outgoing flows.

BOTTLE PROCESS FLOW.

 MARKET ANALYSIS
MARKET RESEARCH:

Collect and organize an authentic data about the competitor in the market of your services or
products will be valuable. Some of the many areas to consider:

 Distributor

 Market dynamics and patterns

 Customers or clients – market segment, target markets, essentials, buying decisions

 Product –where the product stands and any competition

 Current sales in the industry

 Suppliers

This shall cover industrial and consumer market of the product in the detail with justification of
way you chose the segment and what gap of industry is your product going to fill.
 SEGMENTATION
TARGET MARKET.

The target audience we are aiming for all gender is the age of able to drink water. Conscious
women and active men who are on the age.

Demographic:

 Age: Above 5 years

 Gender : Any
 Income: Any income person

Geographic:

 Country: Pakistan
 City: Karachi

Psychographics

 consumer personality traits,

 values,
 attitudes,
 interests,
 lifestyles
 COMPETITOR ANALYSIS
 Miracle Water
 Has a differentiated product offering as well with its flavored water products as well as in
Sparkling water.
 Environmental friendly Packaging: With the introduction of ECO-FINA, Miracle has
developed a 100% recyclable plastic bottle which scores high on being environmentally friendly.
 Health and Hygiene Conscious: Packaged Water category is a healthier option considering the
increasing amount of water diseases and their consequences.
 Brand awareness helps the company to introduce new products and sell the current products more
easily.

 Nature Water
 Healthy Drinking Water is one of the fastest growing brands in the bottled water industry. In a
very short span of time, Nature has gained the leading national brand and market leader in the
corporate sector like; banks, offices, industries, newspapers, TV channels, hospitals & kidney
centers.
 Strong Distribution Network: Nature has a very strong distribution network &
strong supply chain. Nature is available in small retail chains to large hotels and restaurants.
 Strong Branding and Marketing: Nature has performed brilliantly as far as branding and
marketing are concerned. From the Local point of purchase branding to TV Commercials, nature
has been successful in promoting itself as a Brand.

Zam Zam Water

Capital Water

Dua Water
 ECONOMICS OF BUSINESS
COST ANALYSIS

Machinery cost RS 1,000,000

Total cost
19 Liter Pak Mineral Water Gallon

Cost Unit

Raw Material For 19 20 Per

Other Expenses 5 Per

Delivery Charges for Petrol Per Individual Bottle 19 Liter 7 Per

Labor Charges (Mobile/ Salary/ Entertainment 18 Per
Total Cost 50 Per
Break Even 50 Per
Min Charges 60 Per
Max charges 80 Per
Per Suzuki Carry 19 Liter 50 Bottle 2500
Average Profit Per Bottle 12-15 Rupees
Rupees
Per Suzuki Profit of 50 Bottle is 50*12 600 Per
And Our Aim Is to Delivery 3 Suzuki and 2 Titan Mazda

Monthly cost analysis for 5000 bottle per month.

Per unit amount

Rent expense 5000*7 35000
Raw material (5000 bottle) 5000*20 100,000
Labor and other charges 5000*23 115000
Delivery and other expense 5000*7 35000
Total cost 5000*57 285000
Total sale and profit per month (5000 bottle per month)

Per unit amount

Sales 5000*70 350000
Total cost 5000*57 285000
Profit per month 65000
Profit per year 65000*12 780000

Break Even Analysis

Company growth 10% each year

Per unit amount

1st year 780000
2nd year 780000*10% 858000
3rd year 858000*10% 943800

Company cover its investments of machinery at 2nd year and going on profit on year.

MARKETING PLAN
MIX MARKETING

Product

The product mineral water is the growth stage of the product lifestyle curve, the reason for it
being the growth stage is that the bottled water industries is growing very rapidly in Pakistan.
Mineral water has a great number of opportunity to grow its product in more areas of Karachi.
These increasing opportunity are due to the increase in the level of awareness among the people
of Pakistan regarding the disease caused by hygiene’s water. The people have started to avoid the
tap water and started switching towards the minerals water brands like mineral water. Mineral is
also growing due to its high quality product and its special techniques to prepare and to prevent
its product to the final consumers. Another reason for the growth of mineral water is that mineral
is giving the best value to get the water tasted from any laboratory the customer wants to which
is why confidence for mineral in people is also growing.

Place

Pricing is one of the most important and flexible component of the marketing mix but when it
comes to mineral water it does not have that much importance. Mineral tries to give its
customers the maximum value for the price, it is changing. They are trying to give their
customers the best product for the best price, but mineral has no contribution in setting the price
in the bottled water market. The price are set by the leader of the market, which is other brands,
like local water set prices and it does not matter at what price of mineral is selling their retailor,
they sell it to the final customers at the price of set by management

Price list for retailor

0.5 liter RS 204/ tray RS 17/ per bottle

1.5 liter RS 216/ tray RS 36 /per bottle
6 liter RS 50/ per bottle RS 50/ per bottle
19 liter RS 70 per cane (refilling & RS 70 per cane(refilling &
delivery include) delivery include)
Price list for final consumer

0.5 liter RS 228/ tray RS 19/ per bottle

1.5 liter RS 246/ tray RS 40 /per bottle
6 liter RS 60 /per bottle RS 60/ per bottle
19 liter RS 70 per cane (refilling & RS 70 per cane (refilling &
delivery include) delivery include)
Note

0.5 liter tray = 12 bottles

1.5 liter tray = 6 bottles

Price
The most important component of the marketing mix for mineral bottled water is distribution.
This means to place the bottles at the right place to the needs of customers. The availability is the
key in the simulation of demand. The mineral water uses an intensive strategy of distribution.
Which means they try to place their bottle at every retailor or departmental store, to maintain a
place in the market and to compare with the competitor like zam zam, sufi, and other brand
besides retailing mineral also focusing on institutional sales they are placing mineral water
bottles in different universities, restaurant, mineral water distributed their water both directly and
indirectly distribution channel. They distribute directly through sales team/force. Which interact
directly to the final consumers and spread awareness about the finest drinking water mineral
water also using indirect distribution network. They give their sales person in small area to
distribute water supply.
pp Producer Consumer

Producer Retailor Consumer

Promotion

Promotion is an essential component of marketing mix for some companies, but when it comes
to mineral water it is a less important component. Mineral water uses three types of promotional
techniques, print media, TVC’s and personal selling an sales promotional techniques, mineral
water does most of its promotions on print media rather than using electronic media, since using
electronic media is not the trend of the bottles water market, as we see very less advertisements
of bottles water on electronic media. Mineral water uses print media in the forms of newspaper,
magazine, flying and billboards. Mineral water also uses personal selling techniques, they send
their sales team from door to door in order to make their target market aware of their product and
its benefits. They tell their target market that how their water is purified and how many minerals
are present in their water and how their water better than their competitor.

WATER ANALYSIS AND PH LEVEL

PH is a measurement of electrically charged particles in a substance. It indicates how acidic or
alkaline (basic) that substance is. The PH scale ranges from 0 to 14:

Acidic water has a pH lower than 7. The most acidic substances have a PH of 0. Battery acid
falls into this category.

Alkaline water has a PH of 8 or above. The most alkaline substances, such as lye, have a PH of
14.

Pure water has a PH of 7 and is considered “neutral” because it has neither acidic nor basic
qualities.

ADVERTISING

Pak Mineral Water has used cheap cost of TVC, Print Media like Sign Board, Magazine, and
News Paper etc. to advertise their product to capture customer mind.
DISTRIBUTION AND LOGISTIC LEVEL

• Our distribution have consist 10 Titan van and 4 Suzuki chamber, which is mostly out
souring pay monthly rent of their service.

• Pak mineral water uses three level of distribution as it consist of Wholesalers, Retail
shops, Dealer.

PMW distribute their water all Karachi areas to increase company branding name.

Company’s warehouse

Distributor

Retailer

Customer

DESIGN AND DEVELOPMENT

STATUS AND TASK

Currently delivering to Home and Offices with 19 liters , 0.5 and 1.5 liters.

CHALLENGES AND RISK

Main challenges and risks are our customers ,competitors and suppliers. Product which are sold
at cheaper prices.
 SWOT ANALYSIS

Strength

 Brand name

 Excellent distribution and availability.

 Environment friendly and plastic bottles packaging

 In-expensive

 Friendly customer service

Weakness

 Tasteless and odorless

 Also remove good bacteria

 No presence in rural areas

Opportunities

 Advertise more to capture consumer mind

 Should be utilized the distribution to facilitate to reach rural areas

Threats

 Other water company competitor

 Product which is sold at cheaper rates.

PROJECTED INVESTMENT REQUIRED

The plant has started around 3 months ago and we initially invested around

1 million and looking to expend more .

OPERATIONAL PLAN
GENERAL OPERATION S

For general operations need a proper location with the team of financial , admin , technical
staff ,distributor vans and labours.

BUSINESS LOCATION

HEAD OFFICE
PLOT # 446, BLOCK-35, DEFENCE GARDEN APARTMENT PHASE-1 DHA
KARACHI

Call us now: 021-35884838

Visit on: www.savyour.com.pk

Facebook: Pak mineral water

PESTEL ANALYSIS
Political Analysis

The government of the land has an important role to play within the operation of manufacturing
bottled water in terms of rules and regulations. Potential fines are set by the government for the
manufacturers in case they fail to meet the standard of laws. Some of the political factors which
cause the results of the Bottled water manufacturing Companies to differ materially from the
expected objectives in their annual statement, registered yourself in as an ISO certification and
chamber of commerce and industries.

Economical analysis

The up and down swinging economy is one of the factors, which can make an organization
successful or a big failure. When the economy is strong, any well managed industry grows with
the economy. However, with the recent recessionary trend, the business environment is
becoming a difficult place to survive for any firm which is not cash rich and does not have the
necessity appeal. The premium appeal of the high quality bottled water may not be as high as
compared to the necessity appeal. Still, the negative growth and nose-diving GDP of the country
can drastically affect the growth of the company.

Sociological analysis

Now-a-days, everyone wants to remain healthy. The damaging effects of the alcoholic drink are
not hidden from anyone. More and more people are switching their lifestyle to enable them to
remain healthy. This change of thought process has contributed to the higher selling on the
bottled water, and diet colas. The market share of the non-alcoholic drinks has increased at the
cost of alcoholic drinks. Never before an average person needed the Bottled water and healthy
products as much as they need now. Frequent health capsules from respected medical
professionals advice against alcoholic drinks and urge people to shift to less sugar and bottled
water in their diet to remain healthy.

Technological analysis
The synergy achieved through the right mix of advertising, marketing and promotional programs
cannot be ignored. The interplay of these three activities results in efficient marketing of the
products. Internet, television and social media are the new marketing channels opened up as a
result of the new technology. These channels have made it possible to have a focused marketing
for the consumers which is a big achievement compared to mass marketing. The special effects
possible through these channels make a product look attractive.

Environment analysis

The concern for the environment is growing as several countries across the globe have
introduced fines for following environment un-friendly manufacturing practices. The Bottling
companies would need to review their manufacturing and packaging strategies by developing
new technologies in these areas. Only after that, they would be able to remain in the business

Legal analysis

There have been recent changes in the law which mentions the level of chemicals allowed in the
bottled water. The impact of this legislation is higher as the non-compliant organization would
be forced to shut shop. Unpolluted Water is the Fundamental Right of every citizen of Pakistan.
And this fundamental right contained in Article 9 and 14 of the Constitution of Islamic Republic
of Pakistan. Article 9 interpreted in Sheila Zia Case and court declared that every citizen has the
right to unpolluted water, environment and clean atmosphere, and court decided that right to life
means right to particular quality of life.

Under provision of Article 38(d) of the Constitution, it is the primary duty of Government to
provide people basic necessities of life which includes unpolluted water for their consumption. In
the law of Pakistan Water Company should follow law legalized by government of Pakistan.
 FUTURE FORECAST
After 5 years we have plan that the commercial place we have taken convert into Factory.

INSHA ALLAH upgrade the 500ml &1.5 liter bottle availability in the market as now we are
supplying specific 19 liter bottles.

Capture whole local markets of Karachi and increase our distribution channel in interior Sindh.

Giving Awareness about the product through different medium.

SURVEY LINK
https://docs.google.com/forms/d/1ftFHtywTdytHopW-zhxL-QtPslVVsWXUeATjLdPhPP0/edit#responses

Questionnaire on
Drinking Water Services.csv

SURVEY RESULT
THANK
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