AD BOOSTER BRIEFING TEMPLATE

Duration: 6 weeks
Digital Marketing Budget: USD 200

Terms and Conditions

1. A merchant must have an active Facebook page.

2. If a merchant does not respond back with the complete filled brief within 3 working days, the slot will be given to another
merchant.
3. The Merchant is required to give us access to their active social pages.
Due to security and privacy reasons, we would not be requiring your password. Instead, we will send you a request to
access your Facebook page in order to execute the Ad booster program. Please click HERE for a step by step guide.
4. The role of Visa is to amplify the merchant’s business. Creative development will be a responsibility of the merchant.
5. All merchant creatives to be amplified must be vetted by the Visa Legal team before being flighted and amplified by the Visa
Team.

Ad Booster Process
Kindly note below is the step by step process we will be following to successfully complete this program.

Task Title Responsibility Time Cap

Send Brief to Merchant Visa Team 1 day
Fill out brief Merchant To send back 2 days after
receiving
Confirm Facebook and Instagram pages exist Visa Team 2 days of communication to
Confirm Merchants have creative assets Merchant confirm this
Confirm access to their social media accounts Visa Team + Merchant 1 day
Review creative assets Visa Team 1 day
Set up Ads Campaign Visa Team 1 day
Go Live Visa Team + Merchant On-going until $200 cap is
End Campaign Visa Team + Merchant completed
Develop a report + send it to merchant Visa Team 1 week maximum after campaign
has been completed

CLIENT
BUSINESS NAME  
DESCRIPTION OF THE
BUSINESS

OBJECTIVE | What objective would you like to achieve with the USD 200 digital marketing?
(What is the challenge? The need? The Goal?)

TARGET AUDIENCE |Who is the core target audience of your business? (Demographics – Age, Gender, What do they do for
a living? Where do they live?
 

SUCCESS METRICS| How will we know that we have achieved our goal?
What is our measure of success? i.e. increase in sales, leads, website traffic etc.
 

DIGITAL ACTIVITY | Are you active on Digital? YES or NO?

 

IF YES, WHICH DIGITAL PLATFORMS ARE YOU USING?

WHO IS YOUR POINT OF CONTACT FOR THIS PROJECT?

Provide 2 names and email addresses?

WHAT IMAGES/VIDEOS HAVE YOU USED TO PROMOTE YOUR BUSINESS?

Kindly attach a sample of the assets you have used?
To be Signed by the Merchant:

Name:

Date:

Sign: