High performance selling is achieved through the proper DISCIPLINE
balance of knowledge, skill and discipline. Imagine an upcoming high-stakes meeting with an audience that you KNOWLEDGE need to persuade. Now, write down the distinct components of “knowledge” that you will need to succeed in that meeting. Also write down the distinct “skills” that you will need to succeed in that meeting. And finally, write down the “disciplines” that you will need to succeed in that meeting. SKILL