Analytical

Creative &
THINKING
Iwan Kahfi, MEM MBA

SESSION 1
Challenges the
StatusQuo
LEARNING OUTCOME
Session 1 | Challenge the StatusQuo

1) Overview of the course

2) Students are able to create an idea from
unexpected condition.
3) Students are expected to drive his minds into
changes mindset
4) Students understand the barriers to creativity and
how to overcome it.
Course Overview
Expected Output

1) Ability to thinking creative with analytical skill

2) Creating an impactful idea in a form of PRODUCT
or SERVICE
3) Make the prototype of the idea and present it in
front of FM
4) Winning team(s) will be participating in
CREATIFEST 2019
5) Bring the prototype further to Business Creation
subject in 3rd semester (optional)
Course Overview
Class Rules

ATURAN DI KELAS:
 Be ontime, maksimal 10 menit keterlambatan
 Smart Card, kaos berkerah, sepatu
 Presentasi gunakan Jas Almamater / Jas formal lainnya
 Selama di kelas, maksimal 1 mahasiswa ke toilet pada saat yang
sama (bergantian). No toilet time jika diperlukan.
 No snacking
 No sleeping
 HP Silent
 Tapbut “tapping cabut” = TIDAK HADIR (nilai partisipasi minus)

ATURAN KONSULTASI PROJECT:

 Bikin janji minimal D-1 melalui Email
Course Overview
Theme for this semester

SCARCITY
Course Overview
Team

1) Independently form a team of 4-5 students

2) Create a product or service idea and prototype
based on the theme
3) Present the idea in front of the FM according to the
schedule in LMS
4) Participating team in CREATIFEST 2019 will be
given opportunity to continue the prototype to
Business Creation in 3rd semester with the same
team in the same class.
Course Overview
Grading
GRADE

Teaching
Assignment
Mid Test (Observation,
30% Participation,
Assignment)
30%

Final Project
40%
Course Overview
Schedule
Session 1 Session 2 Session 3 Session 4 Session 5 Session 6 Session 7 Session 8

Field
Challenge Value
Associational System Environment Field observation Mid-Term
the Status Proposition
Thinking Thinking al Analysis Observation finding Test
Quo Design (1)
presentation

Session 9 Session 10 Session 11 Session 12 Session 13 Session 14 Session 15 Session 16

Guest
Lecture: Pre-Final Pre-Final Final Final
Needs Creativity
Value Presentation Presentation Effectuation Presentation Presentation
Analysis Tools
Proposition (1) (2) (1) (2)
Design (2)
Course Overview
Project Mechanism
Session 7 Session 12-13 Session 15-16 After Final 3rd Semester
Exam
Field Pre-Final Final Go to Get a silver
observation Presentation Presentation Creatifest ticket
Identify: Present your ideas Present your final Winning team(s) Winning teams will
Problem(s); (prototype is not solution + will exhibit their have an
Job(s) to be done; required yet) functional products/services opportunity to get
Customer pains; prototype at Creatifest 2019 a silver ticket,
Customer gains where they can
bring their idea
from ACT to
Business Creation

Silver ticket registration will be announced at the end of

semester by email.
Course Overview
ACT to Business Creation [SILVER TICKET]

Normal Silver Ticket

mechanism mechanism
• 15 weeks time to prepare your
• Form a new group in business idea in ACT
Buscreat (3rd • Stick with your ACT group @Buscreat
semester) (3rd semester)!
• 4 weeks additional time to strengthen
• 4 weeks time to your business idea in Buscreat
prepare your business • Focus on the idea and prototype in
idea in Buscreat ACT
• Focus on the business side in Buscreat
• More preparation time to your
dreamed business
QUESTIONS?
PROBLEM VS OPPORTUNITY
Who can see opportunities?

Innovative person
sees opportunities
Example of Innovative
Person?
Could we FOLLOW
THEM?

NATURE NURTURE

Creativity is more an act of Nurture than

Nature, unlike IQ (Reznikoff, et al, 1973)
What the Research
SAID

Testing twins aged 15 to 22 | only about

30 percent of the performance of
identical twins on a battery of ten 2/3 of our
creativity tests could be attributed to innovation skills
genetics. Christensen
still come
through learning
Academic and medical research supports
the idea that innovative tendencies are
not genetic. Reznikoff et al
Why we need creativity?

PENGUASA DUNIA
DARI WAKTU KE WAKTU
Disruptive TECHNOLOGY
Ultimate power of creativity combined with acts
Let’s check your
creativity
dosage....
Are you Creative ?

Lets Check!
Write down the
number. Then
choose A or B.
Just a short check! [1]

1. A. Innovation occurs by adding features to a product.

B. Innovation occurs by taking features out of a product.
2. A. Innovation is finding problems that are solved by hypothetical solutions.
B. Innovation is finding solutions to difficult problems.
3. A. I am more likely to innovate when I work alone.
B. I am more likely to innovate when I work in a group.
4. A. Innovation is more about creating novel ideas.
B. Innovation is more about selecting the best ideas.
5. A. When I innovate, I "brainstorm" ideas out of my head.
B. When I innovate, I apply patterns to find ideas.
Just a short check! [cont..2]

6. A. Innovating is predictable and not risky.

B. Innovating is unpredictable and risky.
7. A. The ability to innovate is a gift that you are born with.
B. The ability to innovate is a skill that you can learn.
8. A. I prefer ambiguity when pondering new ideas.
B. I prefer clarity when pondering new ideas.
9. A. The Post-It Note is a good example of innovation because it was spontaneous.
B. The Post-It Note is a bad example of innovation because it was spontaneous.
10. A. I feel responsible for innovating new ideas.
B. I feel others are responsible for innovating new ideas.
Just a short check! [cont..3]

11. A. Innovating is a random, improvisational, back-and-forth experience.

B. Innovating is a systematic, linear experience.
12. A. Constraints on resources like time and money drive innovation.
B. Constraints on resources like time and money inhibit innovation.
13. A. Homogeneous groups are more likely to innovate.
B. Diverse groups are more likely to innovate.
14. A. Innovation can be scheduled. It can occur anytime I want.
B. Innovation cannot be scheduled. It occurs randomly.
15. A. Innovation is an unstructured process.
B. Innovation is a patterned, "templated" process.
How Creative are You ?
Scoring:
Untuk tiap nomor ganjil, berikan nilai 1 jika jawaban kamu B
Untuk tiap nomor genap, berikan nilai 1 jika jawaban kamu A
Diluar hal tersebut, nilainya 0

0–5 6 - 10 11 – 15
• Innovation is • Innovating is a • Consider yourself
mystery for you mixed bag for you as an innovator
• Consider special • But, you might be • Smile...
training headed in right
direction
Are You Creative ENOUGH?
Why We are not
CREATIVE
Barriers to
Creativity
 Creativity
Creates
CHANGES

Unfortunately......
Changes, are the most
difficult things to do
Why it can be happened?

To maintain the status quo is to keep the things the way they presently are.
Barriers to Creativity
Barriers to Creativity
#1 Fear of UNKNOWN

Remember when we were just little toddlers? In

normal circumstances we had no problem failing.

Yet, again, once we start to grow up the harder it

becomes. Harder not because we lack focus or
dedication, but because we have fear.
#2 Fear of LOOKING STUPID

We still try to make ourselves

accepted by whatever group we
find ourselves in because we feel
that we need to.

We have been taught to have a

desire to fit in. The need to fit in
means that we cannot try to be
better than anyone else, because
that would alienate us from them
#3 Never GET STARTED

Too much discussion on

idea, trying to make it
perfect before even try it!

https://www.youtube.com/watch?v=57R90eZh
Ab4