BAHRIA UNIVERSITY (KARACHI CAMPUS)

MIDTERM EXAMINATION – FALL SEMESTER – 2020

RESEARCH METHODOLOGY

Class: BS (A&F)-6 (A) (Morning)

Course Instructor: Ms. Samrah Shariq Time Allowed: 1 ½ Hours

Date: 21 November 2020 Session: 4 (6.30-8.00 PM) Max Marks: 25

Student’s Name: ____________________ Reg. No: _________

Note: (If any)

Question 1. Define and explain the following terms with the help of a simple and relatable
example. [5 marks]
a. Applied Research
b. Explanatory Research
c. Correlational Research
d. Quantitative Research
e. Qualitative Research
Question 2: Consider the following topic [6 marks]
“Relationship between Employee Engagement and Employee Performance”
Write:
1. four objectives for aforementioned topic.
2. Outline of the literature review
Question 3: The following extract and associated references are taken from the first draft
of a critical literature review. The research project was concerned with the impact of direct
insurers on the traditional motor insurer. [5 marks]
List the problems with this extract in terms of its:
a) content
b) structure.
Jackson (1995) suggests that businesses must be developed from a customer rather than a
product perspective. Lindesfarne (1994) demonstrates that direct selling gives the consumer
increased control as it is up to them when and if they wish to respond to adverts or direct mail.
MacKenzie (1995) comments that free gifts are useful for getting responses to adverts, which is
ultimately what all direct insurers need. Bowen (1995) suggests that this type of company can be
split into three equally important parts: marketing, insurance and information technology. Motor
insurance is particularly price sensitive because of its compulsory nature and its perception by
many to have no real ‘value’ to themselves.
Bowen, I. (1994) ‘Short cut to success’, Post Magazine 2, 26 July.
Jackson, D.R. (1995) ‘Prudential’s prudent parochialism’, Direct Marketing, 26–29 April.
Lindisfarne, I. (1995) ‘Death of a salesman’, Post Magazine 15, 30–31 June.
MacKenzie, G. (1995) ‘Rise of the freebie’, Post Magazine 2, 5–6 February
Question 4: Propose a topic of your choice and write down the variables, conceptual
framework and how will do the research in the table given below: [4 marks]

Topic Variables Conceptual Framework Research

Question 5: Complete the following table by identifying the measurement scale. [5 marks]
S.No. Statement Measurement Scale
(Nominal, Ordinal, Interval
and Ratio)
1. Gender Nominal
Male
Female
2. Age Group Interval
19 – 23
24 – 28
29 – 33
3. Designation Ordinal
Assistant Manager
Manager
Senior
Manager
4. Salary Ratio
$0
$500
$1,000
$1,500
$2,000
5. The frequency of appraisal Interval
should be
Monthly
Quarterly
Half-yearly
Annual
360 degree
6. Your employer gives you Ordinal
recognition for your work
efforts
 Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
7. The appraiser exactly Ordinal
evaluated the skill gaps
within you
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
8. Performance appraisal Ordinal
helps in your personal
growth
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
9. The appraisal system helps Ordinal
in your future promotion
prospects
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
10. Do you think the Ordinal
performance appraisal
evaluates your strengths
and weaknesses
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree