Quiz On Markets

Questions and Answers
 1.
What is the marketing plan? What does it entail?
o A.
A written out document that includes information about the planning phase,
implementation phase, and control phase.
o B.
A written out document that includes information about the planning phase, the work
phase, and the analysis phase.
o C.
A written out document that includes information about the planning phase, the
experiment phase, and the collective phase.

 2.
Within a marketing plan, defining a firm's mission and then evaluating how
various factors affect potential success is known as what phase?
o A.
Control Phase
o B.
Implementation Phase
o C.
Planning Phase
o D.
Analysis Phase
o E.
Collective Phase

 3.
When defining a marketing plan, identifying and evaluating opportunities and
working them into the marketing mix is know as what phase?
o A.
Control Phase
o B.
o C.
Planning Phase
o D.
Analysis Phase
o E.
Collective Phase

 4.
In a market plan, evaluating performance and taking corrective actions is part of
what phase?
o A.
Control Phase
o B.
o C.
Planning Phase
o D.
Analysis Phase
o E.
Collective Phase

 5.
What is a mission statement?
o A.
A broad description of the firm's objectives.
o B.
A broad description of the scope of activities a firm plans to undertake.
o C.
A broad description of the Marketing Plan.
o D.
A and C
o E.
A and B

 6.
List the steps, in order, of the strategic marketing planning process. There are
five steps, separate answers using a semicolon.
Definethe Business Mission; Conduct a Situation Analysis; Identify
Opportunities; Implement the Marketing Mix; Evaluate Performance
 7.
Step two of the strategic marketing planning process is conducting a situation
analysis. In this analysis what will a firm analyze?
o A.
Strengths
o B.
Weaknesses
o C.
Opportunities
o D.
Threats
o E.
Losses

 8.
Step three of the strategic marketing planning process involves identifying
opportunities. Three parts of identifying opportunities include:
o A.
Strengths
o B.
Segmentation
o C.
Targeting
o D.
Positioning
o E.
Weaknesses

 9.
Macroenvironmental factors operate in the external environment.
o A.
True
o B.
False

 10.
What categories affect social trends as a macroenvironmental factor?
o A.
Time-Poor Society
o B.
Privacy Concerns
o C.
Social Networking Tendencies
o D.
Green Marketing

 11.
There are six macroenvironmental factors that the strategic marketing planning
process takes into account. Please list those six.
 Culture;
Demographics; Social Trends; Technological Advances;
Economic Situation; Political Environment
 12.
There are five steps in the Consumer Decision Process. What is the first step?
o A.
Search for Information
o B.
Need Recognition
o C.
Postpurchase
o D.
Evaluation of Alternatives
o E.
Purchase and Consumption

 13.
There are five steps in the Consumer Decision Process. What is the second
step?
o A.
o B.
Need Recognition
o C.
Postpurchase
o D.
o E.

 14.
There are five steps in the Consumer Decision Process. What is the third step?
o A.
o B.
Need Recognition
o C.
Postpurchase
o D.
o E.

 15.
There are five steps in the Consumer Decision Process. What is the fourth
step?
o A.
o B.
Need Recognition
o C.
Postpurchase
o D.
o E.

 16.
There are five steps in the Consumer Decision Process. What is the fifth step?
o A.
o B.
Need Recognition
o C.
Postpurchase
o D.
o E.

 17.
What are three types of buying decisions?
o A.
Limited Problem Solving
o B.
Extended Problem Solving
o C.
Need Based Solving
o D.
Habitual Buying
o E.
Decision Heuristics

 18.
What are the psychological factors that affect the Consumer Decision Process?
o A.
Motives
o B.
Attitudes
o C.
Perception
o D.
Vision
o E.
Learning
 19.
What are the social factors that affect the Consumer Decision Process?
o A.
Family
o B.
Social Networking
o C.
Reference Groups
o D.
Media Trends
o E.
Culture

 20.
What are the four Ps of marketing mix factors that affect the Consumer Decision
Process?
o A.
Product
o B.
Promotion
o C.
Package
o D.
Price
o E.
Place

 21.
What are the situational factors that can affect the Consumer Decision Process?
o A.
Crowd Situation
o B.
Purchase Situation
o C.
Shopping Situation
o D.
Temporal State
o E.
Promotional Situation

 22.
The process by which good, services, capital, people, information, and ideas
flow across national borders is known as:
o A.
Offshoring
o B.
Globalization
o C.
National Assessment Marketing

o D.
Infrastructure Marketing
o E.
Exchange Marketing

 23.
When assessing global markets there are four factors that must be taken into
account. These include:
o A.
Power Distance Anaylsis
o B.
Economic Analysis
o C.
Infrastructure and Technology Analysis
o D.
Government Actions
o E.
Sociocultural Analysis

 24.
Several Global Entry Strategies include Exporting, Franchising...
o A.
Strategic Alliances
o B.
Joint Ventures
o C.
Collaborative Communications
o D.
Direct Investments
o E.
Host Country Activation

 25.
What are some issues when entering a global market?
o A.
Environmental Concerns
o B.
Global Labor Issues
o C.
Cost to Enter Country
o D.
Affect on Guest Country
o E.
Impact on Host Country

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Questions and Answers

A broad description of the firm's objectives.

A broad description of the scope of activities a firm plans to undertake.

A broad description of the Marketing Plan.

Social Networking Tendencies

Search for Information

Purchase and Consumption

Search for Information

Purchase and Consumption

Search for Information

Purchase and Consumption

Search for Information

Purchase and Consumption

Search for Information

Limited Problem Solving

Extended Problem Solving

Need Based Solving

National Assessment Marketing

Power Distance Anaylsis

Infrastructure and Technology Analysis

Host Country Activation

Global Labor Issues

Cost to Enter Country

Affect on Guest Country

Impact on Host Country

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