Unit 2: Modes of Communication

Lesson 1: Forms of Communication

Communication mode refers to the channel through which one expresses his/her communicative intent. It is
the medium through which one conveys his/her thoughts.
1. Face-to-face interaction – most common interaction mode. It is an informal or casual conversation
between two or more people.
Dau Voire suggests: “Be brave enough to start a conversation that matters”
You should be able to hold a conversation at a social event without offending the other party. In other words,
topic initiation should be followed by topic maintenance, topic change or shift, and finally, topic down.
“All social changes begins with a conversation.” – Margaret J. Wheatley
“Meaning is made in conversation,
Reality is created in communication,
And knowledge is generated through social interaction…
Language is the vehicle through which we create our understanding of the world.” – Diana Wheatley

2. Video – Web cameras are used so that two or more people who cannot interact face-to-face can
communicate. Convenient communication mode for people who want to reach out to each other despite
distance.
Examples: Viber, WhatsApp, Apple Facetime, and Facebook Messenger
Video conferencing – in more for formal settings
3. Audio – means transmitted sound. Only the voice of the speaker is heard. An obvious downside of this
mode is not being able to see the body language or cues of the person you are talking to.
4. Text-based communication – does not originally provide video and audio benefits, it has a wider reach and
can disseminate information to a bigger audience quickly. Such as e-mail, facsimile, text messaging, and
instant messaging.

Lesson 2: Communication and Technology

Communication in Social Media
Pinoys Top Social Media Users, According to Study by Miguel R. Camus (2017)
Time spent on social media:
Filipinos – 4 hours and 17 minutes
Japanese – 40 minutes
Brazilians – 3 hours and 43 minutes
Argentinians – 3 hours and 32 minutes
Americans – 2 hours and 6 seconds
South Korea – 1 hour and 11 minutes

Internet Speed:
Philippines – 4.2 mbps
Brazil – 5.5 mbps
Argentina – 5 mbps
South Korea – 26.3 mbps
(1) The Philippines’ internet and social media users grew by over 25%, up 13 million and 12 million over last
year.
(2) Mobile was also a fast-growing platform, accounting for 38% of all Web traffic in the country, up almost a
third over 2016.
(3) The Philippines had a social penetration of 58%, higher than the average of 47% in the Southeast Asia.
(4) Around the world, internet users grew 10%, or an additional 354 million people, while active social media
users jumped 21% or and additional 482 million.
(5) Global active citizens using mobile phones and other devices surged 30% or another 581 million people.
(6) The total internet penetration stood 50% or 3.77 billion people.
(7) The 2016 report has been downloaded 70,000 times and read 2.5 million times on SlideShare so far.

Unit 3: Intercultural Communication

Lesson 1: Communication and Globalization
Globalization Phenomenon
How globalization works?
In simple terms, globalization is the process by which people and goods move easily across borders.
Principally, it's an economic concept – the integration of markets, trade and investments with few barriers to
slow the flow of products and services between nations. There is also a cultural element, as ideas and
traditions are traded and assimilated. Globalization has brought many benefits to many people. But not to
everyone.