TALENT ACQUISITION

ASSIGNMENT – 1

GROUP – 9

Topic: JD AND JS AD

DATE OF SUBMISSION – 07/04/2021

TEAM MEMBERS

NAME USN
Eragam jeevana sowjanya 20MBAR0527
Manvith A 20MBAR0541
Shree Hari. R 2OMBAR0196
Vivek S 20MBAR0658
Monika Maurya 20MBAR0109
Akanksha Saha 20MBAR0507
Cleonna John Prakash 20MBAR0562

Page 1 June 2015

 CONSULTING FIRM
MARKETING RESEARCH HEAD
FORESEARCHING COMPANY
JOB DESCRIPTION (JD)

 Job Title Marketing Research Head

 Job code 0000
 Reports to Chief Marketing Officer (CMO)
 Reported by Junior Research Analysts, Research
Analyst,
Marketing research executive
 No. of employee under direct 20
supervision
 location Delhi
 Job summary Market Research Head is responsible for
the market research department. Directs
and oversees an organization's marketing
policies, objectives, and initiatives. Being a
Market Research Head a team to review
changes to the marketplace and industry
and adjusts marketing plan accordingly
 Roles 1. Communicating with clients to
understand and document the
business objectives
2. Selecting the most appropriate
research methodology and
techniques
3. Designing qualitative and
quantitative market research plans
for products in all stages of the
Product Life Cycle
4. Interpreting data, writing reports,
and making actionable
recommendations
 Primary 1. Direct and oversees the division's market
research function.
2. Utilizes data analytics to produce
findings to present to management and
use for product development decisions.
3. To evaluate the data to develop insights
into future trends.
4. To recommend marketing efforts that are
focused on markets with high potential.

Page 2 June 2015

  Others 1. To manages a team to review changes to
the marketplace and industry and adjusts
marketing plan accordingly.
2. Analysing the existing goals and
programs and recommends
improvements.
3. Creating functional strategies and
specific objectives for the sub-function
and develops budgets/policies/procedures
to support the functional infrastructure

Page 3 June 2015

JOB SPECIFICATION (JS)

 Educational qualifications MBA in marketing or related field

 Qualities 1. Strong communication and
presentation skills
2. Exceptional client interaction and
sales ability
3. Strong ability to direct and manage a
team to fulfill all projects on time and
within the budget while providing
rich insights to clients.
 Experience 8-10 years’ experience with experience in
Business research, Market research
 Skills 1. Excellent knowledge of statistical
packages (SPSS, SAS or similar),
databases and MS Office
2. General knowledge of basic web
technologies such as HTML,
JavaScript, or Flash is preferred
3. Open to learning new processes and
take on new challenges.
4. Ability to be a quick learner as well
as detail-oriented.
5. Adequate knowledge of data
collection methods (polls, focus
groups, surveys etc)
6. Deep knowledge of data warehousing,
and mining.
7. Strong analytical and critical thinking
 Certification 1. The International Institute for
Procurement and Market Research
(IIPMR)
2. Professional Researcher Certification
(PRC) is preferred but not mandatory.