Cover Story

DIGIDRUB
Carving a Digital Space
for Surging Growth
ANINDA BOSE
Founder & Managing Partner of
DigiDrub

B
usinesses are making a quick digital transformational shift to sustain the present
competitive scenario. With the digital drive making a substantial difference for enterprises
in the manner they perceive, organize, operate and behave, business environment
continues to modify itself in the most sophisticated manner. When many digital agencies are
trying to help several other enterprises build a digital footprint, DigiDrub has emerged as a
unicorn in this industry.

Per Reportlinker, the Digital media and marketing industry in the USA was about US$ 322.5
Billion in 2020, estimated to become $ 640.2 Billion by 2027 making it amongst the highest
growth sector in the world.

In its brand-new edition, ‘The CEO Story’ presents the success story of DigiDrub that is
determined to instigate disruption and innovate at the same time. At a virtual interaction with
our team, the company’s Founder, and Managing Partner Aninda Bose (pron: Awe-nin-though)
discussed multiple aspects of his vision and mission for this digital juggernaut.

AN OVERVIEW OF THE COMPANY

DigiDrub is aligned with transforming enterprises by leveraging the entire stack of digital
marketing, web, Virtual and Augmented Reality (VR/AR). Its service vertical has three
divergences so far-
• Interactive Web and Mobile development and management
• Full stack of Digital Marketing, Content Creation and Social Media Management
• Developing enterprise grade AR&VR simulations

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 DigiDrub is an award winning global digital agency. It tracks societal and market transitions at scale through Deep Learning engines As rendering predictability, and scalability to the clients, Aninda cites that DigiDrub is ensuring quality advantage by utilizing
to create predictable solution-based outcomes. AI (Artificial Intelligence), and ML (Machine Learning) while performing deep research before strategy development, and
execution; the holy grail of Deep Analytics, Technology and Cognitive triggers (Creativity) executed by a skilled global

“
workforce has helped DigiDrub build a robust business model.
We are a digital agency obsessed with beauty, algorithms and modern technology platforms. We focus on
PERCEPTION OF R&D
Branding, Market Making, and Super Sizing our customers’ digital footprint, and business. Our clients say

”
DigiDrub utilizes tech-innovations and custom algorithms for this purpose (such as AI/ML-laced engines).
that we sit at intersection of Deep Learning, Cognitive Triggers, and Disruptive Technologies, “Owing to our R&D team, the research-based projects that might have taken several months for completion can
asserts Aninda Bose. now be performed within few minutes by leveraging proven algorithms and platforms. Better the research on
normalized data, better the outcome,” quotes the Founder.

The strategies for the identification of the customers’

aspired targeted market allows DigiDrub to offer
relevant digital assets – websites, blogs, Vlogs,
DigiDrub Project Leads and Associates
micro and production videos, digital banners,
e-documentation, VR simulations etc.

The engineers at DigiDrub develop hyper-scalable,

responsive, secured, mobile-first websites using
Color Wheel Science and Fractals to create engaging
digital assets.

A combination of robust AI-Engines, Google

Data Studio and Analytics ensures the clients get
actionable insights with radical transparency.

IDEA BEHIND INCEPTION

Headquartered in New Jersey, the USA, DigiDrub,
a multiple award-winning agency, has become a
credible name in the digital agency space. Owing
to its cosmopolitan reach in different markets,
the company is being substantive to the relevant
industrial space.

With years of experience as a leader in both public

and private companies, Aninda Bose has emerged
as a global citizen and a purposeful leader, who
has contributed to the success of many public, and
private corporations. And while doing so, he keenly
observed unambiguous digital transformation across
the business world. The digitalization drive has
enhanced the overall experience of mankind causing
a major societal transformation.

Amidst this backdrop, he recognized the need

of Small and Medium Enterprises (SMEs) that
couldn’t afford the intelligent marketing solutions to
meaningfully compete with the industry giants. Such
SMEs due to bandwidth and budget constraints can
be inefficient to develop impactful digital marketing
strategies and purposeful digital content to compete
with its deep-pocket, larger counterparts.

Realizing this scenario, Aninda saw the opportunity

to service progressive SMEs in this digitally
disruptive societal shift by ensuring appropriate
solutions at an agreeable cost. He also saw the
opportunity to create VR/AR solutions to help
patients in trauma, and organizations which are
adopting non-invasive trainings and simulations. An
effort to build a purposeful company.

Today, DigiDrub serves progressive start-ups, SMEs

to global enterprises.

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 PROCESS OF CREATION - DIGITAL ASSETS:
“We have a simple internal thinking, produce everything
which looks good. The cosmetic industry serves as a constant
reminder,” quips, Aninda.
He adds, “Perfection is the hurdle of great ambition; what’s
excellent to you may not be even good for others, so for
us good-enough, or as a stretch very-good-enough is the
mantra. We use research-backed fractals, color wheel inputs
where applicable to build human centered designs.”
DigiDrub as of Feb 1, 2021 has over 22 Million Digital Assets
in their cloud archive which can be re-purposed for their
clients. They have successfully executed over 5300 projects
and manages e-commerce and campaigns of online retailers
across 9 countries.
The company is constantly experimenting with algorithms
to create unique digital assets including blogs, and articles at
scale for its clients.
In the VR space, the company has conceived, and produced
complex simulations, and training products for some of
the world’s top organizations. “We have an opportunity to
build transformative VR products in 2021 for the healthcare
industry, including developing products that can improve
patient outcomes. It is an exciting time for us as it is core to
our purpose,” elucidates Aninda.
KNOWING THE PULSE IS THE KEY
When asked to unveil a few exclusive strategies that they
implement to stay ahead of the curve, Aninda replied,
“Broadly, it is a three-part strategy, first, building a curious
and happy workforce, second, customer obsession, and
third, a learn-everything company.”
DigiDrub is actively encouraging selected clients to build AR
and VR experiences on their websites for their products and/
or services.
“With the cost of modern VR headsets going south,
availability of faster and cheaper internet speed, and
network anywhere, we will see every industry getting
disrupted and the training, and simulation industry
will change forever. All progressive product websites
will be actively incorporating AR and streaming VR
solutions,” says a confident, Aninda.
THE LEADER’S PERCEPTION OF TECHNOLOGY
Aninda believes that every progressive enterprise, irrespective
of their sector is a technology company. “I foresee the future
of jobs to have diverged in two types of human-system
interactions, humans providing inputs to machines, and the
other, machines advising humans,” opines Aninda.
He adds, “Enterprises with full adoption of secured cloud,
automation and deep analytics will sustain, others, irrespective
of their size will seize to exist by 2023. I also see blockchain use
cases in every sphere.”
The two other areas where he is confident will experience
hyper growth is the low to no-code platforms market, and
intelligent assistants.
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“Functional and domain experts will create point applications
on their own without the help of expert coders on these low-no
code platforms. Few million additional applications by 2022 is a
reality”, he says.
When asked on his overall views on AI, he said, AI will make a
deep impact on all industries, but he is excited to see the impact
it will have on health, and crime prevention. It is totally realistic
to think, that in a decade, falling sick will be optional. He adds,
everything comes with its pitfalls, so democratizing AI and
implementing AI ethics in society will be crucial.
EMPATHY IS THE KEY TO INFLUENTIAL LEADERSHIP
Aninda states that a plethora of leadership philosophies has been
documented about empathy across the globe.
For him, it is all about taking pride in assisting the co-workers
towards their individual success. “As a senior colleague, I will
be happy to find DigiDrubbers commencing their own business
ventures or pursuing something that they always wanted to do,
my good managers expected that from me too. I am sure everyone
has a dream,” Aninda asserts smilingly.
The CEO Story
ABOUT THE WORK CULTURE
DigiDrub has established a culture MyAbhilasha, NGO in West Bengal, India
of conviviality. “Our company has a is supported by DigiDrub
millennial-friendly, non-hierarchical,
please-embrace-failure culture- our
meetings are super-short and radical
transparency is maintained. We do have
respectful conflicts, and I welcome that,
but we also realize that we are members
of a jazz band,” says Aninda.
The near zero-attrition rate in the
company testifies its cordial and open-
door policy.
“Happy colleagues and happy customers
make a good company. Our client
contacts are our best sales leaders, they
consistently refer us to other prospects -
all our customers, till date, are through
word-of-mouth,” states Aninda.
DigiDrub’s HR policy has allowances
like “hook-up” and “break-up”
allowances, Aninda says, “We have
songs on break-ups, why can’t we have
break-up and hook-up allowances?”
A large percentage of DigiDrub’s
workforce are women, something Aninda
is delighted about.
“Whether it is my mother, sister or wife,
I’ve found women being very diligent,
sure-footed and empathetic. I couldn’t
have launched DigiDrub without the
constant and selfless support of my wife,
Debanjalee.”, he adds.
MILESTONES SO FAR AND PROSPECTS FOR THE FUTURE DigiDrub is in a continuous process to join hands with progressive
Aninda has been conferred with ‘American Business customers possessing the notion digital or death.
Award- Best Marketeer - bronze’. And the company
has bagged several top honors. “I believe independent, Undoubtedly, the Covid-19 pandemic has pushed and made the
credible honors are a reassurance that our clients and doubters understand the eventuality of digital.
employees are happy and satisfied,” conveys Aninda.
So far, DigiDrub takes delight in conveying that they are sitting on a
Scaling with its 11 exclusive platforms, the company is healthy pipeline. By mid-2021, they have envisioned to double their
still striving for more platform-adoption. The headcount customer base, and triple their revenues. And for the domestic Indian
at DigiDrub has not multiplied proportionately as per market, the company has decided to be a reliable partner of digital
their client’s count that validates their mission to trigger transformation for progressive global enterprises – a parallel focus for
non-linear growth and have the constant ability to punch 2021.
above their weight class.
In the future, they will forge ahead with the same
strategy where the adoption of AI engines and automated
platforms will remain the prime focus.
DigiDrub’s existing customers are rapidly expanding
their digital marketing activities which is also acting as a
catalyst for their organic growth.
The CEO Story INDIA | WWW.THECEOSTORY.IN | APRIL2021