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Valu Chain Analysis of Commercial
Valu Chain Analysis of Commercial
Valu Chain Analysis of Commercial
Inbound logistics – Cash, stationeries, Computers, Technology, Customer Database, and High Skilled
Human Resources.
Operations – Payments, Trading, Deposits, Treasury bills and bonds, Loans, Clearing and Settlement,
Branch bank operations.
Outbound logistics – Branch networks, ATMs, Website, High quality customer service, Customized
products
Marketing and sales – Advertising, Branding, Sales support, Branding, Direct Sales, Sponsorships.
Services – Delighted customer service, Knowledge banking, Account management, Insurance, Others
services.
Secondary activities
Firm infrastructure – Finance, Legal, Quality Management, Money monitor, Information technology
system,
Human resources – Recruiting, Training and Development Performance Management, Synergy at work,