BUS B328F Rubrics for Assignment 4: Final Evaluation
This assignment is marked out of 100 and is worth 20% of the total continuous assessment.
Question 1 (20 marks) Communicating my idea
Inadmissible
(0%-19%)
Clarity & EITHER one of the following:
Conciseness  Basic description of the
(CILO-4) (10%) idea, which is unclear in
places and/or does not
explain some relevant
features.
 Limited argument that lacks
clarity or coherence in
several places. May be some
errors, omissions and/or
irrelevant content.
 Also several inconsistencies
and a lack of integration
between different parts of
the statement.
 Argument may lack clarity
or coherence in a few places.
May be minor errors,
omissions and/or less
relevant content.
Persuasiveness EITHER one of the following:
(CILO-4) (10%)  A few operational issues
identified but may be some
errors, omissions and/or
irrelevant content (e.g. with
no obvious links to stated
objectives).
 Limited indication of
potential returns.
BUS B328F Assignment 4 Rubrics
Beginning
(20% to 39%)
 Description of the idea that
is largely clear and
coherent, but may lack
focus on the important
features.
 Argument may lack clarity
or coherence in a few
places. May be minor
errors, omissions and/or
less relevant content.
 Also a few inconsistencies
or a lack of integration
between different parts of
the statement.
 Several operational issues
identified with limited
indication of likely
difficulties and challenges
(e.g. resources and
networks required to
achieve stated objectives).
 Some indication of
potential returns and how
they could be achieved.
1/3
Developing
(40% to 59%)
 Clear description of the
idea that identifies several
important features.
 A largely clear and coherent
line of argument is
presented. Most of the
content is relevant to
objectives. Each part is also
largely consistent with other
parts of the statement.
 Fairly clear indication of
potential returns which may
include basic explanation of
how returns can be
achieved.
 Indication of potential
returns which includes an
explanation of how returns
can be measured.
Accomplished
(60% to 79%)
 Clear and concise
description of the idea that
identifies almost all
important features.
 Good coverage of
operational issues with an
indication of likely
difficulties and challenges
(e.g. resources and networks
required to achieve stated
objectives).
 Clear indication of potential
returns which includes an
explanation of how returns
can be measured and
sophisticated use of analysis
to support argument.
Exemplary
(80% to 100%)
 Clear, concise and focused
description of the idea that
explains ALL important
features.
 A very clear, coherent and
convincing line of argument
is presented. The content is
well-focused and highly
relevant.
 Each part is also consistent
and well-integrated with
other parts of the statement
to form a very convincing
picture.
 Well-focused summary of
key operational issues with
very clear indication of
likely difficulties and
challenges (e.g. resources
and networks required to
achieve stated objectives).
Question 2 Evaluation and Critical Reflection
Question 2A (50 marks) Opportunity and Idea
Inadmissible Beginning Developing Accomplished Exemplary
(0%-19%) (20% to 39%) (40% to 59%) (60% to 79%) (80% to 100%)
 Largely descriptive  Basic analysis of the idea  Basic analysis of the idea and  Detailed analysis of the idea  In-depth analysis of the idea
INHERENT account of the idea and and opportunity that opportunity that identifies and opportunity that and opportunity that specifies
APPEAL opportunity with limited identifies a few benefits several benefits and makes identifies most benefits and clearly both the main and minor
(10%) (CILO-5) account of benefits and and makes some links to some links to operational makes links to relevant benefits and is integrated with
operational issues. operational issues. issues. operational issues. operational issues.
 Largely descriptive  Assessment of viability  Assessment of viability  Assessment of viability  Detailed assessment of viability
account of market making some reference to linked to marketing and linked tightly to and consistent with, and fully
potential, which has at marketing and competitor competitor analysis. Some supported by marketing and supported by, marketing and
MARKET
least an implicit analysis. Some indication indication of growth potential competitor analysis. Clear competitor analysis. Growth
POTENTIAL reference to marketing of growth potential. over a specified period. indication of growth potential potential forecast over a
(10%) (CILO-5) and competitor analysis, over a specified period, specified period, clearly
but which may contain a supported by the analysis. supported by the analysis.
few errors or omissions.
 Basic statement about  Forecast of financial and/or  Forecast of financial and/or  Forecast of financial and/or  Detailed forecast of financial
financial and/ or social social returns which may be social returns which are clear social returns over a specified and/or social returns over a
returns that is unclear in unclear in a few places in general. Most forecast are period largely supported by specified period fully supported
CAPITAL &
several places and/ or not and/or not fully supported generally supported by financial analysis. Also by financial analysis. Also fully
RETURNS supported by financial by financial analysis. Some financial analysis. The linked to the objectives stated consistent with the objectives
(10%) (CILO-5) analysis. May not refer to linkage to the objectives discussion is generally linked in Q1. stated in Q1.
the objectives stated in stated in Q1. with the objectives stated in
Q1. Q1.
EITHER one of the  Students applied some  Some evaluation of all the  Evaluation at some depth of  All rounded evaluation of the
following: analysis techniques, despite feasibility, market potential, the feasibility, market feasibility, market potential,
 Very limited use of some gaps in understanding and returns. potential, and returns. and returns.
analysis techniques to of the appropriate choice  Evidence that students have a  Evidence that students  Evidence that students have an
OVERALL
evaluate an and effective use of some general understanding of how effectively apply appropriate in-depth understanding of
(20%) (CILO-5) entrepreneurial of the techniques. a business model could be analysis techniques to business model and effectively
opportunity. evaluated effectively by evaluate an entrepreneurial apply appropriate analysis
applying appropriate analysis opportunity and its business techniques to evaluate an
techniques. model. entrepreneurial opportunity.

BUS B328F Assignment 4 Rubrics 2/3

Question 2B (30 marks) Critical reflection
Inadmissible
(0%-19%)
 Reflection lacks a clear
structure and/ or is
superficial in places,
REFLECTIONS: indicating a limited grasp of
WEAKNESSES, related concepts.
RISKS &  Some informal evaluation
UNCERTAINTIES of weaknesses, risk factors
(10%) (CILO-5) and uncertainties but lacks
supporting evidence or
explicit application of
analysis techniques.
 For score 4 or above,
indication of how at least
one factor could be
addressed. Responses may
be incomplete and/or
unrealistic. Refers to at least
JUSTIFICATION one objective.
OF THE  Limited account of decision
‘DECISION’ (20%) to defer or abandon.
(CILO-5)  ‘Decision’ lacks support
from, or be inconsistent
with, preceding analysis.
BUS B328F Assignment 4 Rubrics
Beginning
(20% to 39%)
 Uses analysis techniques to
evaluate several weaknesses,
risk factors and
uncertainties; limited
references to the preceding
analysis.
 Indication of how most
factors could be addressed,
although responses may be
incomplete and/or
unconvincing.
 Makes some reference to the
objectives stated in Q1 to
justify their ‘decision’.
 Explanation of decision to
defer or abandon that need
further elaboration in places
 Partly supported by, and
consistent with, preceding
analysis.
3/3
Developing
(40% to 59%)
 Reflection has a basic
structure and is related to
some relevant concepts.
 Uses analysis techniques to
evaluate major weaknesses,
risk factors and
uncertainties, with some
references to the preceding
analysis.
 Indication of how most
factors could be addressed.
Responses are generally
complete and/or convincing.
Makes clear reference to the
objectives stated in Q1.
 Explanation of decision to
defer or abandon that is
generally complete or
convincing AND supported
by, and consistent with,
preceding analysis.
Accomplished
(60% to 79%)
 Reflection is well structured
and indicates an
understanding of several
relevant module concepts.
 Uses appropriate analysis
techniques to evaluate all
the main weaknesses, risk
factors and uncertainties,
clearly supported by the
preceding analysis.
 Clear indication of how
each important factor could
be addressed. Includes
some convincing and
practical responses and
clear links to the objectives.
 Clear and convincing
explanation of the decision
to defer or abandon AND
largely supported by, and
consistent with, preceding
analysis.
Exemplary
(80% to 100%)
On top of meeting all the
criteria of “accomplished”
answer:
 Reflection is very focused
and coherent.
 Reflection indicates a
sophisticated understanding
of success factors that lead
to achievement of
objectives.
 For ‘proceed’ groups, clear
and specific indication of
how each and every
potentially negative factor
could be addressed. Highly
convincing and practical
responses that are well-
integrated with the
objectives stated in Q1.
 For ‘defer’ or ‘abandon’
students, clear, specific and
convincing explanation of
the decision to defer or
abandon. Fully supported
by, and consistent with,
preceding analysis.