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White, Postfordist
White, Postfordist
Hylton White
DOI: https://doi.org/10.1353/anq.2012.0033
[ Access provided at 30 Mar 2021 15:23 GMT from McGill University Libraries ]
AQ Special Collection:
Post-Fordist Affect
A Post-Fordist Ethnicity:
Insecurity, Authority, and
Identity in South Africa
Hylton White
University of the Witwatersrand
Abstract
The expression of ethnicity in postcolonial public life is typically regarded
as a regression to the legacies of a colonial rule of difference. Taking the
case of Jacob Zuma’s controversial appeals to his Zuluness in the run-up
to the South African elections of 2009, I propose a different analysis that
grounds a more contemporary mode of ethnic attachment in the dynamics
of post-Fordist sociality. Zuma’s supporters utterly rejected the concate-
nation of culture, local authority, and ethnic population. It was Zuma’s own
identification with Zuluness in his personal life that made him into an inti-
mate, of the very most up-to-date kind. Through this identification his sup-
porters hoped to inhabit an unmediated relationship with a powerful and
loving state, in scenes of embrace with ethnically grounded normalcy and
security. [Keywords: Post-Fordism, ethnicity, youth, South Africa, Zulu]
Anthropological Quarterly, Vol. 85, No. 2, p. 397–428, ISSN 0003-5491. © 2012 by the Institute for
Ethnographic Research (IFER) a part of the George Washington University. All rights reserved.
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question posed in his subheading: “What’s the collective noun for those
obsessed with people’s ethnic origins?” “We should be ashamed of our-
selves,” he commented:
Khumalo’s prompt was the rise of a national debate on the place of ethnic-
ity in post-apartheid politics, occasioned by the public appeals that newly-
elected President Jacob Zuma made to his Zuluness during his struggles
for party and national political office. How to explain the popular reception
of those appeals in 2009 is my object in this essay. But Khumalo’s com-
plaint also raises some immensely vexing problems of analysis. What are
collective subjects? What joins collective identity to a personal sense of
self? Most saliently for my own concerns here, how do such identifica-
tions place their subjects in history? How do we approach the historicity of
something like the wave of ethnic attachment that has swept through life
in South Africa in recent years, as it has in so many parts of the post-Cold
War world? What kinds of continuity and discontinuity make themselves
apparent here?
For postcolonial places such as South Africa, the accent of the last
generation of scholarship has been firmly on the side of continuity when it
comes to such questions. In postcolonial studies, it is an orthodoxy that
forms of identification such as ethnicity are legacies inherited from the
colonial order of things. From this perspective, the task of thinking is first
to locate the forms of colonial life in which such identifications originate,
then to trace the complicated relays of rule and response that carry them
forward into the postcolonial era. Without for a second disputing that eth-
nicity was intrinsic to the logics of colonial rule, I venture that resorting to
this older truth alone serves all too often to divert us from the dynamics
grounding ethnic attachment now. In South Africa, the identity of Zuluness
was intimately tied to modes of rule, accommodation, and resistance that
developed during the 19th and 20th centuries. But deriving Jacob Zuma’s
campaigns from these prior iterations of ethnicity distracts us from the
most important feature of the cultural affect that gathered supporters
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Regression Analysis
Let me start with a scene in the public eye. At a ceremony in Pretoria in
May 2009, Jacob Zuma became democratic South Africa’s fourth presi-
dent. As he mounted the stage to take the oath of office, he stopped for a
moment to crouch down at a chair where Nelson Mandela sat, visibly aged
and frail. Their words went undetected, but the footage of that moment
left the press with a signature image for the event. Its purchase is not hard
to discern. Mandela was the first, of course, to hold the office Zuma was
assuming, while Zuma was likely the last of Mandela’s successors to take
office while the latter was alive. This made the juxtaposition a compelling
device for a public trying to diagnose the state of the democratic dispen-
sation 15 years in. Commentaries and comedic variations on the pairing
of the two presidents proliferated subsequently. Some pointed out that
Zuma shared Mandela’s popular touch, but most were much less kind to
the younger leader. Zuma’s implication in a seemingly endless succession
of sexual scandals provoked a noted cartoonist to compare Mandela’s fa-
mous Long Walk to Freedom with a book about another four-letter act that
ended in -k in this instance (Zapiro 2010). And after Zuma acknowledged
the birth of his 20th child, out of wedlock, an op-ed commentary noted
that this president was also on his way to being the father of the nation—
but all too literally (Rostron 2010).
The force of these unflattering comparisons was the sense that Mandela
and Zuma represented a pair of parentheses around the liberal optimism
of South Africa’s transition. In this view, while the exceptional Mandela
had embodied hopes for a state of cosmopolitan inclusion, Zuma marked
the appearance of a woefully unexceptional style of postcolonial politics.
His battle with Thabo Mbeki for the leadership of the African National
Congress (ANC) had exposed abuses of state institutions by almost every
wing of the ruling party. Most notably, his rise had seen an unabashed
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be the primordial past taken literally: the past that predates and threat-
ens national modernity. But as Brown herself notes, the discourse of the
ANC had insisted for a very long time that ethnicity be treated as a tool
of colonial dominance. Read against that intellectual history, the criticism
coming from Khumalo, Brown, and many others came off less as a fear of
tribalist atavism in the naive sense—than it did as a fear that the ANC had
succumbed to obsessions it once rejected precisely because it knew what
ethnicity was: a creature of the politics of colonialism.
Translated into academic register, that argument has also, of course,
been a cornerstone for the analysis of ethnicity in recent times. In postco-
lonial studies in particular, the appearance of the politics of identity in post-
colonial public life is most often understood as being a re-appearance of
categories and affective schemes that used to be the vectors of a colonial
rule of difference (Chatterjee 1993, 2006; Stoler 2002, 2008). Applied to the
African continent, and particularly to South Africa, Mahmood Mamdani’s
corpus during the last two decades gives us one of the most compelling
and elegant iterations of this argument. In Mamdani’s analysis, African
ethnicity is a construct of colonial rule itself, particularly from the late 19th
century on. Precolonial African societies were marked, he says, by mul-
tiple, overlapping forms of association, each of which contained its own
distinctive potentialities for the structure of political authority (Mamdani
2009). In the place of this complexity, the colonial state institutionalized
the singular authority of chiefs as local despots joining the functions of
the colonial state to populations mapped in terms of rigid ethnic attach-
ment (1996:22-23). Even as the colonized sought avenues for freedom
from the burdens of this alien rule, they did so in a political landscape
already shaped by decades of colonial state construction. Continuity in
the form of state itself is thus how the legacy of ethnic attachment and
ethnic right was relayed from the era of late colonialism to the politics of
the postcolony (1996:288).
Clearly, there is much to recommend this claim. Taking recent South
African trends as a case in point, the resort to local authorities as agents
of social development (Hart 2007) provides a striking parallel with obser-
vations Mamdani (2009) makes of Uganda in the 1970s, where rural local
government was charged with functions the central state itself dispersed
to a range of separate ministries. Both situations demonstrate continuities
with the structure of colonial state formation. Both would seem to facili-
tate what Chatterjee (2006) calls “the politics of the governed”: a politics
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A Post-Fordist Ethnicity: Insecurity, Authority, and Identity in South Africa
where people relate to the state not as its individual citizens but rather
as competing subpopulations, constituted by demographic markers such
as ethnicity, which thus provide the terms in which political action itself is
framed (see Anderson 1998). If this is indeed the backdrop to the ethnic
turn in the lead-up to the South African elections in 2009, it would seem to
provide compelling grounds for taking Zuma’s invocations of Zuluness as
an instance of “political identity” (Mamdani 2009). Not as a politicized iden-
tity, that is, but rather as one founded in the political order, rather than in
distinctions of culture or class. And if the political order is the form of state
inherited from the colonial age, then the salience of ethnic identity would
indeed appear to repeat the order of things constructed under colonialism.
Nonetheless, it is just this understanding that I want to contest. First, let
me point very briefly to a pair of conceptual flaws in Mamdani’s reason-
ing. The first concerns the relationship between history and explanation.
Mamdani (1996) himself insists that he should not be read as deducing
ethnic politics from the “original sin” of colonialism. Rather, he says, he
wants to attend to a whole array of subsequent actors who picked up and
ran with forms that they inherited from the organization of late colonial
rule (2009). Nonetheless, the emphasis falls overwhelmingly on the formal
continuity he sees between these moments. That institutes an a priori bias
towards reproduction rather than change. And since the forms in question
were laid down, he says, in the process of colonial state formation, it is
hard to see in what way this is not an account of the “origins” of identity
in colonialism.3 The second problem concerns his claim that ethnicity is
an autonomously “political identity,” as opposed to one that originates
either in cultural or in economic distinctions. I concur that both econo-
mistic and culturalist accounts fall short of the task of explaining ethnic-
ity. But it seems to me that in offering the political as the only conceptual
alternative, Mamdani leaves out a vast terrain of what are best described
as neither economic nor cultural but as social forms.4 As varying forms of
structured interdependence, that is, out of which, and in recursive relation
to which, the stakes and values of politics are constituted pragmatically.
When such interactions are mediated by capital, they do indeed assume
the shapes of “economic” phenomena, like money and work.5 But that is
hardly the same thing as the reductionist economism Mamdani (1996:23)
sees in accounts that seek to ground collective identifications in terms of
political economy. As a consequence of erasing sociality from his triptych
of the economic, the cultural, and the political, each of these three vectors
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intertwining of work, home, and ethnicity was not just a matter of top-
down state construction alone. Take KwaZulu-Natal, the province where
my ethnographic accounts here are located. Both in the former bantu-
stan KwaZulu and in cities such as Durban, migrant workers made up the
core constituency for Zulu nationalist sentiments in the second half of the
century. The main political form those sentiments took at the time was
loyalty to the organization Inkatha, founded in the 1970s by the aforemen-
tioned Mangosuthu Buthelezi, then chief minister of the Zulu bantustan
government. When Inkatha and the ANC clashed violently in the 1980s
and 1990s, migrant workers living in urban hostels were the most reli-
able militants on the side of Zulu nationalism. But as many ethnographic
studies have demonstrated, the cultural, aesthetic, and affective lives of
these migrant workers were structured by the goal of positing tight con-
nections between a life of labor and the act of “building a home” in the
bantustan countryside (Erlmann 1995, Hunter 2010, White 2004). In post-
Fordist Japan, as Anne Allison argues (this issue), a nostalgic mourning
of vanished “my homeism” has become a veritable national obsession. In
South Africa, the images of Zuluness that found expression under Inkatha
militancy (Waetjen 2004) were organized precisely by nostalgia for the fig-
ure—already fantasy—of a masculine power rooted in apparently autono-
mous forms of familial life secured as ethnic difference (White 2010).
If this articulation of ethnicity, work, and family life was dominant in the
decades after the middle of the last century, it has subsequently been
dissolved by the steady collapse of migrant labor, and indeed of waged
employment itself, from the 1970s on to the present. This period, which is
South Africa’s post-Fordist era, has thus seen the disassembling of tem-
poral links between the rhythms of labor and the rhythms of domestic and
personal life in the parts of the country that have historically depended
on labor migrancy. Witnessing a similar process at work in the industrial
North, Richard Sennet (1998) has written of the “corrosion” of the forms
of “character” formerly made possible by the hitching of life to the time
of a steady career.6 One should be wary here of nostalgia for a regime
of labor discipline which was punishing even in the Fordist heartlands of
the industrial democracies, let alone in peripheries like South Africa. But
Sennet’s complaint is echoed across South Africa by people who say that
freedom of a political sort has been compromised by states of arrested
development in personal life, occasioned above all by joblessness. The
resulting forms of personal insecurity are the backdrop, I shall argue here,
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for the potent mix of authoritarian sentiment and ethnic attachment that
drove support for Zuma’s campaigns in Zululand.
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Wars of this kind possessed political life in many areas of the province
through the 1980s and early 1990s, of course. My friend Gugu’s reference
to Inkatha’s “spears” invoked a fearsome image from this time of war: an
image of nationalist militants armed with “traditional weapons” (a term
Inkatha used in insisting its members had an ethnic right to carry spears
and axes to public gatherings). Those conflicts ebbed after 1994, but
Inkatha had sustained an almost exclusive hold on public life in the area
where I was living, dominating offices from the elected municipal council-
lor down to the chief’s own izinduna or traditional ward authorities (sing.
induna). But a sea-change was as obviously in progress here as it was in
surrounding places. For the first time ever, the ANC held a pre-election
rally at the community hall right next to the chief’s home. Speakers men-
tioned Inkatha’s violent past and told party luminaries that here it was as
if the ANC were still in exile, rather than in government. To speak that way
in 2009, when years had passed since any major violence, was to repre-
sent Inkatha as an anachronism. And indeed, in this area held by Inkatha
officials, the ANC took three-quarters of the vote in the local electoral
district in April. The only polling station where the result was even close
was at the chief’s own Traditional Authority office. As the ANC squeaked
to a victory there, the municipal councillor fled the hall as ANC supporters
started singing songs about upcoming votes for local posts.
Indeed, what struck me most throughout the election campaign was
the level of open contempt that people—young people in particular—had
started to show not just for Inkatha as such but for the whole apparatus
of offices and emblems that had previously afforded public representation
to Zuluness. Recall again the spear and the AK. A contrast between “tra-
ditional weapons” and guns kept cropping up in several parts of the prov-
ince during conversations I had about the local workings of law. Like peo-
ple almost everywhere in South Africa, residents of the chiefdom where I
was living had a sense of being under siege from crime (see Comaroff and
Comaroff 2006). Zuma’s call for a national conversation on reintroducing
the death penalty was a popular theme for people who supported him
here. So was a call, voiced especially by youth, for the state to build a po-
lice station in the community. Like many parts of KwaZulu-Natal, this area
had historically seen little of the police, the chief and his authorities being
tasked instead with law and order. To call for a police station, then, was to
call for a very different kind of relationship with the state, and that is what
I want to explore here. Take the following incident. One morning in March
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I return to that use of “Nguni” instead of “Zulu” below. It is telling. But let
me forestall immediately the idea that Bongani took issue just with his own
induna, rather than with the office as such. As another man who was part
of the same conversation went on to put it:
Another thing, [izinduna] don’t have guns. Let’s say Bongani here is
causing trouble. Maybe he’s in a house. Bongani has an AK. Now
you’ve seen for yourself how the izinduna here rule with sticks. Now,
you’ll never convince a person with an AK to obey you if you’re car-
rying a stick. So that’s why we report straight to the police.
Let us not be literal. Many izinduna have guns, and as it happens, these
same young men had armed themselves with rough-hewn spears before
they went on their mission. I knew about the incident precisely because
they had come to sharpen these weapons with an ax owned by the family
that was hosting me. So the point is a rhetorical one, but no less important
for that. It suggests that emblems of chiefship itself are being made into
objects of ridicule. The significance of the spear in the imagination of Zulu
nationalist militancy, in the 1980s and 1990s, was premised on the link it
drew to much older signs of sovereign power, stretching back at least to
the wars of Zulu kingship. And Inkatha has presented itself for decades as
a voice for the prerogatives of chieftaincy, especially in response to what
it claims is an ANC aim to undermine the institution. Since 1994 the ANC
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out their own keys chains and attached them. The choice of photos was
interesting. Some showed Zuma dancing in skins at his second wedding
(an image that the national press judged embarrassing). Others had him
posed with his wives. But the medium was very much the message here.
As a taxi driver, Zama had a car-key to go on her keychain. Like most
South Africans, most of her neighbors did not. Most, after all, were her
passengers. Their keys were for their houses in their family compounds;
for individual bedrooms in these houses; and inside these rooms, for cup-
boards, chests, and suitcases, all with their own locks. Think of this scene
reiterated across great swathes of the country. Zuma’s ethnic body was
being made the guardian emblem of a vast apparatus of privacy. The gov-
erning sign on innumerable keys protecting tiny private spaces and the
things, hopes, and fantasies locked up in them.
As much as the course of Zama’s life itself, this apparatus of locked
spaces speaks to quite fundamental turns in the organization of life in
Zululand in the last few decades. The demarcation of personal space in-
side a home is nothing new, but at least in the 20th century it tended
towards a specifically gendered aspect. Listen to a diviner called Mkhize,
speaking during an interview in 2009. I had mentioned an elderly woman
I once knew in another village, a widow who had gone back home to re-
peat her wedding ceremonies from decades before because her father
had sent her off the first time without giving her a wedding chest, a con-
ventional component of a trousseau. Mkhize said:
A chest is where a woman locks her secrets. If it isn’t there, the dead
turn their backs. It means this woman has no secrets, because she
has nowhere to [put] them...When we were still growing up, we [knew
that] money stayed where? In the chest. If a man goes wandering off
and leaves his wife at home remembering him...she goes to a herbal-
ist to get medicine for this. Her secret. [It] brings her husband home
and then she takes it and—where does it end up? In the chest.
Mkhize points to a setup wherein not just chests but houses themselves
are marked as women’s spaces, harboring productive secrets like money
and love magic. In that same arrangement, marriage is what then brings
houses to fall within and build up homes associated by name with men
(White 2010). For much of the modern period, this setup turned on men’s
having access to waged employment as migrant workers, allowing them
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A Post-Fordist Ethnicity: Insecurity, Authority, and Identity in South Africa
of animal sacrifice. That is not to say Sifiso himself had a simple relation-
ship with issues of cultural practice. On sacrifice itself, for one, he was
torn between a sense that giving wealth to the dead was a waste of scarce
resources, and his worry that the dead took vengeance on people who
neglected them. The posture he conveyed was of a calculating, minimal
observance of cultural mandates, moved above all by personal security.
Nor was this a domestic matter alone for him. He surprised me one day
by telling me he was nervous about some herbs he had bought from a
sidewalk seller in town for his chest. The woman who had sold them to
him was a stranger. Now he was worried that maybe she had been men-
struating when cutting them, in which case they were polluted and would
weaken him. In fact, he said, this was the problem with going to town at all.
Women who bought and sold things there were strangers. Nothing bound
them to keep away from men when they were bleeding. This much I was
not surprised to hear from him. It spoke to a very general sense of para-
noid masculinity in all South African circles. What took me aback came
next. If the government really cared for us, he thumped his chair with his
hand and said, they would institute a rule in town where men and women
only walked on opposite sides of the street.
Recall that only a few years had passed since the fall of apartheid, a
state form aimed precisely at the segregated sorting of people in space.
On top of being simply silly, Sifiso’s outburst seemed so at odds with ev-
erything I knew about his political dispositions that I never gave it more
than laughing thought. Only in 2009 did it strike me that in his own, some-
what grandiose and paranoid way, he had given very early voice to a feel-
ing that by now was very common: the feeling that the work of the state
was to reach in every corner of life and there to guarantee the private
security of its subjects.
As Steinmetz (2003) has argued, the turn towards the security state in
the West after 9/11 may well turn out to be the political form post-Fordism
takes on a global scale. Certainly there is a match between the demand for
more policing of collective life and the general sense of personal insecurity
that emerges from the regime of flexible labor-time and the high rates of
unemployment it has produced in zones of deindustrialization such as
South Africa. Perhaps it is a folly of Fordist nostalgia, as Barchiesi (2011)
insists, to think that such insecurity can ever be resolved by the creation
of jobs and thus by the reinstitution of a social life that is centered on
rhythms of work. In the absence of a viable alternative, though, it is likely
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that the quest for such resolution will assume authoritarian forms instead.
In South Africa, strong evidence for this authoritarian trend is that social
protest has increasingly taken the form of actions directed at the state to
demand it govern both its people and its territory more effectively. Calls for
the state to provide a post-Fordist version of the social wage (in the form
of housing, plumbing, electricity, and other such private domestic goods
and services) are frequently accompanied by attacks on immigrants said
to have exploited the country’s weakly policed territorial integrity. Both
kinds of actions demand that the state intensify its grasp on the realm
(Steinberg n.d.). Both are calls for the state to structure interdependence
itself in the absence of work.
A Post-Fordist Ethnicity
So what about the place of ethnic attachment in this politics of personal
insecurity? To what extent can we understand contemporary Zuluness
as a form in which the contents of a post-Fordist sociality appear? In an
essay on depictions of precarious life in Europe at the end of the 20th
century, Berlant (2007) diagnoses a distinctive structure of feeling in the
acts of young people struggling at the bottom of the regime of flexible
labor-time. One aspect of this structure is an impulse towards normativity
in personal life. These insecure young adults desire roles and relation-
ships, particularly domestic ones, that even their working-class parents
seldom accomplished. The precarity of a life without secure employment
undercuts the material conditions, of course, for the slow-and-steady pro-
duction of a normal self, at home at last in the adult world. But instead of
giving up on their normative aspirations, Berlant’s young Europeans adopt
a characteristic posture or scheme of practice. They throw themselves
impulsively into scenes where the appearance of belonging hovers round
them like a mirage, immaterial but still in reach of their senses for a mo-
ment or two. They briefly come to rest within these fantasies, in states
of equable sympathy with their own projected selves. But of course the
unreality of the feeling soon reasserts itself, driving ever-more aggressive
efforts to re-inhabit it over again.
Zululand is by no means Europe. Even precarious labor is beyond the
reach of many young people here. Attitudes towards the state are also
more embracing than Berlant depicts in telling of a young woman’s choice
to reject state support because it serves as a measure of personal failure
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said it was because Bheki’s father went behind her back to consult divin-
ers and to bring their occult substances into the house. She also feared
her elder co-wife was jealously bewitching her house. When her husband
passed away suddenly in the 1980s, she took her children and went to live
at her brother’s home in another part of the region. Bheki was away from
his father’s community, then, when the violence hit in the early 1990s. He
suffered through a parallel war instead, however. The second time I met
him, he pulled up the edge of his shorts to show me a knotted scar on his
thigh. One day, two trucks of Inkatha militants carrying spears had pulled
into his high school because they suspected the students of ANC loyal-
ties. His desk-mate was killed right next to him, but he got away with this
wound and an abiding hatred of all things Inkatha. His older brother felt the
same and became an ANC organizer, picking up the task of building local
support for the party when the family relocated back to their old home on
the coast. This meant the end of their once-congenial ties to the chief, and
Bheki’s brother eventually moved to a neighborhood on the edges of the
chiefdom, swearing that between witchcraft and Inkatha he would meet
his death if he stayed home longer. Within a few years, Bheki’s mother had
died, his sister moved in with her boyfriend, and his one remaining brother
got a job at a game park—leaving him the last at his family home.
Unusually for a man of his age, Bheki thus had a lot of private space,
and freedom from the incursions of his relatives. But without a job or
chance of marriage, this left him unfulfilled. He struggled to stay afloat
with small sums of cash he begged or borrowed from his friends or from
his siblings when they visited. He also worried constantly whenever he
was more than a few yards from home. With no one there to watch the
place he suspected that his neighbors might rob him. There was also the
unresolved charge that his father’s other wife, and maybe now her chil-
dren too, bore ill intent towards his branch of the family. Whenever he left
he locked all the doors and closed all the windows and carefully tucked
in plank upon plank at the gate, checking all of these barriers very care-
fully when he got back for marks of tampering. Quite often, though, he
simply spent whole days alone in the house in case someone came. One
source of comfort he took against this solitude was the radio. Another was
a quest that he had begun to re-establish conversation with his ancestors.
The two were closely linked in fact, since program after program that he
was listening to on a radio station from Durban featured talk about the re-
vival of African culture. Aimed as much at urban audiences as rural ones,
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My belief is that because there are all these clan names...there were
men who lived here, and they didn’t live in the bush, they built homes
[imizi yakhile]...And all those people had their own wealth, like cattle
and farmland and everything that was wealth at that time. People
were rich...and if someone in the family...didn’t have power to pay
bridewealth and get married, they...boosted him...so that he could
also get married and be a man and build his own home. So there was
a way for homes to increase... But then those Zulu people, you see?
At that time there was no law that said if I take your thing that is an of-
fense, or if I murder I should be locked up. There was just the law that
here at [each] home, here is the law we follow...So in that life...if they
[the Zulu clan] saw that there were desirable cattle and beautiful girls
and wives at someone’s home, they came out and killed...and they
took...everything valuable which they found there, all the inheritance
which they found there.
Not all iterations of this story are as vehemently put as Bheki’s refusal
of Zuluness. But they all suggest a radically new composition of ethnic
attachment (see Comaroff and Comaroff 2009). Here we have a mode
of identification centered not on institutions of traditional authority—the
latter appears as capricious violence here, not as law—but instead on a
plurality of parallel private spheres of right. Recall, then, Zuma’s appeal to
his ethnicity at his rape trial. His reported words were that it was not in “my
Zulu culture” to leave a woman sexually unsatisfied. The “culture” part of
that phrasing was what got him all the trouble, but the “my” part of it is, if
anything, more telling. It is not the sort of phrase one can imagine easily
uttered by a patrician Zulu nationalist of Buthelezi’s kind.
In returning to his own private ethnicity, Bheki hoped the dead would
bring him the sovereign happiness they themselves had once possessed
before the Zulu conquest. It is not too hard to hear echoes, of course, be-
tween his account of their ancient dispossession and the way that many
people of his generation were feeling about their own hopes of regenerat-
ing family lives in the early 21st century. But here I want to emphasize how
he sought to join with them practically in scenes of belonging. His private
communications with his ancestors, in his bedroom at night, are strik-
ing for their lack of institutional mediation. No resort to special ancestral
houses, nor to the conventional authority of family elders in ritual matters
(see White 2004, 2010). This is not to say such things had no place in
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A Post-Fordist Ethnicity: Insecurity, Authority, and Identity in South Africa
his life. But his nightly prayers suggested an effort to will himself more
intimately into situations of personal co-presence with these powerful fig-
ures, whose gifts could bring him security and normalcy.
As it happened, Bheki’s dead did well by him when he turned to them,
and so did the Zuma campaign. Two days after the ANC took three-quar-
ters of his community’s vote, a victory due in great part to efforts his broth-
er had made as an organizer, Bheki received a call from the closest branch
of a major parastatal corporation. An apprenticeship was waiting for him
the following month, with the chance of a unionized post in the public sec-
tor if he completed his training well. This would propel him from unemploy-
ment into one of the most dependable kinds of jobs available. He bought a
goat for the dead, and he took himself to church for the first time in years.
He made an extra offering at collection time, to buy some candles. His
mother, he thought, would have liked that. The preacher welcomed him
back and made a point of announcing his offering, which pleased him
greatly because a former girlfriend was there. She had left him when his
life was on hold, but maybe now she would think about him differently.
In fact, he was confident that she would, just as he was sure that life in
general would change now that Zuma had made it. Perhaps, the scene of
normalcy had materialized for real here.
A week after that, we took a trip together up to the highlands. Impatient
as we were waiting on the highway for a taxi, Bheki flagged down a logging
truck and we climbed up in the cab alongside the driver and his girlfriend.
Inevitably, the conversation turned to the election results and the driver
started spinning a gloomy story. No way things would change, he said.
The world would never let a truly black man rule unhindered. He had heard
it on the radio. If Zuma kept his promises, moneyed people would leave
the country. Companies would disinvest. The government would collapse.
Bheki sank into silence. “People can’t start talking about how Zuma’s go-
ing to fail,” he told me, after we had made our excuses and disembarked.
“It depresses my spirit. It makes me very angry.”
Conclusion
How Zuma would address the expectations of his supporters is beyond
the scope of this essay. Suffice it to say that during the next few years
his popularity would fall at times as dramatically as it had risen, particu-
larly with the young. And this should already caution us against the idea
422
Hylton White
that support for his campaign was based on longstanding forms of eth-
nic identification. So let us think instead about the structure of feeling
that gathered round his person at the moment of his triumph. Writing
in the South African press just days after Zuma’s inauguration, Jonny
Steinberg (2009) described the “enormous warmth” with which young
people responded to the president’s use of a frank, vernacular register
for discussing his sexuality. This reminded me of a conversation with one
of Bheki’s neighbors, during which I had noted, somewhat lamely, that
“people seem to love Zuma.” “What do you mean, ‘people’?” he scoffed:
“We love Zuma. I love Zuma.”
Zumania indeed. Even Mandela has generally not been regarded quite
the same way. Where the latter is revered as an exceptional man, Zuma
has been loved as a much more flawed, familiar person. As another young
man put it to me in 2009, Zuma was insulted to the core but he had sur-
vived and come back stronger. It was easy to imagine him as “a person
from our home.” Of course, his supporters were pinning their hopes on
what he would do with his power. But their path to that was specifically
through the projection of an intimate connection with him. This intimacy
had everything to do with how unashamedly he embraced “my Zulu cul-
ture,” but if culture itself was embedded in a new affective structure here,
then so was the kind of ethnic identification it facilitated. If culture was no
longer a marker for groups under ethnic governance, if culture was instead
a yearned-for scene of personal normalcy in an insecure world, then the
way that people identified with Zuma through his Zuluness was also nec-
essarily different. The compelling thing was not so much being Zulu per se
as the way he embraced “his” Zuluness as a source of personal strength,
as a mandate for the normative making of self.8 If Bheki’s life is any indica-
tion, Zuma’s young supporters wished intensely for that scene of embrace
with normalcy as well. To project themselves into intimate relationship with
Zuma was one way they could imagine feeling at home in the adult world
at last, supported by his gifts.
Gifts that would be dispensed, of course, by exercising power through
the state. And that is where the chain of affective links and identifications
that we have traced here comes to an end, of sorts. In loving Zuma, his
young supporters were hoping for a state that loved its people. Enough,
at least, to give them a boost like that which Bheki says his ancestors
once gave their poorer relatives who lacked the means to enter normal
adulthood. Most South Africans had come to regard Mbeki, Zuma’s
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A Post-Fordist Ethnicity: Insecurity, Authority, and Identity in South Africa
predecessor, not just as an elitist in his personal life but also as a leader
who had shut the door on the distribution of wealth to those who needed
it most desperately. For people like Bheki, these attributes were insepa-
rable. A leader who was of the people would surely be for them too. In his
references to “his” culture in a sexual scene, Zuma had shown the same
deeply normative impulses in his personal and family life that had chan-
neled the strongest yearnings of his supporters. Surely such a man would
use his presidential power to create a measure of personal security and
normalcy for those who needed it most. In Zumania, the love of the self
and the love of the state were intimately joined.
Two implications follow. The first is that this structure of political sen-
timent holds within it profoundly authoritarian possibilities. Across the
world the experience of the early 21st century portends, indeed, a fu-
ture where post-Fordism and the politics of security are ever more con-
joined. Many observers regard this as a matter of increasing regulation
from above (Steinmetz 2003). The stories I have told suggest that life at
the lower ends of the system of flexible labor-time creates an authoritar-
ian strain of popular affect too. The second implication follows directly
from the embedding of this affect in its broad historical period. If Zumania
was very much a creature of the early 21st century, so was the appeal to
Zuma’s Zuluness that helped make his campaign at once so vivid and so
deeply controversial. There is indeed a very long history to ethnic attach-
ments in politics. So much so that one could say the concept of a cultural
identity is rooted in the deepest forms of modern social life (see Sartori
2008). But its mediation into particular modes of identification is a process
that cannot be read off precedents such as its use in colonial governance
or in other aspects of politics under colonialism. Zuma’s supporters ut-
terly rejected the concatenation of cultural identity, ethnic community, and
rule through “decentralized despotism” (Mamdani 1996). It was Zuma’s
own identification with Zuluness in his personal life that made him into
an intimate, of the very most up-to-date kind. Through that identification
they desired an unmediated relationship with the power of the state—not
as an ethnically classified population, but as individuals living in a scene
of embrace with ethnically grounded normalcy and security in spaces of
private existence. n
424
Hylton White
Acknowledgments:
Versions of this paper were presented at the University of Toronto Center for Ethnography, the Wits
Anthropology Seminar, and the Haverford Anthropology Colloquium. For very helpful comments I am
indebted to Andrea Muehlebach, Nitzan Shoshan, Mark Hunter, Michael Lambek, Mateo Taussig-Rubbo,
Jonny Steinberg, Jean and John Comaroff, Julia Hornberger, and especially Andrew Sartori.
Endnotes:
1See,for instance, Naki (2008). Another popular usage for the seemingly unstoppable force of his victory
was “Zunami,” after coverage of the strength of the 2004 tsunami in the Indian Ocean.
2South Africa has notoriously disappointed those who hoped that ethnic definitions of collective life would
become a thing of the country’s apartheid past. From the growth of ethnic commerce (Comaroff and
Comaroff 2009) to a rising tide of nostalgia for cultural intimacies apartheid once accommodated in seg-
regated spaces (Blom Hansen 2005, Dlamini 2010), ethnicity has if anything become an even more salient
feature of public life post-apartheid than at any other time in the last two centuries.
3Here, we have an irony in the way Foucauldian method is received by certain strands of postcolonial
theory. For Foucault, of course, genealogy is exactly that which allows one to avoid telling origin stories.
Sartori (n.d.) offers a broader critique of contradictions in Foucault’s own use of genealogical method.
4I write in full awareness of post-structuralist critiques of social analysis. See Postone (1998) for one rebut-
tal. Such positions are 1) unable to account for their own historical emergence as responses to mid-20th
century European managerialism, and therefore 2) repeat an anti-Fordist celebration of concreteness and
contingency, against systemic integration, even when the context where that celebration made sense is
itself long gone.
5More precisely, one could argue that the abstract structures of interaction which ground the concept
of “social” life in the modern sense are themselves predicated historically by the organization of human
interaction through forms of capital (see Postone 1993).
6See the discussion of time and labor in the introduction to this collection.
7All of the names in the following have been changed, along with a few other details, to protect anonymity.
8If this were not the case, it would be very hard to explain why appeals to his ethnicity were also very popu-
lar among non-Zulu South Africans, as they seem to have been. But that is beyond the scope of this essay.
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