Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
a cleaning product called
What is being advertised?
“xtreme LPQ”

It is a more striking and

Why is a different color used in the product’s
stronger color when it
name?
comes to selling.

Own message for home

What hidden messages does the ad seem to cleaning activities.
have?

of course try to convince

me to buy it so that my
Does the advertisement use emotional appeal? If life in the field of cleaning
yes, how? If no, how could it? at home is easier.

Is product’s description honest? Why or why not? I do not think so, because
 this description does not
show me how the product
works, or some proof of
its realization.

The target of this ad is,

mainly, housewifes and it
What do you think or conclude about the ad?
doesn't encourage me to
buy that product.

Fuente: SENA

Questions Answers

Mineral Water called

What is being advertised? "LPQ sparkle"

'Cause it's easier to notice its

Why is a different color used in the product’s name and remember it
name?

What hidden messages does the ad seem to If you drink their water,
have? you will haver a healthier
 life

Yes, it does. This ad

makes me think that I
won't have a healthy life
Does the advertisement use emotional appeal? If while I don't drink "LPQ
yes, how? If no, how could it? sparkle"

No, it's doesn't. There are

studies showing that
mineral water it's just...
Is product’s description honest? Why or why not? Water.

This ad truly touches

What do you think or conclude about the ad? people's selfsteem,
talking about heathy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.