Maupoy,Abegail

BSHM406

06 Activity 1

1. Identify the business model/s present to the given case study.

The business model present in the given case study is the efficiency model. This model involves the
use of low-price and low margin approach to appeal the mass market, which is manifested by the
process efficiency of Jollibee Food Corporation.

2. Apply value chain analysis to assess the activities of JFC using the facts the given case study.

Primary Activities
Inbound Operations Outbound Marketing and Service
logistics logistics Sales
 Data  Branch  Order  Sales force  Customer support
collection operation processing  Promotion  Complaint
 Material  Warehousing  Advertising resolution
collection  Report
preparation
Support Activities
Firm infrastructure Planning and investor relations
Human resources Recruitment, training, and compensation system
Management
Technology Product design, process design, and market research
development
Procurement Machines and equipment

3. Identify the type of strategy being employed by JFC in order to attain competitive advantage,
based on the facts of the given case

The type of strategy being employed by JFC to attaint competitive advantage is cost leadership.
The goal of this strategy is to increase profits by reducing costs while charging industry-standard
prices, which is manifested by the initiative of the company to maintain a close difference in the
product price relative to its competitors.