19TH CENTURY

Women’s fashion

Greek influence

Picture hats

Crinolines

Victorian furniture

Romantic era

Empress Eugenie

Amelia Bloomer

Gibson Girl

The Greek influence still dominated women’s garments of the early nineteenth century.
Although undergarments and some corsets were repopularised .The waistlines
continued to be raised and controlled by a drawstring . King napoleon’s wife Josephine
wore elaborate versions of these gowns in heavier & printed fabrics .

The simplicity of Greek inspired costumes gave attention to headdresses . Many forms
were worn including berets , turbans and straw hats in various designs.

Eventually dresses became less revealing at the bust line . the Greek influence had
more or less disappeared by 1820. Luxurious fabrics in bright colors became very
popular . fullness was added to the to the garments sleeves _leg-of – mutton ) and
skirts . for a short time . The bust reappeared . to stay in proportion , huge hats became
the rage . The hats known as picture were bedecked with bows , ribbons and lace .

The neckline continued in their horizontal line the shoulder area was bared . sleeves
and skirts continued to become fuller and waistline was lowered ,emphasizing the bell
silhouette . Boning or cushions supported the sleeves . skirts were supported by
Crinolines. Which were bell shaped stiff undergarments made of wool and horsehair.
The tiny waists flaunted by women was achieved by painful lacing .

As the century progressed , dresses eventually became as fussy and cluttered of the
ladies ‘Victorian homes’ . The dresses presented a wide , low look that complemented
the low heavy Victorian furniture of the times . Romance flourished in mid-century
women were fainted easily. The fainting may have been caused by hunger . it was
considered distasteful for women to eat in public , so many went without food . The
massive weight of the garments along with the tight lacing at the waist may also have
caused women to faint .

The 1850’s saw the beginning of many fashion changes .Empress Eugenie Napoleon III
‘s wife set many trends with the help of her designer Charles worth . Eugenie
popularized the Bolero jacket , felt hat, and Scottish tartans. She also made crinolines.

An important fashion trend began in the mid –century known as ditto suits. The ditto suit
also made its appearance . it was a business suit . (matching man coat, waistcoat and
trouser ) usually cut in plaids or checks worn with a bowler hat. Dull colors for men’s
business wear introduced around 1820 when the soot and smoke resulting from the
industrial revolution made it impractical to wear brightly colored silks and stains . This
tradition of dark blues , black and grey still applies to the business uniform of today .

By 1870’s print shirts had been introduced into men’s wardrobes with polka dots and
stripes being quite popular . The collar of the shirt now turned over at the corner for
comfort. This collar was known as the wing collar. Once Edward vII of England was
trying on pants in a tailor’s shop. When he tried on a pair which had creased legs (from
being folded for some time ) he was pleased with slenderizing effect of the creases .
Thus began a fashion details that continues even today . sports became an important
activity in men’s leisure time. Specific garments were created for sports such as tennis ,
swimming , hunting and mountain climbing .

Hairstyle & accessories

Men wore their hair short & curled and sported side burns . that often extended tot the
chin. Popular accessories of the time included fedoras , top hats , bowlers, straw
boaters ,cloth and rubber shoes , neckties , gloves , fob watched and walking sticks .

The French revolution led to reorganization of society and the rise of the middle class .
this had a direct effect on fashion as all classes began to dress similarly . France lost it
position as head of textile production during the revolution and England look over Hence
this Era is also known as Victorian Era.

Changes which altered the world of fashion forever took place during this time .
1800 saw the arrival of ready to wear shop in the United states . a development
threatened the existence of custom tailoring . In 1840 Godey Lady’s Book The first
magazine was published, simplifying the task of communicating fashion . In 1846 the
first sewing machine was invented and paper patterns became available. All this made
fashion ideas more accessible to larger number of people .
 Men’s Fashion

Dandy look

Waistcoat & Hairstyles

Feminine look for men

Frock coat

Removable Collars

Ditto Suits

Print Shirts

Pant Switch creases

Hairstyle & Accessories

The English displayed their fine cutting and tailoring techniques , Beautiful
techniques , beautiful fabric and sense of grooming during the ninetieth century . it was
the age of the dandies or well dressed men and their leader was George “Beau”
Brummell . Although Brummell did not create fashion trends , he adapted them to his
liking . He led men’s fashion & introduced shoe polish , clean linen daily and the
starching of cravats.

Pants were ankle length loose at hips and fly or front closure was added for the
first time . In the beginning of 19 century shirts were ruffled down the front and featured
a high collar. A folded cravat was tied at the neck. A Waistcoat was worn over shirt . it
featured a standing a standing collar and a low single breasted closing . Over the
waistcoat , Men wore double breasted coats with tails .

As century continued the daily flourished and men again took on a feminine look .
This look included a protruding chest pinched waist (achieved with corsets) and
rounded hips . the tailcoat was worn in the evening or for formal wear. In daytime , it
was replaced by the frock coat . Which had an hem length at the knees and leg-of –
mutton sleeves that ended in tight wrists. The waistcoat was still quite popular and
highly decorated .The neckline became lowered and a shawl collar was added. The
cravat was now tied in a flat bow around removable collars. The removable collars was
invented by a blacksmith’s wife who was tired of providing her husband with a clean
shirt daily.
 Hairstyle consisted of shorts ringlet curls to further emulate day Greeks. A touch
of sarcastic humor was added by the merveilleuses in the red ribbon they wore around
their necks to represent the cut of the execution .

TWENTIETH CENTURY

The twentieth century saw constant changes in the field of fashion . At no other time
had fashion designer been so prominent . Important influence on fashion includes
improvement in communication , the advent of cinema & television . the space
programmers. youth and the women’s movements & the two world wars .

1900 – 1910

The period between 1890 - 1910 is often called as Edwardian Era after Queen Victoria’s
successor & son King Edward VII .The French also refer to this time as “La Belle
Époque” or ‘Beautiful Age’ fabulous luxury living for a select few. The belle époque was
period of glamorous gowns in pastels , lavish designs & large hats decorated with
feathers & flowers .

At the beginning of the century, women garments became more tailored . The female
figure still had protruding bust line . the forward stance & waistline controlled by the
corset . This style was known as the ‘S’ shape because the body resembled the letter ‘s’
as 1910 approached . the hourglass figure continued but without the ‘S’ stance or the
protruding bust. French designer Paul Poiret introduced the hobble skirt , so name
because it was so narrow that the wearer couldn’t walk and had to hobble .

Influential Designers :PaulPoiret& Mariano fortuny

Paul Poiret

1.Trained at the house of the worth (Charles Worth )

2. He set up on his own house in 1903

3. He freed woman from the ‘S’ silhouette , fitted corsets and uncomfortable skirts.

4. Introduced lamp shaped tunics & used kimono styles for coasts &jackets .

5. Introduced bright and brilliant colors against the sweet pastels of the Edwardian
period .

6. He brought Orientalism (Chinese , Japanese, Korean, Arabic, Egyptian & Indian

influences )
7 . He introduced the concept of wearing turbans in vibrant colors and embroidered with
shimmering beads .

8. Complimented the outfits with exotic and rich eastern jewelry , slippers, fans , fur
trims and umbrellas (parasols )

Mariano Fortney :

First to develop a process of extremely fine pleating for a long narrow sheath silk dress
called ‘Delphos’ . His technique cannot be replicated so perfectly even today.

His trademark was also stenciled velvet robes , cloaks & dresses .

His source of inspiration was the Greek chiton & Orientalism.

Men’s fashion :

Men’s fashion in the early years followed the general trend set in the century sober
English inspired suits. Starched shirt collars and cuffs , and straw hats and fedoras .
Mrs. Amelia bloomer , editor of a feminist news paper ,started the trend of bloomers
which were loose trousers gathered at the ankle . They were usually worn with mid-calf
length , allowing the bloomers to show the hem . this was a popular style for bicycling .

In 1869 the bustle reappeared , again distorting the female shape . The bustle
eventually became smaller during the last decade of the 1800s. to maintain a small
waistline , some women went to the extreme of having lower ribs surgically removed .
women also developed a new stance , known as the learned forward . Artist Charles
Dana immortalized the young fashion –conscious woman of this decade I his painting .
she was thus known as the Gibson girl.

1910 – 1920

The invention of the Automobile called for an appropriate costume, and the Dustcoat
was born . Roads were dry and dirty so women wore dustcoats to protect their
garments. To future fight the dust women wore boots , goggles and large hats with veils
to cover the face.

With the outbreak of world war in 1914 many women participating in the war required
more practical clothing which allows more freedom of movement . Because of this
skirts rose quite quickly and silk stocking and tango shoes came into focus . for the first
time simple working clothes for women along with the lines of what mean had been
wearing for the past 100 years became common. Military uniforms also influenced the
cut of women’s everywhere. Hats became smaller & hairstyle simpler .
By 1917 over 700,000 women were employed to make military weapons , wearing a
working uniform. Which was later replaced by a uniform of khaki overall and caps.

After world war one , women became more active and hobble skirt , consider too
restricting , disappeared . The women’s movement has women competing with men .
leading to introduction of middy blouses with sailor collars and sweaters. Women also
started participating in sports , using bloomers as a gym costume .

1920 -1930

1920’S Came with the Age of Jazz, Flapper &Charleston .after the world war youth was
at a premium because so many young people were killed during the war. As a result,
teenager had a new freedom & they enjoyed it by smoking in public , dancing in
abundance & cutting their hair short. The women exposed their arms & wore shorts
skirts & dresses ushering in the Afro-influenced jazz age. Hence this period is also
called as the roaring 20’s.

The Flapper look was prevalent among young women who were wild &darling . there
women sported short bobbed hair , cloche hats , painted their lips with bright red lips
gloss ( Bee stung lips ) & also wore lots of chains & pearl things.

Their drop waisted below the knees dresses or skirt hems were heavily embellished
with fringes or glass beads . when they danced to Charleston (dance form ) their
dresses made a flip flap noise , thus the name ‘flappers’ . The flappers rolled their
stocking till the ankle & showed their knees &calf’s . They also applied cosmetics and
eye makeup freely for a dramatic effects .

Jazz clothing for men included tight fitted suits & long waisted single or double breasted
jackets with long center back vent .

Trouser were tight and were called as stovepipe trouser (tubular & narrow from hip to
hem ) Fabric used were tweeds, flannel , cotton & linen.

Undergarments included camisole ,Panties, teddies and brassieres that flattened the
bust for an even more masculine , tubular effect. For women face, figure , posture &
grooming became important fashion factor in addition to clothing

Glamour was now an important fashion trend due to the influence of motion films & the
film star were the fashion trend setters .

The 1920’s saw emergence of three major women’s fashion magazines Vogue, The
Queen & Harper’s Bazaar. These magazines provided mass exposure for popular styles
& fashions.

Men’s clothing
Men’s fashion regained its classic line in the 1920’s too expect for few things.

The undergraduates of the exclusive Oxford university brought the unusual pants called
as ‘Oxford Bags’ into fashion in the beginning of 1920s & they soon became a craze in
Europe & United states . These pants were cut very wide . the hem & the ankle initially
measuring 24-60 . This fashion was often made fun of & it was soon dropped .

The great depression struck in1920 and hemlines became longer . The unsure times
also produced the uneven “Handkerchief” hemline . a reflection of the shaky economy.

Home sewing was at an all timehigh , since women couldn’t afford to buy readymade
garments.

1930 - 1940

The look of 1930’s was more mature than that 1920’s. the ideal look for both men &
women was tall , slim & broad- shouldered . what film stars wore both on & off Screen
provided the fashion look of 1930’s .

Women’s wear

1.Wide slacks known as Trousers were popularized by leading actresses - Marlin

Dietrich and Catherine Hepburn. The skirts were designed with great details upper skirt
yokes, layered , ruffles & tiered looks on skirts started . The simple shirt waist dress
was introduced in 1932 & remained a classic .

2. Sportswear for women included navy blue blazer with white pleated skirt or tweed
suits. Swimming costumes were a major rage during this period . evening gowns were
long form fitting and often cut on the bias . a style popularized by actress jean Harlow.

3. “streamline “was the term for this decade as reflected in the women’s slim bodies ,
tight garments and Deco jewelry . Rayon was invented & was the main fabric for body –
hugging clothes. Fur of all kinds was worn during this era. Both during the day & at
night .

This decades saw lots of glamour and glitz. Fashionable women bleached their hair to
the extent of platinum blonde. Ultra thin eyebrows & bright eye shadows was very much
in Vogue.

Designers of the Decade : Elisa Schiaparelli , Madeleine Vionnet , Coco Channel , Jean
Patou.
The on set of World war II in 1939 brought many changes to women’s costumes . The
occupation of France forced the great fashion houses of channel, Vionnet and Dior to
close temporarily . Women reflected a :uniform” look with broad padded shoulders, full
skirts and nipped in waistline . Because of the hard times inflicted by world war II any
show of wealth was considered tasteless.

1940 – 1950

In 1942 the united states government passed Law L-85, which had tremendous effect
on design and production . The law set the following standard for garment
manufacturing .

No cuffs on Pants

Maximum of 2 inch hems (5 centimeters)

Maximum of 3 ½ yards of fabric per garment .

No metal closings (because metal need for war efforts .)

In 1947 after world war II ended a dramatic event occurred in the fashion industry.
Designer Christian Dior on reopening his house in Paris , introduced a style called as “
New Look “ . This look took women back to a new age of luxury and elegance in doing
so created headlines . It featured natural shoulder small waistlines and longer .

Influential Designers : coco channel , Jean Patou , Madeleine Vionnet , Fortuny& Elsa
Schiaparelli .

Coco Channel :

As mistress of simple elegant cuts coco channel revolutionized the fashion world .
channel started her business in 1910 by opening a small hat shop which sold her own
hats. Her fashion really became fashionable . She believed that a women had to exist in
everyday life rather than in a fantasy world . she designed clothes which were
comfortable , informal & suitable for all occasions . She promoted the styles We
associate with flappers . Channel produced garment for modern independent woman
like herself and her inspiration was mainly Menswear.

The new simple Patterns required new fabrics. She was the first one to use jersey for
dresses and jackets which till now was used for undergarments & sports.

Channel is famous for her suits & “The little black dress”(1926)which is still alive today,
having been reinterpreted in many different ways by various couturier. Her use of
grey ,navy and beige ,the twin set chemise dresses , flat channel pumps & the perfume
channel no.5 are considered classics.
Chunky button type of earrings & stands of beads interlaced with gold chain became her
signature style .

In 1939 channel closed her couture house. The tradition is now carried on by Karl
Lagerfield who has updated the classic styles to create a look appropriate for the 1980s
and 90s while retaining the featured which make them easily identifiable as ideal Coco
channel .

Jean Patou

Patou was clear businessman &designer . He created mostly sportswear & sporty
fashion for modern people. He became famous for bathing suits & leisure wear.

Patou not only got the fabric specially made for his collections but also had yarns
produced in the colors he selected . In mid 20’s Patou became the first designers to turn
fashion shows into popular social events .

Madeleine vionnet :

Madame Vionnet’s Contributions in the realm of cut and drape was very important in
bringing haute couture into the 20th century. Hence she is known as Queen of Haute
Couture , draping & bias – cut technique . Her wonderful draping came from her
practical work with the material which she shaped & mounded on a wooden doll. She
went on working on that miniature design until she felt that it was just right . then she
passed on that design on her assistant , who reproduced it in full size.

Vionnet usually worked with plains in the subtlest of colors – rose, flesh, pink, mauve,
yellows and greens as well as black used in a most dramatic way. Shades of white ,
inspired from Greek clothing and Egyptian frescos were her favorite. She mostly used
fabrics like satins , silk , crepe and chiffons.

1950-1960

Trends setting youth culture

The 1950’s were an era of glamour & fun in women’s fashion. Many actresses set
fashion trends and extremes. Marline Monroe and Jayne Mansfield brought attention to
the full bust line with help of the Marry window. An undergarment that pulled the waist in
and pushed the bust up. Actress Audrey Hepburn set the other extreme, making the
undernourished look fashionable with youthful ponytail, black tights and ballet slippers.
For the boys fashion influence was through the likes of Evils Presley. James Dean&
Marlon Brando. Rock –n-roll & Its idol Elvis Presley with his glittering costumes fired
young people enthusiasm. James Dean in his films represented a rebel clad in jeans &
roll up sleeves. The character that he played & his early death at 24 made him cult
figure for you youth. Starting with fashion of jeans which formally used for work became
acceptable for both boys and girls as casual wear. Their influence was also seen in
leather jackets, slick-back hairstyles ,dungarees and white t-shirt.

The 1950’s saw for the first time several fashion direction occurring at once . Dior also
brought about new fashion looks in the 1950s. His designs included the A-lines
silhouette known as the trapeze dress and the H-line dress, which was low waisted .
Lady’s skirts were full at this time . Slacks came in various length and various name.
clam diggers and pedal pushers were common for the sports and after school wear .
Gloves were popular accessories in different lengths and styles for different occasions.

In mid 1950’s teenager clothes and haircuts were suddenly dominated by TV stars .
There were Roy Rogers and Dale Evans Crockett coonskin caps. Teenager watched
American Bandstand on Television regularly to see what their favorite teens were
wearing .

In men’s were the 1950’s were known as the “man in the Gray Flannel Suit “era. A term
derived from a book by salom Wilson.

Barbie Doll : The Barbie Doll was developed in United states in 1959 & soon exported to
Europe . she was a great success with children. From the start her clothes &
Accessories were perfectly Styled . They were made for every conceivable occasion -
shopping, traveling, sleeping etc. It taught the little girls how to dress for specific events.

Influential Designer : Channel, Dior , Balenciaga , Givenchy & YSL (Y ves saint
Laurent )

YSL (Y ves Saint Laurent )

After completing his university studies he moved to Pairs where he found Sketching job
in Vogue. The Editor upon seeing some of his designs introduced him to Christian Dior
who promptly hired him as an assistant.

Christian Dior : Dior new fashion looks in 1950s. His designs included the A-line s
silhouette known as trapeze dresses and the H-line dress , which was low waisted .

He favored black ,navy blue and white colors. Every new Dior collection was built
around strong theme named after the predominant mood of the garments.
Many of the collections featured three quarter length sleeves and stoles which remained
popular throughout the 1950s.

He heavily used detailed such as ruffles , gores , gathering , Puffs , large collars ,
peplums , bows , lace , sequiens and beads.

Christian Dior Suddenly died of a Heart attack in October 1957, at height of his career .
In just over ten years , the house of the Dior had grown enormously, with separate
divisions for perfumes , hats , jewelry and shoes.

He is well remembered for the sculptured silhouette of his afternoon & evening dresses.
Which created a world of fantasy in rich taffetas or velvets wore with long gloves , hats ,
high heels , brooches & ropes of pearls .

Balenciaga

He was mostly inspired by his native place Spain. He is created with Presenting the
“barrel Line “ or the Cocoon in 1947. It was the first time that style made its appearance
.

1960-1970

Jacqueline Kennedy – Mary Quant – Pantsuits – Hot Pants –Hemlines-Beatles- Mod

Look – Futuristic Look – Hippie Look.

The first Strong innovator of the 1960’s was first lady, Jacqueline Kennedy. The clean
cut simplicity of her style was accepted and copied by all economic levels. The Jackie
look Consisted of either a two piece suit (or a dress with a jackets) or a channel style
suit (often double breasted) with a round neckline. While dresses were often sleeveless,
jacket sported three – quarter length. A line skirt hit at or just below the knee .The
Jackie followers also wore low heeled Pumps. Her evening dresses featured high
empire waistlines. Other Jackie trademarks were the bouffant hairdo, the pillbox hat,
and large buttons. The buttons were two inches (5 centimeters) in diameter placed
(often singularly never more than two) at the throat.

Mary Quant for the junior customer of the 1960’s , The trend setter Was English
designer Mary Quant and her mini skirt creations of 1962.The eye was now drawn from
the bosom of the 1950s to the leg of the 1960s. The mini was short and straight. Garter
belts became a things of the past and pantyhose were developed since women needed
hosiery that would complement.

Pantsuit French designer Y ves saint Laurent introduced the tailored women's pantsuits
in 1966, to the delight of women . a luxury not achieved with the mini skirt. At first
pantsuits were not accepted for all occasions and women in pantsuits were not allowed
in some restaurant .of course later it as changed.

Hot Pants – Women of the early 60’s wore hot pants, a collaboration of mini skirt and
pantsuits. Jeans were still popular but now in the low hip hugger style with a waist band
on the hipbone. Chunky platform shoes were the accessories of the day. The hot pants
were the last breath of the outlandish look from the 1960’s.

Hemlines in 1969 hemlines were uncertain. It was in the mini, midi or maxi. Many
women stuck to pant suits until the decision was made the shorter mini remained in
favor and midi and maxi soon disappeared from the retail stores .

The Beatles came to the United States in 1964 and the British influence invaded fashion
as well as music. They brought the mod look to America appearing in straight cut collars
jackets buttoned to the neckline.

Mod look

The art world was flooded with bright, bold prints and optics including dots and stripes.
This modern art influenced the “Mod “fashion look , also known as the “Carnaby street
“look (created by London carnaby street designers). It was best expressed by British
models jean “the shrimp”shrimpton and Lesley “Twiggy “Hornsby.

1970 -1980

Vintage Look colorful T-shirt & Jeans Scarfs & Separates Men’s wear office attire
Influence of Movies

The romantic Edwardian look became fashionable in a new length. Millions of Gunne
sax dresses, by California designer jessicaMcClinkock were sold to women of all ages
not only for wedding but also for daytime use .

At the time , starts and strips resembling the American flag were printed on clothing for
both sexes. In addition, The T-shirt came to life for both men and women White was
discarded in favor of bright colors and slogans were printed on the front .

Jeans were still popular, but now they sported bleach spots, embroidery, and tie and
dye .often old jeans were cut up and fashioned into a new patchwork pair by
1973classic feminine styling was back for women. American designer Diane von
Furstenberg popularized the versatile jersey wrap dress

In 1970’s both men and women wore endless long scarves. Colorfully striped, knitted,
and crocheted in printed silk or cotton. They were indispensable part of a fashionable
outfit. The fashion theme of the time was also separate I,e.a wardrobe of various item in
neutral colors & fabrics which could be combined in many variations.
In the 1970’s the dandy appeared in men’s fashions. Men wore bright color in shiny
polyesters and cottons. In the early 70’s large butterfly bow ties were popular as well as
wide collars and wide neckties. Polyesters usage went to the extreme leisure suit,
consisting of a two-piece suit for men. Bright floral shirts, jackets &slacks .some people
considered the leisure suit to be men’s fashion at its worst.

John T.Molly set the standard of correct office attire for both a sexes in his “Dress for
Success books .the professional look included classic suits for men and women .natural
fibers and neutral colors. More women joined the work force at this time .Making classic
styling popular. The economic boom encouraged classic styles because women were
less likely to spend their money on fashion fads.

Influence of movie: Saturday Night Fever – Annie Hall – star Wars – Grease – Urban
Cowboy – Chariots of Fire – Amadeus – Flash dance.

1980-1990

1980’s look

Shoulder pads

Proper office dress

Influential fashion icons

Rock stars

The fashion market of the 80’s was influenced by the punk look, Japanese look, and
the master tailoring of Italy. Japanese fabric technology, simple styling and neutral
coloring, combined with their talented designers such as ISSEY MIYAKE and YOHJI
YAMAMOTO, strongly influenced world fashion into the mid 1980’s

The shoulders are of definite interest in the 1980’s with even more padding than in the
40,s Revived by American designer NORMA KAMALI, shoulder pads are still going
strong. Proper dress for women executives was as important during the first half of the
1980,s as during the 70,s but more colorful and exciting than that of 70’s

Nancy Reaganalso influenced the fashion market with her clean lines and favorite color
red.

Princess DIANA England princess set trends with her haircut, high ruffled collars, flat-
heeled shoes, hats, gloves and delicate clean lines

Actress Jane Fonda: A strong interest in physical fitness continued into the 1980’s. She
developed aerobics and exercise videos. Jogging suits and running shoes became part
of the fitness craze and both the sports participant and spectators were appropriately
attired.

Rock videos have influenced the fashions of the younger generations during decade.
CYNDI LAUPER – fashion trends of Cyndi lauper’s style (old cloths, rags, multiple
accessories).MADONNA (lace and provocative outfits). Prince for hairstyle, purple
clothing and open shirt. BOY GEORGE for hat and multilayered looks. MICHEAL
JACKSON for the quilted leather coat, black shoes with white or silver socks and the
silver glove.

INFLUENTIAL DESIGNERS

KENZO: Japanese fashion designer. Kenzo first design started because he could only
afford to buy his fabrics from flea sale. As a result, he mixesmany bold fabrics together
to make one garment.

Jean PaulGaul tier: he has long been known as the enfant terrible of French fashion.
Many of Gautier’s following collection have been based on street wear focusing on
popular culture, where others, particularly has haute couture collection are very formal
yet at the same time unusual playful

GEOGRE ARMANI: is an Italian fashion designer particularly noted for his menswear.
He is known today for his clean, tailored lines.

DONNA KARAN: also known as DK is an American fashion designer and the creator of
the DONNA KARAN NEW YORK and DKNY clothing labels, is a modern, day to night
wear, head to toe system of dress that empowers, express and embraces what it means
to be a woman.

RALPH LAUREN’S: preppy, sophisticated and sleek are generally terms associated
with Ralph Lauren’s apparel and accessories. Collared shirts, Capri’s, khakis, rugby
shirts and skirts are popular items among the collection. The line is considered casual
and sporty and is most popular among individual.

GIANNI VERSACE: Italian fashion designer known for his daring fashion and glamorous
lifestyle. Versace designed throughout the 1980 and 90 and built a fashion empire by
producing ensembles that oozed sensuality and sexuality.

1990-2000

Fashion trends which started in 1980 are continued in 1990’s. young fashion in the mid
1990 was dominated by a revival of 1970’s. What made these new garments different
from their 1970 were replaced by highly refined fabrics of the 1970 were replaced by
highly refined hi-tech fibers that could achive a variety of effects- all beautifully soft and
utterly wearable. As time passed revivals followed each other at an increasing rapid rate
and intervals between cycles became even shorter.

KURT DONALD COBIN (nirvana rock band)introduced GRUNGE Look. MC HAMMER

(hip- hop musician).

JOHN GALLIANO has the talent of taking people into the fantasy world of fashion and
then presenting them glimpses of real artistic styles.

ALEXXANDER MCQUEEN: the label is known for its dramatic, gorgeously constructed
pieces, combining elements of British tailoring with French couture. Signature looks
included billowy dresses cut in hourglass silhouettes, frock coats paired with skinny
pants, sharp, angular suiting, and darkly romantic gowns covered in intricate embroidery
and lace.

HUSSEIN CHALAYAN is known as fashion’s big thinker. From his endlessly whirring
mind come future-gazing garments that transcend the runway and live outside trend.

DOLCE AND GABBANA is the new luxury, authentic and unconventional. A style that
express new forms of elegance, presentingitself as a modern classicism, based on
superior sartorial content and creativity.

CALVIN KLEIN offers modern, sophisticated styles for women and men.

MARC JACOBS a Chameleon and a quick-change artist, he often mines a particular

theme or style-mod, volume, layers, to name a few-only to discard it entirely the next
season, just as the rest of the world is getting on board the train.

MICHAEL KORS glamorous eveningwear and haute preppy separates are kor’s in
trade. He is a perennial fave of apple-pie sweethearts and va-va-vooms.

TOM FORD has the art of elevated style down to a science.

Wrap dress, wallet chains, tattoos, tie and dye, polo shirt, pedal pushers, peasantskirt,
miniskirts, tubetop, baby doll dress, leggings, hip huggers, grunge, flannelshirts, fade,
empire waist,chinos,Bermuda shorts, boloties, body suits/leotards/cat suits, body glove,
bikini, bell bottoms, hot pants, smocking, cutoffs, fringes, Michel Jackson style, gold
chains, body piercing these were in fashion. People became brand conscious and
started following brands like Levi’s, tommy Hilfiger, Dolce Gabbana etc.

2000-2010

War on terrorism and war in Afghanistan, world trade Centre, tsunami, effected fashion.
LUJIAZUI SKYLINE (SHANGHAI became a symbol of the recent economic boom of
china). Technology and social networking like Facebook, YouTube etc. is in boom,
NAOMI CAMPBELL and YASMIN LEBON super models of the decade. BOHEMAIN
LOOK, BIKERLOOK, phat farm shoes, ballet flats, aviator glasses, spikeyhair, full-zip
hoodies, leggings, waist coat, skinny fit low-rise jeans, plaids are in fashion.

Influential designers for the decade Ralph Lauren, Dolce Gabbana, Karl Lagerfeld,
channel, Christian lacroix, Oscar de- la renta, Donna Karan, Calvin Klein, tommy
Hilfiger, Stella mc cartney , Roberto cavalla.