SUPPLY AND DEMAND ALTERNATIVAS

Taller de compresión de lectura

Laur

Serivicio Nacional De aprendizaje Sena

Centro De
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High Price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.
prices are important, producto quality

3. Write F for false or T for true

a. Production cost depends on Technology
F (x ) V ( )
b. As greater the expectations are, the lower will be the offer from the companies.
F(X)V( )
c. One of the four Ps of marketing mix is Package
F ( ) V (x )
d. Price is the amount a customer pays for the producto
F(X)V( )
e. Planning is to transform and develop marketing objectives to marketing strategies
F ( ) V (X )

4. Answer the following questions

a. What is Benchmarking?
It is the action of comparing and analyzing the concerns of leading companies in the
market with my Project to know what there is to improve
b. What is the process of Benchmarking?
Competitive compare myself with other companies

c. Number the aspects to be taken into account in Benchmarking:

competitive
internal
functional

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word
Businessmen: empresario
busines: occupation activity or work taht is carried out to obtain a profit especially that
which consists of carrying out comercial operations buying and selling goods or services.
Calendar: calendario
Confirms: confirmar
Develop: make a thing or person increse or progress
Fully: completely
Great : estupenda (0)
Hi: Greetings
Instantly: instantáneamente
Launch: lanzamiento
Like: me gusta
Marketing: set of techniques and studies that aim to improve the commercializarion of a
producto
Platform: horizontal and flat Surface
Premiun: producto characterized by excellent quallity
prices: is the amount of money or currency that the consumer must give to purchase a
producto or service
Producto: thing produced naturally or artificially or the resulto f a job or operation
Reports: report action
Segment: cuto r separated piece or parto f a thing
Separate: separate something
Success: result especially happy of a company or action taken oro f an evento

6. Write a ten lines text that summarizes the topic of the activity

Be present and visible to the consumer reporto on any change in the service or measures
taken to improve higiene in each process or employee safety.
Determine new customer service protocols and listen to users.
Customer service our customers are in charge of whether or not our service remains on
the market excellent customer service is important
Have a Good ideal environment taht allows the client to have a Good learning in digital
marketing
Have Good empathy in the service so taht the client feels satisfied and feels the need to
return with our service since there is a lot of competition in the service,