THE MARKET THING

STRATEGIC PLAN OF DISTRIBUTION

SANDRA MABEL MOLANO RODRIGUEZ

INSRUCTOR DE BILINGUISMO
JEFFRY DAVID LONDOÑO BERNAL

TECNOLOGO EN GESTION DE MERCADOS

2104689

SERVICIO NACIONAL DE APRENDIZAJE

SENA
2021
 

THE MARKET THING: STRATEGIC PLAN OF DISTRIBUTION

“Establecer el sistema de distribución y ventas”

1. Descargue y lea el documento “Strategic Plan of Distribution”, que se encuentra

en la sección “Let’s listen”. Con base en la lectura, descargue el documento dentro
del objeto de aprendizaje y complete los párrafos que están en él. Escriba los
párrafos completos en el documento.

2. Elabore un mapa conceptual de la lectura y agréguelo al documento.

Types of Distribution Channels There are two types of distribution channels: direct
and indirect. Direct channel is the shortest connection between the fabricato r o r p
roduce r and the end consume r, while the indi rect channel requi res the pa
rticipation of diffe rent inte rmedia ries in o rde r to accomplish the full process.

Strategic plan of distribution is an important tool that companies have implemented

in order to organize several factors that are interconnected in the marketing
process; improving customer services and costs. Distribution channel means the
route through which goods or services pass from the producer to the end
consumer. Each fragment of the marketing process can be observed in the
following diagram.
 DISTRIBUTION SYSTEM

STRATEGIC PLAN
OF
DISTRIBUTION
CONSUMER

DISTRIBUTION
PRODUCER INTERMEDIARY
CHANNEL
The initial point People or firms called The
It is the way that of the middlemen, who have an commercial
distribution important role in the target of
goods or services use channel; people
the
or companies Product distribution
to pass from the who channel. Throughout their distribution
mediation, manufacturers channel.
producer to the end manufactures
deliver their products to
goods or
final customers.
services.
FIRST CYCLE OF THE DISTRIBUTION SYSTEM CAPAC

SMALL PRODUCER

COLLECTION OF
PRODUCTS

WINERY
PRODUC SELECTED CAPAC
QUALITY

Strategic planning of production is an important tool that companies implement in

order to organize the several factors that are interconnected in the marketing

process, improving customer services and reducing costs. (Tompkins and

Harmelink, 1991) One of those factors refers to the distribution channel that means

the route through which goods or services pass from the producer to the end

consumer. Each fragment of the marketing process can be observed in the

following diagram.
 SECOND CYCLE OF THE DISTRIBUTION SYSTEM CAPAC

SMALL
SUPERMARKETS
CAPAC STORE
CAPAC RESTAURANTS
CONSUMER

STORES
3. Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje,
complételas y tome capturas de pantalla, tanto de las oraciones ya completadas,
como del resultado. Agregue las capturas al documento.
4. Descargue y lea el texto “Distribution Channels” que se encuentra en la sección
“Let’s read”. Elabore un mapa conceptual de la lectura.

TYPES OF DISTRIBUTION CHANNELS

 TYPES OF
DISTRIBUTION
CHANNELS

INDIRECT
DIRECT CHANNEL INTERMEDIARIES
CHANNEL
Direct channel is the Requires the People or firms called middlemen, who have
shortest connection participation of different an important role in the p roduct
between the fabricator distribution channel. Throughout their
intermediaries in order
or producer and the end mediation, manufacturers deliver their
to accomplish the full
consumer. products to final customers.
process.

The next a re the most important

SHORT CHANNEL functions that intermediaries must
perform:
LONG CHANNEL
- Investigation - Promotion
- Contact - Negotiation
- Physical distribution - Adaptation
- Funding - Acceptance of risk

5. Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de

pantalla tanto de las oraciones contestadas, como del resultado.
6. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo significado.
Tome capturas de pantalla, tanto del ejercicio realizado, como del resultado.