Similarities and

Differences between and

among Media
Literacy, Information
Literacy, and Technology
Literacy
Module in Media and Information Literacy
Third Quarter

DONALYN D. NASDOMAN
Developer

Department of Education  Cordillera Administrative Region

i
 Republic of the Philippines
DEPARTMENT OF EDUCATION
Cordillera Administrative Region
SCHOOLS DIVISION OFFICE OF BENGUET
Wangal, La Trinidad, Benguet

Published by:
Learning Resource Management and Development System

COPYRIGHT NOTICE
2020

Section 9 of Presidential Degree No. 49 provides:

“No copyright shall subsist in any work of the Government of the Philippines.
However, prior approval of the government agency of the office wherein the work is
created shall be necessary for exploitation of such work for profit.”

This material has been developed for implementation of K-12 Curriculum

through the Curriculum Implementation Division (CID)-Learning Resource
Management and Development System (LRMDS). It can be reproduced for
educational purposes and the source must be acknowledged. Derivatives of the work
including creating an edited version, an enhancement or a supplementary work are
permitted provided all original work is acknowledged and the copyright is attributed.
No work may be derived from this material for commercial purposes and profit.

ii
 PREFACE
 
This module is designed for Senior High School learners taking the course
Media and Information Literacy. In this module the learners identify the similarities
and differences between and among media literacy, information literacy, and
technology literacy

Date of Development July 2020

Resource Location Benguet Division, La Trinidad District,
Benguet National High School- Main
Learning Area Media and Information Literacy
Grade Level Grade 11/12
Learning Resource Type Learning Module
Language English
Quarter Third Quarter
Learning Competency/Code Identify the similarities and differences
between and among media literacy,
information literacy, and technology literacy
(MIL11/12IMILIIIa-2)

iii
 ACKNOWLEDGEMENT
 
The developer would like to thank to those who help her in the development of
this learning material. This module will not come into existence without the
encouragement and support of the following individuals:

the School Head of Benguet National High School- Main, Nestor O. Dalay-on, PhD,
Principal II;

co-teachers and personnel of Benguet National High School -Main;

Sir Francis F. Peckley, Education Program Supervisor for English;

and the Division Learning Resource Management and Development System

Staff and the Consultants.

DIVISION LRMDS STAFF:

MELVIN L. ALFREDO ANTIONETTE D. SACYANG

Librarian II Project Development Officer II

SONIA D. DUPAGAN, Ed.D.

EPS-LRMDS

CONSULTANTS:

RIZALYN A. GUZNIAN, EdD

Chief, Curriculum Implementation Division

NESTOR L. BOLAYO
Office of the Assistant Schools Division Superintendent

BENILDA M. DAYTACA, Ed.D., CESO VI

Schools Division Superintendent

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 TABLE OF CONTENTS

Page

Title Page …………………………………………………………………......... i

Copyright Notice ……………………………………………………………….. ii
Preface ………………………………………………………………………….. iii
Acknowledgement ……………………………………………………………… iv
Table of Contents ………………………………………………………………. v
What I Need to Know ………………………………………………………….. 2
Learning Objectives ……………………………………………………... 2
What I Know ……………………………………………………………………. 3
Lesson Proper ………………………………………………………………….. 4
What’s In …………………………………………………………………. 4
What’s New …………………………………………………………. 4
What Is It ……………………………………………………………. 5
Enrichment ……………………………………………………………….. 6
What’s More ……………………………………............................. 6
Activity 1 …………………………………………………………….. 6
Assessment 1 ………………………………………………………. 6
Activity 2 …………………………………………………………….. 7
Assessment 2 ………………………………………………………. 7
Activity 3 …………………………………………………………….. 8
Assessment 3 ………………………………………………………. 8
What I have Learned …………………………………………………………... 9
What I Can Do ………………………………………………………………….. 9
Post Assessment ………………………………………………………………. 10
Additional Activities …………………………………………………………….. 11
Answer keys …………………………………………………........................... 11
References ……………………………………………………………………… 12

v
 Similarities and
Differences between and
among Media
Literacy, Information
Literacy, and Technology
Literacy
Module in Media and Information Literacy
Third Quarter

DONALYN D. NASDOMAN
Developer

Department of Education  Cordillera Administrative Region

1
 What I Need to Know
Media and Information Literacy is a core subject for Senior High
School learners which introduces the learners to basic understanding of
media and information as channels of communication and tools for the
development of individuals and societies. It also aims to develop students
to be creative and critical thinkers as well as responsible users and
competent producers of media and information.

UNESCO defines Media and Information Literacy as a set of competencies that

empowers citizens to access, retrieve, understand, evaluate and use, to create as well as
share information and media content in all formats, using various tools, in a critical, ethical
and effective way, in order to participate and engage in personal, professional and societal
activities.

In this module, you will be identifying the similarities and differences between and
among media literacy, information literacy, and technology literacy

This module aims to help you explore and develop your media and information
literacy skills.

As you go through this module, brace yourself and be sure to read and follow each
instruction.

Learning Objectives

At the end of this module, you should be able to:

1. define the key concepts in media and information literacy course,

2. identify the similarities and differences between and among media
literacy, information literacy, and technology literacy and
3. editorialize the value of being media and information literate individual.

What I Know
Pre- Assessment: In this part of the module, you will be answering fifteen
(15) test items that aims to assess your prior knowledge on the differences

2
among media literacy, information literacy, and technology literacy. This assessment does
not have equivalent points but is required to be completed. Be honest and answer it with the
best knowledge you have.

Instruction: Identify what literacy is being described by each item and write the
corresponding letter of the best and correct answer.

Choices: A. Technology Literacy B. Media Literacy C. Information Literacy

D. Media and Information Literacy

____1. Developing and executing an effective research strategy using a wide range of
search tools, accurately interpreting results, and finding authoritative narrative, factual,
and expressions pertinent to the topic.
____2. Evaluating the relevance, quality, authoritativeness, and credibility of data retrieved.
____3. It is application of knowledge, tools, and skills to solve practical problems and extend
human capabilities.
____4. It is being able to identify misinformation and biased presentation of information
through communication channels.
____5. It is concerned with developing an informed and critical understanding of the nature
of the mass media, the techniques used by them, and the impact of these techniques.
____6. It is decoding, evaluating, analyzing and producing wide range of formats including
print, nonprint, and electronic.
____7. It is defined as a set of competencies that empowers citizens to access, retrieve,
understand, evaluate and use, create, as well as share information and media content in
all formats, using various tools, a critical, ethical and effective way, in order to participate
and engage in personal, professional and societal activities.
____8. It is easily utilizing a variety of digital devices (e.g., computers, smartphones, tablets)
and interfaces (e.g., e-mail, internet, social media, cloud computing) to communicate,
troubleshoot and problem solve in both academic and non-academic surroundings.
____9. It is recognizing message quality, authenticity and credibility.
____10. It is the ability to safely, responsibly, creatively, and effectively use appropriate
technology to build and share knowledge.
____11. It is the ability to understand media, technology and information as channels of
communication and tools for the development of individuals and societies.MIL
____12. The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.
____13. The ability to access, analyze, evaluate, and create media in a variety of forms.
____14. The ability to recognize when information is needed, and to locate, evaluate and
effectively communicate information in its various formats.
____15. The essential skills and competencies that allow individuals to engage with media
and other information providers effectively, as well as develop critical thinking and life-
long learning skills to socialize and become active citizens.

Assessment Score Results Interpretation:

100 % correct – Great! You can skip the module.
50% - 99% correct – Proceed with the module.

3
 What’s In
Let’s review! Describe how media and information has affected you in you as a
student.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

What’s New

Let’s get started! Look at the three pictures below and describe.

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Pictures:

1._______________________
________________________
________________________
________________________
2._______________________
3
________________________
________________________
________________________
3._______________________
________________________
________________________
________________________
__
What is It
Let’s discuss!

1. What means of communication was used in the picture?

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 Media are the physical objects used to communicate with, or the mass
communication through physical objects such as radio, television,
computers, film, etc. It also refers to any physical object used to
communicate messages.

2. What is being communicated in those pictures?

Information is a broad term that covers processed data, knowledge
derived from study, experience, instruction, signals or symbols.

3. Are the individuals in the pictures competent or knowledgeable in a situation they are in?
Literacy is the ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with varying
contexts. Literacy involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.

4. Which picture illustrates media literacy?

Media Literacy is the ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional media
and new technologies.
Elements:
a. An awareness of the impact of media.
b. An understanding of the process of mass communication.
c. Strategies for analyzing and discussing media messages.
d. An understanding of media content as a text that provides insight into our culture and
our lives.
e. The ability to enjoy, understand, and appreciate media content.
f. An understanding of the ethical and moral obligations of media practitioners.
g. Development of appropriate and effective production skills.
h. Critical thinking skills enabling the development of independent judgments about media
content
5. Which picture illustrates Information literacy?
Information Literacy is the ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its various formats.
Elements:
a. Identifying/recognizing information needs
b. Determining sources of information
c. Citing or searching for information
d. Analyzing and evaluating the quality of Information
e. Organizing, storing or archiving information
f. Using information in an ethical, efficient and effective way
g. Creating and communicating new knowledge

6. Which picture illustrates Technology literacy?

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 Technology Literacy is the ability of an individual, either working independently or
with others, to responsibly, appropriately, and effectively use technological tools.
Using these tools an individual can access, manage, integrate, evaluate, create
and communicate information.
Elements:
a. Basic knowledge about technology (e.g., an understanding of the concepts of
systems, feedback, trade-offs)
b. Basic technical capabilities, such as being able to work with a computer and to
identify and fix simple problems in the technological devices used at home and in the
office
c. Think critically about technological issues and act accordingly (e.g., should
construction of a new coal-fired power plant be supported or opposed)

7. What is media and information literacy?

Media and Information Literacy is the essential skills and competencies that
allow individuals to engage with media and other information providers effectively,
as well as develop critical thinking and life-long learning skills to socialize and
become active citizens.

What’s More
Let’s try! The succeeding are activities and assessments that will help you
understand more the similarities and differences between and among media
literacy, information literacy, and technology literacy

Activity 1: Defining information need and locating, accessing,

assessing, organizing, and communicating information.
If you are going to interview someone, who would she/he be and what
questions are you going to ask her/him? Write who, what, where, when, why
and how questions.

1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
4. ___________________________________________________________________
5. ___________________________________________________________________
6. ___________________________________________________________________

Assessment 1: Answer the following questions.

1. Why do you need information?

________________________________________________________________
2. Where do you search for information?
___________________________________________________________________
3. How do you acquire and store information?
___________________________________________________________________

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 4. How will you determine the quality and accuracy of the information that you have?
___________________________________________________________________
5. How do you use the information that you have?
___________________________________________________________________
6. How will you communicate information?
___________________________________________________________________

Activity 2: Deconstructing media messages

Instruction: Look at the picture and describe. What is the message?
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________
_____________________________

Assessment 2
Instruction: Answer the question below.

1. Looking at the burger on the left, who do you think paid for the media?
Why?
_________________________________________________________________________
2. Who is the “target audience”? What is their age, ethnicity, class, profession, interests,
etc.? What words, images or sounds suggest this?
_________________________________________________________________________
3. What is the “text” of the message? (What we actually see and/or hear: written or spoken
words, photos, drawings, logos, design, music, sounds, etc.)
_________________________________________________________________________
4. What is the “subtext” of the message? (What do you think is the hidden or unstated
meaning?)
_________________________________________________________________________
5. What kind of lifestyle is presented? Is it glamorized? How?
_________________________________________________________________________
6. What values are expressed?
_________________________________________________________________________
7. What tools or techniques of persuasion are used?
_________________________________________________________________________
8. What story is not being told?
_________________________________________________________________________
9. What groups of people does this message empower? What groups does it disempower?
How does this serve the media maker's interests?
_________________________________________________________________________

Activity 3: Designing future technological tools

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Instruction: If you are going to invent something, what would it be and why? Draw and label
your invention below. Provide specifications for your invention.

Assessment 3
Instruction: Answer the following question regarding your invention.

1. Who would benefit from your invention?

_________________________________________________________________________
2. What benefit can we get from your invention?
_________________________________________________________________________
3. What can be the problem or issue with your invention? If none, why?
_________________________________________________________________________
4. Should your invention be prioritized in manufacturing? Why?
_________________________________________________________________________
5. Will your invention be easy to use? Why?
_________________________________________________________________________
6. Are you having difficulty with the current technological tools? Why?
_________________________________________________________________________
_________________________________________________________________________

What I Have Learned

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Let us reflect! Write your answers on the blanks.

My Reflections
Dear Diary,
Today, I learned about ______________________________
_______________________________such as _______________
____________________________________________________
____________________________________________________. I
realized that that_______________________________________
_____________________________________________________.
I therefore __________________________________________.
Always,
__________________

What I can do
Let’s apply! Compare and contract media literacy, information literacy and
technology literacy through a Ven diagram.

Post Assessment
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Instruction: In your own words, define the following:
1. Media Literacy
______________________________________________________________________
______________________________________________________________________
2. Information Literacy
______________________________________________________________________
______________________________________________________________________
3. Technology Literacy
______________________________________________________________________
______________________________________________________________________
4. Media and Information Literacy
______________________________________________________________________
______________________________________________________________________

Additional Activity
Let’s deepen! Write an essay on the value of being media and information
literate individual. Why is it necessary to be media and information literate
person?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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 Answer Key
Pre- Assessment
1.C. 2.C. 3.A. 4.B. 5.B. 6.B. 7.D. 8.A. 9.C. 10.A. 11.D. 12.A. 13.B. 14.C. 15.D.
Review: Answers vary.
Enrichment Activities
Activity 1: Answers vary
Assessment 1: Some answers may vary
1. To be updated with the news, for learning/education purposes, for communication, to acquire knowledge needed for
decision-making.
2. Internet, television, library, radio, newspapers, etc.
3. Write, print, photocopy, photograph, download, cloud storage, record, external memory drives, memory cards
4. It should come from a reputable source, such as an institution
5. Share, apply, announce, post, archive, reminder, answer a query, clarify confusion
6. Announcement, text, post to social media, face to face session, note, chat, email, save file
Activity 2: Answers vary
Assessment 2: Answers may vary
1. Fast food companies. To promote their products.
2. Burger fanatics and people looking for something to eat. Enticing ingredients makes people want to buy it
3. The burger contains satisfying complete ingredients: beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles,
ketchup, and sliced onions
4. The burger doesn’t look exactly like in the advertisement.
5. Food lifestyle. It was advertised by international burger company
6. Healthy living
7. Advertising, photo editing
8. The burger doesn’t look exactly like in the advertisement.
9. Burger fanatics, Health conscious people. For health-conscious people, vegies were added in the burger.
Activity 3: Answers vary
Assessment 3: Answers vary
Application: Answers may vary

Post assessment: Answers may vary

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 REFERENCES

“bar27580_ch02.Pdf.”
http://highered.mheducation.com/sites/dl/free/0072827580/88223/bar27580_c
h02.pdf, n.d.
“Media and Information Literacy TG.pdf.” Media and Information Literacy Teaching
Guide for Senior High School. Commission on Higher Education.
Deceptive Food Ads vs. Reality. September 30, 2013. Photograph. Loyola Digital
advertising. Accessed July 9, 2020.
https://loyoladigitaladvertising.wordpress.com/2013/09/30/deceptive-food-ads-
vs-reality/
Garmire, Elsa, and Greg Pearson, eds. “Read ‘Tech Tally: Approaches to Assessing
Technological Literacy’ at NAP.edu.” National Academies Press: OpenBook.
Accessed July 9, 2020. https://www.nap.edu/read/11691/chapter/3.
Koltay, Tibor. “The Media and the Literacies: Media Literacy, Information Literacy,
Digital Literacy.” Media, Culture & Society 33, no. 2 (March 2011): 211–21.
doi:10.1177/0163443710393382.
Malheiro, Rita. “Becoming a Media Literate Person.” Web log. Media and Children
(blog), January 11, 2017.Accessed July 9, 2020.
https://mediachildren.school.blog/2017/01/11/becoming-a-media-literate-
person/.
Media Literacy.” Media Literacy. Accessed July 10, 2020.
https://public.wsu.edu/~taflinge/com101/Outlines/MEDIALITERACY.html.
Miller, Alan C. The Omaha World-Herald. January 31, 2020. Photograph. The
Roanoke Times. Accessed July 9, 2020.
https://roanoke.com/opinion/commentary/miller-why-news-literacy-is-vital-for-
democracy/article_261d8a3f-3c2e-59b6-be81-cf81d941e0be.html
Ping, Arniel. Media Literacy (Part 3)- Performance Tasks -Deconstructing Media
Messages.ppt.
Ping, Arniel. Introduction to MIL (Part 1)-Communication, Media, Information,
Technology Literacy, and MIL.ppt.
Times Reporter. Editorial Cartoon of the day. August 30, 2008.Photograph. The New
Times. Accessed July 9, 2020. https://www.newtimes.co.rw/section/read/5029

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*For inquiries or feedback, please write or call:

Department of Education, Schools Division of Benguet

Cordillera Administrative Region
Office Address: Wangal, La Trinidad, Benguet
Tel. No./Telefax:
Email Address: